Works matching DE "PRODUCT positioning"
Results: 464
Product-Form Strategy and the Macro Structures of Service Ecosystems.
- Published in:
- Journal of Macromarketing, 2025, v. 45, n. 1, p. 68, doi. 10.1177/02761467241300926
- By:
- Publication type:
- Article
Habilidades y estrategias para el posicionamiento de marca en la plataforma TikTok durante la segunda vuelta electoral en Ecuador (2023).
- Published in:
- Ñawi: Arte, Diseño y Comunicación, 2025, v. 9, n. 1, p. 167, doi. 10.37785/nw.v9n1.a10
- By:
- Publication type:
- Article
Mindful Content Marketing, Increasing Brand-Awareness: Theoretical Study & Literature Synthesis.
- Published in:
- IIMS Journal of Management Science, 2025, v. 16, n. 1, p. 31, doi. 10.1177/0976030X241285095
- By:
- Publication type:
- Article
Market-driven modularity: an empirical application in the design of a family of autonomous mobile palletizers.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2022, v. 123, n. 3/4, p. 1377, doi. 10.1007/s00170-022-10128-z
- By:
- Publication type:
- Article
Numerical implementation of drop spin and tilt method for five-axis tool positioning for tensor product surfaces.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2021, v. 115, n. 5/6, p. 2001, doi. 10.1007/s00170-021-07137-9
- By:
- Publication type:
- Article
Asymmetric spinning for offset blanks.
- Published in:
- International Journal of Advanced Manufacturing Technology, 2020, v. 107, n. 5/6, p. 2433, doi. 10.1007/s00170-020-05130-2
- By:
- Publication type:
- Article
Fisher Information for a System Composed of a Combination of Similar Potential Models.
- Published in:
- Quantum Reports, 2024, v. 6, n. 2, p. 184, doi. 10.3390/quantum6020015
- By:
- Publication type:
- Article
Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set.
- Published in:
- Journal of Consumer Research, 2008, v. 34, n. 6, p. 882, doi. 10.1086/524309
- By:
- Publication type:
- Article
Asymmetric Competition in Choice and the Leveraging of Competitive Disadvantages.
- Published in:
- Journal of Consumer Research, 2000, v. 27, n. 3, p. 291, doi. 10.1086/317586
- By:
- Publication type:
- Article
A Protocol Analysis of Brand Choice Strategies Involving Recommendations.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 3, p. 440, doi. 10.1086/209126
- By:
- Publication type:
- Article
The worldly text and the production of more-than-literary place: Helen Garner's Monkey Grip and Melbourne's 'inner north'.
- Published in:
- Cultural Geographies, 2020, v. 27, n. 3, p. 367, doi. 10.1177/1474474019884932
- By:
- Publication type:
- Article
Real options appraisal for a reactive CSR strategy: the case of Facebook.
- Published in:
- Economic Research-Ekonomska Istrazivanja, 2023, v. 36, n. 2, p. 1, doi. 10.1080/1331677X.2022.2135557
- By:
- Publication type:
- Article
تبیین مدل روابط ساختاری میان بازاریابی شبکههای اجتماعی و رفتار مشتری درجهت ارتقای برند در صنعت لبنیات.
- Published in:
- New Marketing Research Journal, 2021, v. 11, n. 2, p. 199, doi. 10.22108/NMRJ.2021.126614.2358
- By:
- Publication type:
- Article
MARKETING THE LIFESTYLE OF WINE: ROLE OF AN INDUSTRY PUBLICATION.
- Published in:
- Journal of Business & Behavioral Sciences, 2020, v. 32, n. 2, p. 53
- By:
- Publication type:
- Article
APPROACH FOR MANAGEMENT OF BRAND POSITIONING: QUANTIFICATION OF VALUE MATCHING BETWEEN BRAND AND TARGET AUDIENCE.
- Published in:
- Polish Journal of Management Studies, 2021, v. 24, n. 1, p. 96, doi. 10.17512/pjms.2021.24.1.06
- By:
- Publication type:
- Article
Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®.
- Published in:
- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 25, p. 186, doi. 10.7263/adresic-025-10
- By:
- Publication type:
- Article
Evaluación de la eficacia de una política de acción comunicativa a través del modelo EPAC Affinity®.
