The effects of appeal types and candidates' poll rankings in negative political advertising.
- Published in:
- Asian Journal of Communication, 2013, v. 23, n. 5, p. 489, doi. 10.1080/01292986.2012.731607
- By:
- Publication type:
- Article
Works matching DE "NEGATIVE advertising"
Results: 28
1
2
Gender stereotypes as a double-edged sword in political advertising.
- Published in:
- International Journal of Advertising, 2014, v. 33, n. 2, p. 203, doi. 10.2501/IJA-33-2-203-234
- By:
- Publication type:
- Article
3
A fantastical exploration of the colour of magic in political advertising: Discourse with a wizard.
- Published in:
- Marketing Review, 2016, v. 16, n. 2, p. 215, doi. 10.1362/146934716X14636478977638
- By:
- Publication type:
- Article
4
Negative Advertising and Political Competition.
- Published in:
- Journal of Law, Economics & Organization, 2016, v. 32, n. 3, p. 433, doi. 10.1093/jleo/ewv028
- By:
- Publication type:
- Article
5
Approaches of influence maximization in social networks with positive and negative opinions.
- Published in:
- DYNA - Ingeniería e Industria, 2015, v. 90, n. 4, p. 407, doi. 10.6036/7583
- By:
- Publication type:
- Article
6
Persuasive Puffery.
- Published in:
- Marketing Science, 2014, v. 33, n. 3, p. 382, doi. 10.1287/mksc.2013.0826
- By:
- Publication type:
- Article
7
How Encouraging Niceness Can Incentivize Nastiness: An Unintended Consequence of Advertising Reform.
- Published in:
- Journal of Marketing Research (JMR), 2018, v. 55, n. 1, p. 147, doi. 10.1509/jmr.14.0654
- By:
- Publication type:
- Article
8
Poverty Porn and Perceptions of Agency: An Experimental Assessment.
- Published in:
- Political Studies Review, 2024, v. 22, n. 2, p. 347, doi. 10.1177/14789299231152437
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- Publication type:
- Article
9
Campaign Tone, Political Affect, and Communicative Engagement.
- Published in:
- Journal of Communication, 2013, v. 63, n. 6, p. 1130, doi. 10.1111/jcom.12064
- By:
- Publication type:
- Article
10
Sponsorship, Disclosure, and Donors: Limiting the Impact of Outside Group Ads.
- Published in:
- Political Research Quarterly, 2015, v. 68, n. 1, p. 154, doi. 10.1177/1065912914563545
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- Publication type:
- Article
11
The Persuasive Effects of Partisan Campaign Mailers.
- Published in:
- Political Research Quarterly, 2014, v. 67, n. 3, p. 562, doi. 10.1177/1065912914535987
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- Publication type:
- Article
12
Attack Advertising, the White Decision, and Voter Participation in State Supreme Court Elections.
- Published in:
- Political Research Quarterly, 2013, v. 66, n. 1, p. 115, doi. 10.1177/1065912911433296
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- Publication type:
- Article
13
The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration.
- Published in:
- Journal of Advertising, 1997, v. 26, n. 1, p. 19, doi. 10.1080/00913367.1997.10673515
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- Publication type:
- Article
14
NARRATIVE COHERENCE AND ANTECEDENT ETHOS IN THE RHETORIC OF ATTACK ADVERTISING: A CASE STUDY OF THE GLENDENING VS. SAUERBREY CAMPAIGN.
- Published in:
- Rhetoric & Public Affairs, 2002, v. 5, n. 3, p. 459, doi. 10.1353/rap.2002.0062
- By:
- Publication type:
- Article
15
Why Negative Political Ads Don't Work on Gen Y.
- Published in:
- Advances in Consumer Research, 2016, v. 44, p. 309
- By:
- Publication type:
- Article
16
Inferences on Negative Labels and the Horns Effect.
- Published in:
- Advances in Consumer Research, 2014, v. 42, p. 377
- By:
- Publication type:
- Article
17
What if I Tell You E-Cigarette Users are Inferior? An Investigation of Social Identity Threat in Health Messaging.
- Published in:
- Journal of Health Communication, 2021, v. 26, n. 5, p. 289, doi. 10.1080/10810730.2021.1933654
- By:
- Publication type:
- Article
18
Liar, Liar, Pants on Fire: How Fact-Checking Influences Citizens’ Reactions to Negative Advertising.
- Published in:
- Political Communication, 2015, v. 32, n. 1, p. 127, doi. 10.1080/10584609.2014.914613
- By:
- Publication type:
- Article
19
Accentuating the Negative: Candidate Race and Campaign Strategy.
- Published in:
- Political Communication, 2015, v. 32, n. 1, p. 152, doi. 10.1080/10584609.2014.914612
- By:
- Publication type:
- Article
20
Attack and Response in Political Campaigns: An Experimental Study in Two Parts.
- Published in:
- Political Communication, 2014, v. 31, n. 4, p. 647, doi. 10.1080/10584609.2013.879362
- By:
- Publication type:
- Article
21
Negative Advertising and Voter Choice: The Role of Ads in Candidate Selection.
- Published in:
- Political Communication, 2012, v. 29, n. 4, p. 387, doi. 10.1080/10584609.2012.721868
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- Publication type:
- Article
22
The effects of tolerance of negativity on consumers’ responses to comparative attack advertising.
- Published in:
- Journal of Marketing Communications, 2018, v. 24, n. 7, p. 703, doi. 10.1080/13527266.2016.1216462
- By:
- Publication type:
- Article
23
The Perverse Consequence of Firms' Negative Publicity in Stigmatized Industries: CEOs' Board Appointments.
- Published in:
- Journal of Management, 2024, v. 50, n. 4, p. 1259, doi. 10.1177/01492063221133744
- By:
- Publication type:
- Article
24
Negative Advertising Effects on Presidential Support Ratings During the 2012 Election: A Hierarchical Linear Modeling and Serial Dependency Study.
- Published in:
- Mass Communication & Society, 2019, v. 22, n. 2, p. 196, doi. 10.1080/15205436.2018.1536997
- By:
- Publication type:
- Article
25
Attack Versus Advocacy: Advertising Tone That Mobilizes.
- Published in:
- International Journal of Communication (19328036), 2015, v. 9, p. 2563
- By:
- Publication type:
- Article
26
Campaign rhetoric and the hide-and-seek game.
- Published in:
- Social Choice & Welfare, 2016, v. 47, n. 3, p. 697, doi. 10.1007/s00355-016-0988-6
- By:
- Publication type:
- Article
27
Strategic positioning or flim flam?
- Published in:
- 2014
- By:
- Publication type:
- Opinion
28
"Dark Money" and "Dirty Politics": Are anonymous ads more negative?
- Published in:
- Business & Politics, 2017, v. 19, n. 3, p. 454, doi. 10.1017/bap.2016.13
- By:
- Publication type:
- Article