Towards the liberalisation of product placement on UK television?
- Published in:
- Communications Law: Journal of Computer, Media & Telecommunications Law, 2011, v. 16, n. 3, p. 92
- By:
- Publication type:
- Article
Works matching DE "PRODUCT placement in mass media"
Results: 133
1
2
BUY-OLOGY-why we buy.
- Published in:
- Marketing Research, 2009, v. 21, n. 1, p. 5
- Publication type:
- Article
3
Product placement triumphs.
- Published in:
- Marketing Research, 2008, v. 20, n. 3, p. 5
- Publication type:
- Article
4
How U.S. Consumers Respond to Product Placement: Cluster Analysis Based on Cognitive and Attitudinal Responses to Advertising in General.
- Published in:
- Journalism & Mass Communication Quarterly, 2017, v. 94, n. 4, p. 943, doi. 10.1177/1077699016669105
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- Publication type:
- Article
5
The Effectiveness of Brand Placements in the Movies: Levels of Placements, Explicit and Implicit Memory, and Brand-Choice Behavior.
- Published in:
- Journal of Communication, 2007, v. 57, n. 3, p. 469, doi. 10.1111/j.1460-2466.2007.00353.x
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- Publication type:
- Article
6
Product placement en el cine: Análisis publicitario de la categoría Autos a través de diversos filmes. Medición de factores de influencia que afectan los objetivos publicitarios.
- Published in:
- Revista de Comunicación, 2010, v. 9, p. 60
- By:
- Publication type:
- Article
7
Editorial.
- Published in:
- Journal of Promotion Management, 2008, v. 14, n. 1/2, p. 1, doi. 10.1080/10496490802515752
- By:
- Publication type:
- Article
8
Harry Potter, Coca-Cola, and the Center for Science in the Public Interest: An Interview with Michael F. Jacobson.
- Published in:
- 2004
- By:
- Publication type:
- Interview
9
A Rising Independent Filmmaker Argues for Product Placement: An Interview with Samuel A. Turcotte.
- Published in:
- 2004
- By:
- Publication type:
- Interview
10
A Leading Cultural Critic Argues Against Product Placement: An Interview with Mark Crispin Miller.
- Published in:
- 2004
- By:
- Publication type:
- Interview
11
The Bulgari Connection: A Novel Form of Product Placement.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 203, doi. 10.1300/J057v10n01_14
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- Publication type:
- Article
12
Cast Away and the Contradictions of Product Placement.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 171, doi. 10.1300/J057v10n01_12
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- Publication type:
- Article
13
A Comparison of Product Placements in Movies and Television Programs: An Online Research Study.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 147, doi. 10.1300/J057v10n01_10
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- Publication type:
- Article
14
On the Ethics of Product Placement in Media Entertainment.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 101, doi. 10.1300/J057v10n01_08
- By:
- Publication type:
- Article
15
Product Placement and the Law.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 89, doi. 10.1300/J057v10n01_07
- By:
- Publication type:
- Article
16
Advertainment: The Evolution of Product Placement as a Mass Media Marketing Strategy.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 37, doi. 10.1300/J057v10n01_04
- By:
- Publication type:
- Article
17
The Evolution of Product Placements in Hollywood Cinema: Embedding High-Involvement "Heroic" Brand Images.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 15, doi. 10.1300/J057v10n01_03
- By:
- Publication type:
- Article
18
Insinuating the Product into the Message: An Historical Context for Product Placement.
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 9, doi. 10.1300/J057v10n01_02
- By:
- Publication type:
- Article
19
Introduction: Product Placements in the Mass Media: Unholy Marketing Marriages or Realistic Story-Telling Portrayals, Unethical Advertising Messages or Useful Communication Practices?
- Published in:
- Journal of Promotion Management, 2004, v. 10, n. 1/2, p. 1, doi. 10.1300/J057v10n01_01
- By:
- Publication type:
- Article
20
To brand or not to brand a product placement? Evidence from a field study of two influence mechanisms of positive portrayals of alcohol in film.
- Published in:
- 2018
- By:
- Publication type:
- journal article
21
A qualitative study of New Zealand parents' views on front-of-pack nutrition labels.
- Published in:
- Nutrition & Dietetics, 2010, v. 67, n. 2, p. 90, doi. 10.1111/j.1747-0080.2010.01425.x
- By:
- Publication type:
- Article
22
Brand Placements: An Exemplary Integration in Reality Shows.
- Published in:
- Quarterly Review of Film & Video, 2023, v. 40, n. 1, p. 112, doi. 10.1080/10509208.2021.1985367
- By:
- Publication type:
- Article
23
The Videogame as Narrative.
- Published in:
- Quarterly Review of Film & Video, 2011, v. 28, n. 4, p. 292, doi. 10.1080/10509200902820266
- By:
- Publication type:
- Article
24
ATTITUDES TOWARDS ETHICAL PROBLEMS IN PRODUCT PLACEMENT IN MASS COMMUNICATION TOOLS.
- Published in:
- Journal of International Social Research, 2021, v. 14, n. 76, p. 657
- By:
- Publication type:
- Article
25
From Busta Rhymes' Courvoisier to Lady Gaga's Diet Coke: Product Placement, Music Videos, and the Third-Person Effect.
