ROLE OF MARKETING IN THE 21ST CENTURY LIBRARIES IN PAKISTAN.
- Published in:
- Pakistan Library & Information Science Journal, 2007, v. 38, n. 4, p. 2
- By:
- Publication type:
- Article
Works matching DE "PRODUCT orientation"
Results: 182
1
2
RESEARCH NOTES AND COMMENTARIES: DETERMINING THE SCOPE AND IMPACT OF MARKET ORIENTATION PROFILES ON STRATEGY IMPLEMENTATION AND PERFORMANCE.
- Published in:
- Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 2003, v. 24, n. 6, p. 577, doi. 10.1002/smj.322
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- Publication type:
- Article
3
In This Issue.
- Published in:
- Journal of Product Innovation Management, 2016, v. 33, n. 1, p. 3, doi. 10.1111/jpim.12304
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- Publication type:
- Article
4
Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms Marketing Ignorance and the Validity of Narver and Slater's MKTOR Scale in High-Tech Russian Firms.
- Published in:
- Journal of Product Innovation Management, 2013, v. 30, n. 3, p. 545, doi. 10.1111/jpim.12003
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- Publication type:
- Article
5
Innovation through Experience Staging: Motives and Outcomes Innovation through Experience Staging: Motives and Outcomes.
- Published in:
- 2013
- By:
- Publication type:
- Case Study
6
Achieving Fit between Learning and Market Orientation: Implications for New Product Performance.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 531, doi. 10.1111/j.1540-5885.2012.00923.x
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- Publication type:
- Article
7
Examining Proactive Strategic Decision-Making Flexibility in New Product Development.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 4, p. 608, doi. 10.1111/j.1540-5885.2012.00928.x
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- Publication type:
- Article
8
What Are the Effective Strategic Orientations for New Product Success under Different Environments? An Empirical Study of Chinese Businesses.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 166, doi. 10.1111/j.1540-5885.2011.00900.x
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- Publication type:
- Article
9
The Role of Value-Informed Pricing in Market-Oriented Product Innovation Management.
- Published in:
- Journal of Product Innovation Management, 2010, v. 27, n. 7, p. 1032, doi. 10.1111/j.1540-5885.2010.00769.x
- By:
- Publication type:
- Article
10
Investigating the Drivers of Innovation and New Product Success: A Comparison of Strategic Orientations.
- Published in:
- Journal of Product Innovation Management, 2007, v. 24, n. 6, p. 534, doi. 10.1111/j.1540-5885.2007.00270.x
- By:
- Publication type:
- Article
11
Mapping managers' market orientations regarding new product success.
- Published in:
- Journal of Product Innovation Management, 2002, v. 19, n. 4, p. 259, doi. 10.1016/S0737-6782(02)00144-3
- By:
- Publication type:
- Article
12
STUDENTS AS CUSTOMERS OR PRODUCTS: PERCEPTIONS AND PREFERENCES OF FACULTY AND STUDENTS.
- Published in:
- Marketing Education Review, 2005, v. 15, n. 2, p. 27, doi. 10.1080/10528008.2005.11488902
- By:
- Publication type:
- Article
13
The Effect of Market Orientation, Learning Orientation and Innovativeness on Firm Performance: A Research from Turkish Logistics Sector.
- Published in:
- International Journal of Economic Sciences & Applied Research, 2012, v. 5, n. 1, p. 77
- By:
- Publication type:
- Article
14
ORGANIZATIONAL CULTURE AND NEW SERVICE DEVELOPMENT PERFORMANCE:: INSIGHTS FROM KNOWLEDGE INTENSIVE BUSINESS SERVICE.
- Published in:
- International Journal of Innovation Management, 2009, v. 13, n. 3, p. 371, doi. 10.1142/S1363919609002340
- By:
- Publication type:
- Article
15
INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION:: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY.
- Published in:
- International Journal of Innovation Management, 2008, v. 12, n. 1, p. 69, doi. 10.1142/S1363919608001923
- By:
- Publication type:
- Article
16
Pazar Yönlülük, Kalite Yönlülük ve İşletme Performans İlişkisi: İlaç Sektöründe Yapılan Bir Çalışma.
