Works about PRODUCT placement

Results: 412

Digital Advertising and Customer Movement Analysis Using BLE Beacon Technology and Smart Shopping Carts in Retail.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 55, doi. 10.3390/jtaer20020055

By:

Ayaz, Zafer

Publication type:

Article

Evaluating the capacity of small farmers to adopt aquaponics systems: empirical evidence from Brazil.

Published in:

Renewable Agriculture & Food Systems, 2021, v. 36, n. 4, p. 375, doi. 10.1017/S174217052000040X

By:

Brewer, Alexandria;
Alfaro, Jose F.;
Malheiros, Tadeu Fabricio

Publication type:

Article

Altering product placement to create a healthier layout in supermarkets: Outcomes on store sales, customer purchasing, and diet in a prospective matched controlled cluster study.

Published in:

2021

By:

Vogel, Christina;
Crozier, Sarah;
Penn-Newman, Daniel;
Ball, Kylie;
Moon, Graham;
Lord, Joanne;
Cooper, Cyrus;
Baird, Janis

Publication type:

journal article

Nonprofit Product Placement: Human Rights Advocacy in Film and Television.

Published in:

Atlantic Journal of Communication, 2017, v. 25, n. 1, p. 17, doi. 10.1080/15456870.2017.1251433

By:

Winston, Carla

Publication type:

Article

Spillover Mechanisms in the WIC Infant Formula Rebate Program.

Published in:

Journal of Agricultural & Food Industrial Organization, 2019, v. 17, n. 2, p. 1, doi. 10.1515/jafio-2018-0019

By:

Rojas, Christian A.;
Wei, Hongli

Publication type:

Article

Product Placement in Modern Poetry.

Published in:

2011

By:

James, Clive

Publication type:

Poetry Review

Brand placements in video games: How local in‐game experiences influence brand attitudes.

Published in:

Psychology & Marketing, 2023, v. 40, n. 2, p. 274, doi. 10.1002/mar.21770

By:

Ingendahl, Moritz;
Vogel, Tobias;
Maedche, Alexander;
Wänke, Michaela

Publication type:

Article

Menu positions influence soft drink selection at touchscreen kiosks.

Published in:

Psychology & Marketing, 2019, v. 36, n. 10, p. 964, doi. 10.1002/mar.21248

By:

Schmidtke, Kelly Ann;
Watson, Derrick G.;
Roberts, Pendaran;
Vlaev, Ivo

Publication type:

Article

The Effects of Product Placement in Fictitious Literature on Consumer Purchase Intention.

Published in:

Psychology & Marketing, 2016, v. 33, n. 11, p. 883, doi. 10.1002/mar.20926

By:

Barnhardt, Terrence M.;
Manzano, Isabel;
Brito, Maria;
Myrick, Melissa;
Smith, Steven M.

Publication type:

Article

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 919, doi. 10.1002/mar.20574

By:

van Rompay, Thomas J. L.;
de Vries, Peter W.;
Bontekoe, Fenna;
Tanja‐Dijkstra, Karin

Publication type:

Article

Effects of television brand placement on brand image.

Published in:

Psychology & Marketing, 2007, v. 24, n. 5, p. 403, doi. 10.1002/mar.20166

By:

van Reijmersdal, Eva A.;
Neijens, Peter C.;
Smit, Edith G.

Publication type:

Article

Regulating Product Placement in the European Union and Canada: Explaining Regime Change and Diversity.

Published in:

Journal of Comparative Policy Analysis, 2010, v. 12, n. 5, p. 467, doi. 10.1080/13876988.2010.516512

By:

Ginosar, Avshalom;
Levi-Faur, David

Publication type:

Article

Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.

Published in:

Revue des Sciences de Gestion, 2008, n. 233, p. 101, doi. 10.1051/larsg:2008036

By:

Bressoud, Étienne;
Lehu, Jean-Marc

Publication type:

Article

Le placement de marques dans les films Panorama, modalités d'exécution et efficacité.

Published in:

Revue des Sciences de Gestion, 2008, p. 101, doi. 10.1051/larsg:2008036

By:

Bressoud, Étienne;
Lehu, Jean-Marc

Publication type:

Article

Upholding and Prop Up of Rural and Industrial Development via Effective Transportation Management System.

Published in:

Journal of Rural & Industrial Development, 2024, v. 12, n. 1, p. 34

By:

Chalotra, Vipul

Publication type:

Article

The Hidden History of Product Placement.