- Published in:
- Florida Communication Journal, 2011, v. 39, n. 2, p. 1
- By:
- Publication type:
- Article
26
Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours.
- Published in:
- International Journal of Advertising, 2019, v. 38, n. 1, p. 50, doi. 10.1080/02650487.2017.1391678
- By:
- Publication type:
- Article
27
Children's attitudinal and behavioral reactions to product placements: investigating the role of placement frequency, placement integration, and parental mediation.
- Published in:
- International Journal of Advertising, 2018, v. 37, n. 2, p. 236, doi. 10.1080/02650487.2016.1218672
- By:
- Publication type:
- Article
28
The effect of product placement on persuasion for mobile phone games.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 1, p. 37, doi. 10.2501/IJA-33-1-037-060
- By:
- Publication type:
- Article
29
How using versus showing interaction between characters and products boosts product placement effectiveness.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653
- By:
- Publication type:
- Article
30
PP for 'product placement' or 'puzzled public'?
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 3, p. 419, doi. 10.2501/IJa-32-3-419-442
- By:
- Publication type:
- Article
31
Fancy a coffee with Friends in 'Central Perk'?
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417
- By:
- Publication type:
- Article
32
Putting brands into play: How game difficulty and player experiences influence the effectiveness of in-game advertising.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 1, p. 17, doi. 10.2501/IJA-32-1-017-044
- By:
- Publication type:
- Article
33
Hot topics in advertising research.
- Published in:
- 2013
- By:
- Publication type:
- Editorial
34
Unpaid product placement: The elephant in the room in UK TV's new paid-for product placement market.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 4, p. 703, doi. 10.2501/IJA-31-4-703-718
- By:
- Publication type:
- Article
35
Identification of Factors Modifying Product Placement Effectiveness.
- Published in:
- Organizational Cultures: An International Journal, 2014, v. 13, n. 2, p. 25, doi. 10.18848/2327-8013/cgp/v13i02/50926
- By:
- Publication type:
- Article
36
Do Violent Video Games Impair The Effectiveness of In-Game Advertisements? The Impact of Gaming Environment on Brand Recall, Brand Attitude, and Purchase Intention.
- Published in:
- CyberPsychology, Behavior & Social Networking, 2011, v. 14, n. 7/8, p. 439, doi. 10.1089/cyber.2010.0031
- By:
- Publication type:
- Article
37
Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children.
- Published in:
- Health Communication, 2020, v. 35, n. 11, p. 1415, doi. 10.1080/10410236.2019.1636344
- By:
- Publication type:
- Article
38
The Magic Pill: The Branding of Impotence and the Positioning of Viagra as Its Solution through Edutainment.
- Published in:
- 2018
- By:
- Publication type:
- journal article
39
Educational Storylines in Entertainment Television: Audience Reactions Toward Persuasive Strategies in Medical Dramas.
- Published in:
- Journal of Health Communication, 2015, v. 20, n. 4, p. 396, doi. 10.1080/10810730.2014.965365
- By:
- Publication type:
- Article
40
PRODUCT PLACEMENT IN THE UNITED STATES: A REVOLUTION IN NEED OF REGULATION.
- Published in:
- Cardozo Arts & Entertainment Law Journal, 2008, v. 26, n. 1, p. 203
- Publication type:
- Article
41
Dynamic In-game Advertising in 3D Digital Games.
- Published in:
- NORDICOM Review, 2012, v. 33, n. 2, p. 93, doi. 10.2478/nor-2013-0016
- By:
- Publication type:
- Article
42
ARE DIRECT TO CONSUMER ADVERTISMENTS OF PRESCRIPTION DRUGS EDUCATIONAL?: COMPARING 1992 TO 2002.
- Published in:
- Journal of Drug Education, 2005, v. 35, n. 3, p. 217, doi. 10.2190/1VAK-BCNG-EHCC-BVLD
- By:
- Publication type:
- Article
43
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 306, doi. 10.1086/344432
- By:
- Publication type:
- Article
44
Interactive Branded Overlays.
- Published in:
- Journal of Broadcasting & Electronic Media, 2015, v. 59, n. 1, p. 184, doi. 10.1080/08838151.2014.998223
- By:
- Publication type:
- Article
45
Antecedents and Consequences of Cross-Media Usage: A Study of a TV Program's Official Web Site.
- Published in:
- Journal of Broadcasting & Electronic Media, 2010, v. 54, n. 2, p. 316, doi. 10.1080/08838151003737998
- By:
- Publication type:
- Article
46
The Hidden History of Product Placement.
- Published in:
- Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 575, doi. 10.1207/s15506878jobem5004_1
- By:
- Publication type:
- Article
47
Product Placement in Mass Media: A Review and Bibliometric Analysis.
- Published in:
- Journal of Advertising, 2019, v. 48, n. 2, p. 215, doi. 10.1080/00913367.2019.1567409
- By:
- Publication type:
- Article
48
Normative Influences on Product Placement Effects: Alcohol Brands in Television Series and the Influence of Presumed Influence.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 46, doi. 10.1080/00913367.2013.810557
- By:
- Publication type:
- Article
49
Children's Advertising Literacy for Advergames: Perception of the Game as Advertising.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 63, doi. 10.1080/00913367.2013.795123
- By:
- Publication type:
- Article
50
Erratum.
- Published in:
- 2013
- Publication type:
- Correction Notice