Works matching DE "PRODUCT advertising"
Results: 692
A New Dimension in Advertising in Urban Space: 3D Dynamic Digital Billboards.
- Published in:
- Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2025, n. 38, p. 405, doi. 10.54600/igdirsosbilder.1498950
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- Article
Between stereotyping and empowerment: Unwrapping social justice messaging in contemporary menstrual product advertising.
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- Journal of Human Rights, 2025, v. 24, n. 1, p. 22, doi. 10.1080/14754835.2024.2439260
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- Article
The Russian Review.
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- Russian Review, 2024, v. 83, n. 1, p. 1, doi. 10.1111/russ.12380
- Publication type:
- Article
Advertising of tobacco and related products on social media in Germany.
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- Tobacco Prevention & Cessation, 2024, v. 10, p. 1, doi. 10.18332/tpc/195499
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- Publication type:
- Article
Influencer advertising on TikTok: advert formats and illicit product advertising. A study involving Germany, France, Spain and Italy.
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- Communication & Society, 2023, v. 36, n. 3, p. 175, doi. 10.15581/003.36.3.175-191
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- Article
I Imagine, I Experience, I Like: The False Experience Effect.
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- Journal of Consumer Research, 2011, v. 38, n. 3, p. 578, doi. 10.1086/660165
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- Article
When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames.
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- Journal of Consumer Research, 2006, v. 33, n. 1, p. 91, doi. 10.1086/504139
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- Publication type:
- Article
Consumer Learning and Brand Equity.
- Published in:
- 2000
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- Publication type:
- Industry Overview
The Effects of Positive Mood on Memory.
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- Journal of Consumer Research, 1999, v. 26, n. 2, p. 115, doi. 10.1086/209554
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- Article
Preattentive Mere Exposure Effects.
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- Journal of Consumer Research, 1993, v. 20, n. 3, p. 376, doi. 10.1086/209356
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- Article
The Use of Comparative Advertising for Brand Positioning: Association versus Differentiation.
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- Journal of Consumer Research, 1991, v. 18, n. 2, p. 145, doi. 10.1086/209248
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- Publication type:
- Article
The Influence of Print Advertisement Organization on Affect Toward a Brand Name.
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- Journal of Consumer Research, 1990, v. 17, n. 1, p. 53, doi. 10.1086/208536
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- Publication type:
- Article
Assessing the Role of Brand-Related Cognitive Responses as Mediators of Communication Effects on Cognitive Structure.
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- Journal of Consumer Research, 1989, v. 15, n. 4, p. 444, doi. 10.1086/209184
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- Article
Deception by Implication: An Experimental Investigation.
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- Journal of Consumer Research, 1988, v. 14, n. 4, p. 483, doi. 10.1086/209130
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- Publication type:
- Article
Explaining consumers' progress through life insurance decision states: The role of personal values and consumer characteristics.
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- Journal of Consumer Affairs, 2023, v. 57, n. 3, p. 1151, doi. 10.1111/joca.12524
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- Publication type:
- Article
Does industry self‐regulation work to protect consumers? An evaluation of the children's food and beverage advertising initiative.
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- Journal of Consumer Affairs, 2022, v. 56, n. 2, p. 536, doi. 10.1111/joca.12438
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- Publication type:
- Article
Perceived Third-Person Effects and Consumer Attitudes on Prevetting and Banning DTC Advertising.
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- Journal of Consumer Affairs, 2006, v. 40, n. 1, p. 90, doi. 10.1111/j.1745-6606.2006.00047.x
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- Publication type:
- Article
Verisimilitude or Advertising? Brand Appearances on Prime-Time Television.
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- Journal of Consumer Affairs, 2000, v. 34, n. 2, p. 217, doi. 10.1111/j.1745-6606.2000.tb00092.x
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- Article
Nostalgia and Forestalgia: Insights, Evaluation, and Implications for Advertising and Product Typology.
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- Journal of Advertising, 2023, v. 52, n. 2, p. 193, doi. 10.1080/00913367.2022.2036652
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- Publication type:
- Article
The Challenge of a Prominent Position: Decomposing Shopping Goals in Sponsored Search Advertising.
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- Journal of Advertising, 2023, v. 52, n. 1, p. 115, doi. 10.1080/00913367.2021.1961646
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- Publication type:
- Article
The Journal of Advertising's Production and Dissemination of Advertising Knowledge: A 50th Anniversary Commemorative Review.
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- Journal of Advertising, 2022, v. 51, n. 2, p. 153, doi. 10.1080/00913367.2021.2006100
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- Publication type:
- Article
How Downplaying Product Greenness Affects Performance Evaluations: Examining the Effects of Implicit and Explicit Green Signals in Advertising.
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- Journal of Advertising, 2020, v. 49, n. 2, p. 125, doi. 10.1080/00913367.2020.1712274
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- Article
Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea.
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- Journal of Advertising, 2019, v. 48, n. 5, p. 457, doi. 10.1080/00913367.2019.1663319
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- Publication type:
- Article
The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising.
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- Journal of Advertising, 2019, v. 48, n. 3, p. 251, doi. 10.1080/00913367.2019.1597787
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- Article
Synergistic, Antagonistic, and Asymmetric Media Interactions.
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- Journal of Advertising, 2018, v. 47, n. 3, p. 282, doi. 10.1080/00913367.2018.1471757
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- Publication type:
- Article
The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations.
