Building a city brand for international retirees: case of Chiang Mai city, Thailand.
- Published in:
- Asia Pacific Business Review, 2025, v. 31, n. 3, p. 482, doi. 10.1080/13602381.2024.2436441
- By:
- Publication type:
- Article
Works about PLACE marketing
Results: 2797
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2
Examining the impact of joint brand advertising on perceived destination brand authenticity.
- Published in:
- International Journal of Advertising, 2025, v. 44, n. 5, p. 861, doi. 10.1080/02650487.2024.2432237
- By:
- Publication type:
- Article
3
The Experience of Video Interpretation and Satisfaction.
- Published in:
- Tourism Planning & Development, 2025, v. 22, n. 3, p. 428, doi. 10.1080/21568316.2024.2306350
- By:
- Publication type:
- Article
4
Projected image of Taquile Island-Peru: an unsupervised learning approach with AI-supported video analytics of promotional content on TikTok.
- Published in:
- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 5, p. 754, doi. 10.1080/10548408.2025.2502420
- By:
- Publication type:
- Article
5
Forecasting fine-grained tourism demand with peripheral surroundings: implications for destination networking.
- Published in:
- Journal of Travel & Tourism Marketing, 2025, v. 42, n. 5, p. 558, doi. 10.1080/10548408.2025.2463411
- By:
- Publication type:
- Article
6
拟人化增加旅游者的重游意向? ———博物馆文物拟人化沟通方式效应研究.
- Published in:
- Journal of Central China Normal University, 2025, v. 59, n. 3, p. 391, doi. 10.11977/j.issn.1004-2474.2024.04.014
- By:
- Publication type:
- Article
7
虚拟数字人拟人化对游客体验质量的影响研究.
- Published in:
- Journal of Central China Normal University, 2025, v. 59, n. 3, p. 358, doi. 10.19603/j.cnki.1000-1190.2025.03.00
- By:
- Publication type:
- Article
8
Religious Tolerance and Tourism: The UAE Case.
- Published in:
- Tourism Review International, 2025, v. 29, n. 2, p. 133, doi. 10.3727/194344225X17315216888970
- By:
- Publication type:
- Article
9
Konstruktion und Instruktion in der neuen EU-Produkt-sicherheitsverordnung (GPSR).
- Published in:
- Zeitschrift für Stoffrecht, 2025, v. 22, n. 2, p. 129, doi. 10.21552/stoffr/2025/2/7
- By:
- Publication type:
- Article
10
Eco-Tourism Marketing in India: A Consumer-Based Evaluation of Green Positioning in Heritage Destinations.
- Published in:
- Advances in Consumer Research, 2025, v. 2, n. 3, p. 541
- By:
- Publication type:
- Article
11
Exchange Rate Volatility and Firms' Export Decisions: Evidence from Exporter Dynamics Database.
- Published in:
- Open Economies Review, 2025, v. 36, n. 2, p. 651, doi. 10.1007/s11079-024-09775-4
- By:
- Publication type:
- Article
12
The influence of Scotch whisky as cultural alcoholic beverage on travel motivations.
- Published in:
- European Journal of Tourism Research, 2025, n. 40, p. 1, doi. 10.54055/ejtr.v40i.3830
- By:
- Publication type:
- Article
13
Applying the AIDA and AIDCA Models to Destination Cities in Hokkaido to Improve Their Images and Strategies.
- Published in:
- Japanese Journal of Agricultural Economics, 2024, v. 26, p. 66, doi. 10.18480/jjae.26.0_66
- By:
- Publication type:
- Article
14
„Bürokratie“ zwischen Markenlethargie und Markenhass: Nation Branding als Strategie für den Bürokratieabbau.
- Published in:
- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2025, v. 71, n. 2, p. 70
- By:
- Publication type:
- Article
15
Place branding and marketing from a policy perspective: By Vincent Mabillard, Martial Pasquier, and Renaud Vuignier, Routledge, 2024.
- Published in:
- 2025
- By:
- Publication type:
- Book Review
16
Model Pengembangan Pola Perjalanan dan Paket Wisata Reguler Dalam Mendukung Destinasi Wisata Unggulan Teluk Bima di Kota Bima.
- Published in:
- Journal of Syntax Literate, 2025, v. 10, n. 5, p. 4968, doi. 10.36418/syntax-literate.v10i5.58755
- By:
- Publication type:
- Article
17
Destination Identification and Destination Community Identification as Drivers of Destination Brand Value Co-Creation in Emerging Tourism Destinations: A Social Identity Theory Perspective.
