Works matching DE "NONPROFIT organizations -- Marketing"

Results: 65

Drucker on marketing: an interview with Peter Drucker.

Published in:

2009

By:

Darroch, Jenny

Publication type:

Interview

Up Next.

Published in:: Marketing Health Services, 2002, v. 22, n. 2, p. 4
Publication type:: Article

Communication using celebrities in the non-profit sector: Determinants of its effectiveness.

Published in:

International Journal of Advertising, 2013, v. 32, n. 1, p. 101, doi. 10.2501/IJA-32-1-101-119

By:

de los Salmones, Maria del Mar Garcia;
Dominguez, Rafael;
Herrero, Angel

Publication type:

Article

Marketing Activities in the Non-Profit Sector--Recent Lessons Regarding Tax Implications.

Published in:

American Business Law Journal, 1999, v. 36, n. 2, p. 349, doi. 10.1111/j.1744-1714.1999.tb00708.x

By:

Cain, Rita Marie

Publication type:

Article

Institutional isomorphism among nonprofits in cause marketing partnerships.

Published in:

Romanian Economic Journal, 2012, v. 15, p. 121

By:

Rayo, Edgar Alan N.

Publication type:

Article

Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 9-10, p. 1124, doi. 10.1080/0267257X.2013.812978

By:

Lee, Zoe

Publication type:

Article

'Don't forget to say thank you': The effect of an acknowledgement on donor relationships.

Published in:

Journal of Marketing Management, 2010, v. 26, n. 7-8, p. 593, doi. 10.1080/02672571003780064

By:

Merchant, Altaf;
Ford, JohnB.;
Sargeant, Adrian

Publication type:

Article

Cause for event: not-for-profit marketing through participant sports events.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 945, doi. 10.1362/026725708X381984

By:

Taylor, Ruth;
Shanka, Tekle

Publication type:

Article

Taking Risks with Advertising: The Case of the Not-For-Profit Sector.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 9-10, p. 1027, doi. 10.1362/0267257042405268

By:

West, Douglas C.;
Sargeant, Adrian

Publication type:

Article

Volunteer Service as Symbolic Consumption: Gender and Occupational Differences in Volunteering.

Published in:

Journal of Marketing Management, 2002, v. 18, n. 9-10, p. 971, doi. 10.1362/0267257012930358

By:

Wymer Jr., Walter W.;
Samu, Sridhar

Publication type:

Article

Assessing the Perceived Risks Associated with Appointing Planning Consultants.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 165, doi. 10.1080/0267257X.1995.9964336

By:

Mitchell, Vincent-Wayne

Publication type:

Article

Marketing Public Sector Services: Concepts and Characteristics.

Published in:

Journal of Marketing Management, 1995, v. 11, n. 1-3, p. 83, doi. 10.1080/0267257X.1995.9964331

By:

Butler, Patrick;
Collins, Neil

Publication type:

Article

Marketing in the Public Sector: Inappropriate or Merely Difficult?

Published in:

Journal of Marketing Management, 1994, v. 10, n. 5, p. 361, doi. 10.1080/0267257X.1994.9964284

By:

Graham, Peter

Publication type:

Article

The Arts Sector: A Marketing Definition.

Published in:

2014

By:

Colbert, François

Publication type:

Editorial

Robust Dynamic Estimation.

Published in:

Marketing Science, 2017, v. 36, n. 3, p. 453, doi. 10.1287/mksc.2016.1010

By:

Rubel, Olivier;
Naik, Prasad A.

Publication type:

Article

Cultivating Disaster Donors Using Data Analytics.

Published in:

Management Science, 2016, v. 62, n. 3, p. 849, doi. 10.1287/mnsc.2015.2149

By:

Ryzhov, Ilya O.;
Han, Bin;
Bradić, Jelena

Publication type:

Article

Marketing pedagogy: Nonprofit marketing and the diffusion of monitorial teaching in the nineteenth century.

Published in:

Paedagogica Historica, 2013, v. 49, n. 3, p. 297, doi. 10.1080/00309230.2012.734628

By:

Ressler, Patrick

Publication type:

Article

Marketing through Partnerships for Professional Growth: A Model.

