MASS CUSTOMIZATION: IMPLEMENTING THE EMERGING PARADIGM FOR COMPETITIVE ADVANTAGE.
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- Strategic Management Journal (Wiley-Blackwell) - 1980 to 2009, 1995, v. 16, p. 21, doi. 10.1002/smj.4250160916
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Works matching DE "NATIONAL Bicycle Industrial Co."
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Customization with Vertically Differentiated Products.
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- Journal of Economics & Management Strategy, 2011, v. 20, n. 2, p. 475, doi. 10.1111/j.1530-9134.2011.00295.x
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