- Published in:
- International Journal of Hospitality & Tourism Administration, 2025, v. 26, n. 3, p. 483, doi. 10.1080/15256480.2024.2332990
- By:
- Publication type:
- Article
18
Analysis of Visitor Perceptions of Malang City Thematic Parks using a Text Mining Approach.
- Published in:
- Spektrum Industri, 2025, v. 23, n. 1, p. 16, doi. 10.12928/si.v23i1.276
- By:
- Publication type:
- Article
19
THE ROLE OF CULTURAL HERITAGE IN THE DEVELOPMENT OF THE TOURIST BRAND IN THE BALTIC SEA REGION.
- Published in:
- Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 220, p. 373, doi. 10.29119/1641-3466.2025.220.23
- By:
- Publication type:
- Article
20
Destination Image and Brand Value as Predictors of Tourist Behavior: Happiness as a Mediating Link.
- Published in:
- Administrative Sciences (2076-3387), 2025, v. 15, n. 5, p. 176, doi. 10.3390/admsci15050176
- By:
- Publication type:
- Article
21
Key Research Areas in Territorial Marketing from 2020 to 2025.
- Published in:
- Research Papers of the Wroclaw University of Economics / Prace Naukowe Uniwersytetu Ekonomicznego we Wroclawiu, 2025, v. 69, n. 1, p. 109, doi. 10.15611/pn.2025.1.09
- By:
- Publication type:
- Article
22
'Welcome to the North': Public Art, Place-Marketing and the Northern Imaginary.
- Published in:
- Visual Culture in Britain, 2025, v. 23, n. 1, p. 65, doi. 10.1080/14714787.2022.2094457
- By:
- Publication type:
- Article
23
SYNERGISTIC EFFECTS OF CONTENT STRUCTURE AND SENSORY ELEMENTS: EXPLORING THE IMPACT MECHANISM OF TOURISM SHORT VIDEOS ON TRAVEL INTENTION.
- Published in:
- Transformations in Business & Economics, 2025, v. 24, n. 2, p. 483
- By:
- Publication type:
- Article
24
Multimodal Chinese discourse: understanding communication and society in contemporary China: By Dezhang Feng, London, Routledge, 2023, US $153 (hardback), 225 pp.
- Published in:
- 2025
- By:
- Publication type:
- Book Review
25
DYING OF SUCCESS: INTERNET, PLACE MARKETING AND TOURIST APARTMENTS IN MADRID.
- Published in:
- Street Art & Urban Creativity Scientific Journal, 2025, v. 11, n. 2, p. 85, doi. 10.25765/sauc.v11.5717
- By:
- Publication type:
- Article
26
Is Gen Z really that different? Environmental attitudes, travel behaviours and sustainability practices of international tourists to Canterbury, New Zealand.
- Published in:
- Journal of Sustainable Tourism, 2025, v. 33, n. 6, p. 1016, doi. 10.1080/09669582.2022.2131795
- By:
- Publication type:
- Article
27
Boomerang Entrepreneurs and the Declining Home City's Place Image: Away on the Brain Drain Flow and Back on the Homesick Flow.
- Published in:
- Entrepreneurship Research Journal, 2025, v. 15, n. 1, p. 125, doi. 10.1515/erj-2023-0304
- By:
- Publication type:
- Article
28
Challenging the Negative Image of Postcolonial, Post-conflict and Post-disaster Destinations Using Events.
- Published in:
- Caribbean Quarterly, 2019, v. 65, n. 1, p. 88, doi. 10.1080/00086495.2019.1565223
- By:
- Publication type:
- Article
29
Comparing the Brand Value of Countries: Ranking of the Best Countries and Croatia.
- Published in:
- Politicka Misao: Croatian Political Science Review, 2024, v. 61, n. 2, p. 107, doi. 10.20901/pm.61.2.05
- By:
- Publication type:
- Article
30
Strateško komuniciranje u Hrvatskoj: razvoj područja, akteri i teme.
- Published in:
- Politicka Misao: Croatian Political Science Review, 2022, v. 59, n. 3, p. 239, doi. 10.20901/pm.59.3.08
- By:
- Publication type:
- Article
31
Branding Taiwan for tourism using ‘Decision Making Trial and Evaluation Laboratory’ and ‘Analytic Network Process’ methods.
- Published in:
- Service Industries Journal, 2012, v. 32, n. 8, p. 1355, doi. 10.1080/02642069.2010.545881
- By:
- Publication type:
- Article
32
Applying a lifecycle perspective to explain tourism network development.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 10, p. 1683, doi. 10.1080/02642060903580698
- By:
- Publication type:
- Article
33
Knowledge transfer in a tourism destination: the effects of a network structure.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 10, p. 1757, doi. 10.1080/02642060903580649
- By:
- Publication type:
- Article
34
Network analysis and wine routes: the case of the Bairrada Wine Route.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 10, p. 1621, doi. 10.1080/02642060903580706
- By:
- Publication type:
- Article
35
Measuring tourism chain performance.