- Published in:
- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 25, n. 25, p. 186, doi. 10.7263/adresic-025-10
- By:
- Publication type:
- Article
Marketing Experiencial, Sensorial y Olfativo: Una revisión de la literatura.
- Published in:
- aDResearch ESIC: International Journal of Communication Research / Revista Internacional de Investigación en Comunicación, 2021, v. 24, n. 24, p. 66, doi. 10.7263/adresic-024-04
- By:
- Publication type:
- Article
Mapping the Applications of Brand Personality in Professional Higher Education: Evidence from Select Business Schools in India.
- Published in:
- International Journal of Marketing & Business Communication, 2022, v. 11, n. 2/3, p. 27
- By:
- Publication type:
- Article
An Empirical Study on Brand Positioning and Consumer Perception towards Various Shampoo Brands.
- Published in:
- International Journal of Marketing & Business Communication, 2020, v. 9, n. 1/2, p. 13
- By:
- Publication type:
- Article
Product Positioning Using a Self-Organizing Map and the Rings of Influence.
- Published in:
- Decision Sciences, 2013, v. 44, n. 3, p. 431, doi. 10.1111/deci.12020
- By:
- Publication type:
- Article
REALIDAD VIRTUAL, VIDEOJUEGOS Y PUBLICIDAD IN-GAME: UN ESTUDIO EXPERIMENTAL EN EL COLECTIVO ADOLESCENTE CON IMPLICACIONES EMPRESARIALES PARA LA INDUSTRIA DEL ENTRETENIMIENTO.
- Published in:
- Revista Prisma Social, 2021, n. 34, p. 106
- By:
- Publication type:
- Article
Product Positioning as a Moderator for Halal Cosmetic Purchase Intention.
- Published in:
- Iranian Journal of Management Studies, 2021, v. 14, n. 1, p. 39, doi. 10.22059/ijms.2020.279978.673617
- By:
- Publication type:
- Article
LA REPUTACIÓN DE MARCA COMO ELEMENTO FUNDAMENTAL EN EL POSICIONAMIENTO INTERNACIONAL DE LAS MARCAS MEXICANAS DE MODA.
- Published in:
- Ad-minister, 2022, n. 40, p. 45, doi. 10.17230/Ad-minister.40.3
- By:
- Publication type:
- Article
PRODUCT LIFECYCLE MANAGEMENT FRAMEWORK FOR BUSINESS TRANSFORMATION.
- Published in:
- LogForum, 2018, v. 14, n. 3, p. 293, doi. 10.17270/J.LOG.2018.264
- By:
- Publication type:
- Article
Multi-objective multi-fidelity optimisation for position-constrained human-robot collaborative disassembly planning.
- Published in:
- International Journal of Production Research, 2024, v. 62, n. 11, p. 3872, doi. 10.1080/00207543.2023.2251064
- By:
- Publication type:
- Article
Should traditional retailers function as pre-warehouses of online retailers?
- Published in:
- International Journal of Production Research, 2021, v. 59, n. 5, p. 1476, doi. 10.1080/00207543.2020.1825864
- By:
- Publication type:
- Article
Measuring the Impact of Green Brand Positioning on Green Brand Attitudes in the Context of Pakistan.
- Published in:
- Journal of Managerial Sciences, 2023, v. 17, n. 1, p. 54
- By:
- Publication type:
- Article
Marka Konumlandırma Stratejileri ve Müşteri Sadakati İlişkisi.
- Published in:
- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 4113, doi. 10.20491/isarder.2020.1093
- By:
- Publication type:
- Article
A new approach to network analysis for brand positioning.
- Published in:
- International Journal of Market Research, 2015, v. 57, n. 5, p. 727, doi. 10.2501/IJMR-2015-060
- By:
- Publication type:
- Article
In search of the sources of brand personality.
- Published in:
- International Journal of Market Research, 2011, v. 53, n. 1, p. 95, doi. 10.2501/IJMR-53-1-095-114
- By:
- Publication type:
- Article
Competitive market analysis from a demand approach.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 2, p. 193, doi. 10.1177/147078530604800207
- By:
- Publication type:
- Article
BRAND PERSONALITY AS A DETERMINANT OF CONSUMER LOYALTY OF MOBILE PHONES AND CARS IN THE REPUBLIC OF SERBIA1.
