Works matching DE "NIELSEN Media Research Inc."
Results: 28
Statistics: It's in the Numbers!
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- Technology Teacher, 2007, v. 67, n. 1, p. 6
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VR in the ER: ER's use of e-media.
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- Screen, 2001, v. 42, n. 4, p. 313, doi. 10.1093/screen/42.4.313
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Television by the numbers: The challenges of audience measurement in the age of Big Data.
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- Convergence: The Journal of Research into New Media Technologies, 2019, v. 25, n. 1, p. 113, doi. 10.1177/1354856517700854
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Surprise! Internet use Increasing.
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- Public Relations Tactics, 1999, v. 6, n. 8, p. 7
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Why TV Cume Matters: An Exploratory Case Study of Four Local TV News Brands.
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- Journal of Media Business Studies, 2008, v. 5, n. 3, p. 1
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THE AVAILABILITY AND QUALITY OF TELEVISION VIEWING DATA: A RESPONSE.
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- Journal of Advertising, 1986, v. 15, n. 4, p. 64, doi. 10.1080/00913367.1986.10673041
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The Effects of Outcome Uncertainty, Scoring, and Pregame Expectations on Nielsen Ratings for Bowl Championship Series Games.
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- Journal of Sports Economics, 2015, v. 16, n. 5, p. 439, doi. 10.1177/1527002513497236
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Nielsen Gives the Federation More than Ratings.
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- Braille Monitor, 2022, v. 65, n. 11, p. 732
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Women, Food and Consumption.
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- MP: A Feminist Journal Online, 2011, v. 3, n. 3, p. 1
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Betting Market Outcomes and NBA Television Viewership.
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- Journal of Sport Management, 2020, v. 34, n. 2, p. 161, doi. 10.1123/jsm.2019-0046
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Less online advertising directed to kids…sort of.
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- Our Schools / Our Selves, 2010, v. 19, n. 2, p. 12
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Attitudes and opinions.
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- Youth Studies Australia, 2004, v. 23, n. 3, p. 3
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More Viewers Watching Movies and TV on the Internet.
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- Seybold Report: Analyzing Publishing Technologies, 2007, v. 7, n. 16, p. 15
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MUZZLING ANTITRUST: INFORMATION PRODUCTS, INNOVATION AND FREE SPEECH.
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- Boston University Law Review, 2015, v. 95, n. 1, p. 35
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New Measures and a New Model for Television Network Loyalty (MOTNL).
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- Marketing Bulletin, 2008, v. 19, p. 1
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Market Madness? The Case of Mad Money.
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- Management Science, 2012, v. 58, n. 2, p. 351, doi. 10.1287/mnsc.1100.1290
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Soap Opera Exposure and Enjoyment: A Longitudinal Test of Disposition Theory.
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- Media Psychology, 2008, v. 11, n. 4, p. 462, doi. 10.1080/15213260802509993
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Choosing the most popular NFL games in a local TV market.
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- Journal of Quantitative Analysis in Sports, 2014, v. 10, n. 3, p. 329, doi. 10.1515/jqas-2014-0015
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TWO YEARS OF COMMERCIAL OPERATION OF THE AUDIMETER AND THE NIELSEN RADIO INDEX.
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- Journal of Marketing, 1945, v. 9, n. 3, p. 239, doi. 10.2307/1246603
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Planners on the Web-What's the Return on a Presence in Cyberspace?
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- Journal of Financial Planning, 1997, v. 10, n. 3, p. 38
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Cable and the Partisan Polarization of the President's Audience.
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- Presidential Studies Quarterly, 2011, v. 41, n. 4, p. 693, doi. 10.1111/j.1741-5705.2011.03910.x
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Revisiting the Impact of Structural Factors on Television Audience Behavior in the Streaming Age.
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- Journal of Broadcasting & Electronic Media, 2023, v. 67, n. 1, p. 1, doi. 10.1080/08838151.2022.2156509
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Ratings Decline of Presidential Television.
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- Journal of Broadcasting & Electronic Media, 1988, v. 32, n. 2, p. 225, doi. 10.1080/08838158809386696
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Anti-tobacco television advertising and indicators of smoking cessation in adults: a cohort study.
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- Health Education Research, 2006, v. 21, n. 2, p. 296, doi. 10.1093/her/cyh068
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Consumer Confidence: CONSUMER CONFIDENCE RISES IN RURAL CHINA.
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- China Business Review, 2012, v. 39, n. 3, p. 8
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The Nielsen Method For Groups Acting on Trees.
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- Proceedings of the London Mathematical Society, 2002, v. 85, n. 1, p. 93, doi. 10.1112/plms/85.1.93
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Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model.
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- Journal of Marketing Research (JMR), 2000, v. 37, n. 2, p. 173, doi. 10.1509/jmkr.37.2.173.18738
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The Rise of Market Information Regimes and the Historical Development of Audience Ratings.
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- Historical Journal of Film, Radio & Television, 2015, v. 35, n. 3, p. 511, doi. 10.1080/01439685.2015.1052219
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