Longing for the past: a semiotic reading of the role of nostalgia in present-day consumption trends.
- Published in:
- Social Semiotics, 2015, v. 25, n. 1, p. 1, doi. 10.1080/10350330.2014.950008
- By:
- Publication type:
- Article
Works matching DE "NOSTALGIA marketing"
Results: 22
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Nostalgia, autobiographical memories and brand strategy: Marketing to the post-World War I generation.
- Published in:
- Journal of Brand Strategy, 2014, v. 3, n. 2, p. 148, doi. 10.69554/lgji7373
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- Publication type:
- Article
3
Nostalgia and the social perception of the past: The ethnographic revisit of an industrial community (1980 and 2010).
- Published in:
- Time & Society, 2017, v. 26, n. 2, p. 165, doi. 10.1177/0961463X15577272
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- Publication type:
- Article
4
How and Why to Measure Personal and Historical Nostalgic Responses Through Entertainment Media.
- Published in:
- JMM: The International Journal on Media Management, 2014, v. 16, n. 3/4, p. 161, doi. 10.1080/14241277.2014.989567
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- Publication type:
- Article
5
Circular or angular? How nostalgia affects product shape preference.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 2, p. 288, doi. 10.1002/mar.21757
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- Publication type:
- Article
6
Saved by the past? Disease threat triggers nostalgic consumption.
- Published in:
- Psychology & Marketing, 2022, v. 39, n. 8, p. 1433, doi. 10.1002/mar.21663
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- Publication type:
- Article
7
What Did You Do to My Brand? The Moderating Effect of Brand Nostalgia on Consumer Responses to Changes in a Brand.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 9, p. 713, doi. 10.1002/mar.20912
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- Publication type:
- Article
8
Issue Information.
- Published in:
- Psychology & Marketing, 2016, v. 33, n. 9, p. 675, doi. 10.1002/mar.20925
- Publication type:
- Article
9
The RFM Party 80 and Here and Now Tours: 1980s Pop Nostalgia in the French and British Press.
- Published in:
- Modern & Contemporary France, 2015, v. 23, n. 2, p. 163, doi. 10.1080/09639489.2015.1014896
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- Publication type:
- Article
10
Mémoire et nostalgie des Trente Glorieuses dans la publicité française.
- Published in:
- Modern & Contemporary France, 2015, v. 23, n. 2, p. 147, doi. 10.1080/09639489.2014.988604
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- Publication type:
- Article
11
Nostalgic Emotional Appeals for Smoking Prevention.
- Published in:
- Communication Research Reports, 2017, v. 34, n. 1, p. 48, doi. 10.1080/08824096.2016.1235557
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- Publication type:
- Article
12
Nostalgia Weakens the Desire for Money.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 3, p. 713, doi. 10.1086/677227
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- Publication type:
- Article
13
Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 1, p. 73, doi. 10.1080/00913367.2013.815110
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- Publication type:
- Article
14
Profiting from our past: evoking nostalgia in the retail environment.
- Published in:
- International Review of Retail, Distribution & Consumer Research, 2013, v. 23, n. 4, p. 418, doi. 10.1080/09593969.2013.801359
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- Publication type:
- Article
15
Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography.
- Published in:
- Journal of Marketing, 2024, v. 88, n. 4, p. 129, doi. 10.1177/00222429231215357
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- Publication type:
- Article
16
NOSTALGIA MAY NOT WORK FOR EVERYONE: THE CASE OF INNOVATIVE CONSUMERS.
- Published in:
- Organizations & Markets in Emerging Economies, 2017, v. 8, n. 1, p. 33, doi. 10.15388/omee.2017.8.1.14195
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- Publication type:
- Article
17
CONSUMER NOSTALGIA LITERATURE REVIEW AND AN ALTERNATIVE MEASUREMENT PERSPECTIVE.
- Published in:
- Organizations & Markets in Emerging Economies, 2013, v. 4, n. 2, p. 112, doi. 10.15388/omee.2013.4.2.14252
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- Publication type:
- Article
18
Nostalgia and Self-Authentication in Lawrence Vambe’s An Ill-fated People: Zimbabwe before and after Rhodes.
- Published in:
- English Studies in Africa, 2016, v. 59, n. 2, p. 78, doi. 10.1080/00138398.2016.1239420
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- Publication type:
- Article
19
From nostalgia for the recent past and beyond: The temporal frames of recalled consumption experiences.
- Published in:
- International Journal of Consumer Studies, 2018, v. 42, n. 1, p. 186, doi. 10.1111/ijcs.12398
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- Publication type:
- Article
20
Consumer Chronic Affect and Persuasiveness of Nostalgia Advertising Appeals.
- Published in:
- Advances in Consumer Research, 2011, v. 38, p. 828
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- Publication type:
- Article
21
Death By Nostalgia: A Diagnosis of Context-Specific Cases.
- Published in:
- Advances in Consumer Research, 1994, v. 21, n. 1, p. 169
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- Publication type:
- Article
22
Consumed Nostalgia: Memory in the Age of Fast Capitalism.
- Published in:
- 2017
- By:
- Publication type:
- Book Review