Works matching DE "OPEN price system"


Results: 32
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    Pay-as-You-Wish Pricing.

    Published in:
    Marketing Science, 2017, v. 36, n. 5, p. 780, doi. 10.1287/mksc.2017.1032
    By:
    • Chen, Yuxin;
    • Koenigsberg, Oded;
    • Zhang, Z. John
    Publication type:
    Article
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    A New Economic View of Advertising.

    Published in:
    International Journal of Advertising, 1982, v. 1, n. 3, p. 213, doi. 10.1080/02650487.1982.11104853
    By:
    • Frech III., H. E.;
    • Rochlin, Clifford
    Publication type:
    Article
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