Works about PRODUCT management research

Results: 428

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations.

Published in:

Psychology & Marketing, 2012, v. 29, n. 12, p. 919, doi. 10.1002/mar.20574

By:

van Rompay, Thomas J. L.;
de Vries, Peter W.;
Bontekoe, Fenna;
Tanja‐Dijkstra, Karin

Publication type:

Article

Multisensory design: Reaching out to touch the consumer.

Published in:

Psychology & Marketing, 2011, v. 28, n. 3, p. 267, doi. 10.1002/mar.20392

By:

Spence, Charles;
Gallace, Alberto

Publication type:

Article

The impact of 3d virtual haptics in marketing.

Published in:

Psychology & Marketing, 2011, v. 28, n. 3, p. 240, doi. 10.1002/mar.20390

By:

Jin, Seung‐A Annie

Publication type:

Article

From a commodity to an experience: The moderating role of thematic positioning on congruity-based product judgment.

Published in:

Psychology & Marketing, 2010, v. 27, n. 5, p. 465, doi. 10.1002/mar.20339

By:

Noseworthy, Theodore J.;
Finlay, Karen;
Islam, Towhidul

Publication type:

Article

Herding in online product choice.

Published in:

Psychology & Marketing, 2006, v. 23, n. 5, p. 413, doi. 10.1002/mar.20119

By:

Huang, Jen-Hung;
Chen, Yi-Fen

Publication type:

Article

A Fractiles Perspective to the Joint Price/Quantity Newsvendor Model.

Published in:

Management Science, 2006, v. 52, n. 11, p. 1764, doi. 10.1287/mnsc.1060.0584

By:

Raz, Gal;
Porteus, Evan L.

Publication type:

Article

Measuring Cross-Category Price Effects with Aggregate Store Data.

Published in:

Management Science, 2006, v. 52, n. 10, p. 1594, doi. 10.1287/mnsc.1060.0563

By:

Song, Inseong;
Chintagunta, Pradeep K.

Publication type:

Article

Characterization of the Bullwhip Effect in Linear, Time-Invariant Supply Chains: Some Formulae and Tests.

Published in:

Management Science, 2006, v. 52, n. 10, p. 1544, doi. 10.1287/mnsc.1060.0573

By:

Ouyang, Yanfeng;
Daganzo, Carlos

Publication type:

Article

Sequential Testing in Product Development.

Published in:

Management Science, 2001, v. 47, n. 2, p. 308, doi. 10.1287/mnsc.47.2.308.9838

By:

Thomke, Stefan;
Bell, David E.

Publication type:

Article

Design for the Environment: A Quality-Based Model for Green Product Development.

Published in:

Management Science, 2001, v. 47, n. 2, p. 250, doi. 10.1287/mnsc.47.2.250.9841

By:

Chialin Chen

Publication type:

Article

Developing Products on "Internet Time": The Anatomy of a Flexible Development Process.

Published in:

Management Science, 2001, v. 47, n. 1, p. 133, doi. 10.1287/mnsc.47.1.133.10663

By:

MacCormack, Alan;
Verganti, Roberto;
Iansiti, Marco

Publication type:

Article

Recombinant Uncertainty in Technological Search.

Published in:

Management Science, 2001, v. 47, n. 1, p. 117, doi. 10.1287/mnsc.47.1.117.10671

By:

Lee Fleming

Publication type:

Article

Component Sharing in the Management of Product Variety: A Study of Automotive Braking Systems.

Published in:

Management Science, 1999, v. 45, n. 3, p. 297, doi. 10.1287/mnsc.45.3.297

By:

Fisher, Marshall;
Ramdas, Kamalini;
Ulrich, Karl

Publication type:

Article

Interfunctional Conflict, Conflict Resolution Styles, and New Product Success: A Four-Culture Comparison.

Published in:

Management Science, 1998, v. 44, n. 12, p. S192, doi. 10.1287/mnsc.44.12.S192

By:

Jinhong Xie;
Song, X. Michael;
Stringfellow, Anne

Publication type:

Article

Managing New Product Definition in Highly Dynamic Environments.

Published in:

Management Science, 1998, v. 44, n. 11, p. S50, doi. 10.1287/mnsc.44.11.S50

By:

Bhattacharya, Shantunu;
Krishnan, V.

Publication type:

Article

The Effects of R&D Team Co-location on Communication Patterns among R&D, Marketing, and Manufacturing.

Published in:

Management Science, 1998, v. 44, n. 11, p. S1, doi. 10.1287/mnsc.44.11.S1

By:

Van den Bulte, Christophe;
Moenart, Rudy K.

Publication type:

Article

The Effects of Cross-Ruff Coupons on Sales and Profits.

Published in:

Management Science, 1998, v. 44, n. 11, p. 1501, doi. 10.1287/mnsc.44.11.1501

By:

Dhar, Sanjay K.;
Raju, Jagmbhan S.

Publication type:

Article

Economics of product development by users: The impact of `sticky' local information.

