Works matching DE "NEUROMARKETING"

Results: 396

Deciphering Purchase Decisions in Neuromarketing: A Systematic Review of the Last Decade Using Neutrosophic Z Numbers.

Published in:

Neutrosophic Sets & Systems, 2025, v. 84, p. 264

By:

Mendoza Zenozain, Eluard Alexander

Publication type:

Article

Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS.

Published in:

Neutrosophic Sets & Systems, 2025, v. 84, p. 175

By:

Mendoza Zenozain, Eluard Alexander;
Criollo Delgado, Rosa María;
Vidal Rischmoller, Julio César

Publication type:

Article

Deciphering Purchase Decisions in Neuromarketing: A Systematic Review of the Last Decade Using Neutrosophic Z Numbers.

Published in:

Neutrosophic Sets & Systems, 2025, v. 83, p. 264

By:

Mendoza Zenozain, Eluard Alexander

Publication type:

Article

Sensory Marketing Analysis: Exploring Uncertainty and Contradiction in Consumer Decision-Making. A Multineutrosophic Analysis with ARAS.

Published in:

Neutrosophic Sets & Systems, 2025, v. 83, p. 175

By:

Mendoza Zenozain, Eluard Alexander;
Criollo Delgado, Rosa María;
Vidal Rischmoller, Julio César

Publication type:

Article

Buyology.

Published in:: Hedgehog Review, 2012, v. 14, n. 2, p. 71
Publication type:: Article

GIFTS OF THE NEURO-MAGI.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 10

By:

GREEN, SEAN;
HOLBERT, NEIL

Publication type:

Article

FROM THE EDITOR.

Published in:

Marketing Research, 2012, v. 24, n. 3, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

THE IMPORTANCE OF EMOTIONS IN CONSUMER PURCHASE DECISIONS -- A NEUROMARKETING APPROACH.

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 44, n. 2, p. 87, doi. 10.2478/minib-2022-0010

By:

Pluta-Olearnik, Mirosława;
Szulga, Patrycja

Publication type:

Article

An Eye Tracking Study: Effect of Audio on Video Ad Effectiveness.

Published in:

Frontiers in Biomedical Technologies, 2024, v. 11, p. 34

By:

Mahdipour, Ali Golbazi;
Ahmari, Shadi;
Aghdam, Asghar Ranjbar;
Banaraki, Anahita Khorrami

Publication type:

Article

Modelo sistémico para el diseño del perfume de Calència (España).

Published in:

Actas de Diseño, 2021, v. 16, n. 37, p. 111

By:

Campos Serrulla, Esther

Publication type:

Article

Neurodiseño a través de la memoria emocional. La marca, su creación yadministración, fundamentada en la parte biológica del consumidor.

Published in:

Actas de Diseño, 2017, n. 23, p. 107

By:

López Domínguez, Juan Carlos

Publication type:

Article

Hipnozun Pazarlamada Kullanýmý.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2020, v. 6, p. 44

By:

ŞAHİNYILMAZ, Fırat

Publication type:

Article

Conducting neuromarketing studies ethically-practitioner perspectives.

Published in:

Cogent Psychology, 2017, v. 4, n. 1, p. N.PAG, doi. 10.1080/23311908.2017.1320858

By:

Hensel, David;
Iorga, Ana;
Wolter, Lisa;
Znanewitz, Judith;
Briesemeister, Benny

Publication type:

Article

Established liked versus disliked brands: Brain activity, implicit associations and explicit responses.

Published in:

Cogent Psychology, 2016, v. 3, n. 1, p. N.PAG, doi. 10.1080/23311908.2016.1176691

By:

Bosshard, Shannon S.;
Bourke, Jesse D.;
Kunaharan, Sajeev;
Koller, Monika;
Walla, Peter;
Heinonen, Jarmo

Publication type:

Article

Neuromarketing algorithms' consumer privacy and ethical considerations: challenges and opportunities.

