The interaction effect of mobile phone screen and product orientation on perceived product size.
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 9, p. 817, doi. 10.1002/mar.21214
- By:
- Publication type:
- Article
Works matching DE "PRODUCT orientation"
Results: 182
1
2
Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 6, p. 421, doi. 10.1002/mar.20888
- By:
- Publication type:
- Article
3
OPTIMAL ADVERTISING POLICIES FOR DIFFUSION MODELS OF NEW PRODUCT INNOVATION IN MONOPOLISTIC SITUATIONS.
- Published in:
- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
- By:
- Publication type:
- Article
4
INNOVATIONS OF RETAIL BANKS - EXPRESSION OF RELATIONSHIP MARKETING OR PRODUCT ORIENTATION?
- Published in:
- Acta Scientiarum Polonorum. Oeconomia, 2016, v. 15, n. 3, p. 27
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- Publication type:
- Article
5
Environmentally Responsible Managerial Behavior: Is Ecocentrism a Prerequisite?
- Published in:
- Academy of Management Review, 1995, v. 20, n. 4, p. 796, doi. 10.5465/AMR.1995.28081379
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- Publication type:
- Article
6
AZ ÉRTÉKESÍTÉS ÉS A MARKETING KAPCSOLATÁNAK PIACI TÁJÉKOZÓDÁSBAN BETÖLTÖTT SZEREPE ÉS MEGHATÁROZÓ TÉNYEZÔI.
- Published in:
- Vezetéstudomány / Budapest Management Review, 2014, v. 45, n. 3, p. 39, doi. 10.14267/veztud.2014.03.04
- By:
- Publication type:
- Article
7
An association between market orientation and business performance: A case study of small medium enterprises in sri lanka.
- Published in:
- 2009
- By:
- Publication type:
- Case Study
8
T ÜKET İC İLER İN ÜR ÜN TERC İH İNDE ROL OYNAYAN ÜR ÜN MEN ŞE İN İN, MARKA, F İYAT VE KAL İTE DEG İ ŞKENLER İ A ÇISINDAN İNCELENMES İ
- Published in:
- Ataturk University Journal of Economics & Administrative Sciences, 2009, v. 23, n. 2, p. 155
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- Publication type:
- Article
9
Overcome the Dangers of Commoditization.
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- Strategic Finance, 2005, v. 87, n. 1, p. 19
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- Publication type:
- Article
10
The Moderating Role of Consumer and Product Characteristics on the Value of Customized On-Line Recommendations.
- Published in:
- International Journal of Electronic Commerce, 2006, v. 11, n. 2, p. 101, doi. 10.2753/JEC1086-4415110205
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- Publication type:
- Article
11
Market Orientation in the Hospital Industry.
- Published in:
- Marketing Health Services, 1997, v. 17, n. 4, p. 36
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- Publication type:
- Article
12
ROLE OF MARKETING IN THE 21ST CENTURY LIBRARIES IN PAKISTAN.
- Published in:
- Pakistan Library & Information Science Journal, 2007, v. 38, n. 4, p. 2
- By:
- Publication type:
- Article
13
BEYI'ER THAN TAGUCHI ORTHOGONAL TABLES.
- Published in:
- Quality & Reliability Engineering International, 1988, v. 4, n. 2, p. 143, doi. 10.1002/qre.4680040209
- By:
- Publication type:
- Article
14
Market Orientation in a Developing Nation - Antecedents, Consequences and the Moderating Effect of Environmental Factors.
- Published in:
- Marketing Bulletin, 2011, v. 22, p. 1
- By:
- Publication type:
- Article
15
BEHAVIORAL MEASUREMENT FOR MARKETING MODELS: ESTIMATING THE EFFECTS OF ADVERTISING REPETITION FOR MEDIA PLANNING.
- Published in:
- Management Science, 1971, v. 18, n. 4, p. P-73, doi. 10.1287/mnsc.18.4.P73
- By:
- Publication type:
- Article
16
A TEST OF STATISTICAL METHOD FOR COMPUTING SELECTED INVENTORY MODEL CHARACTERISTICS BY SIMULATION.
- Published in:
- Management Science, 1964, v. 10, n. 4, p. 709, doi. 10.1287/mnsc.10.4.709
- By:
- Publication type:
- Article
17
Mapping managers' market orientations regarding new product success.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 259, doi. 10.1016/S0737-6782(02)00144-3
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- Publication type:
- Article
18
From the Editors.
- Published in:
- Journal of Product Innovation Management, 1999, v. 16, n. 1, p. 1
- Publication type:
- Article
19
An Exploratory Analysis of the Impact of Market Orientation on New Product Performance.
- Published in:
- Journal of Product Innovation Management, 1995, v. 12, n. 4, p. 275, doi. 10.1016/0737-6782(95)00027-Q
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- Publication type:
- Article
20
From the Editor.
- Published in:
- 1995
- By:
- Publication type:
- Editorial
21
Reverse-Market Orientation and Corporate Brand Development.
- Published in:
- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 64, doi. 10.2753/IMO0020-8825370403
- By:
- Publication type:
- Article
22
The effects of perceived brand orientation and perceived service quality in the higher education sector.
- Published in:
- Eurasian Business Review, 2019, v. 9, n. 3, p. 347, doi. 10.1007/s40821-018-00115-4
- By:
- Publication type:
- Article
23
Exploring the drivers of new product success for businesses in Asia: a meta-analysis.
- Published in:
- Asia Pacific Business Review, 2013, v. 19, n. 3, p. 303, doi. 10.1080/00346764.2013.774190
- By:
- Publication type:
- Article
24
Tradition Versus Change: Evaluating the Currency of Some Traditional Chinese Values in Today's Business Environment.
