Let them do battle.
- Published in:
- Marketing Research, 2009, v. 21, n. 3, p. 20
- By:
- Publication type:
- Article
Works matching DE "POSITIONING (Advertising)"
Results: 234
1
2
Simply Better Is a Recipe for Simply Mediocre.
- Published in:
- Marketing Research, 2005, v. 17, n. 3, p. 44
- By:
- Publication type:
- Article
3
What's your position?
- Published in:
- Marketing Research, 1994, v. 6, n. 1, p. 54
- By:
- Publication type:
- Article
4
The ABCs of positioning.
- Published in:
- Marketing Research, 1993, v. 5, n. 1, p. 12
- By:
- Publication type:
- Article
5
Using Visual Peresentation to Assess Store Positioning: A Case Study of J.C. Penney.
- Published in:
- Marketing Research, 1991, v. 3, n. 3, p. 48
- By:
- Publication type:
- Article
6
Customer-Perceived Positioning Effectiveness: Conceptualization, Operationalization, and Implications for New Product Managers.
- Published in:
- Journal of Product Innovation Management, 2012, v. 29, n. 2, p. 229, doi. 10.1111/j.1540-5885.2011.00892.x
- By:
- Publication type:
- Article
7
Positioning of Financial Services for Competitive Advantage.
- Published in:
- Journal of Product Innovation Management, 1989, v. 6, n. 3, p. 207, doi. 10.1016/0737-6782(89)90032-5
- By:
- Publication type:
- Article
8
Maxi-Niching the Way to a Strong Brand: Positioning According to Systemic Dynamics.
- Published in:
- Journal of Product Innovation Management, 1989, v. 6, n. 3, p. 202, doi. 10.1016/0737-6782(89)90031-3
- By:
- Publication type:
- Article
9
Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor-sponsee similarity.
- Published in:
- Journal of the Academy of Marketing Science, 2014, v. 42, n. 5, p. 490, doi. 10.1007/s11747-014-0373-x
- By:
- Publication type:
- Article
10
Framing lobbying messages: defining and communicating political issues persuasively.
- Published in:
- 2007
- By:
- Publication type:
- Editorial
11
Discourse Analysis: Examining Language Use in Context.
- Published in:
- Qualitative Report, 2013, v. 18, n. 25, p. 1
- By:
- Publication type:
- Article
12
Intelligent Position Aware Mobile Services for Seamless and Non-Intrusive Clocking-in.
- Published in:
- International Journal of Interactive Multimedia & Artificial Intelligence, 2014, v. 2, n. 5, p. 48, doi. 10.9781/ijimai.2014.256
- By:
- Publication type:
- Article
13
Konumlandırma Stratejilerinin İşletme Performansı İle İlişkisi: Liman İşletmeciliğinde Bir Uygulama.
- Published in:
- Journal of Management & Economics / Yönetim ve Ekonomi, 2012, v. 19, n. 2, p. 99
- By:
- Publication type:
- Article
14
Priming, Framing, and Position on Corporate Social Responsibility.
- Published in:
- Journal of Public Relations Research, 2007, v. 19, n. 2, p. 123, doi. 10.1080/10627260701290638
- By:
- Publication type:
- Article
15
Testing a Newly Developed Typology of Positioning Strategies in South Africa.
- Published in:
- Journal of African Business, 2007, v. 8, n. 1, p. 67, doi. 10.1300/J156v08n01_05
- By:
- Publication type:
- Article
16
Positioning age: focus group discussions about older people in TV advertising.
- Published in:
- International Journal of the Sociology of Language, 2009, v. 2009, n. 200, p. 171, doi. 10.1515/IJSL.2009.050
- By:
- Publication type:
- Article
17
Positioning a Youth Sport Camp: A Brand-Mapping Exercise.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
18
Non‐Comparative and Comparative Advertising in Oligopolistic Markets.
