Works matching DE "PRIZE contests in advertising"

Results: 17

Looking a Gift Horse in the Mouth: The Dark Side of Uncertain Price Promotions.

Published in:

Psychology & Marketing, 2025, v. 42, n. 6, p. 1640, doi. 10.1002/mar.22197

By:

Talebi, Arash;
Prokopec, Sonja;
Onculer, Ayse

Publication type:

Article

Contractual Offers in Newspaper Contests.

Published in:

Newspaper Research Journal, 1984, v. 5, n. 2, p. 41, doi. 10.1177/073953298400500205

By:

Stevens, George E.

Publication type:

Article

Rational and irrational influences on lucky draw participation.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 85, doi. 10.2501/IJA-32-1-085-100

By:

Prendergast, Gerard;
Thompson, Edmund R.

Publication type:

Article

CLUSTER ANALYSIS IN TEST MARKET SELECTION.

Published in:

Management Science, 1967, v. 13, n. 8, p. B-387, doi. 10.1287/mnsc.13.8.B387

By:

Green, Paul E.;
Frank, Ronald E.;
Robinson, Patrick J.

Publication type:

Article

Designing Effective Promotional Games: Opportunities and Problems.

Published in:

Journal of Advertising, 1991, v. 20, n. 3, p. 69, doi. 10.1080/00913367.1991.10673348

By:

Ward, James C.;
Hill, Ronald Paul

Publication type:

Article

Promotional Competitions as a Strategic Marketing Weapon.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 8, p. 777, doi. 10.1080/0267257X.1997.9964511

By:

Peattie, Ken;
Peattie, Sue;
Emafo, E. B.

Publication type:

Article

Consumer Value-Maximizing Sweepstakes and Contests.

Published in:

Journal of Marketing Research (JMR), 2010, v. 47, n. 2, p. 287, doi. 10.1509/jmkr.47.2.287

By:

Kalra, Ajay;
Shi, Mengze

Publication type:

Article

Optimal Design of Consumer Contests.

Published in:

Journal of Marketing, 2007, v. 71, n. 4, p. 140, doi. 10.1509/jmkg.71.4.140

By:

Liu, De;
Geng, Xianjun;
Whinston, Andrew B

Publication type:

Article

Win a hygienic toothbrush holder.

Published in:: British Dental Journal, 2013, v. 215, n. 8, p. 426, doi. 10.1038/sj.bdj.2013.1027
Publication type:: Article

How Many Contest Entries Spell Success?

Published in:

Journal of Marketing, 1960, v. 25, n. 2, p. 7, doi. 10.2307/1248604

By:

Pomerance, Eugene C.

Publication type:

Article

ILLUSTRIOUS EXAMPLES.

Published in:: Journal of Education, 1892, v. 36, n. 23, p. 388
Publication type:: Article

Design your own uniform!

Published in:: Vital (17417503), 2006, v. 3, n. 2, p. 41, doi. 10.1038/vital430
Publication type:: Article

Prize crossword win!

Published in:: Vital (17417503), 2006, v. 3, n. 2, p. 45, doi. 10.1038/vital440
Publication type:: Article

Prizes and Heroes: Lagging and leading indicators.

Published in:

Retrovirology, 2010, v. 7, p. 87, doi. 10.1186/1742-4690-7-87

By:

Kuan-Teh Jeang

Publication type:

Article

Sales by multi-product retailers.

Published in:

Managerial & Decision Economics, 2006, v. 27, n. 4, p. 261, doi. 10.1002/mde.1251

By:

Richards, Timothy J.

Publication type:

Article

Treasure Hunt.

Published in:: 1935
Publication type:: Editorial

Romance in Rural Life.

Published in:: Journal of Education, 1931, v. 114, n. 1, p. 4
Publication type:: Article