Works about NATIVE advertising

Results: 141

How do username and avatar affect people's engagement with native advertising on social media: From the self‐disclosure perspective.

Published in:

Psychology & Marketing, 2024, v. 41, n. 6, p. 1289, doi. 10.1002/mar.21980

By:

Yang, Yanwu;
Zhang, Jun;
Gao, Ting

Publication type:

Article

Vezměte si třeba opravdu zdařilou sadu pleťových krémů Elida-Klenot: O skryté reklamě v lidovědemokratickém Československu.

Published in:

Otázky Žurnalistiky, 2022, v. 65, n. 3/4, p. 72

By:

DUFEK, ONDŘEJ

Publication type:

Article

Advertising nativeness as a function of content and design congruence.

Published in:

International Journal of Advertising, 2019, v. 38, n. 6, p. 845, doi. 10.1080/02650487.2018.1535224

By:

Kim, Jooyoung;
Choi, Dongwon;
Kim, Hanyoung

Publication type:

Article

Newsfeed native advertising on Facebook: young millennials' knowledge, pet peeves, reactance and ad avoidance.

Published in:

International Journal of Advertising, 2019, v. 38, n. 5, p. 651, doi. 10.1080/02650487.2019.1575109

By:

Youn, Seounmi;
Kim, Seunghyun

Publication type:

Article

Native Advertising: The Black Sheep of the Marketing Family.

Published in:

2017

By:

Taylor, Charles R.

Publication type:

Editorial

Branding Kidfluencers: Regulating Content and Advertising on YouTube.

Published in:

Television & New Media, 2022, v. 23, n. 6, p. 575, doi. 10.1177/15274764211052882

By:

Feller, Gavin;
Burroughs, Benjamin

Publication type:

Article

Pazarlama 4.0 Açısından Doğal Reklamların İncelenmesi ve Marka Farkındalığına Etkisi Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 4, p. 2927, doi. 10.20491/isarder.2021.1299

By:

ONURLU, Özlen;
UYAK ÇELİK, Saliha

Publication type:

Article

What Is Known About Native Advertising in Editorial Contexts? A Descriptive Literature Review.

Published in:

Journal of Media Research, 2020, v. 13, n. 2, p. 59, doi. 10.24193/jmr.37.4

By:

APOSTOL, Nicoleta-Elena

Publication type:

Article

The effect of covert advertising recognition on consumer attitudes: A systematic review.

Published in:

2024

By:

Pierre, Louvins

Publication type:

Literature Review

Is this advertising or not, and do I care? Perceptions of and opinions regarding hybrid forms of content.

Published in:

Journal of Marketing Communications, 2023, v. 29, n. 2, p. 161, doi. 10.1080/13527266.2022.2154065

By:

Stürmer, Lina;
Einwiller, Sabine

Publication type:

Article

Can US advertising students recognize an ad in editorial's clothing (native advertising)? A partial replication of the Stanford "Evaluating information" test.

Published in:

Journal of Marketing Communications, 2021, v. 27, n. 2, p. 207, doi. 10.1080/13527266.2019.1655086

By:

Kendrick, Alice;
Fullerton, Jami A.

Publication type:

Article

Native advertising in mobile applications: Thinking styles and congruency as moderators.

Published in:

Journal of Marketing Communications, 2020, v. 26, n. 6, p. 575, doi. 10.1080/13527266.2018.1547918

By:

Park, Haseon;
Kim, Soojung;
Lee, Joonghwa

Publication type:

Article

The Emergence of a News Website Ecosystem: An Exploratory Study of Hespress.

Published in:

Journalism Practice, 2020, v. 14, n. 8, p. 971, doi. 10.1080/17512786.2019.1679037

By:

Ibahrine, Mohammed

Publication type:

Article

Making (Branded) News: The Corporate Co-optation of Online Journalism Production.

Published in:

Journalism Practice, 2020, v. 14, n. 6, p. 679, doi. 10.1080/17512786.2019.1637273

By:

Serazio, Michael

Publication type:

Article

Negative Consequences of Storytelling in Native Advertising.

Published in:

Journal of Interactive Marketing, 2020, v. 52, p. 61, doi. 10.1016/j.intmar.2020.03.005

By:

Grigsby, Jamie L.;
Mellema, Hillary N.

Publication type:

Article

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising.

Published in:

Journal of Interactive Marketing, 2018, v. 43, p. 17, doi. 10.1016/j.intmar.2018.02.002

By:

Campbell, Colin;
Evans, Nathaniel J.

Publication type:

Article

Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland.

Published in:

Journalism & Media, 2023, v. 4, n. 3, p. 820, doi. 10.3390/journalmedia4030051

By:

Katzenberger, Vera;
Schützeneder, Jonas;
Grassl, Michael;
Keil, Jana

Publication type:

Article

La comunicación publicitaria como espejo del camino liberador de la heroína.

