Works matching DE "PRODUCT placement"
Results: 393
Augmented Narrative Advertising: Consumer Responses to AR Story Filters and Product Placement Primes.
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- Journal of Interactive Advertising, 2024, v. 24, n. 4, p. 303, doi. 10.1080/15252019.2024.2383761
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- Article
Parents' Responses to Child-Targeted Influencer Advertising: An Investigation Using the Persuasion Knowledge Model.
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- Journal of Interactive Advertising, 2022, v. 22, n. 1, p. 42, doi. 10.1080/15252019.2022.2028202
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- Article
Product Placement in Virtual Reality Videos from the Perspective of Dialogic Engagement.
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- Journal of Interactive Advertising, 2019, v. 19, n. 2, p. 133, doi. 10.1080/15252019.2019.1596850
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- Article
A Comparison of In-Game Brand Placement for Active Versus Passive Players.
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- Journal of Interactive Advertising, 2016, v. 16, n. 2, p. 117, doi. 10.1080/15252019.2016.1208124
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- Article
The Effectiveness of Product Placement in Video Games.
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- Journal of Interactive Advertising, 2007, v. 8, n. 1, p. 1, doi. 10.1080/15252019.2007.10722134
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- Article
Receptiveness of Gamers to Embedded Brand Messages in Advergames: Attitudes towards Product Placement.
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- Journal of Interactive Advertising, 2006, v. 7, n. 1, p. 37, doi. 10.1080/15252019.2006.10722123
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- Article
Experiencing Interactive Advertising beyond Rich Media:Impacts of Ad Type and Presence on Brand Effectiveness in 3DGaming Immersive Virtual Environments.
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- Journal of Interactive Advertising, 2004, v. 4, n. 3, p. N.PAG
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- Article
Advertainment or Adcreep? Game Players' Attitudes towardAdvertising and Product Placements in Computer Games.
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- Journal of Interactive Advertising, 2004, v. 4, n. 3, p. N.PAG
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- Article
Advertising at the threshold: Paratextual promotion in the era of media convergence.
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- Marketing Theory, 2019, v. 19, n. 2, p. 195, doi. 10.1177/1470593118787581
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- Article
Call for papers - Marketing Theory special issue.
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- Marketing Theory, 2008, v. 8, n. 1, p. 118, doi. 10.1177/1470593107086489
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- Article
Product Placement and brand attitude development in the age of digital media with disclosure and persuasion Knowledge related to brand association. A review paper from the last decade.
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- Journal of Positive School Psychology, 2022, v. 6, n. 3, p. 505
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- Article
Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.
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- Journal of Consumer Research, 2002, v. 29, n. 3, p. 306, doi. 10.1086/344432
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- Article
Framing the Deal: The Role of Restrictions in Accentuating Deal Value.
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- Journal of Consumer Research, 1997, v. 24, n. 1, p. 68, doi. 10.1086/209494
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- Article
'We Have Everything to Learn from the Americans': Film Promotion, Product Placement and Consumer Culture in Italy, 1945-1965.
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- Historical Journal of Film, Radio & Television, 2020, v. 40, n. 1, p. 55, doi. 10.1080/01439685.2020.1715596
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- Article
MIDIENDO EL EFECTO DE PERSUASIÓN DEL PRODUCT PLACEMENT EN EL CINE.
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- 3C TIC, 2019, v. 8, n. 3, p. 71, doi. 10.17993/3ctic.2019.83.70-81
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- Article
ФОРМАЛІЗАЦІЯ ЗАДАЧІ ФОРМУВАННЯ ГОЛОВНОГО КАЛЕНДАРНОГО ПЛАНУ В СИСТЕМІ ПЛАНУВАННЯ MRP II.
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- Radio Electronics, Computer Science, Control, 2024, n. 2, p. 167, doi. 10.15588/1607-3274-2024-2-17
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- Article
MGA Entertainment, Consumer Entertainment Products Company: Marketing Strategies for ‘Bratz’.
