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Marketing through Partnerships for Professional Growth: A Model.
- Published in:
- Delta Kappa Gamma Bulletin, 2019, v. 85, n. 4, p. 52
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- Publication type:
- Article
Celebrity Endorsements and Donations: Empirical Investigation of Impact on Philanthropic Giving.
- Published in:
- Business Perspectives & Research, 2018, v. 6, n. 2, p. 79, doi. 10.1177/2278533718765533
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- Publication type:
- Article
Toward an Optimal Donation Solicitation: Evidence from the Field of the Differential Influence of Donor-Related and Organization-Related Information on Donation Choice and Amount.
- Published in:
- Journal of Marketing, 2018, v. 82, n. 2, p. 142, doi. 10.1509/jm.15.0511
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- Publication type:
- Article
TRANSFORMING A NONPROFIT ORGANIZATION: A CASE OF UTILIZING EFFECTIVE LEADERSHIP AND MANAGEMENT TO ACHIEVE MARKETING SUCCESS.
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- Global Journal of Business Pedagogy (GJBP), 2017, v. 1, n. 4, p. 9
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- Publication type:
- Article
Robust Dynamic Estimation.
- Published in:
- Marketing Science, 2017, v. 36, n. 3, p. 453, doi. 10.1287/mksc.2016.1010
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- Publication type:
- Article
RECOGNITION IN SOCIAL MEDIA FOR SUPPORTING A CAUSE: INVOLVEMENT AND SELF-EFFICACY AS MODERATORS.
- Published in:
- Social Behavior & Personality: an international journal, 2016, v. 44, n. 11, p. 1863, doi. 10.2224/sbp.2016.44.11.1863
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- Publication type:
- Article
Cultivating Disaster Donors Using Data Analytics.
- Published in:
- Management Science, 2016, v. 62, n. 3, p. 849, doi. 10.1287/mnsc.2015.2149
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- Publication type:
- Article
SPECIALIZATIONS OF MARKETING IN NON-ECONOMIC AREAS: SOCIAL MARKETING AND NON-PROFIT ORGANIZATIONS MARKETING.
- Published in:
- Knowledge Horizons / Orizonturi ale Cunoasterii, 2016, v. 8, n. 1, p. 157
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- Publication type:
- Article
THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA.
- Published in:
- Annals of the University of Oradea, Economic Science Series, 2015, v. 24, n. 1, p. 1260
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- Publication type:
- Article
Developing Donor Relationships: The Role of the Breadth of Giving.
- Published in:
- Journal of Marketing, 2015, v. 79, n. 4, p. 77, doi. 10.1509/jm.14.0351
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- Publication type:
- Article
The Arts Sector: A Marketing Definition.
- Published in:
- 2014
- By:
- Publication type:
- Editorial
THE MEDIATING ROLE OF IDENTIFICATION WITH A NONPROFIT ORGANIZATION IN THE RELATIONSHIP BETWEEN COMPETITION AND CHARITABLE BEHAVIORS.
- Published in:
- Social Behavior & Personality: an international journal, 2014, v. 42, n. 6, p. 1015, doi. 10.2224/sbp.2014.42.6.1015
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- Publication type:
- Article
Institutional isomorphism among nonprofits in cause marketing partnerships.
- Published in:
- Romanian Economic Journal, 2012, v. 15, p. 121
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- Publication type:
- Article
Self-Benefit Versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 4, p. 109, doi. 10.1509/jmkg.73.4.109
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- Publication type:
- Article
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 3, p. 421, doi. 10.1509/jmkr.46.3.421
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- Publication type:
- Article
Drucker on marketing: an interview with Peter Drucker.
- Published in:
- 2009
- By:
- Publication type:
- Interview
Identity Congruency Effects on Donations.
- Published in:
- Journal of Marketing Research (JMR), 2008, v. 45, n. 3, p. 351, doi. 10.1509/jmkr.45.3.351
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- Publication type:
- Article
Shaping programs through marketing.
- Published in:
- Nonprofit Management & Leadership, 2007, v. 17, n. 4, p. 477, doi. 10.1002/nml.164
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- Publication type:
- Article
MANAGING CORPORATE VISUAL IDENTITY.
- Published in:
- Journal of Business Communication, 2006, v. 43, n. 2, p. 138, doi. 10.1177/0021943605285476
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- Publication type:
- Article
Field Experiments in Nonprofit Marketing: Social Identity and Status Influence Contributions.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 284
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- Publication type:
- Article
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing.
- Published in:
- Journal of Marketing, 2003, v. 67, n. 2, p. 89, doi. 10.1509/jmkg.67.2.89.18614
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- Publication type:
- Article
Up Next.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 4
- Publication type:
- Article
THE EFFECTS OF DIRECT MARKETING TECHNIQUES ON PERFORMANCE: AN APPLICATION TO ARTS ORGANIZATIONS.
- Published in:
- Journal of Interactive Marketing, 2001, v. 15, n. 3, p. 41, doi. 10.1002/dir.1015
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- Publication type:
- Article
Evaluating the sale of a nonprofit health system to a for-profit hospital management company....
- Published in:
- Health Services Research, 1999, v. 34, n. 1p1, p. 103
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- Publication type:
- Article
Marketing Activities in the Non-Profit Sector--Recent Lessons Regarding Tax Implications.
- Published in:
- American Business Law Journal, 1999, v. 36, n. 2, p. 349, doi. 10.1111/j.1744-1714.1999.tb00708.x
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- Publication type:
- Article
Pricing a Bundle of Products or Services: The Case of Nonprofits.
- Published in:
- Journal of Marketing Research (JMR), 1996, v. 33, n. 1, p. 86, doi. 10.2307/3152015
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- Publication type:
- Article
Marketing Budgeting in Nonprofit Hospitals.
- Published in:
- Journal of Health Care Marketing, 1991, v. 11, n. 2, p. 2
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- Publication type:
- Article
MARKETING: (HOW) IS IT WORKING?
- Published in:
- 1983
- By:
- Publication type:
- Editorial
MARKETING FOR NON-PROFIT AND SERVICE ORGANIZATIONS SEMINAR.
- Published in:
- 1980
- Publication type:
- Proceeding
THE MARKETING OF SOCIAL CAUSES: THE FIRST 10 YEARS.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 4, p. 24, doi. 10.1177/002224298004400404
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- Publication type:
- Article
MARKETING COMMUNICATIONS IN NONBUSINESS SITUATIONS OR WHY IT'S SO HARD TO SELL BROTHERHOOD LIKE SOAP.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 2, p. 11, doi. 10.2307/1250737
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- Publication type:
- Article
STRATEGIES FOR INTRODUCING MARKETING INTO NONPROFIT ORGANIZATIONS.
- Published in:
- Journal of Marketing, 1979, v. 43, n. 1, p. 37, doi. 10.1177/002224297904300104
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- Publication type:
- Article
MARKETING IN NONPROFIT ORGANIZATIONS (Book).
- Published in:
- 1979
- By:
- Publication type:
- Book Review
MARKETING FOR NONPROFIT ORGANIZATIONS.
- Published in:
- 1975
- By:
- Publication type:
- Book Review
Broadening the Concept of Marketing.
- Published in:
- Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740
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- Publication type:
- Article
Association Development Division.
- Published in:
- Journal of Marketing, 1968, v. 32, n. 4, p. 22, doi. 10.1177/0022242968032004-219.1
- Publication type:
- Article