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EFFECTS OF KNOWLEDGE, TESTIMONIALS, AND AD COPY ON CRUISE ADVERTISING JUDGMENTS.
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- Tourism Analysis, 2014, v. 19, n. 6, p. 769, doi. 10.3727/108354214X14146846679600
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- Article
Marketing ocean travel: Cunard and the White Star Line, 1910-1940.
- Published in:
- Journal of Transport History, 2014, v. 35, n. 1, p. 57, doi. 10.7227/TJTH.35.1.5
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- Publication type:
- Article