Published in:

Cuadernos del Centro de Estudios de Diseño y Comunicación, 2023, v. 26, n. 202, p. 197

By:

Aravena Meza, Fernando Ariel

Publication type:

Article

READING BETWEEN THE LINES: THE RISE OF NATIVE ADVERTISING AND THE FTC'S INABILITY TO REGULATE IT.

Published in:

Brooklyn Journal of Corporate, Financial & Commercial Law, 2015, v. 10, n. 1, p. 225

By:

Einstein, Brandon R.

Publication type:

Article

La banda sonora de las marcas. Criterios de curación de las brand playlists de actividad como elemento estratégico de economía de la atención.

Published in:

Austral Comunicacion, 2024, v. 13, n. 2, p. 1, doi. 10.26422/aucom.2024.1302.fit

By:

Fitó-Carreras, María;
Vidal-Mestre, Montserrat;
Freire-Sánchez, Alfonso

Publication type:

Article

Resisting Covert Persuasion in Digital News: Comparing Inoculation and Reactance in the Processing of Native Advertising Disclosures and in Article Engagement Intentions.

Published in:

Journalism & Mass Communication Quarterly, 2021, v. 98, n. 4, p. 1129, doi. 10.1177/1077699020952131

By:

Amazeen, Michelle A.

Publication type:

Article

News in an Era of Content Confusion: Effects of News Use Motivations and Context on Native Advertising and Digital News Perceptions.

Published in:

Journalism & Mass Communication Quarterly, 2020, v. 97, n. 1, p. 161, doi. 10.1177/1077699019886589

By:

Amazeen, Michelle A.

Publication type:

Article

Introduction.

Published in:

2025

By:

Plaisance, Patrick Lee

Publication type:

Editorial

Paradigm Zoning in the Media Landscape: An Examination of Normative Discourse on Native Advertising.

Published in:

Journal of Media Ethics, 2025, v. 40, n. 1, p. 43, doi. 10.1080/23736992.2024.2444199

By:

Schauster, Erin

Publication type:

Article

Introduction.

Published in:: Journal of Media Ethics, 2018, v. 33, n. 3, p. 101, doi. 10.1080/23736992.2018.1475996
Publication type:: Article

Native Advertising: Is Deception an Asset or a Liability?

Published in:

Journal of Media Ethics, 2018, v. 33, n. 3, p. 102, doi. 10.1080/23736992.2018.1477048

By:

(Karen) Han, Jiyoon;
Drumwright, Minette;
Goo, Wongun

Publication type:

Article

Electronic News Dataset for Native Advertisement Detection.

Published in:

Scientific Data, 2025, v. 12, n. 1, p. 1, doi. 10.1038/s41597-024-04341-6

By:

Darnoto, Brian Rizqi Paradisiaca;
Siahaan, Daniel;
Purwitasari, Diana

Publication type:

Article

DOĞAL REKLAMLARIN MARKA FARKINDALIĞI OLUŞTURMA ROLLERİNİN TAKİP EDİLME MOTİVASYONLARINA ETKİSİ ÜZERİNE BİR ARAŞTIRMA.

Published in:

Visionary E-Journal / Vizyoner Dergisi, 2021, v. 12, n. 32, p. 1016, doi. 10.21076/vizyoner.906706

By:

ARKLAN, Ümit;
TUZCU, Nilgün

Publication type:

Article

DOĞAL REKLAMLARIN MARKA TUTUMU BAĞLAMINDA İRDELENMESİ.

Published in:

Visionary E-Journal / Vizyoner Dergisi, 2020, v. 11, n. 27, p. 514, doi. 10.21076/vizyoner.649888

By:

DÖNMEZ, Mevlüt Sedat

Publication type:

Article

The Rise of native advertising.

Published in:

Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2015, v. 8, n. 1, p. 53

By:

MANIC, Marius

Publication type:

Article

Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising.

Published in:

Journal of Information Technology & Politics, 2021, v. 18, n. 1, p. 70, doi. 10.1080/19331681.2020.1805388

By:

Binford, Matthew T.;
Wojdynski, Bartosz W.;
Lee, Yen-I;
Sun, Shuoya;
Briscoe, Andrea

Publication type:

Article

DECEPTIVE BY NATURE: A MODEL FOR REGULATING NATIVE AND EMBEDDED ADVERTISING IN THE CONTEXTS OF CHILDREN'S AUDIENCES.

Published in:

Cardozo Arts & Entertainment Law Journal, 2024, v. 42, n. 1, p. 137

By:

Cihlar, Zach

Publication type:

Article

Panel 2: Native Advertising.

Published in:

2016

By:

GOODMAN, ELLEN;
KURNIT, RICK;
PAIOFF, SHELLY;
SHEFF, JEREMY;
PO YI;
WU, FELIX

Publication type:

Proceeding

The processing of native advertising compared to banner advertising: an eye-tracking experiment.