Published in:

Journal of Broadcasting & Electronic Media, 2006, v. 50, n. 4, p. 575, doi. 10.1207/s15506878jobem5004_1

By:

Newell, Jay;
Salmon, Charles T.;
Chang, Susan

Publication type:

Article

Product Placement in Brazilian Prime Time Television: The Case of the Reception of a Telenovela.

Published in:

Journal of Broadcasting & Electronic Media, 2001, v. 45, n. 4, p. 541, doi. 10.1207/s15506878jobem4504_1

By:

La Pastina, Antonio C.

Publication type:

Article

Israeli media reality vs. consumer attitudes: TV viewers' ethical perceptions and attitudes towards regulation of embedded paid content.

Published in:

Israel Affairs, 2019, v. 25, n. 1, p. 165, doi. 10.1080/13537121.2019.1561176

By:

Zimand-Sheiner, Dorit;
Lahav, Tamar

Publication type:

Article

Consumers' responses to native vs. banner advertising: moderation of persuasion knowledge on interaction effects of ad type and placement type.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 207, doi. 10.1080/02650487.2018.1451208

By:

Kim, Seunghyun;
Youn, Seounmi;
Yoon, Doyle

Publication type:

Article

How brands appear in children's movies. A systematic content analysis of the past 25 Years.

Published in:

International Journal of Advertising, 2019, v. 38, n. 2, p. 237, doi. 10.1080/02650487.2017.1410000

By:

Naderer, Brigitte;
Matthes, Jörg;
Spielvogel, Ines

Publication type:

Article

Product placement practices in prime-time television programmes in Hong Kong.

Published in:

International Journal of Advertising, 2018, v. 37, n. 6, p. 984, doi. 10.1080/02650487.2017.1353263

By:

Fong Yee Chan, Fanny;
Lowe, Ben

Publication type:

Article

Placing snacks in children's movies: cognitive, evaluative, and conative effects of product placements with character product interaction.

Published in:

International Journal of Advertising, 2018, v. 37, n. 6, p. 852, doi. 10.1080/02650487.2017.1348034

By:

Naderer, Brigitte;
Matthes, Jörg;
Zeller, Patrick

Publication type:

Article

Comparing children's explicit and implicit understanding of advertising and placement on TV.

Published in:

International Journal of Advertising, 2017, v. 36, n. 6, p. 928, doi. 10.1080/02650487.2017.1384197

By:

Uribe, Rodrigo;
Fuentes-García, Alejandra

Publication type:

Article

Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 761, doi. 10.1080/02650487.2017.1348033

By:

Russell, Cristel Antonia;
Rasolofoarison, Dina

Publication type:

Article

International and methodological diversity in advertising research.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 659, doi. 10.1080/02650487.2017.1345188

By:

Eisend, Martin

Publication type:

Article

Brand placement in text: the short- and long-term effects of placement modality and need for cognition.

Published in:

International Journal of Advertising, 2017, v. 36, n. 5, p. 682, doi. 10.1080/02650487.2017.1335041

By:

Avramova, Yana R.;
De Pelsmacker, Patrick;
Dens, Nathalie

Publication type:

Article

Native Advertising: The Black Sheep of the Marketing Family.

Published in:

2017

By:

Taylor, Charles R.

Publication type:

Editorial

Product placement disclosures: Exploring the moderating effect of placement frequency on brand responses via persuasion knowledge.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 185, doi. 10.1080/02650487.2015.1071947

By:

Matthes, Jörg;
Naderer, Brigitte

Publication type:

Article

Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States.

Published in:

International Journal of Advertising, 2016, v. 35, n. 2, p. 362, doi. 10.1080/02650487.2015.1031205

By:

Sabour, Nadia I.;
Pillai, Deepa;
Gistri, Giacomo;
Balasubramanian, Siva K.

Publication type:

Article

Good guy vs. bad guy: the influence of parasocial interactions with media characters on brand placement effects.

Published in:

International Journal of Advertising, 2015, v. 34, n. 5, p. 720, doi. 10.1080/02650487.2015.1009350

By:

Knoll, Johannes;
Schramm, Holger;
Schallhorn, Christiana;
Wynistorf, Sabrina

Publication type:

Article

Product placement and the promotion of healthy food to pre-adolescents: When popular TV series make carrots look cool.

Published in:

International Journal of Advertising, 2014, v. 33, n. 3, p. 599, doi. 10.2501/IJA-33-3-599-616

By:

Charry, Karine M.

Publication type:

Article

How using versus showing interaction between characters and products boosts product placement effectiveness.

Published in:

International Journal of Advertising, 2013, v. 32, n. 4, p. 633, doi. 10.2501/IJA-32-4-633-653

By:

Kamleitner, Bernadette;
Jyote, Abul Khair

Publication type:

Article

Fancy a coffee with Friends in 'Central Perk'?

