Works matching DE "PRINT advertising"

Results: 705

Becoming Chocolate, a Tale of Racial Translation.

Published in:

Theatre Journal, 2007, v. 59, n. 3, p. 382, doi. 10.1353/tj.2007.0154

By:

Lane, Jill

Publication type:

Article

Hazards of Tobacco Advertising.

Published in:: Society, 1987, v. 24, n. 6, p. 2
Publication type:: Article

A Critical Discourse Analysis of In-Flight Magazine Advertisements: The 'Social Sorting' of Airline Travellers?

Published in:

Journal of Tourism & Cultural Change, 2008, v. 6, n. 1, p. 17, doi. 10.2167/jtcc099.0

By:

Small, Jennie;
Harris, Candice;
Wilson, Erica

Publication type:

Article

Incomplete Syllogisms as Techniques of Medicalization: The Case of Direct-to-Consumer Advertising in Popular Magazines, 1997 to 2003.

Published in:

Qualitative Health Research, 2007, v. 17, n. 1, p. 49, doi. 10.1177/1049732306293778

By:

Arney, Jennifer;
Rafalovich, Adam

Publication type:

Article

Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects.

Published in:

Psychology & Marketing, 2021, v. 38, n. 5, p. 819, doi. 10.1002/mar.21471

By:

Trivedi, Rohit H.;
Teichert, Thorsten

Publication type:

Article

Market claims and efficacy information in direct‐to‐consumer prescription drug print advertisements.

Published in:

Psychology & Marketing, 2019, v. 36, n. 8, p. 747, doi. 10.1002/mar.21209

By:

Aikin, Kathryn J.;
Betts, Kevin R.;
Keisler, Aysha;
Ziemer, Kathryn Schaefer

Publication type:

Article

The Effects of Physical Distance from a Brand Extension on the Impact of Brand-Extension Fit.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 59, doi. 10.1002/mar.20973

By:

Huang, Yunhui;
Jia, Yanli;
Wyer, Robert S.

Publication type:

Article

How Visual Brand Identity Shapes Consumer Response.

Published in:

Psychology & Marketing, 2014, v. 31, n. 3, p. 225, doi. 10.1002/mar.20689

By:

Phillips, Barbara J.;
McQuarrie, Edward F.;
Griffin, W. Glenn

Publication type:

Article

The Interplay of Mood and Regulatory Focus in Influencing Altruistic Behavior.

Published in:

Psychology & Marketing, 2013, v. 30, n. 8, p. 635, doi. 10.1002/mar.20634

By:

Baek, Tae Hyun;
Reid, Leonard N.

Publication type:

Article

Impact of narrative versus factual print ad copy on product evaluation: The mediating role of ad message involvement.

Published in:

Psychology & Marketing, 2007, v. 24, n. 6, p. 539, doi. 10.1002/mar.20172

By:

Polyorat, Kawpong;
Alden, Dana L.;
Kim, Eugene S.

Publication type:

Article

Health-care product advertising: The influences of message framing and perceived product characteristics.

Published in:

Psychology & Marketing, 2007, v. 24, n. 2, p. 143, doi. 10.1002/mar.20156

By:

Chang, Chun-Tuan

Publication type:

Article

Effects of Color as an Executional Cue in Advertising: they're in the Shade.

Published in:

Management Science, 1997, v. 43, n. 10, p. 1387, doi. 10.1287/mnsc.43.10.1387

By:

Gorn, Gerald J.;
Chattopadhyay, Amitava;
Tracey Yi;
Dahl, Darren W.

Publication type:

Article

The Information Processing of Pictures in Print Advertisements.

Published in:

Journal of Consumer Research, 1983, v. 10, n. 1, p. 45, doi. 10.1086/208944

By:

Edell, Julie A.;
Staelin, Richard

Publication type:

Article

Female Nudity, Arousal, and Ad Response: An Experimental Investigation.

Published in:

Journal of Advertising, 1990, v. 19, n. 4, p. 51, doi. 10.1080/00913367.1990.10673200

By:

LaTour, M.S.;
Pitts, R.E.;
Snook-Luther, David C.

Publication type:

Article

Cognitive and Affective Priming Effects of the Context for Print Advertisements.

Published in:

Journal of Advertising, 1990, v. 19, n. 2, p. 40, doi. 10.1080/00913367.1990.10673186

By:

Yi, Youjae

Publication type:

Article

Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison.

Published in:

Journal of Advertising, 1990, v. 19, n. 2, p. 30, doi. 10.1080/00913367.1990.10673185

By:

Tansey, Richard;
Hyman, Michael R.;
Zinkhan, George M.

Publication type:

Article

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 40, doi. 10.1080/00913367.1990.10673179

By:

Ferguson, Jill Hicks;
Kreshel, Peggy J.;
Tinkham, Spencer F.

Publication type:

Article

Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective.