Published in:

Delta Kappa Gamma Bulletin, 2019, v. 85, n. 4, p. 52

By:

LeBlanc, Debbie

Publication type:

Article

MANAGING CORPORATE VISUAL IDENTITY.

Published in:

Journal of Business Communication, 2006, v. 43, n. 2, p. 138, doi. 10.1177/0021943605285476

By:

van den Bosch, Annette L. M.;
de Jong, Menno D. T.;
Elving, Wim J. L.

Publication type:

Article

RECOGNITION IN SOCIAL MEDIA FOR SUPPORTING A CAUSE: INVOLVEMENT AND SELF-EFFICACY AS MODERATORS.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1863, doi. 10.2224/sbp.2016.44.11.1863

By:

SOJUNG KIM;
NAM-HYUN UM

Publication type:

Article

THE MEDIATING ROLE OF IDENTIFICATION WITH A NONPROFIT ORGANIZATION IN THE RELATIONSHIP BETWEEN COMPETITION AND CHARITABLE BEHAVIORS.

Published in:

Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 1015, doi. 10.2224/sbp.2014.42.6.1015

By:

JUNDONG HOU;
EASON, C. CLIFTON;
CHI ZHANG

Publication type:

Article

Theorizing Nonprofit Organizations as Contradictory Enterprises: Understanding the Inherent Tensions of Nonprofit Marketization.

Published in:

2012

By:

Sanders, Matthew L.

Publication type:

Essay

TRANSFORMING A NONPROFIT ORGANIZATION: A CASE OF UTILIZING EFFECTIVE LEADERSHIP AND MANAGEMENT TO ACHIEVE MARKETING SUCCESS.

Published in:

Global Journal of Business Pedagogy (GJBP), 2017, v. 1, n. 4, p. 9

By:

Moeder, Jill D.;
Martin, Michael J.;
Martin, Mary C.

Publication type:

Article

Depictions of Self-Inflicted Versus Blameless Victims for Nonprofits Employing Print Advertisements.

Published in:

Journal of Advertising, 2012, v. 41, n. 3, p. 55, doi. 10.2753/joa0091-3367410304

By:

Shanahan, Kevin J.;
Hopkins, Christopher D.;
Carlson, Les;
Raymond, Mary Anne

Publication type:

Article

ADVANCES IN NONPROFIT MARKETING.

Published in:

1987

By:

Orr, Bonnie;
King, Robert L.

Publication type:

Book Review

CHURCH ADVERTISING: VIEWS OF THE CLERGY AND GENERAL PUBLIC.

Published in:

Journal of Advertising, 1986, v. 15, n. 1, p. 24, doi. 10.1080/00913367.1986.10672985

By:

McDaniel, Stephen W.

Publication type:

Article

Evaluating the sale of a nonprofit health system to a for-profit hospital management company....

Published in:

Health Services Research, 1999, v. 34, n. 1p1, p. 103

By:

King, John G.;
Avery, Jonathan E.

Publication type:

Article

THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA.

Published in:

Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 1260

By:

Pop, Nicolae Al.;
Todor, Mihai-Dan;
Partenie, Cristina-Veronica

Publication type:

Article

Fundraising Direct: A Communications Planning Guide for Charity Marketing.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2001, v. 9, n. 1/2, p. 185, doi. 10.1300/J054v09n01_12

By:

Sargeant, Adrian;
Ewing, Michael

Publication type:

Article

Promotional Products: Adding Tangibility to Your Nonprofit Promotions.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2001, v. 9, n. 1/2, p. 205, doi. 10.1300/J054v09n01_13

By:

Self, Donald R.

Publication type:

Article

Integrated Marketing Communications for Local Nonprofit Organizations: Messages in Nonprofit Communications.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2001, v. 9, n. 1/2, p. 179, doi. 10.1300/J054v09n01_11

By:

Henley, Teri Kline

Publication type:

Article

Expanding Your Communication Budget with Group Collaboration Technology.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2001, v. 9, n. 1/2, p. 169, doi. 10.1300/J054v09n01_10

By:

Self, Donald R.;
Grayson, William C.

Publication type:

Article

Integrated Marketing Communications for Local Nonprofit Organizations: Developing an Integrated Marketing Communications Strategy.