- Published in:
- Economic Themes, 2022, v. 60, n. 4, p. 513, doi. 10.2478/ethemes-2022-0028
- By:
- Publication type:
- Article
THE POSITIONING STRATEGY - THE CASE OF ELPRECO COMPANY.
- Published in:
- Annals of the University of Craiova, Economic Sciences Series, 2010, v. 1, p. 1
- By:
- Publication type:
- Article
Current Challenges in Labelling for Generic Medicinal Products: Company Core Data Sheet (CCDS) Development and Maintenance.
- Published in:
- Pharmaceutical Medicine, 2020, v. 34, n. 6, p. 381, doi. 10.1007/s40290-020-00364-7
- By:
- Publication type:
- Article
Fenomen Pazarlamasında Sosyal Medyanın Rolü ve Moda Sektörü Üzerine Bir İçerik Analizi.
- Published in:
- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2021, v. 16, n. 62, p. 1053, doi. 10.19168/jyasar.785002
- By:
- Publication type:
- Article
Segmentação no Mercado dos Vinhos Verdes na Regiao Norte de Portugal: o easo dos gestores de restauração ddd.
- Published in:
- Revista Brasileira de Gestão de Negócios, 2009, v. 11, n. 30, p. 7
- By:
- Publication type:
- Article
Reposicionamento de Marcas: estudo de casos brasileiros.
- Published in:
- Revista Brasileira de Gestão de Negócios, 2008, v. 10, n. 26, p. 1
- By:
- Publication type:
- Article
The Magic of Corporate Strength From Within.
- Published in:
- EE: Evaluation Engineering, 2007, v. 46, n. 8, p. 14
- By:
- Publication type:
- Article
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand's position.
- Published in:
- Journal of Marketing Management, 2022, v. 38, n. 3/4, p. 369, doi. 10.1080/0267257X.2021.1966076
- By:
- Publication type:
- Article
Theory and strategies of anthropomorphic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
Realising opportunities in the premium automotive market via context-oriented new product positioning.
- Published in:
- Journal of Marketing Management, 2012, v. 28, n. 5-6, p. 716, doi. 10.1080/0267257X.2010.543644
- By:
- Publication type:
- Article
Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise.
- Published in:
- Journal of Marketing Management, 2007, v. 23, n. 7-8, p. 613, doi. 10.1362/026725707X2266
- By:
- Publication type:
- Article
Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing.
- Published in:
- Journal of Marketing Management, 2006, v. 22, n. 5-6, p. 505, doi. 10.1362/026725706777978712
- By:
- Publication type:
- Article
The Development and Validation of a Scale Measuring Consumer/ Customer-Derived Generic Typology of Positioning Strategies.
- Published in:
- Journal of Marketing Management, 2004, v. 20, n. 1-2, p. 5, doi. 10.1362/026725704773041113
- By:
- Publication type:
- Article
Firm Size: Implications for Achieving Success in New Industrial Services.
- Published in:
- Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 207, doi. 10.1080/0267257X.1995.9964338
- By:
- Publication type:
- Article
Corporate Sponsorship by the Financial Services Industry.
- Published in:
- Journal of Marketing Management, 1994, v. 10, n. 8, p. 743, doi. 10.1080/0267257X.1994.9964319
- By:
- Publication type:
- Article
POSITIONING BRANDS PROFITABLY.
- Published in:
- 1988
- By:
- Publication type:
- Book Review
Global Marketing Myopia.
- Published in:
- Journal of Marketing Management, 1986, v. 2, n. 2, p. 155, doi. 10.1080/0267257X.1986.9964008
- By:
- Publication type:
- Article
Measuring Product Type and Purchase Uncertainty with Online Product Ratings: A Theoretical Model and Empirical Application.
- Published in:
- Information Systems Research, 2021, v. 32, n. 4, p. 1470, doi. 10.1287/isre.2021.1041
- By:
- Publication type:
- Article