Works matching DE "OUTDOOR advertising"

Results: 291

Insights aus der Wissenschaft.

Published in:: Marketing Review St. Gallen, 2025, n. 4, p. 56
Publication type:: Article

Corporate political activity in the context of unhealthy food advertising restrictions across Transport for London: A qualitative case study.

Published in:

2021

By:

Lauber, Kathrin;
Hunt, Daniel;
Gilmore, Anna B.;
Rutter, Harry

Publication type:

journal article

Collaborative Research and Action to Control the Geographic Placement of Outdoor Advertising of Alcohol and Tobacco Products in Chicago.

Published in:

Public Health Reports, 2001, v. 116, n. 6, p. 558, doi. 10.1016/S0033-3549(04)50088-2

By:

Hackbarth, Diana P.;
Schnopp-Wyatt, Daniel;
Katz, David;
Williams, Janet;
Silvestri, Barbara;
Pfleger, Michael

Publication type:

Article

Effects of outdoor advertising: Does location matter?

Published in:

Psychology & Marketing, 2011, v. 28, n. 9, p. 909, doi. 10.1002/mar.20418

By:

Wilson, Rick T.;
Till, Brian D.

Publication type:

Article

Planning for Private Consumption and Collective Beauty.

Published in:

Journal of Planning History, 2016, v. 15, n. 3, p. 191, doi. 10.1177/1538513215607731

By:

Lowery, Bryce C.

Publication type:

Article

Socio-economic differences in outdoor food advertising in a city in Northern England.

Published in:

Public Health Nutrition, 2011, v. 14, n. 6, p. 945, doi. 10.1017/S1368980010003332

By:

Adams, Jean;
Ganiti, Ellie;
White, Martin

Publication type:

Article

Content and Process as Motivational Factors in Digital Out‐of‐Home Media: The Mediating Role of Interaction in User Experience.

Published in:

Human Behavior & Emerging Technologies, 2025, p. 1, doi. 10.1155/hbe2/8820265

By:

Mposi, Zwanga Sonia;
Roux, Therese;
van Zyl, Dion;
Jafar, Rana Muhammad Sohail

Publication type:

Article

Concursos fotográficos: METEOVÍDEO2024.

Published in:: Tiempo y Clima, 2024, n. 84, p. 5
Publication type:: Article

KENT KÜLTÜRÜNDE AÇIK HAVA REKLAMCILIĞI, DUVAR İLAN VE AFİŞLERİNİN ÇAĞDAŞ SANATA ETKİLERİ.

Published in:

Anadolu University Journal of Art & Design / Sanat & Tasarım, 2024, v. 14, n. 1, p. 40, doi. 10.20488/sanattasarim.1505742

By:

SEVİNDİK, İlyas

Publication type:

Article

LEADERSHIP IN SELF-IMPROVEMENT.

Published in:: Journal of Education, 1914, v. 80, n. 11, p. 299, doi. 10.1177/002205741408001112
Publication type:: Article

Utilizing the Before After with Control Group Experimental Design to Evaluate an Outdoor Advertising Campaign.

Published in:

Journal of Advertising, 1977, v. 6, n. 1, p. 26, doi. 10.1080/00913367.1977.10672675

By:

Fitts, Robert L.;
Hewett, Wendell C.

Publication type:

Article

Advertising to the masses: the effects of crowding on the attention to place-based advertising.

Published in:

International Journal of Advertising, 2018, v. 37, n. 3, p. 402, doi. 10.1080/02650487.2017.1331967

By:

Wilson, Rick T.;
Suh, Taewon

Publication type:

Article

Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour.

Published in:

International Journal of Advertising, 2015, v. 34, n. 3, p. 447, doi. 10.1080/02650487.2015.1006082

By:

Weinberger, Marc G.;
Gulas, Charles S.;
Weinberger, Michelle F.

Publication type:

Article

Creating win--win situations via advertising: new developments in digital out-of-home advertising.

Published in:

2015

By:

Taylor, Charles R.

Publication type:

Editorial

Creativity, attention and the memory for brands: an outdoor advertising field study.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 232, doi. 10.1080/02650487.2014.996117

By:

Wilson, Rick T.;
Baack, Daniel W.;
Till, Brian D.

Publication type:

Article

Back to the future: some topics we should not forget about in advertising research.

Published in:

2012

By:

Taylor, Charles R.

Publication type:

Editorial

Innovation in traditional media: keeping our 'eyes on' an innovative new measurement system for out of home advertising.

Published in:

2010

By:

Taylor, Charles R.

Publication type:

Editorial

Exploring the effectiveness of taxis as an advertising medium.