Published in:

Journal of Nonprofit & Public Sector Marketing, 2001, v. 9, n. 1/2, p. 141, doi. 10.1300/J054v09n01_08

By:

Henley, Teri Kline

Publication type:

Article

The meaning and relevance of internal market orientation in nonprofit organisations.

Published in:

Service Industries Journal, 2018, v. 38, n. 5-6, p. 303, doi. 10.1080/02642069.2017.1376660

By:

Modi, Pratik;
Sahi, Gurjeet Kaur

Publication type:

Article

Marketing Budgeting in Nonprofit Hospitals.

Published in:

Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 2

By:

Parry, Mark;
Parry, Arthur E.;
Farris, Paul W.

Publication type:

Article

MARKETING: (HOW) IS IT WORKING?

Published in:

1983

By:

Novelli, William D.

Publication type:

Editorial

MARKETING FOR NON-PROFIT AND SERVICE ORGANIZATIONS SEMINAR.

Published in:: 1980
Publication type:: Proceeding

Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount.

Published in:

Journal of Marketing, 2018, v. 82, n. 2, p. 142, doi. 10.1509/jm.15.0511

By:

Fajardo, Tatiana M.;
Townsend, Claudia;
Bolander, Willy

Publication type:

Article

Developing Donor Relationships: The Role of the Breadth of Giving.

Published in:

Journal of Marketing, 2015, v. 79, n. 4, p. 77, doi. 10.1509/jm.14.0351

By:

Khodakarami, Farnoosh;
Petersen, J. Andrew;
Venkatesan, Rajkumar

Publication type:

Article

Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support.

Published in:

Journal of Marketing, 2009, v. 73, n. 4, p. 109, doi. 10.1509/jmkg.73.4.109

By:

White, Katherine;
Peloza, John

Publication type:

Article

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing.

Published in:

Journal of Marketing, 2003, v. 67, n. 2, p. 89, doi. 10.1509/jmkg.67.2.89.18614

By:

Arnett, Dennis B.;
German, Steve D.;
Hunt, Shelby D.

Publication type:

Article

THE MARKETING OF SOCIAL CAUSES: THE FIRST 10 YEARS.

Published in:

Journal of Marketing, 1980, v. 44, n. 4, p. 24, doi. 10.1177/002224298004400404

By:

Fox, Karen F. A.;
Kotler, Philip

Publication type:

Article

MARKETING COMMUNICATIONS IN NONBUSINESS SITUATIONS OR WHY IT'S SO HARD TO SELL BROTHERHOOD LIKE SOAP.

Published in:

Journal of Marketing, 1979, v. 43, n. 2, p. 11, doi. 10.2307/1250737

By:

Rothschild, Michael L.

Publication type:

Article

STRATEGIES FOR INTRODUCING MARKETING INTO NONPROFIT ORGANIZATIONS.

Published in:

Journal of Marketing, 1979, v. 43, n. 1, p. 37, doi. 10.1177/002224297904300104

By:

Kotler, Philip

Publication type:

Article

MARKETING FOR NONPROFIT ORGANIZATIONS.

Published in:

1975

By:

Shawver, Donald L.;
Zikmnd, William G.

Publication type:

Book Review

Association Development Division.

Published in:: Journal of Marketing, 1968, v. 32, n. 4, p. 22, doi. 10.1177/0022242968032004-219.1
Publication type:: Article

Broadening the Concept of Marketing.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740

By:

Kotler, Philip;
Levy, Sidney J.

Publication type:

Article

Field Experiments in Nonprofit Marketing: Social Identity and Status Influence Contributions.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 284

By:

Yue Shang;
Thomas, Tara;
Kopelman, Shirli

Publication type:

Article

MARKETING IN NONPROFIT ORGANIZATIONS (Book).

Published in:

1979

By:

Rhodes, Dennis

Publication type:

Book Review

Celebrity Endorsements and Donations: Empirical Investigation of Impact on Philanthropic Giving.

Published in:

Business Perspectives & Research, 2018, v. 6, n. 2, p. 79, doi. 10.1177/2278533718765533

By:

Peterson, Nicole;
Tripoli, Elizabeth;
Langenbach, Kalie;
Devasagayam, Raj

Publication type:

Article