Published in:

2024

By:

Goncalves, Marcus;
Yiwei Hu;
Aliagas, Irene;
Manuel Cerdá, Luis

Publication type:

Literature Review

Neuromarketing research in the last five years: a bibliometric analysis.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1978620

By:

Alsharif, Ahmed H.;
Md Salleh, Nor Zafir;
Baharun, Rohaizat;
Rami Hashem E, Alharthi

Publication type:

Article

PROTEÇÃO DA MENTE: NEURODIREITOS NA ERA DO NEUROMARKETING.

Published in:

Revista Jurídica (0103-3506), 2024, v. 4, n. 80, p. 1

By:

Leite Sampaio, José Adércio;
Furbino, Meire

Publication type:

Article

Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'.

Published in:

Science & Engineering Ethics, 2015, v. 21, n. 5, p. 1271, doi. 10.1007/s11948-014-9581-5

By:

Ulman, Yesim;
Cakar, Tuna;
Yildiz, Gokcen

Publication type:

Article

Relative Importance of Neuromarketing in Support of Banking Service Users.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 2, p. 131, doi. 10.5937/mkng2202131s

By:

Slijepčević, Milica;
Šević, Nevenka Popović;
Radojević, Ivana;
Šević, Aleksandar

Publication type:

Article

Metodi i tehnike neuromarketing istraživanja.

Published in:

Marketing (0354-3471), 2021, v. 52, n. 3, p. 185, doi. 10.5937/mkng2103185l

By:

Lukić, Darko

Publication type:

Article

Neuromarketing y la medición del efecto de la publicidad de influencers en adolescentes.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2020, v. 11, n. 2, p. 241, doi. 10.14198/MEDCOM2020.11.2.11

By:

FERRER-LÓPEZ, Marina

Publication type:

Article

Вивчення поведінки споживачів в системі бренд менеджменту

Published in:

Accounting & Finance / Oblìk ì Fìnansi, 2023, v. 100, n. 2, p. 140, doi. 10.33146/2307-9878-2023-2(100)-140-146

By:

Підгурська, Вікторія;
Ларіна, Ярослава

Publication type:

Article

NEUROMARKETING IN THE SYSTEM OF MODERN COMMODITY SCIENCE: THE INFLUENCE OF PACKAGING DESIGN ON CONSUMER BEHAVIOR.

Published in:

Economics: Time Realities, 2021, n. 6, p. 14, doi. 10.15276/ETR.06.2021.2

By:

Vasiuta, Viktoriia B.;
Arkhipova, Anastasia I.

Publication type:

Article

Der Wirtschaftschemiker: ... sondern fürs Leben lernen wir.

Published in:

Nachrichten aus der Chemie, 2024, v. 72, n. 5, p. 47, doi. 10.1002/nadc.20244138935

By:

Albach, Rolf

Publication type:

Article

Neurociencia aplicada a la producción de series de ficción: mejorar la calidad optimizando el engagement y los niveles de atención de la audiencia.

Published in:

Revista de Comunicación, 2025, v. 24, n. 1, p. 265, doi. 10.26441/RC24.1-2025-3663

By:

Guerrero-Pérez, E.;
Diego, P.;
Romano de Pedro, C.;
Martín-Guerra, E.

Publication type:

Article

A global research trends of neuromarketing: 2015-2020.

Published in:

Revista de Comunicación, 2022, v. 21, n. 1, p. 15, doi. 10.26441/RC21.1-2022-A1

By:

Alsharif, A. H.;
Salleh, N. Z. M.;
Baharun, R.;
Abuhassna, H.;
Hashem E., Alharthi Rami

Publication type:

Article

El seguimiento activo de las series de ficción en internet. La atención y la emoción como desencadenantes del binge-watching.

Published in:

Revista de Comunicación, 2019, v. 18, n. 2, p. 3, doi. 10.26441/RC18.2-2019-A1-1

By:

Arrojo, M. J.;
Martín, E.