Published in:

Journal of Advertising, 1990, v. 19, n. 1, p. 30, doi. 10.1080/00913367.1990.10673178

By:

Homer, Pamela M.;
Kahle, Lynn R.

Publication type:

Article

THE COMPREHENSION AND MISCOMPREHENSION OF PRINT COMMUNICATIONS.

Published in:

1989

By:

Homer, Pamela M.;
King, Robert L.

Publication type:

Book Review

A Content Analysis of Chinese Magazine Advertisements.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 43, doi. 10.1080/00913367.1988.10673128

By:

Rice, Marshall D.;
Lu, Zaiming

Publication type:

Article

Advertising's Immediate and Delayed Influence on Brand Attitudes: Considerations Across Message-Involvement Levels.

Published in:

Journal of Advertising, 1988, v. 17, n. 4, p. 23, doi. 10.1080/00913367.1988.10673126

By:

Muehling, Darrel D.;
Laczniak, Russell N.

Publication type:

Article

The Use of Framing and Characterization for Magazine Advertising of Mass-Marketed Products.

Published in:

Journal of Advertising, 1988, v. 17, n. 1, p. 23, doi. 10.1080/00913367.1988.10673100

By:

Shimp, Terence A.;
Urbany, Joel E.;
Camlin, Sarah E.

Publication type:

Article

Audience Involvement Effects on the Information Processing of Umbrella Print Advertisements.

Published in:

Journal of Advertising, 1987, v. 16, n. 3, p. 3, doi. 10.1080/00913367.1987.10673080

By:

Leigh, James H.;
Menon, Anil

Publication type:

Article

Magazine Advertising Layout and Design: 1932-1982.

Published in:

Journal of Advertising, 1987, v. 16, n. 2, p. 20, doi. 10.1080/00913367.1987.10673073

By:

Feasley, Florence G.;
Stuart, Elnora W.

Publication type:

Article

CREATE THE PERFECT SALES PIECE.

Published in:

1987

By:

Wesson, David;
King, Robert L.

Publication type:

Book Review

AN EVALUATION OF SUBLIMINALLY EMBEDDED SEXUAL STIMULI IN GRAPHICS.

Published in:

Journal of Advertising, 1987, v. 16, n. 1, p. 26, doi. 10.1080/00913367.1987.10673057

By:

Gable, Myron;
Wilkens, Henry T.;
Harris, Lynn;
Feinberg, Richard

Publication type:

Article

ADVERTISING REGULATION'S EFFECT UPON DEMAND FOR CIGARETTES.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 51, doi. 10.1080/00913367.1986.10673038

By:

Abernethy, Avery M.;
Teel, Jesse E.

Publication type:

Article

CREATIVITY IN ADVERTISING: A JANUSIAN PERSPECTIVE.

Published in:

Journal of Advertising, 1986, v. 15, n. 4, p. 43, doi. 10.1080/00913367.1986.10673037

By:

Blasko, Vincent J.;
Mokwa, Michael P.

Publication type:

Article

SEX IN ADVERTISING: A COMPARISON OF 1964 AND 1984 MAGAZINE ADVERTISEMENTS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 46, doi. 10.1080/00913367.1986.10673018

By:

Soley, Lawrence;
Kurzbard, Gary

Publication type:

Article

ANALYSIS OF INFORMATION CONTENT IN U.S. AND JAPANESE MAGAZINE ADVERTISING.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 38, doi. 10.1080/00913367.1986.10673017

By:

Madden, Charles S.;
Caballero, Marjorie J.;
Matsukubo, Shinya

Publication type:

Article

ESTIMATING THE DUPLICATED AUDIENCE OF MEDIA VEHICLES IN NATIONAL ADVERTISING SCHEDULES.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 30, doi. 10.1080/00913367.1986.10673016

By:

Rust, Roland T.;
Zimmer, Mary R.;
Leone, Robert P.

Publication type:

Article

THE DECLINING REACH PHENOMENON IN EXPOSURE DISTRIBUTION MODELS.

Published in:

Journal of Advertising, 1986, v. 15, n. 3, p. 13, doi. 10.1080/00913367.1986.10673014

By:

Leckenby, John D.;
Rice, Marshall D.

Publication type:

Article

A SOCIAL ADAPTATION EXPLANATION OF THE EFFECTS OF SURREALISM ON ADVERTISING.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 50, doi. 10.1080/00913367.1986.10673005

By:

Homer, Pamela M.;
Kahle, Lynn R.

Publication type:

Article

THE INCLUSION OF SOCIAL-RESPONSIBILITY THEMES BY MAGAZINE ADVERTISERS: A LONGITUDINAL STUDY.

Published in:

Journal of Advertising, 1986, v. 15, n. 2, p. 35, doi. 10.1080/00913367.1986.10673003

By:

Lill, David;
Gross, Charles;
Peterson, Robin

Publication type:

Article

VERBAL AND VISUAL REFERENCES TO COMPETITION IN COMPARATIVE ADVERTISING.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 10, doi. 10.1080/00913367.1986.10672984

By:

Grossbart, Sanford;
Muehling, Darrel D.;
Kangun, Norman

Publication type:

Article

IS IT ALWAYS AS SIMPLE AS "KEEP IT SIMPLE!"?