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- South Asian Journal of Business & Management Cases, 2015, v. 4, n. 2, p. 226, doi. 10.1177/2277977915596257
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- Article
MARKETING INNOVATION IN PORTUGUESES FIRMS: AN EMPIRICAL APPROACH.
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- Egitania Sciencia, 2018, n. 23, p. 7
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- Article
An Empirical Study of Effectiveness of Product Placement in Hindi Movies Compare to Television Shows.
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- International Journal of Marketing & Business Communication, 2013, v. 2, n. 2, p. 24
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- Article
Publicidad encubierta en los kidsfluencers. Una propuesta metodológica aplicada al estudio de caso de los diez youtubers menores con más seguidores de España.
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- El Profesional de la Información, 2021, v. 30, n. 2, p. 1, doi. 10.3145/epi.2021.mar.19
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- Article
Targeted individuals: Personalised advertising and digital media translation.
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- Translation Spaces, 2021, v. 10, n. 2, p. 181, doi. 10.1075/ts.20048.but
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- Article
ANÁLISIS DE LA TIPOLOGÍA DE CONTENIDO PUBLICITARIO INSERTADO EN LOS CANALES DE LOS/AS YOUTUBERS ADOLESCENTES.
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- Revista Prisma Social, 2021, n. 34, p. 40
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- Article
TELEVİZYON DİZİLERİNDE ÜRÜN YERLEŞTİRME VE SPONSORLUĞUN SONUÇLARI.
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- Global Media Journal: Turkish Edition, 2014, v. 5, n. 9, p. 19
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- Article
Ürün Yerleştirme Çabalarında Tüketici Algılarının Satın Alma Niyeti ve Marka İmajı Üzerine Etkileri: Konya İli Örneği.
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- Gümüshane University Electronic Journal of the Institute of Social Science / Gümüshane Üniversitesi Sosyal Bilimler Enstitüsü Elektronik Dergisi, 2020, v. 11, n. 3, p. 792
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- Article
Meet the Parents: A Parents’ Perspective on Product Placement in Children’s Films.
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- 2008
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- Report
Brands and Product Mentions in Rap Music: An Analysis of Branded Entertainment in Rap Music Lyrics From 2006-2020.
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- MEIEA Journal, 2023, v. 23, n. 1, p. 81, doi. 10.25101/23.3
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- Article
Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015.
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- Journal of Media Business Studies, 2018, v. 15, n. 1, p. 57, doi. 10.1080/16522354.2018.1460051
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- Article
Product placement in movies: perspectives from motion picture firms.
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- Journal of Media Business Studies, 2016, v. 13, n. 2, p. 95, doi. 10.1080/16522354.2016.1159802
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- Article
The Future of TV Commercials: Not as Bleak as Proclaimed.
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- Journal of Media Business Studies, 2008, v. 5, n. 2, p. 23
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- Article
ITALIAN YOUNG PEOPLE'S ATTITUDES TOWARD PRODUCT PLACEMENT IN MOVIES: A CROSS-CULTURAL COMPARISON OF PRODUCT PLACEMENT ACCEPTABILITY.
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- Communicative Business. Italian Research Review on Business Communication, 2009, p. 58
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- Article
Ürün Yerleştirmenin Satın Alma Niyeti Üzerindeki Etkisi: Kahramanmaraş İlinde Bir Saha Çalışması.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 3, p. 3273, doi. 10.20491/isarder.2020.1039
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- Article
Yeni Medyada Ürün Yerleştirmenin Ebeveynlerin Satın Alma Eğilimine Etkisi: Çocuk Videolarıyla İlgili Kırıkkale İlinde Bir Araştırma.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2019, v. 11, n. 3, p. 1482, doi. 10.20491/isarder.2019.684
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- Article
Türkiye'de Faaliyette Bulunan GSM İşletmelerinin Sundukları Hizmetlerin Algılama Haritaları Yardımıyla Konumlandırılması.