Published in:

Management Science, 1998, v. 44, n. 5, p. 629, doi. 10.1287/mnsc.44.5.629

By:

von Hippel, Eric

Publication type:

Article

Testing new direct marketing offerings: The interplay of management judgement and statistical...

Published in:

Management Science, 1998, v. 44, n. 5, p. 610, doi. 10.1287/mnsc.44.5.610

By:

Morwitz, Vicki G.;
Schmittlein, David C.

Publication type:

Article

A note on the convexity of service-level measures of the (r,q) system.

Published in:

Management Science, 1998, v. 44, n. 3, p. 431, doi. 10.1287/mnsc.44.3.431

By:

Zhang, Hongtao

Publication type:

Article

Withdrawal of Team Autonomy During Concurrent Engineering.

Published in:

Management Science, 1997, v. 43, n. 9, p. 1275, doi. 10.1287/mnsc.43.9.1275

By:

Gerwin, Donald;
Moffat, Linda

Publication type:

Article

Investigating the Relationship Between Time in Market and Pioneering Advantage.

Published in:

Management Science, 1994, v. 40, n. 10, p. 1361, doi. 10.1287/mnsc.40.10.1361

By:

Brown, Christina L.;
Lattin, James M.

Publication type:

Article

Selection of product line qualities and prices to signal competitive advantage.

Published in:

Management Science, 1994, v. 40, n. 7, p. 824, doi. 10.1287/mnsc.40.7.824

By:

Balachander, Subramanian;
Srinivasan, Kannan

Publication type:

Article

BRAND EXTENSIONS: WHEN TO USE THEM.

Published in:

Management Science, 1992, v. 38, n. 6, p. 793, doi. 10.1287/mnsc.38.6.793

By:

Sullivan, Mary W.

Publication type:

Article

PATTERNS OF COMMUNICATION AMONG MARKETING, ENGINEERING AND MANUFACTURING--A COMPARISON BETWEEN TWO NEW PRODUCT TEAMS.

Published in:

Management Science, 1992, v. 38, n. 3, p. 360, doi. 10.1287/mnsc.38.3.360

By:

Griffin, Abbie;
Hauser, John R.

Publication type:

Article

MARKET SEGMENTATION, CANNIBALIZATION, AND THE TIMING OF PRODUCT INTRODUCTIONS.

Published in:

Management Science, 1992, v. 38, n. 3, p. 345, doi. 10.1287/mnsc.38.3.345

By:

Moorthy, K. Sridhar;
Png, I.P.L.

Publication type:

Article

A NUMERICAL APPROACH TO DERIVING LONG-RUN EQUILIBRIUM SOLUTIONS IN SPATIAL POSITIONING MODELS.

Published in:

Management Science, 1992, v. 38, n. 1, p. 75, doi. 10.1287/mnsc.38.1.75

By:

Chan Choi, S.;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article

ON THE EFFECTIVENESS OF DIRECT SHIPPING STRATEGY FOR THE ONE-WAREHOUSE MULTI-RETAILER R-SYSTEMS.

Published in:

Management Science, 1990, v. 36, n. 2, p. 240, doi. 10.1287/mnsc.36.2.240

By:

Gallego, Guillermo;
Simchi-Levi, David

Publication type:

Article

PRODUCT POSITIONING UNDER PRICE COMPETITION.

Published in:

Management Science, 1990, v. 36, n. 2, p. 175, doi. 10.1287/mnsc.36.2.175

By:

Choi, S. Chan;
Desarbo, Wayne S.;
Harker, Patrick T.

Publication type:

Article

A PREDICTION MODEL FOR MANUFACTURER WARRANTY RESERVES.

Published in:

Management Science, 1989, v. 35, n. 12, p. 1515, doi. 10.1287/mnsc.35.12.1515

By:

Thomas, Marlin U.

Publication type:

Article

PROJECT SCOPE AND PROJECT PERFORMANCE: THE EFFECT OF PARTS STRATEGY AND SUPPLIER INVOLVEMENT ON PRODUCT DEVELOPMENT.

Published in:

Management Science, 1989, v. 35, n. 10, p. 1247, doi. 10.1287/mnsc.35.10.1247

By:

Clark, Kim B.

Publication type:

Article

ON THE REPLENISHMENT OF REPAIR KIT INVENTORIES FOR SYSTEMS WITH LIFE DISTRIBUTIONS OF PHASE TYPE.

Published in:

Management Science, 1985, v. 31, n. 11, p. 1440, doi. 10.1287/mnsc.31.11.1440

By:

Wells, Charles E.;
Bryant, John L.

Publication type:

Article

APPROXIMATION FOR A LOST-SALES PRODUCTION/INVENTORY CONTROL MODEL WITH SERVICE LEVEL CONSTRAINTS.

Published in:

Management Science, 1985, v. 31, n. 6, p. 729, doi. 10.1287/mnsc.31.6.729

By:

De Kok, A.G.

Publication type:

Article

Can National Product-Media Indices Be Used to Improve Media Selection Efficiency in Local Market Areas?

Published in:

Journal of Advertising, 1987, v. 16, n. 4, p. 34, doi. 10.1080/00913367.1987.10673093

By:

Cannon, Hugh M.

