Nowhere Near Picture Perfect: Images of the Elderly in Life and Ebony Magazine Ads, 1990-1997.
- Published in:
- Journalism & Mass Communication Quarterly, 1999, v. 76, n. 3, p. 565, doi. 10.1177/107769909907600311
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- Publication type:
- Article
Works matching DE "OLDER people in advertising"
Results: 17
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Bodacious Berry, Potency Wood and the Aging Monster: Gender and Age Relations in Anti-Aging Ads.
- Published in:
- Social Forces, 2007, v. 86, n. 1, p. 335, doi. 10.1353/sof.2007.0091
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- Publication type:
- Article
3
Silence at the Newsstands.
- Published in:
- Generations, 2001, v. 25, n. 3, p. 39
- Publication type:
- Article
4
How Older People Think About Images of Aging in Advertising and the Media.
- Published in:
- Generations, 2001, v. 25, n. 3, p. 17
- Publication type:
- Article
5
THE PORTRAYAL OF OLDER AMERICANS IN TELEVISION COMMERCIALS.
- Published in:
- Journal of Advertising, 1987, v. 16, n. 1, p. 47, doi. 10.1080/00913367.1987.10673060
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- Article
6
Cultural values and aging in Chinese television commercials.
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- Journal of Asian Pacific Communication (John Benjamins Publishing Co.), 2008, v. 18, n. 2, p. 209, doi. 10.1075/japc.18.2.06zha
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- Publication type:
- Article
7
Advertising Challenges in the Ageing Society: The Preferences of the Regular Gym-goers towards Age Portrayals in Advertising.
- Published in:
- Romanian Journal of Communication & Public Relations, 2018, v. 20, n. 1, p. 59, doi. 10.21018/rjcpr.2018.1.253
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- Publication type:
- Article
8
Age-friendly Advertising: A Qualitative Research on the Romanian Silver Consumers.
- Published in:
- Romanian Journal of Communication & Public Relations, 2017, v. 19, n. 2, p. 29, doi. 10.21018/rjcpr.2017.2.237
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- Publication type:
- Article
9
Dimensional mapping: Applying DQR and MDS to explore the perceptions of seniors' role in advertising.
- Published in:
- Psychology & Marketing, 2011, v. 28, n. 10, p. 1061, doi. 10.1002/mar.20428
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- Publication type:
- Article
10
A Content Analysis of the Portrayal of Mature Individuals in Television Commercials.
- Published in:
- Journal of Business Ethics, 1997, v. 16, n. 4, p. 425, doi. 10.1023/A:1017901125869
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- Article
11
The Depiction of Senior Citizens in Magazine Advertisements: A Content Analysis.
- Published in:
- Journal of Business Ethics, 1992, v. 11, n. 9, p. 701, doi. 10.1007/BF01686350
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- Publication type:
- Article
12
Gender Representation of Older People in Japanese Television Advertisements.
- Published in:
- Sex Roles, 2011, v. 64, n. 5-6, p. 405, doi. 10.1007/s11199-010-9923-y
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- Publication type:
- Article
13
The invisible majority? Older models in UK television advertising.
- Published in:
- International Journal of Advertising, 2006, v. 25, n. 1, p. 87, doi. 10.1080/02650487.2006.11072953
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- Publication type:
- Article
14
Marginal Life after 49: A Preliminary of the Portrayal of Older People in Canadian Consumer Magazine Advertising.
- Published in:
- International Journal of Advertising, 1992, v. 11, n. 4, p. 343, doi. 10.1080/02650487.1992.11104510
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- Publication type:
- Article
15
STUDENTS' STEREOTYPES ON AGEING AND THE USE OF ELDERLY PEOPLE IN ADVERTISING.
- Published in:
- Euromentor, 2016, v. 7, n. 3, p. 59
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- Publication type:
- Article
16
Time, the body and the reversibility of ageing: commodifying the decade.
- Published in:
- Ageing & Society, 2009, v. 29, n. 6, p. 953, doi. 10.1017/S0144686X09008794
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- Publication type:
- Article
17
Perceptions of negative stereotypes of older people in magazine advertisements: comparing the perceptions of older adults and college students.
- Published in:
- Ageing & Society, 2008, v. 28, n. 2, p. 233, doi. 10.1017/S0144686X07006605
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- Publication type:
- Article