Published in:

International Journal of Advertising, 2005, v. 24, n. 2, p. 217, doi. 10.1080/02650487.2005.11072915

By:

Veloutsou, Cleopatra;
O'Donnell, Claire

Publication type:

Article

International Advertising Expenditure Trends.

Published in:

International Journal of Advertising, 1989, v. 8, n. 1, p. 89, doi. 10.1080/02650487.1989.11107090

By:

Green, Andrew

Publication type:

Article

Sign of the Times.

Published in:

Humanity & Society, 2013, v. 37, n. 3, p. 277, doi. 10.1177/0160597613493743

By:

Bingham, Shawn

Publication type:

Article

MEDIA IN MACEDONIA AND THEIR IMPACT ON CONSUMER ATTITUDES FOR CERTAIN BRANDS IN THE MARKET.

Published in:

Research in Physical Education, Sport & Health, 2014, v. 3, n. 1, p. 143

By:

Ristevska-Jovanovska, Snezana

Publication type:

Article

Policies to restrict unhealthy food and beverage advertising in outdoor spaces and on publicly owned assets: A scoping review of the literature.

Published in:

Obesity Reviews, 2022, v. 23, n. 2, p. 1, doi. 10.1111/obr.13386

By:

Chung, Alexandra;
Zorbas, Christina;
Riesenberg, Devorah;
Sartori, Ainslie;
Kennington, Kelly;
Ananthapavan, Jaithri;
Backholer, Kathryn

Publication type:

Article

Sexualised advertising and the production of space in the city.

Published in:

City (1360-4813), 2021, v. 25, n. 5/6, p. 570, doi. 10.1080/13604813.2021.1973815

By:

Arnold, Emma

Publication type:

Article

Dynamic optimization models for displaying outdoor advertisement at the right time and place.

Published in:

International Journal of Geographical Information Science, 2021, v. 35, n. 6, p. 1179, doi. 10.1080/13658816.2020.1823396

By:

Huang, Meng;
Fang, Zhixiang;
Weibel, Robert;
Zhang, Tao;
Huang, Haosheng

Publication type:

Article

Publicidade em odontologia: avaliação dos aspectos éticos envolvidos.

Published in:

RGO: Revista Gaúcha de Odontologia, 2010, v. 58, n. 1, p. 85

By:

Isper Garbin, Artênio José;
Orenha, Eliel Soares;
Saliba Garbin, Cléa Adas;
Gonçalves, Patrícia Elaine

Publication type:

Article

STEADFASTNESS OF COLOURS OF OUTDOOR ADVERTISING MEDIA.

Published in:

DAAAM International Scientific Book, 2010, p. 19, doi. 10.2507/daaam.scibook.2010.03

By:

Brozovic, M.;
Mikota, M.;
Pavlovic, I.

Publication type:

Article

What are you Really Drinking?

Published in:

Australasian Accounting Business & Finance Journal, 2009, v. 3, n. 3, p. 5

By:

Russell, Iain;
Gibb, Stephen;
Fermine, Lloyd;
Park, Kendall

Publication type:

Article

Identifying an Advertisement Presenter's Tribe: The Use of Visual and Nonvisual Cues and Their Effectiveness Across Media Types.

Published in:

Journal of African Business, 2001, v. 2, n. 2, p. 77, doi. 10.1300/J156v02n02_05

By:

Nevett, Terence;
Perry, Antuan M.

Publication type:

Article

Unusual location and unexpected execution in advertising: A content analysis and test of effectiveness in ambient advertisements.

Published in:

Journal of Marketing Communications, 2015, v. 21, n. 1, p. 33, doi. 10.1080/13527266.2014.970823

By:

Hutter, Katharina

Publication type:

Article

Recall of preshow cinema advertising: A message processing perspective.

Published in:

Journal of Marketing Communications, 2013, v. 19, n. 1, p. 1, doi. 10.1080/13527266.2010.538071

By:

Wilson, RickT.;
Till, BrianD.

Publication type:

Article

Dimensionality of Consumer Beliefs toward Billboard Advertising.

Published in:

Journal of Marketing & Communication, 2012, v. 8, n. 1, p. 22

By:

Kumar, Anil

Publication type:

Article

Cross-Cultural Organ Solicitation.

Published in:

Marketing Health Services, 1999, v. 19, n. 4, p. 4

By:

Nakamura, Makiko

Publication type:

Article

RESPONSE TO "A SIGN OF OUR TIMES?".

Published in:

Teaching Ethics, 2011, v. 12, n. 1, p. 157

By:

O'Neill, Maura

Publication type:

Article

RESPONSE TO "A SIGN OF OUR TIMES?".