Publication type:

Article

Pragmatism in Advertising Research: REJOINDER.

Published in:

Journal of Advertising, 1975, v. 4, n. 1, p. 38, doi. 10.1080/00913367.1975.10672569

By:

Wills, Gordon;
Corkindale, David;
Kennedy, Sherril

Publication type:

Article

Organizational Form and the Economic Impact of Corporate New Product Strategies.

Published in:

Journal of Business Finance & Accounting, 2008, v. 35, n. 1/2, p. 71, doi. 10.1111/j.1468-5957.2007.02058.x

By:

Chen, Sheng-Syan

Publication type:

Article

Expand the Horizon of Product-Development Management Research.

Published in:

Academy of Management Review, 1995, v. 20, n. 4, p. 791, doi. 10.5465/AMR.1995.28081376

By:

Ellis, Lynn W.

Publication type:

Article

Modern Financial Theory, Corporate Strategy, and Public Policy: Another Perspective.

Published in:

Academy of Management Review, 1984, v. 9, n. 1, p. 152, doi. 10.5465/AMR.1984.4278114

By:

Peavy III, John W.

Publication type:

Article

Evolution to a Matrix Organization.

Published in:

Academy of Management Review, 1979, v. 4, n. 4, p. 543, doi. 10.5465/AMR.1979.4498362

By:

Kolodny, Harvey F.

Publication type:

Article

REVERSE ENGINEERING IN PRODUCT MANUFACTURING: AN OVERVIEW.

Published in:

DAAAM International Scientific Book, 2013, p. 665, doi. 10.2507/daaam.scibook.2013.39

By:

KUMAR, A.;
JAIN, P. K.;
PATHAK, P. M.

Publication type:

Article

MULTIDISCIPLINARY DESIGN AND MODERN MANUFACTURING AS DRIVING FORCES FOR INDUSTRIAL ENGINEERS OF A FUTURE.

Published in:

DAAAM International Scientific Book, 2013, p. 969, doi. 10.2507/daaam.scibook.2013.60

By:

JOVANOVIC, V.

Publication type:

Article

Do social advergames affect brand attitudes and advocacy?

Published in:

Journal of Marketing Communications, 2016, v. 22, n. 3, p. 236, doi. 10.1080/13527266.2013.848821

By:

Tuten, Tracy L.;
Ashley, Christy

Publication type:

Article

The Impact of Market Competition on Search Advertising.

Published in:

Journal of Interactive Marketing, 2015, v. 30, p. 46, doi. 10.1016/j.intmar.2015.01.002

By:

Yang, Yupin;
Lu, Qiang (Steven);
Tang, Guanting;
Pei, Jian

Publication type:

Article

BRAND TRUST AND AFFECT IN THE LUXURY BRAND-CUSTOMER RELATIONSHIP.

Published in:

Social Behavior & Personality: an international journal, 2012, v. 40, n. 2, p. 331, doi. 10.2224/sbp.2012.40.2.331

By:

Younghee Song;
Won-Moo Hur;
Minsung Kim

Publication type:

Article

Optimal production-inventory policy for make-to-order versus make-to-stock based on the M/E<sub>r</sub>/1 queuing model.

Published in:

International Journal of Advanced Manufacturing Technology, 2007, v. 33, n. 1/2, p. 36, doi. 10.1007/s00170-006-0444-3

By:

Ohta, Hiroshi;
Hirota, Tomoyuki;
Rahim, Abdur

Publication type:

Article

PROBLEMS IN PREDICTING NEW PRODUCT GROWTH FOR CONSUMER DURABLES.

Published in:

Management Science, 1980, v. 26, n. 10, p. 1007, doi. 10.1287/mnsc.26.10.1007

By:

Heeler, Roger M.;
Hustad, Thomas P.

Publication type:

Article

DETERMINATION OF THE PRODUCT MIX AND THE BUSINESS POLICY OF AN INSURANCE COMPANY-- A PORTFOLIO APPROACH.

Published in:

Management Science, 1977, v. 23, n. 10, p. 1060, doi. 10.1287/mnsc.23.10.1060

By:

Kahane, Yehuda

Publication type:

Article

EFFECTIVENESS OF NOMINAL AND INTERACTING GROUP DECISION PROCESSES FOR INTERGRATING R & D AND MARKETING.

Published in:

Management Science, 1977, v. 23, n. 6, p. 595, doi. 10.1287/mnsc.23.6.595

By:

Souder, William E.

Publication type:

Article

DYNAMIC PRICE MODELS FOR NEW-PRODUCT PLANNING.

Published in:

Management Science, 1975, v. 21, n. 10, p. 1113, doi. 10.1287/mnsc.21.10.1113

By:

Robinson, Bruce;
Lakhani, Chet

Publication type:

Article

PERCEPTOR: A MODEL FOR PRODUCT POSITIONING.

Published in:

Management Science, 1975, v. 21, n. 8, p. 858, doi. 10.1287/mnsc.21.8.858

By:

Urban, Glen L.

Publication type:

Article