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- Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2014, v. 6, n. 1, p. 163, doi. 10.20491/isader.2014115969
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- Article
Editorial.
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- International Journal of Market Research, 2016, v. 58, n. 5, p. 641, doi. 10.2501/IJMR-2016-047
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- Article
Media placement versus advertising execution.
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- International Journal of Market Research, 2010, v. 52, n. 2, p. 217, doi. 10.2501/S1470785309201181
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- Article
Regulation and co-regulation of product placement for OTT SVODs: The case of Netflix.
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- International Journal of Digital Television, 2018, v. 9, n. 3, p. 203, doi. 10.1386/jdtv.9.3.203_1
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- Article
MARKETING COMMUNICATIONS AS A STRATEGIC FUNCTION OF MARKETING.
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- Annals of the University of Craiova, Economic Sciences Series, 2010, v. 3, p. 1
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- Article
Children playing branded video games: The impact of interactivity on product placement effectiveness
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- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2011, v. 21, n. 1, p. 65, doi. 10.1016/j.jcps.2010.09.004
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- Article
Product Placement and Digital Piracy: How Young Chinese Viewers React to the Unconventional Method of Corporate Cultural Globalization.
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- Communication, Culture & Critique, 2010, v. 3, n. 3, p. 435, doi. 10.1111/j.1753-9137.2010.01079.x
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- Article
The Impact of Product Placement Strategy on the Placement Communication Effect: The Case of a Full-Service Restaurant.
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- Journal of Hospitality Marketing & Management, 2014, v. 23, n. 4, p. 424, doi. 10.1080/19368623.2013.804473
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- Article
Branded Entertainment: A New Advertising Technique or Product Placement in Disguise?
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- Journal of Marketing Management, 2006, v. 22, n. 5-6, p. 489, doi. 10.1362/026725706777978703
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- Article
Corporate Sponsorship by the Financial Services Industry.
- Published in:
- Journal of Marketing Management, 1994, v. 10, n. 8, p. 743, doi. 10.1080/0267257X.1994.9964319
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- Article
Impact of product placement on purchase intention in the context of product-harm crisis.
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- Social Behavior & Personality: an international journal, 2022, v. 50, n. 6, p. 1, doi. 10.2224/sbp.11586
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- Article
PRODUCT INVOLVEMENT IN THE LINK BETWEEN SKEPTICISM TOWARD ADVERTISING AND ITS EFFECTS.
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- Social Behavior & Personality: an international journal, 2011, v. 39, n. 2, p. 153, doi. 10.2224/sbp.2011.39.2.153
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- Article
La cerveza del bar de Moe: marcas y narrativas transmedia.
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- Palabra Clave, 2022, v. 25, n. 3, p. 1, doi. 10.5294/pacla.2022.25.3.8
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- Article
DEFINING A STORAGE-ASSIGNMENT STRATEGY FOR PRECEDENCE-CONSTRAINED ORDER PICKING.
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- Operations Research & Decisions, 2021, v. 31, n. 2, p. 147, doi. 10.37190/ord210207
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- Publication type:
- Article
A Cross-Cultural Generalizability Study of Consumers' Acceptance of Product Placements in Movies.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2009, v. 31, n. 1, p. 15, doi. 10.1080/10641734.2009.10505254
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- Article
Baby Boomers' Attitudes Towards Product Placements.
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- Journal of Current Issues & Research in Advertising (CTC Press), 2006, v. 28, n. 2, p. 33, doi. 10.1080/10641734.2006.10505197
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- Article
'I Saw It In The Movies': Exploring the Link Between Product Placement Beliefs and Reported Usage Behavior.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 2002, v. 24, n. 2, p. 33, doi. 10.1080/10641734.2002.10505133
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- Article
Brand Placement: A Review.
- Published in:
- Journal of Current Issues & Research in Advertising (CTC Press), 1998, v. 20, n. 2, p. 31, doi. 10.1080/10641734.1998.10505081
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- Article