Published in:

Teaching Ethics, 2011, v. 12, n. 1, p. 153

By:

Mussett, Shannon M.

Publication type:

Article

RESPONSE TO "A SIGN OF OUR TIMES?".

Published in:

Teaching Ethics, 2011, v. 12, n. 1, p. 149

By:

Donovan, Aine

Publication type:

Article

A Sign Of Our Times? A Case Study On Moral Reasoning.

Published in:

Teaching Ethics, 2011, v. 12, n. 1, p. 141

By:

Gilmore, Richard;
Legler, James

Publication type:

Article

Mobility and Market Research: Outdoor Advertising and the Commercial Ontology of the City.

Published in:

Mobilities, 2008, v. 3, n. 1, p. 95, doi. 10.1080/17450100701797349

By:

Cronin, AnneM.

Publication type:

Article

10 TENDENCIAS GLOBALES DE CONSUMO PARA 2021.

Published in:: Hacer Empresa, 2021, p. 26
Publication type:: Article

Third-Person Effect in Advertising.

Published in:

FAIMA Business & Management Journal, 2022, v. 10, n. 2, p. 70

By:

Goldbach, Dumitru;
Sârbu, Mădălin Nicolae;
Vişan, Mădălina;
Mateut, Oana Petrişor

Publication type:

Article

Fashion's Phantom and Masculinity's Mystery: The Posters of PKZ.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 1997, v. 31, n. 3, p. 69, doi. 10.1111/j.0022-3840.1997.3103_69.x

By:

Martin, Richard

Publication type:

Article

El medio exterior, más allá de una decisión intuitiva.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2010, v. 15, n. 29, p. 271

By:

Breva Franch, Eva

Publication type:

Article

"Cidade limpa" y la contaminación publicitaria en la ciudad.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 26, p. 253

By:

Olivares, Fernando

Publication type:

Article

Interactive Digital Signage에 광고의 마케팅이 소비 경향에 대한 연구.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 4, p. 411, doi. 10.14400/JDC.2020.18.4.411

By:

양파

Publication type:

Article

디지털 사이니지의 유형별 효과에 개인특성 변수가 미치는 영향.

Published in:

Journal of Digital Convergence, 2020, v. 18, n. 4, p. 193, doi. 10.14400/JDC.2020.18.4.193

By:

주태욱;
김현석

Publication type:

Article

A New Dimension in Advertising in Urban Space: 3D Dynamic Digital Billboards.

Published in:

Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2025, n. 38, p. 405, doi. 10.54600/igdirsosbilder.1498950

By:

YÜCESOY, İrem TEKİN

Publication type:

Article

INTERNATIONALIZATION IN THE MEDIA OUT-OF-HOME INDUSTRY: THE CASE OF JCDECAUX IN THE BRAZILIAN MARKET.

Published in:

Brazilian Journal of Management / Revista de Administração da UFSM, 2020, v. 13, p. 1235, doi. 10.5902/1983465930071

By:

Ardito Garrido, Antonio Ricardo;
Fernandes Santos, Ricardo;
Gomes Couto, Marcelo Henrique;
Lotti Oliva, Fábio;
de Hildebrand e. Grisi, Celso Claudio

Publication type:

Article

СОЦІАЛЬНІ МЕРЕЖІ ЯК ЗАСІБ ПРОСУВАННЯ ТУРИСТИЧНОГО ПРОДУКТУ В УКРАЇНІ.

Published in:

Socio-Economic Problems & the State / Socìalʹno-Ekonomìčnì Problemì ì Deržava, 2022, v. 27, n. 2, p. 15, doi. 10.33108/sepd2022.nom2.015

By:

ПОЛЬОВА, Леся;
ГУМЕНЮК, Галина;
ТКАЧІВСЬКА, Інна;
ГУМЕНЮК, Андрій

Publication type:

Article

MAHALLE MUHTARININ PAZARLAMA İLETİŞİM ARACI: SEÇİM AFİŞLERİ.

Published in:

International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2021, v. 17, n. 2, p. 378, doi. 10.17130/ijmeb.799372

By:

ÖZBAKIR UMUT, Üyesi Meftune

Publication type:

Article

Development and Utilization of Smart Projected Beam Advertising System for Public Transportation.

Published in:

Technical Journal / Tehnički Glasnik, 2024, v. 18, n. 1, p. 108, doi. 10.31803/tg-20230224094437

By:

Jun-Ho Kwon

Publication type:

Article

News and Notices.

Published in:: British Journal of Dermatology, 1986, v. 114, n. 5, p. 644, doi. 10.1111/j.1365-2133.1986.tb04083.x
Publication type:: Article