Works matching DE "PRINCIPLE of veracity theory"


Results: 6
    1

    Beyond External Validity.

    Published in:
    Journal of Consumer Research, 1983, v. 10, n. 1, p. 112, doi. 10.1086/208950
    By:
    • Calder, Bobby J.;
    • Phillips, Lynn W.;
    • Tybout, Alice M.
    Publication type:
    Article
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    Methodological Credibility.

    Published in:
    Evaluation Review, 2016, v. 40, n. 1, p. 29, doi. 10.1177/0193841X16657728
    By:
    • Jacobson, Miriam R.;
    • Azzam, Tarek
    Publication type:
    Article
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