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  • Must a Claim to Be "America's Favorite" Be Verifiable?

    Published in:
    Journal of the Academy of Marketing Science, 2005, v. 33, n. 4, p. 634, doi. 10.1177/0092070305279639
    By:
    • Olazábal, Ann Morales;
    • Cava, Anita;
    • Sacasas, René;
    • Barkacs, Craig
    Publication type:
    Article