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SELECTING CELEBRITIES IN ADVERTISING: THE CASE OF LITHUANIAN SPORTS CELEBRITY IN NON SPORT PRODUCT ADVERTISEMENT.
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- Economics & Management, 2011, v. 16, p. 1215
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- Article
Publicidad para causas sociales: argumentos racionales vs. argumentos emocionales.
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- Comunicación y Sociedad, 1998, v. 11, n. 1, p. 69
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- Article
ATTORNEY ADVERTISING: A CONSUMER PERSPECTIVE.
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- Journal of Marketing, 1980, v. 44, n. 2, p. 56, doi. 10.1177/002224298004400207
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- Article