Works matching DE "PRODUCT orientation"
Results: 177
RESEARCH NOTES AND COMMENTARIES: DETERMINING THE SCOPE AND IMPACT OF MARKET ORIENTATION PROFILES ON STRATEGY IMPLEMENTATION AND PERFORMANCE.
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- Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2003, v. 24, n. 6, p. 577, doi. 10.1002/smj.322
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Why Are You Swiping Right? The Impact of Product Orientation on Swiping Responses.
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- Journal of Consumer Research, 2018, v. 45, n. 3, p. 633, doi. 10.1093/jcr/ucy013
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The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation.
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- Journal of Consumer Research, 2012, v. 38, n. 6, p. 988, doi. 10.1086/661531
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PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 41, doi. 10.1080/00913367.2005.10639208
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THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION.
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- Journal of Advertising, 2005, v. 34, n. 4, p. 11, doi. 10.1080/00913367.2005.10639210
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- Article
Focal and Emotional Integration: Constructs, Measures, and Preliminary Evidence.
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- Journal of Advertising, 1993, v. 22, n. 4, p. 51, doi. 10.1080/00913367.1993.10673418
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Reverse-Market Orientation and Corporate Brand Development.
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- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 64, doi. 10.2753/IMO0020-8825370403
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Synergy of interfunctional cooperation and services in companies producing electrical equipment and electronic components in the Czech Republic: pilot study.
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- Oeconomia Copernicana, 2018, v. 9, n. 3, p. 441, doi. 10.24136/oc.2018.022
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STUDENTS AS CUSTOMERS OR PRODUCTS: PERCEPTIONS AND PREFERENCES OF FACULTY AND STUDENTS.
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- Marketing Education Review, 2005, v. 15, n. 2, p. 27, doi. 10.1080/10528008.2005.11488902
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- Article
T ÜKET İC İLER İN ÜR ÜN TERC İH İNDE ROL OYNAYAN ÜR ÜN MEN ŞE İN İN, MARKA, F İYAT VE KAL İTE DEG İ ŞKENLER İ A ÇISINDAN İNCELENMES İ
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- Ataturk University Journal of Economics & Administrative Sciences, 2009, v. 23, n. 2, p. 155
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Determinantes y consecuencias de la efectividad de las promociones basadas en precios.
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- Management Letters / Cuadernos de Gestión, 2012, v. 12, n. 2, p. 15, doi. 10.5295/cdg.100207ir
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Measuring internal Market Orientation.
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- Journal of Service Research, 2005, v. 7, n. 3, p. 290, doi. 10.1177/1094670504271154
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- Article
Business ethics 101: The student is not a customer A rejoinder.
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- International Journal of Management Education (Oxford Brookes University), 2011, v. 9, n. 3, p. 17, doi. 10.3794/ijme.93.346b
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In defence of the student as customer metaphor.
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- International Journal of Management Education (Oxford Brookes University), 2011, v. 9, n. 3, p. 13, doi. 10.3794/ijme.93.346a
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- Article
THE EFFECT OF PRODUCT ADAPTAT ION AND MARKET ORIENTAT ION ON EXPORT PERFORMANCE: A SURVEY OF THAI MANAGERS.
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- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 155, doi. 10.2753/MTP1069-6679180204
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IS "CONSUMER ORIENTATION" A DIMENSION OF MARKET ORIENTATION IN CONSUMER MARKETS?
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- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 141, doi. 10.2753/MTP1069-6679180203
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FROM THE EDITOR.
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- Journal of Marketing Theory & Practice, 2006, v. 14, n. 2, p. 93, doi. 10.2753/MTP1069-6679140200
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THE INFLUENCE OF MARKET ORIENTATION ON E-BUSINESS INNOVATION AND PERFORMANCE: THE ROLE OF THE TOP MANAGEMENT TEAM.
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- Journal of Marketing Theory & Practice, 2008, v. 16, n. 1, p. 7, doi. 10.2753/MTP1069-6679160101
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EXAMINING MARKET ORIENTATION AS BOTH CULTURE AND CONDUCT: MODELING THE RELATIONSHIPS BETWEEN MARKET ORIENTATION AND EMPLOYEE RESPONSES.
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- Journal of Marketing Theory & Practice, 2007, v. 15, n. 2, p. 113, doi. 10.2753/MTP1069-6679150202
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La influencia del capital relacional, innovación tecnológica y orientación al mercado sobre los resultados empresariales en empresas de alta tecnología Un modelo conceptual.
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- Pensamiento & Gestión, 2008, n. 25, p. 113
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Modelo explicativo de una empresa familiar que relaciona valores del fundador, cultura organizacional y orientación al mercado.
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- Pensamiento & Gestión, 2006, n. 20, p. 194
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Complementary impact of capabilities and brand orientation on SMBs performance.