- Published in:
- Ege Academic Review, 2011, v. 11, n. 1, p. 91
- By:
- Publication type:
- Article
17
Market orientation in franchise networks: a contrast analysis of franchisors and franchisees views.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2010, v. 20, n. 2, p. 273, doi. 10.1080/09593961003701809
- By:
- Publication type:
- Article
18
Different Approaches to the Evaluation of Performance in Retailing.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2007, v. 17, n. 5, p. 503, doi. 10.1080/09593960701631953
- By:
- Publication type:
- Article
19
Value Creation and Category Management through Retailer-Supplier Relationships.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2007, v. 17, n. 5, p. 523, doi. 10.1080/09593960701632019
- By:
- Publication type:
- Article
20
Channel Collaboration, Market Orientation and Performance Advantages: Discovering Developed and Emerging Markets.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2007, v. 17, n. 5, p. 423, doi. 10.1080/09593960701631482
- By:
- Publication type:
- Article
21
Complementary impact of capabilities and brand orientation on SMBs performance.
- Published in:
- Journal of Business Economics & Management, 2016, v. 17, n. 6, p. 1270, doi. 10.3846/16111699.2016.1181101
- By:
- Publication type:
- Article
22
Predicting market orientation through internal market orientation as culture and behaviour: an empirical application in Spanish hotels.
- Published in:
- Service Industries Journal, 2017, v. 37, n. 3-4, p. 229, doi. 10.1080/02642069.2017.1309391
- By:
- Publication type:
- Article
23
Market Orientation and Gender Wage Gaps: an International Study.
- Published in:
- Kyklos, 2008, v. 61, n. 4, p. 615, doi. 10.1111/j.1467-6435.2008.00419.x
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- Publication type:
- Article
24
Environments, unobserved heterogeneity, and the effect of market orientation on outcomes for high-tech firms.
- Published in:
- Journal of the Academy of Marketing Science, 2013, v. 41, n. 2, p. 206, doi. 10.1007/s11747-011-0295-9
- By:
- Publication type:
- Article
25
The effect of market orientation and its components on innovation consequences: a meta-analysis.
- Published in:
- Journal of the Academy of Marketing Science, 2008, v. 36, n. 2, p. 166, doi. 10.1007/s11747-007-0053-1
- By:
- Publication type:
- Article
26
Creating a Firm-level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness.
- Published in:
- Journal of the Academy of Marketing Science, 2006, v. 34, n. 1, p. 63, doi. 10.1177/0092070305281090
- By:
- Publication type:
- Article
27
A COMPARISON OF THE MARKET ORIENTATION MODEL IN CZECH AND GERMAN HIGH-TECH COMPANIES.
- Published in:
- Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2016, v. 64, n. 5, p. 1717, doi. 10.11118/actaun201664051717
- By:
- Publication type:
- Article
28
Exploring the drivers of new product success for businesses in Asia: a meta-analysis.
- Published in:
- Asia Pacific Business Review, 2013, v. 19, n. 3, p. 303, doi. 10.1080/00346764.2013.774190
- By:
- Publication type:
- Article
29
INTERNAL MARKETING AS A PART OF MARKETING CULTURE SUPPORTING VALUE FOR EXTERNAL CUSTOMER.
- Published in:
- Economics & Management, 2007, p. 470
- By:
- Publication type:
- Article
30
Market Orientation in the Hospital Industry.
- Published in:
- Marketing Health Services, 1997, v. 17, n. 4, p. 36
- By:
- Publication type:
- Article
31
THE EFFECT OF PRODUCT ADAPTAT ION AND MARKET ORIENTAT ION ON EXPORT PERFORMANCE: A SURVEY OF THAI MANAGERS.
- Published in:
- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 155, doi. 10.2753/MTP1069-6679180204
- By:
- Publication type:
- Article
32
IS "CONSUMER ORIENTATION" A DIMENSION OF MARKET ORIENTATION IN CONSUMER MARKETS?
- Published in:
- Journal of Marketing Theory & Practice, 2010, v. 18, n. 2, p. 141, doi. 10.2753/MTP1069-6679180203
- By:
- Publication type:
- Article
33
THE INFLUENCE OF MARKET ORIENTATION ON E-BUSINESS INNOVATION AND PERFORMANCE: THE ROLE OF THE TOP MANAGEMENT TEAM.
- Published in:
- Journal of Marketing Theory & Practice, 2008, v. 16, n. 1, p. 7, doi. 10.2753/MTP1069-6679160101
- By:
- Publication type:
- Article
34
EXAMINING MARKET ORIENTATION AS BOTH CULTURE AND CONDUCT: MODELING THE RELATIONSHIPS BETWEEN MARKET ORIENTATION AND EMPLOYEE RESPONSES.