Published in:

International Journal of Advertising, 2013, v. 32, n. 3, p. 399, doi. 10.2501/IJa-32-3-399-417

By:

Muzellec, Laurent;
Kanitz, Christopher;
Lynn, Theodore

Publication type:

Article

Product placement: a hot topic gets hotter.

Published in:

2009

By:

Taylor, Charles R.

Publication type:

Editorial

The effect of product placement in computer games on brand attitude and recall.

Published in:

International Journal of Advertising, 2009, v. 28, n. 3, p. 423, doi. 10.2501/S0265048709200680

By:

Mackay, Thomas;
Ewing, Michael;
Newton, Fiona;
Windisch, Lydia

Publication type:

Article

Non-student consumer attitudes towards product placement.

Published in:

International Journal of Advertising, 2009, v. 28, n. 2, p. 257, doi. 10.2501/S0265048709200564

By:

Sung, Yongjun;
de Gregorio, Federico;
Jung, Jong-Hyuok

Publication type:

Article

Whose minds are messed up?

Published in:

International Journal of Advertising, 2008, v. 27, n. 5, p. 885, doi. 10.2501/S0265048708080268

By:

Ambler, Tim

Publication type:

Article

Communicating brands playfully.

Published in:

International Journal of Advertising, 2008, v. 27, n. 5, p. 827, doi. 10.2501/S0265048708080293

By:

Mau, Gunnar;
Silberer, Günter;
Constien, Christoph

Publication type:

Article

Are product placements effective?

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 112

By:

Percy, Larry

Publication type:

Article

Possible psychological processes underlying the effectiveness of brand placements.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 110

By:

Sawyer, Alan G.

Publication type:

Article

Product placement-regulators gone AWOL.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 107

By:

Sutherland, Max

Publication type:

Article

Cashing in on crashes via brand placement in computer games.

Published in:

International Journal of Advertising, 2005, v. 24, n. 3, p. 321, doi. 10.1080/02650487.2005.11072928

By:

Schneider, Lars-Peter;
Systems, Bae;
Cornwell, T. Bettina

Publication type:

Article

Explicit, non-integrated product placement in British television programmes.

Published in:

International Journal of Advertising, 2005, v. 24, n. 1, p. 95, doi. 10.1080/02650487.2005.11072906

By:

Tiwsakul, Rungpaka;
Hackley, Chris;
Szmigin, Isabelle

Publication type:

Article

Product placement in movies: a comparison of Chinese and American consumers' attitudes.

Published in:

International Journal of Advertising, 2003, v. 22, n. 3, p. 349, doi. 10.1080/02650487.2003.11072858

By:

Mckechnie, Sally A.;
Thou, Jia

Publication type:

Article

The influence of product-placement type & exposure time on product-placement recognition.

Published in:

International Journal of Advertising, 1999, v. 18, n. 3, p. 323, doi. 10.1080/02650487.1999.11104764

By:

Brennan, Ian;
Dubas, Khalid M.;
Babin, Laurie A.

Publication type:

Article

Viewers' Recognition of Brands Placed Within a Film.

Published in:

International Journal of Advertising, 1996, v. 15, n. 2, p. 140, doi. 10.1080/02650487.1996.11104643

By:

Babin, Laurie A.;
Carder, Sheri Thompson

Publication type:

Article

Optimal Allocation of Space in Retail Advertisements and Mail- order Catalogues: Theory and a First-approximation Decision Rule.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 123, doi. 10.1080/02650487.1983.11104964

By:

Rao, Vithala;
Simon, Julian L.

Publication type:

Article

Advanced Customer Behavior Tracking and Heatmap Analysis with YOLOv5 and DeepSORT in Retail Environment.

Published in:

Electronics (2079-9292), 2024, v. 13, n. 23, p. 4730, doi. 10.3390/electronics13234730

By:

Shili, Mohamed;
Jayasingh, Sudarsan;
Hammedi, Salah

Publication type:

Article

Kerangka-Kerangka Kajian Lepas untuk Meneliti Protagonis Wanita dalam Filem Melayu.

Published in:

Akademika, 2020, v. 90, n. 1, p. 25, doi. 10.17576/akad-2020-9001-03

By:

MOHD NOR, NUR AZLIZA;
VANITHA ABDULLAH, NUR AFIFAH

Publication type:

Article

Commercialization of Creative Videos in China in the Digital Platform Age.

Published in:

Television & New Media, 2021, v. 22, n. 8, p. 878, doi. 10.1177/1527476420953583

By:

Lin, Zhongxuan

Publication type:

Article