- Published in:
- Journal of Global Marketing, 2009, v. 22, n. 1, p. 67, doi. 10.1080/08911760802511436
- By:
- Publication type:
- Article
25
Employee' s Perceptions of Market Orientation in a Transitional Economy: China As an Example.
- Published in:
- Journal of Global Marketing, 2004, v. 17, n. 4, p. 5, doi. 10.1300/J042v17n04_02
- By:
- Publication type:
- Article
26
EDITORIAL.
- Published in:
- 2004
- By:
- Publication type:
- Editorial
27
Organizational Culture, Innovativeness and Market Orientation in HongKong Five Years After Handover: What Has Changed?
- Published in:
- Journal of Global Marketing, 2004, v. 17, n. 4, p. 53
- By:
- Publication type:
- Article
28
A Study of the Relationships Between Generation, Market Orientation, and Innovation in Family Firms.
- Published in:
- Family Business Review, 2011, v. 24, n. 3, p. 252, doi. 10.1177/0894486511409210
- By:
- Publication type:
- Article
29
Family Business and Market Orientation: Construct Validation and Comparative Analysis.
- Published in:
- Family Business Review, 2011, v. 24, n. 3, p. 233, doi. 10.1177/0894486510396871
- By:
- Publication type:
- Article
30
Strategie e performance delle imprese alberghiere di Milano.
- Published in:
- Economia Aziendale Online, 2011, n. 2, p. 209
- By:
- Publication type:
- Article
31
In This Issue.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 3, doi. 10.1111/jpim.12304
- By:
- Publication type:
- Article
32
Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 545, doi. 10.1111/jpim.12003
- By:
- Publication type:
- Article
33
Innovation through Experience Staging: Motives and Outcomes Innovation through Experience Staging: Motives and Outcomes.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
34
Achieving Fit between Learning and Market Orientation: Implications for New Product Performance.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 531, doi. 10.1111/j.1540-5885.2012.00923.x
- By:
- Publication type:
- Article
35
Examining Proactive Strategic Decision-Making Flexibility in New Product Development.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 608, doi. 10.1111/j.1540-5885.2012.00928.x
- By:
- Publication type:
- Article
36
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 166, doi. 10.1111/j.1540-5885.2011.00900.x
- By:
- Publication type:
- Article
37
The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 7, p. 1032, doi. 10.1111/j.1540-5885.2010.00769.x
- By:
- Publication type:
- Article
38
Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 534, doi. 10.1111/j.1540-5885.2007.00270.x
- By:
- Publication type:
- Article
39
The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.).
- Published in:
- Marketing Review, 2012, v. 12, n. 3, p. 309, doi. 10.1362/146934712X13420906885520
- By:
- Publication type:
- Article
40
Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation.
- Published in:
- Marketing Review, 2006, v. 6, n. 1, p. 29, doi. 10.1362/146934706776861573
- By:
- Publication type:
- Article
41
The Impact of Salesperson Perception of Firm Market Orientation on Behaviors and Consulting Effectiveness.
- Published in:
- Journal of Business-to-Business Marketing, 2010, v. 17, n. 2, p. 105, doi. 10.1080/10517120903407865
- By:
- Publication type:
- Article
42
Market Orientation: An Iterative Process of Customer and Market Engagement.
- Published in:
- Journal of Business-to-Business Marketing, 2007, v. 14, n. 3, p. 21, doi. 10.1300/J033v14n03_02
- By:
- Publication type:
- Article
43
Determinantes y consecuencias de la efectividad de las promociones basadas en precios.
- Published in:
- Management Letters / Cuadernos de Gestión, 2012, v. 12, n. 2, p. 15, doi. 10.5295/cdg.100207ir
- By:
- Publication type:
- Article
44
THE EFFECT OF PRODUCT ADAPTAT ION AND MARKET ORIENTAT ION ON EXPORT PERFORMANCE: A SURVEY OF THAI MANAGERS.
- Published in:
- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 155, doi. 10.2753/MTP1069-6679180204
- By:
- Publication type:
- Article
45
IS "CONSUMER ORIENTATION" A DIMENSION OF MARKET ORIENTATION IN CONSUMER MARKETS?
- Published in:
- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 141, doi. 10.2753/MTP1069-6679180203
- By:
- Publication type:
- Article
46
THE INFLUENCE OF MARKET ORIENTATION ON E-BUSINESS INNOVATION AND PERFORMANCE: THE ROLE OF THE TOP MANAGEMENT TEAM.
- Published in:
- Journal of Marketing Theory & Practice, 2008, v. 16, n. 1, p. 7, doi. 10.2753/MTP1069-6679160101
- By:
- Publication type:
- Article
47
EXAMINING MARKET ORIENTATION AS BOTH CULTURE AND CONDUCT: MODELING THE RELATIONSHIPS BETWEEN MARKET ORIENTATION AND EMPLOYEE RESPONSES.
- Published in:
- Journal of Marketing Theory & Practice, 2007, v. 15, n. 2, p. 113, doi. 10.2753/MTP1069-6679150202
- By:
- Publication type:
- Article
48
FROM THE EDITOR.
- Published in:
- Journal of Marketing Theory & Practice, 2006, v. 14, n. 2, p. 93, doi. 10.2753/MTP1069-6679140200
- By:
- Publication type:
- Article
49
Uncovering Implicit Consumer Needs for Determining Explicit Product Positioning: Growing Prudential Annuities' Variable Annuity Sales.
- Published in:
- Marketing Science, 2011, v. 30, n. 4, p. 595, doi. 10.1287/mksc.1100.0610
- By:
- Publication type:
- Article
50
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 206, doi. 10.1007/s11747-011-0295-9
- By:
- Publication type:
- Article