- Published in:
- Service Industries Journal, 2010, v. 30, n. 10, p. 1669, doi. 10.1080/02642060903580680
- By:
- Publication type:
- Article
36
Using fuzzy analytic hierarchy process to evaluate service performance of a travel intermediary.
- Published in:
- Service Industries Journal, 2009, v. 29, n. 3, p. 281, doi. 10.1080/02642060701846762
- By:
- Publication type:
- Article
37
Country and destination image – different or similar image concepts?
- Published in:
- Service Industries Journal, 2005, v. 25, n. 4, p. 493, doi. 10.1080/02642060500092147
- By:
- Publication type:
- Article
38
More than 'creative': analyzing place branding strategies and Chinese migration in the City of Prato, Italy.
- Published in:
- Social Identities, 2022, v. 28, n. 5, p. 643, doi. 10.1080/13504630.2022.2114892
- By:
- Publication type:
- Article
39
Having a soul or choosing a face? Nation branding, identity and cosmopolitan imagination.
- Published in:
- Social Identities, 2016, v. 22, n. 3, p. 274, doi. 10.1080/13504630.2015.1128812
- By:
- Publication type:
- Article
40
How is Food Tourism Narrated on Tiktok?
- Published in:
- Tourism Review International, 2024, v. 28, n. 3, p. 251, doi. 10.3727/194344224X17241867871005
- By:
- Publication type:
- Article
41
Exploring the Role and Opportunity of the Visitor Economy for Main Streets in Canada.
- Published in:
- Tourism Review International, 2025, v. 29, n. 1, p. 33, doi. 10.3727/194344225X17315216888916
- By:
- Publication type:
- Article
42
Distilling the Resources That Support Moonshine Tourism Destination Image.
- Published in:
- Tourism Review International, 2025, v. 29, n. 1, p. 1, doi. 10.3727/194344225X17315216888899
- By:
- Publication type:
- Article
43
Developing Destination Brand Equity for Achieving Sustainable Destination Environment: S‐O‐R Theory to Influence Tourists' Environment Responsible Behavior.
- Published in:
- Tourism Review International, 2024, v. 28, n. 3, p. 183, doi. 10.3727/194344224X17065495994404
- By:
- Publication type:
- Article
44
Collaboration and Destination Marketing: Creating Film-Induced Tourism.
- Published in:
- Tourism Review International, 2024, v. 28, n. 1, p. 49, doi. 10.3727/194344224X17065495994323
- By:
- Publication type:
- Article
45
Impact of Smart Tourism Technologies on the Overall Destination Image: Interaction Between Cultural Difference and Information Search.
- Published in:
- Tourism Review International, 2023, v. 27, n. 3, p. 235, doi. 10.3727/154427223X16819417821741
- By:
- Publication type:
- Article
46
Film-Induced Tourism Studies on Asia: A Systematic Literature Review.
- Published in:
- Tourism Review International, 2021, v. 25, n. 1, p. 63, doi. 10.3727/154427220X16064144339156
- By:
- Publication type:
- Article
47
A Review of Sustainability, Tourism, and the Marketing Opportunity for Adopting the Cittàslow Model in Pacific Small Islands.
- Published in:
- Tourism Review International, 2020, v. 23, n. 3/4, p. 99, doi. 10.3727/154427219X15741004672657
- By:
- Publication type:
- Article
48
PARTICIPANT PERCEPTIONS OF A SPORT EVENT, DESTINATION COMPETITIVENESS, AND INTENDED FUTURE BEHAVIOR: THE CASE OF THE THUNDER ROAD MARATHON IN NORTH CAROLINA.
- Published in:
- Tourism Review International, 2015, v. 19, n. 3, p. 133, doi. 10.3727/154427215X14430967453634
- By:
- Publication type:
- Article
49
COMPETITIVE ADVANTAGE FOR BRAND POSITIONING: THE CASE OF SUN CITY IN SOUTH AFRICA.
- Published in:
- Tourism Review International, 2013, v. 17, n. 4, p. 299, doi. 10.3727/154427214X13910101597283
- By:
- Publication type:
- Article
50
GLOBAL IMAGING AND BRANDING: SOURCE MARKET NEWSPAPER REPORTING OF THE 2010 FIFA WORLD CUP.
- Published in:
- 2013
- By:
- Publication type:
- Case Study