The popularity of continuing.Published in:Journal of European Popular Culture, 2011, v. 2, n. 2, p. 111, doi. 10.1386/jepc.2.2.111_2Publication type:Article
Selling stories: Harry Potter and the marketing plot.Published in:Psychology & Marketing, 2010, v. 27, n. 6, p. 541, doi. 10.1002/mar.20343By:Brown, Stephen;Patterson, AnthonyPublication type:Article