Published in:

Journal of Advertising, 1985, v. 14, n. 4, p. 28, doi. 10.1080/00913367.1985.10672968

By:

Macklin, M. Carole;
Bruvold, Norman T.;
Shea, Carol Lynn

Publication type:

Article

RESPONSE PROFILES AND CHOICE BEHAVIOR: AN APPLICATION TO FINANCIAL SERVICES ADVERTISING.

Published in:

Journal of Advertising, 1985, v. 14, n. 3, p. 39, doi. 10.1080/00913367.1985.10672956

By:

Zinkhan, George M.;
Zinkhan, F. Christian

Publication type:

Article

ESTIMATING NEWSPAPER CUMULATIVE AUDIENCES.

Published in:

Journal of Advertising, 1985, v. 14, n. 2, p. 57, doi. 10.1080/00913367.1985.10672947

By:

Kurzbard, Gary;
Soley, Lawrence C.

Publication type:

Article

THE DETERMINANTS OF ADVERTISING PAGE EXPOSURE.

Published in:

Journal of Advertising, 1984, v. 13, n. 2, p. 27, doi. 10.1080/00913367.1984.10672884

By:

Houston, Franklin S.;
Scott, Diane

Publication type:

Article

THOUGHT PROCESSING OF ADVERTISEMENTS IN LOW VERSUS HIGH NOISE CONDITIONS.

Published in:

Journal of Advertising, 1984, v. 13, n. 2, p. 4, doi. 10.1080/00913367.1984.10672881

By:

Woodside, Arch G.;
Glenesk, Gail B.

Publication type:

Article

SATISFACTION WITH THE INFORMATIONAL VALUE OF MAGAZINE AND TELEVISION ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 3, p. 27, doi. 10.1080/00913367.1983.10672845

By:

Soley, Lawrence C.;
Reid, Leonard N.

Publication type:

Article

THE PROCESSING OF INFORMATION IN THE YOUNG CONSUMER: THE IMPACT OF COGNITIVE DEVELOPMENTAL STAGE ON TELEVISION, RADIO AND PRINT ADVERTISING.

Published in:

Journal of Advertising, 1983, v. 12, n. 3, p. 4, doi. 10.1080/00913367.1983.10672843

By:

Soldow, Gary F.

Publication type:

Article

THE EFFECTS OF SALES OF COLOR IN NEWSPAPER ADVERTISEMENTS.

Published in:

Journal of Advertising, 1980, v. 9, n. 4, p. 39, doi. 10.1080/00913367.1980.10673336

By:

Sparkman Jr., Richard;
Austin, Larry M.

Publication type:

Article

SELECTED EFFECTS OF QUALIFYING STATEMENTS REGARDING TECHNICAL PERFORMANCE CLAIMS: AN EXPERIMENTAL INVESTIGATION.

Published in:

Journal of Advertising, 1980, v. 9, n. 2, p. 20, doi. 10.1080/00913367.1980.10673315

By:

Moore, Carlos W.;
Pride, William M.

Publication type:

Article

REPLICATING THE EFFECT OF ADVERTISED SPECIALS AT REGULAR PRICE ON FOOD SHOPPER PRICE EVALUATION.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 43, doi. 10.1080/00913367.1979.10673288

By:

Wilkinson, J. B.;
Mason, J. Barry;
Paksoy, Christie H.

Publication type:

Article

SUBLIMINAL EMBEDS IN PRINT ADVERTISING: A CHALLENGE TO ADVERTISING ETHICS.

Published in:

Journal of Advertising, 1979, v. 8, n. 3, p. 20, doi. 10.1080/00913367.1979.10673284

By:

Kelly, J. Steven

Publication type:

Article

CONSUMER PERCEPTIONS OF THE MEDIA AND THEIR ADVERTISING CONTENT.

Published in:

Journal of Advertising, 1979, v. 8, n. 2, p. 5, doi. 10.1080/00913367.1979.10717969

By:

Larkin, Ernest F.

Publication type:

Article

An Empirical Approach To the Multiple Criteria Problem in Copytesting Research.

Published in:

Journal of Advertising, 1978, v. 7, n. 1, p. 19, doi. 10.1080/00913367.1978.10672736

By:

Leckenby, John D.

Publication type:

Article

THE ADVERTISING COST SPIRAL: ANY END IN SIGHT?

Published in:

1977

By:

Russel, J. Thomas

Publication type:

Editorial

The "Decorative" Female Model: Sexual Stimuli and the Recognition of Advertisements.

Published in:

Journal of Advertising, 1977, v. 6, n. 4, p. 11

By:

Chestnut, Robert W.;
LaChance, Charles C.;
Lubitz, Amy

Publication type:

Article