- Published in:
- Journal of Marketing Theory & Practice, 2007, v. 15, n. 2, p. 113, doi. 10.2753/MTP1069-6679150202
- By:
- Publication type:
- Article
35
FROM THE EDITOR.
- Published in:
- Journal of Marketing Theory & Practice, 2006, v. 14, n. 2, p. 93, doi. 10.2753/MTP1069-6679140200
- By:
- Publication type:
- Article
36
Reflections on jazz training and marketing education.
- Published in:
- Marketing Theory, 2016, v. 16, n. 4, p. 429, doi. 10.1177/1470593116652672
- By:
- Publication type:
- Article
37
Reverse-Market Orientation and Corporate Brand Development.
- Published in:
- International Studies of Management & Organization, 2007, v. 37, n. 4, p. 64, doi. 10.2753/IMO0020-8825370403
- By:
- Publication type:
- Article
38
CONFRONTANDO A PERCEPÇÃO DE ORIENTAÇÃO PARA O MERCADO DAS EMPRESAS COM A PERCEPÇÃO DOS CONSUMIDORES.
- Published in:
- Revista Pretexto, 2012, v. 13, n. 1, p. 10
- By:
- Publication type:
- Article
39
Decision failures: why they occur and how to prevent them.
- Published in:
- Executive (19389779), 1991, v. 5, n. 3, p. 23, doi. 10.5465/AME.1991.4274458
- By:
- Publication type:
- Article
40
A Conceptual Paradigm and Approach for the Study of Innovators.
- Published in:
- Academy of Management Journal, 1981, v. 24, n. 1, p. 68, doi. 10.2307/255824
- By:
- Publication type:
- Article
41
Developing an Industry Index Valuation for a Seasonal Parsimonious Market Orientation Model.
- Published in:
- Journal of Applied Business & Economics, 2011, v. 12, n. 1, p. 11
- By:
- Publication type:
- Article
42
CAN ECO-INNOVATIVE ORIENTATION BE EXPLAINED? AN ATTEMPT TO UNDERSTAND UNCOVERED PATTERNS.
- Published in:
- Environmental Engineering & Management Journal (EEMJ), 2013, v. 12, n. 10, p. 1933, doi. 10.30638/eemj.2013.241
- By:
- Publication type:
- Article
43
Strategie e performance delle imprese alberghiere di Milano.
- Published in:
- Economia Aziendale Online, 2011, n. 2, p. 209
- By:
- Publication type:
- Article
44
Measuring Information Systems Service Quality: Concerns on the Use of the SERVQUAL Questionnaire.
- Published in:
- MIS Quarterly, 1997, v. 21, n. 2, p. 195, doi. 10.2307/249419
- By:
- Publication type:
- Article
45
BEHAVIORAL MEASUREMENT FOR MARKETING MODELS: ESTIMATING THE EFFECTS OF ADVERTISING REPETITION FOR MEDIA PLANNING.
- Published in:
- Management Science, 1971, v. 18, n. 4, p. P-73, doi. 10.1287/mnsc.18.4.P73
- By:
- Publication type:
- Article
46
A TEST OF STATISTICAL METHOD FOR COMPUTING SELECTED INVENTORY MODEL CHARACTERISTICS BY SIMULATION.
- Published in:
- Management Science, 1964, v. 10, n. 4, p. 709, doi. 10.1287/mnsc.10.4.709
- By:
- Publication type:
- Article
47
The "Visual Depiction Effect" in Advertising: Facilitating Embodied Mental Simulation through Product Orientation.
- Published in:
- Journal of Consumer Research, 2012, v. 38, n. 6, p. 988, doi. 10.1086/661531
- By:
- Publication type:
- Article
48
PERFORMANCE AUDITING OF INTEGRATED MARKETING COMMUNICATION (IMC) ACTIONS AND OUTCOMES.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 4, p. 41, doi. 10.1080/00913367.2005.10639208
- By:
- Publication type:
- Article
49
THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION.
- Published in:
- Journal of Advertising, 2005, v. 34, n. 4, p. 11, doi. 10.1080/00913367.2005.10639210
- By:
- Publication type:
- Article
50
Focal and Emotional Integration: Constructs, Measures, and Preliminary Evidence.
- Published in:
- Journal of Advertising, 1993, v. 22, n. 4, p. 51, doi. 10.1080/00913367.1993.10673418
- By:
- Publication type:
- Article