Works matching DE "POSTMATES Inc."

Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers.

Published in:

Journal of Consumer Research, 2025, v. 52, n. 1, p. 70, doi. 10.1093/jcr/ucae051

By:

• Oba, Demi;
• Howe, Holly S;
• Fitzsimons, Gavan J

Publication type:

Article