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- Journal of Business Economics & Management, 2016, v. 17, n. 6, p. 1270, doi. 10.3846/16111699.2016.1181101
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The interaction effect of mobile phone screen and product orientation on perceived product size.
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- Psychology & Marketing, 2019, v. 36, n. 9, p. 817, doi. 10.1002/mar.21214
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Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products.
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- Psychology & Marketing, 2016, v. 33, n. 6, p. 421, doi. 10.1002/mar.20888
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Reflections on jazz training and marketing education.
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- Marketing Theory, 2016, v. 16, n. 4, p. 429, doi. 10.1177/1470593116652672
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OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
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- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
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A COMPARISON OF THE MARKET ORIENTATION MODEL IN CZECH AND GERMAN HIGH-TECH COMPANIES.
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- Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 5, p. 1717, doi. 10.11118/actaun201664051717
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Market-Oriented New Product Development of Meal Replacement and Meal Complement Beverages.
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- Journal of Food Products Marketing, 2006, v. 12, n. 3, p. 1, doi. 10.1300/J038v12n03_01
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Exploring How Managers Conceive and Practice Market Orientation in Near "Perfect" Food Markets.
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- Journal of Food Products Marketing, 2005, v. 11, n. 2, p. 59, doi. 10.1300/J038v11n02_04
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Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels.
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- Service Industries Journal, 2017, v. 37, n. 3-4, p. 229, doi. 10.1080/02642069.2017.1309391
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Measuring Information Systems Service Quality: Concerns on the Use of the SERVQUAL Questionnaire.
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- MIS Quarterly, 1997, v. 21, n. 2, p. 195, doi. 10.2307/249419
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Endogenous timing in a mixed duopoly model.
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- Journal of Economics, 2015, v. 116, n. 2, p. 165, doi. 10.1007/s00712-014-0416-2
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Exploring the drivers of new product success for businesses in Asia: a meta-analysis.
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- Asia Pacific Business Review, 2013, v. 19, n. 3, p. 303, doi. 10.1080/00346764.2013.774190
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Planning obligations, the market orientation of planning and planning professionalism.
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- Journal of Property Research, 2005, v. 22, n. 1, p. 37, doi. 10.1080/09599910500411036
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Organizational Learning and the Transfer of Knowledge: An Investigation of Quality Improvement.
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- Organization Science, 2000, v. 11, n. 6, p. 630, doi. 10.1287/orsc.11.6.630.12535
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Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation.
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- Journal of Macromarketing, 2009, v. 29, n. 4, p. 406, doi. 10.1177/0276146709345620
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Dealing with Differences.
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- Marketing Insights, 2014, v. 26, n. 3, p. 10
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Entrepreneurial Orientation, Organizational Learning, and Performance: Evidence From China.
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- Entrepreneurship: Theory & Practice, 2011, v. 35, n. 2, p. 293, doi. 10.1111/j.1540-6520.2009.00359.x
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An Empirical Exploration of the New Product Process Proficiency--New Product Success Relationship.
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- International Journal of Business & Information, 2012, v. 7, n. 1, p. 1
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The moderating effects of trust and commitment on market orientation, value discipline clarity, and firm performance.
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- Agribusiness, 2011, v. 27, n. 3, p. 360, doi. 10.1002/agr.20266
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The Impact of Cooperative Structure and Firm Culture on Market Orientation and Performance.
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- Agribusiness, 2004, v. 20, n. 4, p. 379, doi. 10.1002/agr.20021
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An association between market orientation and business performance: A case study of small medium enterprises in sri lanka.
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- 2009
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- Case Study
INTERNAL MARKETING AS A PART OF MARKETING CULTURE SUPPORTING VALUE FOR EXTERNAL CUSTOMER.
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- Economics & Management, 2007, p. 470
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BEYI'ER THAN TAGUCHI ORTHOGONAL TABLES.
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- Quality & Reliability Engineering International, 1988, v. 4, n. 2, p. 143, doi. 10.1002/qre.4680040209
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Market Orientation and Gender Wage Gaps: an International Study.
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- Kyklos, 2008, v. 61, n. 4, p. 615, doi. 10.1111/j.1467-6435.2008.00419.x
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Getting A long With Life.
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- Journal of Education, 1932, v. 115, n. 6, p. 134
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The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector.
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- International Journal of Economic Sciences & Applied Research, 2012, v. 5, n. 1, p. 77
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Network Process Model for Group Choice of a Multinational Enterprises' Entry Mode.
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- Contemporary Management Research, 2010, v. 6, n. 3, p. 241
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An Analytics-Driven Method for Profitable Cross-Selling of Insurance Products.
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- IUP Journal of Knowledge Management, 2015, v. 13, n. 1, p. 59
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Exploring the Relationship of Key Strategic Orientations towards Sustainable Organizational Performance.
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- International Journal of Business & Management Science, 2009, v. 2, n. 1, p. 79
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- Article