Works matching DE "PRINCIPALS (Company)"

Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related.

Published in:

Journal of Marketing, 1992, v. 56, n. 3, p. 1, doi. 10.1177/002224299205600301

By:

• Bergen, Mark;
• Dutta, Shantanu;
• Walker Jr., Orville C.

Publication type:

Article