Works matching DE "NEGATIVE advertising"


Results: 28
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    Persuasive Puffery.

    Published in:
    Marketing Science, 2014, v. 33, n. 3, p. 382, doi. 10.1287/mksc.2013.0826
    By:
    • Chakraborty, Archishman;
    • Harbaugh, Rick
    Publication type:
    Article
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