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- Journal of Advertising, 2017, v. 46, n. 3, p. 424, doi. 10.1080/00913367.2017.1281776
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- Publication type:
- Article
Understanding Why Consumers Don't Skip Pre-Roll Video Ads.
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- Journal of Advertising, 2017, v. 46, n. 3, p. 411, doi. 10.1080/00913367.2017.1334249
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- Article
The Third-Person Effect in Advertising: A Meta-Analysis.
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- Journal of Advertising, 2017, v. 46, n. 3, p. 377, doi. 10.1080/00913367.2017.1292481
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- Publication type:
- Article
An Investigation of Brand-Related User-Generated Content on Twitter.
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- Journal of Advertising, 2017, v. 46, n. 2, p. 236, doi. 10.1080/00913367.2017.1297273
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- Publication type:
- Article
Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging.
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- Journal of Advertising, 2017, v. 46, n. 2, p. 297, doi. 10.1080/00913367.2016.1274925
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- Publication type:
- Article
COMPARISON OF THE PATHS FROM CONSUMER INVOLVEMENT TYPES TO AD RESPONSES BETWEEN CORPORATE ADVERTISING AND PRODUCT ADVERTISING.
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- Journal of Advertising, 2009, v. 38, n. 3, p. 67, doi. 10.2753/JOA0091-3367380305
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- Article
A DATA-OVERLAY APPROACH TO SYNTHESIZING SINGLE-SOURCE DATA.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 7, doi. 10.2753/JOA0091-3367360401
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- Article
Advertising: The Business of Brands.
- Published in:
- 2002
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- Book Review
Exploring Managers' Perceptions of the Impact of Sponsorship on Brand Equity.
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- Journal of Advertising, 2001, v. 30, n. 2, p. 41, doi. 10.1080/00913367.2001.10673636
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- Publication type:
- Article
Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes.
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- Journal of Advertising, 1999, v. 28, n. 3, p. 1, doi. 10.1080/00913367.1999.10673585
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- Publication type:
- Article
Moviegoers' Experiences and Interpretations of Brands in Films Revisited.
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- Journal of Advertising, 1999, v. 28, n. 2, p. 71, doi. 10.1080/00913367.1999.10673584
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- Article
Endorsers in Advertising: The Case of Negative Celebrity Information.
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- Journal of Advertising, 1998, v. 27, n. 1, p. 67, doi. 10.1080/00913367.1998.10673543
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- Publication type:
- Article
Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong.
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- Journal of Advertising, 1997, v. 26, n. 3, p. 77, doi. 10.1080/00913367.1997.10673530
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- Publication type:
- Article
Brand Equity, Brand Preference, and Purchase Intent.
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- Journal of Advertising, 1995, v. 24, n. 3, p. 25, doi. 10.1080/00913367.1995.10673481
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- Publication type:
- Article
Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective.
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- Journal of Advertising, 1992, v. 21, n. 1, p. 35, doi. 10.1080/00913367.1992.10673358
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- Publication type:
- Article
Lost in Translation: Tips for Avoiding Translation "Travesties".
- Published in:
- Health Promotion Practice, 2008, v. 9, n. 3, p. 216, doi. 10.1177/1524839908319169
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- Publication type:
- Article
Social and personal values in advertising: evidence from food advertising in South Korea.
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- International Studies of Management & Organization, 2020, v. 50, n. 2, p. 174, doi. 10.1080/00208825.2020.1758422
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- Publication type:
- Article
Intellectual property rights and advertising of cosmetic products in Republic of North Macedonia.
- Published in:
- Macedonian Pharmaceutical Bulletin / Makedonsko Farmacevtski Bilten, 2022, v. 68, p. 521, doi. 10.33320/maced.pharm.bull.2022.68.03.250
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- Publication type:
- Article
BREVI CONSIDERAZIONI SULLE FORMULE ALLOCUTIVE IN PORTOGHESE EUROPEO USATE IN TESTI PUBBLICITARI.
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- Lingue e Linguaggi, 2022, v. 48, p. 263, doi. 10.1285/i22390359v48p263
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- Publication type:
- Article
ADVERTISING PRODUCT AS THE ACCOUNTING OBJECT: PROBLEMS OF IDENTIFICATION BY NATIONAL AND INTERNATIONAL STANDARDS.
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- Economics: Time Realities, 2020, n. 2, p. 66, doi. 10.15276/ETR.02.2020.9
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- Publication type:
- Article
ILLUSTRATING BUSINESS MARKETING CONCEPTS THROUGH THE VALUE CHAIN GAME.
- Published in:
- Marketing Education Review, 2015, v. 25, n. 1, p. 59, doi. 10.1080/10528008.2015.999590
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- Publication type:
- Article
A STONY FIELD.
- Published in:
- Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 64
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- Publication type:
- Article
CAN YOU SAY, "AWWW"?
- Published in:
- Antennae: The Journal of Nature in Visual Culture, 2012, n. 23, p. 49
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- Publication type:
- Article
Social Business Review Section.
- Published in:
- Social Business, 2014, v. 4, n. 3, p. 273, doi. 10.1362/204440814X14103454934339
- Publication type:
- Article
Investigating the relationship between stereotyping and creativity during marketing campaigns in marketeers and audiences.
- Published in:
- Scientific Reports, 2024, v. 14, n. 1, p. 1, doi. 10.1038/s41598-024-70704-z
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- Publication type:
- Article