Works matching DE "PRODUCT %26 Consumer Evaluations Inc."

Product line strategies of new entrants in an established industry: evidence from the U.S. bicycle industry.

Published in:

Strategic Management Journal (John Wiley & Sons, Inc.) - 1980 to 2009, 2006, v. 27, n. 10, p. 959, doi. 10.1002/smj.552

By:

• Dowell, Glen

Publication type:

Article