- Published in:
- Manchester School (1463-6786), 2018, v. 86, n. 3, p. 308, doi. 10.1111/manc.12184
- By:
- Publication type:
- Article
19
Attributes Contributing in the Positioning: Multidimensional Analysis of Hotels in Gwalior.
- Published in:
- International Journal of Applied Marketing & Management, 2017, v. 2, n. 1, p. 29
- By:
- Publication type:
- Article
20
Positioning the Pilgrims: Henry Martyn Dexter and American Congregationalism's Golden Age.
- Published in:
- International Congregational Journal, 2009, v. 8, n. 2, p. 53
- By:
- Publication type:
- Article
21
Positioning Strategies by Foreign Retailers at the Accra Mall in Ghana: A Case Study Approach.
- Published in:
- Journal of Managerial Issues, 2017, v. 29, n. 3, p. 294
- By:
- Publication type:
- Article
22
Strategic Retail Fashion Market Positioning: A Comparative Analysis.
- Published in:
- Journal of the Academy of Marketing Science, 1985, v. 13, n. 3, p. 212, doi. 10.1007/BF02729947
- By:
- Publication type:
- Article
23
Consumer Involvement in Retail Store Positioning.
- Published in:
- Journal of the Academy of Marketing Science, 1982, v. 10, n. 1, p. 109, doi. 10.1007/BF02721902
- By:
- Publication type:
- Article
24
Effects of underdog (vs. top dog) positioning advertising.
- Published in:
- International Journal of Advertising, 2015, v. 34, n. 3, p. 495, doi. 10.1080/02650487.2014.996199
- By:
- Publication type:
- Article
25
The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads.
- Published in:
- International Journal of Advertising, 2013, v. 32, n. 1, p. 65, doi. 10.2501/IJA-32-1-065-084
- By:
- Publication type:
- Article
26
Are guilt appeals a panacea in green advertising? The right formula of issue proximity and environmental consciousness.
- Published in:
- International Journal of Advertising, 2012, v. 31, n. 4, p. 741, doi. 10.2501/IJA-31-4-741-771
- By:
- Publication type:
- Article
27
The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements.
- Published in:
- International Journal of Advertising, 2009, v. 28, n. 4, p. 623, doi. 10.2501/S0265048709200795
- By:
- Publication type:
- Article
28
An integrated model of advertising clutter in offline and online media.
- Published in:
- International Journal of Advertising, 2008, v. 27, n. 4, p. 569, doi. 10.2501/S0265048708080153
- By:
- Publication type:
- Article
29
How to manage the intensity of comparison in comparative advertising over time.
- Published in:
- International Journal of Advertising, 2002, v. 21, n. 4, p. 481, doi. 10.1080/02650487.2002.11104947
- By:
- Publication type:
- Article
30
Posicionamiento web: conceptos y herramientas.
- Published in:
- El Profesional de la Información, 2005, v. 14, n. 2, p. 84, doi. 10.3145/epi.2005.mar.01
- By:
- Publication type:
- Article
31
Private label retailers: Systematic review of winning strategies.
- Published in:
- Marketing Review, 2017, v. 17, n. 1, p. 117, doi. 10.1362/146934717X14909733966146
- By:
- Publication type:
- Article
32
Fostering a motivational perspective of customer-based brand equity.
- Published in:
- Marketing Review, 2015, v. 15, n. 1, p. 3, doi. 10.1362/146934715X14267608178604
- By:
- Publication type:
- Article
33
Ethical Banking: The Case of the Co-operative Bank.
- Published in:
- Journal of Business Ethics, 1995, v. 14, n. 12, p. 1005, doi. 10.1007/BF00872116
- By:
- Publication type:
- Article
34
Positioning of Inventory in Supply Chain Using Simulation Modeling.
- Published in:
- IUP Journal of Supply Chain Management, 2016, v. 13, n. 2, p. 20
- By:
- Publication type:
- Article
35
Prince competition and slotting allowances.
