Works matching DE "NEW product advertising"
1
- Journal of Product Innovation Management, 2016, v. 33, n. 3, p. 342, doi. 10.1111/jpim.12280
- Thorbjørnsen, Helge;
- Dahlén, Micael;
- Lee, Yih H.
- Article
2
- Journal of Product Innovation Management, 2011, n. s1, p. 208, doi. 10.1111/j.1540-5885.2011.00871.x
- Radford, Scott K.;
- Bloch, Peter H.
- Article
3
- Journal of the Academy of Marketing Science, 2020, v. 48, n. 6, p. 1174, doi. 10.1007/s11747-019-00709-y
- Bornemann, Torsten;
- Hattula, Cornelia;
- Hattula, Stefan
- Article
4
- International Journal of Advertising, 2018, v. 37, n. 1, p. 54, doi. 10.1080/02650487.2017.1391679
- Zhang, Hao;
- Choi, Yung Kyun
- Article
5
- Journal of Business Ethics, 1993, v. 12, n. 1, p. 45, doi. 10.1007/BF01845786
- Benet, Suzeanne;
- Pitts, Robert E.;
- LaTour, Michael
- Article
6
- MIS Quarterly, 2020, v. 44, n. 4, p. 1957, doi. 10.25300/MISQ/2020/14614
- Lusi Li;
- Jianqing Chen;
- Raghunathan, Srinivasan
- Article
7
- Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249
- Macinnis, Deborah J.;
- Park, C. Whan
- Article
8
- Annals of Operations Research, 2015, v. 226, n. 1, p. 669, doi. 10.1007/s10479-014-1650-2
- Article
9
- Journal of Advertising, 2011, v. 40, n. 4, p. 33, doi. 10.2753/JOA0091-3367400403
- Dahlén, Micael;
- Thorbjørnsen, Helge;
- Sjödin, Henrik
- Article
10
- Journal of Advertising, 1988, v. 17, n. 3, p. 15, doi. 10.1080/00913367.1988.10673119
- Article
11
- Journal of Advertising, 1986, v. 15, n. 4, p. 28, doi. 10.1080/00913367.1986.10673035
- Swasy, John L.;
- Rethans, Arno J.
- Article
12
- Journal of Advertising, 1981, v. 10, n. 1, p. 14
- Murphy II, John H.;
- Amundsen, Mary S.
- Article
13
- Journal of Advertising, 1980, v. 9, n. 3, p. 31, doi. 10.1080/00913367.1980.10673328
- Teel, Jesse E.;
- Williams, Robert H.;
- Bearden, William O.
- Article
14
- Journal of Advertising, 1980, v. 9, n. 2, p. 17, doi. 10.1080/00913367.1980.10673314
- Hirschman, Elizabeth C.;
- Wallendorf, Melanie
- Article
15
- Journal of Advertising, 1979, v. 8, n. 2, p. 5, doi. 10.1080/00913367.1979.10717969
- Article
16
- Journal of Applied Management Accounting Research, 2009, v. 7, n. 1, p. 21
- Article
18
- Management Science, 1988, v. 34, n. 1, p. 119, doi. 10.1287/mnsc.34.1.119
- Dockner, Engelbert;
- JØrgensen, Steffen
- Article
19
- Management Science, 1986, v. 32, n. 6, p. 645, doi. 10.1287/mnsc.32.6.645
- Urban, Glen L.;
- Carter, Theresa;
- Gaskin, Steven;
- Mucha, Zofia
- Article
20
- Journal of Marketing, 2003, v. 67, n. 1, p. 4, doi. 10.1509/jmkg.67.1.4.18594
- Balachander, Subramanian;
- Ghose, Sanjoy
- Article
21
- Journal of Marketing, 1999, v. 63, n. 4, p. 90, doi. 10.2307/1251976
- Kuester, Sabine;
- Homburg, Christian;
- Robertson, Thomas S.
- Article
22
- Journal of Marketing, 1995, v. 59, n. 3, p. 1, doi. 10.1177/002224299505900301
- Robertson, Thomas S.;
- Eliashberg, Jehoshua;
- Rymon, Talia
- Article
23
- Journal of Marketing, 1994, v. 58, n. 3, p. 97, doi. 10.1177/002224299405800307
- Kent, Robert J.;
- Allen, Chris T.
- Article
24
- Journal of Marketing, 1975, v. 39, n. 1, p. 84, doi. 10.1177/002224297503900117
- Appel, Valentine;
- Jackson, Babette
- Article
25
- Journal of Marketing, 1972, v. 36, n. 3, p. 44, doi. 10.2307/1251039
- Hill, Richard M.;
- Hlavacek, James D.
- Article
26
- Journal of Marketing, 1972, v. 36, n. 2, p. 34, doi. 10.2307/1250975
- Dean, Michael L.;
- Engel, James F.;
- Talarzyk, W. Wayne
- Article
27
- Journal of Marketing, 1964, v. 28, n. 4, p. 60, doi. 10.2307/1249572
- Article
28
- International Journal of Advertising, 1986, v. 5, n. 1, p. 37, doi. 10.1080/02650487.1986.11106951
- Article
29
- Strategic Finance, 2013, v. 95, n. 5, p. 59
- Article
30
- Journal of Marketing, 1960, v. 24, n. 4, p. 29, doi. 10.2307/1248401
- Ladik, Frank;
- Kent, Leonard;
- Nahl, Perham C.
- Article
32
- Journal of Marketing Research (JMR), 2012, v. 49, n. 4, p. 469, doi. 10.1509/jmr.07.0441
- Bruce, Norris I;
- Foutz, Natasha Zhang;
- Kolsarici, Ceren
- Article
33
- Journal of Marketing Research (JMR), 1990, v. 27, n. 4, p. 390, doi. 10.2307/3172625
- Gatignon, Hubert;
- Weitz, Barton;
- Bansal, Pradeep
- Article
34
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 255, doi. 10.2307/3149901
- Article
35
- Journal of Marketing Research (JMR), 1966, v. 3, n. 3, p. 247, doi. 10.2307/3149900
- Article