Publication type:

Article

Estrategias de neuromarketing en campañas publicitarias para empresas del sector restaurantes en Huancayo-Perú.

Published in:

Revista de Ciencias Sociales (13159518), 2022, v. 28, n. 1, p. 322

By:

Ore Vilchez, Lizbeth Mirian;
Ccama Gutiérrez, Lizbeth;
Armada Pacheco, José Manuel

Publication type:

Article

@ lire @ voir écouter sur le net.

Published in:

Revue Française du Marketing, 2012, n. 236, p. 69

By:

Ruchaud, Corinne

Publication type:

Article

Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research.

Published in:

Journal of Medicine & Life, 2012, v. 5, n. 4, p. 428

By:

Orzan, G.;
Zara, I. A.;
Purcarea, V. L.

Publication type:

Article

STUDIU PRIVIND STAREA ACTUALĂ A CERCETĂRILOR DIN NEUROMARKETING ÎN MILENIUL III.

Published in:

Review of Management & Economic Engineering, 2014, v. 13, n. 2, p. 431

By:

MOLDOVAN, Anca-Alina;
LAKATOS, Elena-Simina;
BACALI, Laura;
BERCEA, Oana-Bianca

Publication type:

Article

MĂSURAREA PERFORMANŢEI DE MARKETING.

Published in:

Review of Management & Economic Engineering, 2012, v. 11, n. 4, p. 177

By:

SAVA, Adriana Mirela;
BACALI, Laura;
TRIF, Carmen Maria

Publication type:

Article

Data Acquisition and Data Processing using Electroencephalogram in Neuromarketing: A Review.

Published in:

Pertanika Journal of Science & Technology, 2022, v. 30, n. 1, p. 19, doi. 10.47836/pjst.30.1.02

By:

Amran, Annis Shafika;
Ibrahim, Sharifah Aida Sheikh;
Malim, Nurul Hashimah Ahamed Hassain;
Hamzah, Nurfaten;
Sumari, Putra;
Lutfi, Syaheerah Lebai;
Abdullah, Jafri Malin

Publication type:

Article

Editorial: Application of Neural Technology to Neuro-Management and Neuro-Marketing.

Published in:

2020

By:

Opris, Ioan;
Ionescu, Sorin Cristian;
Lebedev, Mikhail A.;
Boy, Frederic;
Lewinski, Peter;
Ballerini, Laura

Publication type:

Editorial

Corrigendum: The Effects of Money on Fake Rating Behavior in E-Commerce: Electrophysiological Time Course Evidence From Consumers.

Published in:

2019

By:

Wang, Cuicui;
Li, Yun;
Luo, Xuan;
Ma, Qingguo;
Fu, Weizhong;
Fu, Huijian

Publication type:

Correction Notice

Corrigendum: "You Win, You Buy"—How Continuous Win Effect Influence Consumers' Price Perception: An ERP Study.

Published in:

2019

By:

Ma, Qingguo;
Zhang, Linanzi;
Wang, Manlin

Publication type:

Correction Notice

NEUROMARKETING IN MARKET RESEARCH.

Published in:

Interdisciplinary Description of Complex Systems, 2016, v. 14, n. 2, p. 139, doi. 10.7906/indecs.14.2.3

By:

Ćosić, Dijana

Publication type:

Article

This is your brain on neuromarketing: reflections on a decade of research.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 878, doi. 10.1080/0267257X.2017.1327249

By:

Lee, Nick;
Brandes, Leif;
Chamberlain, Laura;
Senior, Carl

Publication type:

Article

Research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology: implications for marketing theory and consumer research.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 873, doi. 10.1080/0267257X.2017.1337668

By:

Wells, Victoria;
Martin, Drew

Publication type:

Article

Barriers to advancing the science and practice of marketing.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 11/12, p. 893, doi. 10.1080/0267257X.2017.1323839

By:

Baron, Andrew Scott;
Zaltman, Gerald;
Olson, Jerry

Publication type:

Article

A NEW CHALLENGE IN DIGITAL ECONOMY: NEUROMARKETING APPLIED TO SOCIAL MEDIA.

