Implementing Managerial Constraints in Model-Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.
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- Journal of Marketing Research (JMR), 2013, v. 50, n. 5, p. 664, doi. 10.1509/jmr.13.0056
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- Article