- Published in:
- Antitrust Bulletin, 2005, v. 50, n. 2, p. 267, doi. 10.1177/0003603X0505000202
- By:
- Publication type:
- Article
36
Strategic marketing positioning of Ohrid.
- Published in:
- Romanian Economic Journal, 2016, v. 19, n. 60, p. 15
- By:
- Publication type:
- Article
37
Tourist dependent small towns: Understanding competitive advantage.
- Published in:
- Journal of Vacation Marketing, 2006, v. 12, n. 4, p. 329, doi. 10.1177/1356766706067605
- By:
- Publication type:
- Article
38
Positioning the destination product 'Southern Moravia'
- Published in:
- Journal of Vacation Marketing, 2002, v. 8, n. 3, p. 247, doi. 10.1177/135676670200800304
- By:
- Publication type:
- Article
39
Image and Personality: Two Complementary Tools to Position and Differentiate Retailers.
- Published in:
- International Management Review, 2011, v. 7, n. 1, p. 66
- By:
- Publication type:
- Article
40
Casos de Ensino em Administração: Sandálias Kenner.
- Published in:
- RAC: Revista de Administração Contemporânea, 2012, v. 16, n. 1, p. 157, doi. 10.1590/S1415-65552012000100010
- By:
- Publication type:
- Article
41
Cordilheira de Santana.
- Published in:
- RAC: Revista de Administração Contemporânea, 2011, v. 15, n. 1, p. 158, doi. 10.1590/S1415-65552011000100010
- By:
- Publication type:
- Article
42
‘Is there a gap in the market, and is there a market in the gap?’ How advertising planning performs markets.
- Published in:
- Journal of Marketing Management, 2015, v. 31, n. 1-2, p. 37, doi. 10.1080/0267257X.2014.943675
- By:
- Publication type:
- Article
43
Market-focused Resources, Competitive Positioning and Firm Performance.
- Published in:
- Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 503, doi. 10.1362/026725701323366908
- By:
- Publication type:
- Article
44
Brand Mantras: Rationale, Criteria and Examples.
- Published in:
- Journal of Marketing Management, 1999, v. 15, n. 1-3, p. 43, doi. 10.1362/026725799784870513
- By:
- Publication type:
- Article
45
Diseño de una estrategia promocional para posicionar la Zona Norte de Santander (Colombia) -- Estado Táchira (Venezuela).
- Published in:
- Pensamiento & Gestión, 2011, n. 31, p. 56
- By:
- Publication type:
- Article
46
PARDUOTUVIŲ TINKLŲ PIRKĖJŲ SEGMENTAVIMAS PAGAL PIRKIMO PROGAS.
- Published in:
- Business: Theory & Practice, 2006, v. 7, n. 1, p. 37
- By:
- Publication type:
- Article
47
Consumer World-Mindedness and Attitudes Toward Product Positioning in Advertising: An Examination of Global Versus Foreign Versus Local Positioning.
- Published in:
- Journal of International Marketing, 2011, v. 19, n. 3, p. 113, doi. 10.1509/jimk.19.3.113
- By:
- Publication type:
- Article
48
Symbolic Value of Foreign Products in the People's Republic of China.
- Published in:
- Journal of International Marketing, 2003, v. 11, n. 2, p. 36, doi. 10.1509/jimk.11.2.36.20163
- By:
- Publication type:
- Article
49
Product Development and Positioning Strategies for Seaclues Local Coffee.
- Published in:
- Jurnal Indonesia Sosial Teknologi, 2024, v. 5, n. 10, p. 4543, doi. 10.59141/jist.v5i10.1327
- By:
- Publication type:
- Article
50
Category Positioning and Store Choice: The Role of Destination Categories.
- Published in:
- Marketing Science, 2013, v. 32, n. 3, p. 488, doi. 10.1287/mksc.2013.0775
- By:
- Publication type:
- Article