Published in:

Electronic Commerce Research, 2023, v. 23, n. 3, p. 1921, doi. 10.1007/s10660-021-09523-7

By:

De Keyzer, Freya;
Dens, Nathalie;
De Pelsmacker, Patrick

Publication type:

Article

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.

Published in:

Marketing Science, 2020, v. 39, n. 1, p. 5, doi. 10.1287/mksc.2018.1125

By:

Sahni, Navdeep S.;
Nair, Harikesh S.

Publication type:

Article

Interplay of content type and product type in the consumer response to native advertising on social media.

Published in:

Asian Journal of Communication, 2019, v. 29, n. 6, p. 464, doi. 10.1080/01292986.2019.1679852

By:

Kim, Mikyoung;
Lee, Jin Kyun;
Lee, Ki-Young

Publication type:

Article

Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Published in:

Journal of the Academy of Marketing Science, 2024, v. 52, n. 6, p. 1692, doi. 10.1007/s11747-024-01014-z

By:

LaBrecque, Alexander C.;
Voorhees, Clay M.;
Khodakarami, Farnoosh;
Fombelle, Paul W.

Publication type:

Article

What drives digital engagement with sponsored videos? An investigation of video influencers' authenticity management strategies.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 1, p. 198, doi. 10.1007/s11747-022-00887-2

By:

Chen, Li;
Yan, Yajie;
Smith, Andrew N.

Publication type:

Article

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising.

Published in:

Journal of Advertising, 2016, v. 45, n. 2, p. 157, doi. 10.1080/00913367.2015.1115380

By:

Wojdynski, Bartosz W.;
Evans, Nathaniel J.

Publication type:

Article

"It adds something and costs you nothing." News consumers on the value exchange of native advertising and related responsibilities for news media.

Published in:

Journal of Media Business Studies, 2024, v. 21, n. 1, p. 82, doi. 10.1080/16522354.2023.2214448

By:

Luyckx, Dorien;
Poels, Karolien;
Smits, Tim

Publication type:

Article

You don't fool me! Consumer perceptions of digital native advertising and banner advertising.

Published in:

Journal of Media Business Studies, 2019, v. 16, n. 4, p. 275, doi. 10.1080/16522354.2019.1640517

By:

Harms, Bianca;
Bijmolt, Tammo H.A.;
Hoekstra, Janny C.

Publication type:

Article

Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets.

Published in:

Journal of Media Business Studies, 2019, v. 16, n. 2, p. 95, doi. 10.1080/16522354.2019.1596723

By:

Bachmann, Philipp;
Hunziker, Sévérine;
Rüedy, Tanja

Publication type:

Article

Exploring readers' evaluations of native advertisements in a mobile news app.

Published in:

Journal of Media Business Studies, 2019, v. 16, n. 2, p. 77, doi. 10.1080/16522354.2019.1573396

By:

Krouwer, Simone;
Poels, Karolien;
Paulussen, Steve

Publication type:

Article

Using Native Advertising Approach for Knowledge Creation in Cross Cultural Studies.

Published in:

Journal of Teaching in International Business, 2020, v. 31, n. 2, p. 154, doi. 10.1080/08975930.2019.1698390

By:

Shrivastava, Archana

Publication type:

Article

Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts.

Published in:

Mass Communication & Society, 2019, v. 22, n. 2, p. 222, doi. 10.1080/15205436.2018.1530792

By:

Amazeen, Michelle A.;
Wojdynski, Bartosz W.

Publication type:

Article

When news sites go native: Redefining the advertising–editorial divide in response to native advertising.

Published in:

Journalism, 2015, v. 16, n. 7, p. 849, doi. 10.1177/1464884914545441

By:

Carlson, Matt

Publication type:

Article

When less is more: the impact of macro and micro social media influencers' disclosure.

Published in:

Journal of Marketing Management, 2020, v. 36, n. 3/4, p. 248, doi. 10.1080/0267257X.2020.1718740

By:

Kay, Samantha;
Mulcahy, Rory;
Parkinson, Joy

Publication type:

Article

Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness.

Published in:

Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 273, doi. 10.1515/commun-2019-0143

By:

Naderer, Brigitte;
Seiffert-Brockmann, Jens;
Matthes, Jörg;
Einwiller, Sabine

Publication type:

Article

Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education.

Published in:

Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 378, doi. 10.1515/commun-2019-0120

By:

van Reijmersdal, Eva A.;
Rozendaal, Esther

Publication type:

Article

Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection.

Published in:

Communications: The European Journal of Communication Research, 2020, v. 45, n. 3, p. 325, doi. 10.1515/commun-2019-0119

By:

Borchers, Nils S.;
Woelke, Jens

Publication type:

Article