Published in:

2021

By:

MICU, Adrian;
CAPATINA, Alexandru;
MICU, Angela-Eliza;
GERU, Marius;
AIVAZ, Kamer Ainur;
MUNTEAN, Mihaela Carmen

Publication type:

Literature Review

THE INFLUENCE OF PERSONAL BRAND COMMUNICATION ON CONSUMERS.

Published in:

Business: Theory & Practice, 2024, v. 25, n. 1, p. 95, doi. 10.3846/btp.2024.20635

By:

KROMALCAS, Saulius;
KRAUJALIENĖ, Lidija;
ŽEVŽIKOVAS, Gustas

Publication type:

Article

REVOLUTIONISED TECHNOLOGIES FOR MARKETING: THEORETICAL REVIEW WITH FOCUS ON ARTIFICIAL INTELLIGENCE.

Published in:

Business: Theory & Practice, 2020, v. 21, n. 2, p. 827, doi. 10.3846/btp.2020.12313

By:

PEYRAVI, Bahman;
NEKROŠIENĖ, Julija;
LOBANOVA, Liudmila

Publication type:

Article

Neuromarketing: Its current status and research perspectives.

Published in:

Estudios Gerenciales, 2020, v. 36, n. 157, p. 525, doi. 10.18046/j.estger.2020.157.3890

By:

Duque-Hurtado, Pedro;
Samboni-Rodriguez, Veronica;
Castro-Garcia, Mariana;
Alexandra Montoya-Restrepo, Luz;
Alonso Montoya-Restrepo, Ivan

Publication type:

Article

Current Trends in the Application of EEG in Neuromarketing: A Bibliometric Analysis.

Published in:

Scientific Annals of Economics & Business, 2022, v. 69, n. 3, p. 393, doi. 10.47743/saeb-2022-0020

By:

Alsharif, Ahmed H.;
Md Salleh, Nor Zafir;
Pilelienė, Lina;
Abbas, Alhamzah F.;
Ali, Javed

Publication type:

Article

EXAMINATION OF CONSUMER PURCHASE DECISIONS VIA NEUROMARKETING METHODS: A SOCIAL PSYCHOLOGY APPROACH.

Published in:

Prizren Social Science Journal, 2021, v. 5, n. 2, p. 14, doi. 10.32936/pssj.v5i2.245

By:

TOMRIS KÜÇÜN, Nihan;
GÖNENÇ GÜLER, Emel

Publication type:

Article

Influencia del neuromarketing en la percepción de carteles publicitarios: factores determinantes en la atención.

Published in:

Grafica: Journal of Graphic Design / Documents de Disseny Gràfic, 2023, v. 11, n. 22, p. 133, doi. 10.5565/rev/grafica.256

By:

Fondevila-Gascón, Joan-Francesc;
Gutiérrez-Aragón, Óscar;
Vidal-Portés, Eduard;
Pujol, Oriol

Publication type:

Article

The Impact of Neuromarketing Advertising on Children: Intended and Unintended Effects.

Published in:

KnE Social Sciences, 2019, v. 2019, p. 1, doi. 10.18502/kss.v3i25.5187

By:

Abbas, Amani Al;
Weifeng Chen;
Saberi, Maria

Publication type:

Article

Ethics in Neuromarketing and its Implications on Business to Stay Vigilant.

Published in:

KnE Social Sciences, 2019, v. 2019, p. 687, doi. 10.18502/kss.v3i22.5082

By:

Isa, Salmi Mohd;
Mansor, Aida Azlina;
Razali, Khairiah

Publication type:

Article

Le neuromarketing en action Parler et vendre au cerveau.

Published in:: 2011
Publication type:: Book Review