Publicidad para causas sociales: argumentos racionales vs. argumentos emocionales.
- Published in:
- Comunicación y Sociedad, 1998, v. 11, n. 1, p. 69
- By:
- Publication type:
- Article
Works matching DE "NONPRODUCT advertising"
Results: 4
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SELECTING CELEBRITIES IN ADVERTISING: THE CASE OF LITHUANIAN SPORTS CELEBRITY IN NON SPORT PRODUCT ADVERTISEMENT.
- Published in:
- Economics & Management, 2011, v. 16, p. 1215
- By:
- Publication type:
- Article
3
ATTORNEY ADVERTISING: A CONSUMER PERSPECTIVE.
- Published in:
- Journal of Marketing, 1980, v. 44, n. 2, p. 56, doi. 10.1177/002224298004400207
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- Publication type:
- Article
4
Unlocking Visual Grammar Theory: A Multi-Modal Discourse Analysis of Non-Product Advertisement.
- Published in:
- Pakistan Journal of Society, Education & Language, 2024, v. 10, n. 2, p. 105
- By:
- Publication type:
- Article