Experimental comparative study between storytelling and storydoing in Facebook advertising.
- Published in:
- Communication & Society, 2025, v. 38, n. 1, p. 405, doi. 10.15581/003.38.1.029
- By:
- Publication type:
- Article
Works matching DE "NARRATIVE advertising"
Results: 35
1
2
The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising.
- Published in:
- Marketing Theory, 2023, v. 23, n. 1, p. 141, doi. 10.1177/14705931221141732
- By:
- Publication type:
- Article
3
‘Engagement’ e intención de consumo en anuncios ‘storydoing’ y ‘storytelling’ para Instagram.
- Published in:
- Index.Comunicación, 2025, v. 15, n. 1, p. 207, doi. 10.62008/ixc/15/01Engage
- By:
- Publication type:
- Article
4
仁山智水? 山水旅游目的地叙事广告的性别匹配效应.
- Published in:
- Tourism Tribune / Lvyou Xuekan, 2025, v. 40, n. 2, p. 60, doi. 10.19765/j.cnki.1002-5006.2024.00.021
- By:
- Publication type:
- Article
5
Happily-ever-after: Personal narratives in weight-loss surgery advertising.
- Published in:
- Health Care for Women International, 2016, v. 37, n. 11, p. 1221, doi. 10.1080/07399332.2015.1094073
- By:
- Publication type:
- Article
6
Augmented Narrative Advertising: Consumer Responses to AR Story Filters and Product Placement Primes.
- Published in:
- Journal of Interactive Advertising, 2024, v. 24, n. 4, p. 303, doi. 10.1080/15252019.2024.2383761
- By:
- Publication type:
- Article
7
Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 3, p. 387, doi. 10.1080/02650487.2019.1633841
- By:
- Publication type:
- Article
8
"I" Value the Future, but "We" Value the Past: The Impact of Self‐Construal on Nostalgia Versus Forestalgia Narrative Ads.
- Published in:
- Psychology & Marketing, 2025, v. 42, n. 3, p. 727, doi. 10.1002/mar.22148
- By:
- Publication type:
- Article
9
A story to sell: The influence of storytelling on consumers' purchasing behavior.
- Published in:
- Psychology & Marketing, 2023, v. 40, n. 2, p. 239, doi. 10.1002/mar.21758
- By:
- Publication type:
- Article
10
Quanto etica è l'eticità? Interpretazioni culturali lungo la filiera del diamante canadese.
- Published in:
- ANUAC, 2022, v. 11, n. 1, p. 111, doi. 10.7340/anuac2239-625X-5101
- By:
- Publication type:
- Article
11
Narrative and Persuasion in Fashion Advertising.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087
- By:
- Publication type:
- Article
12
When the Face of the Ad Is Bigger than the Brand: How Zlatan Ibrahimović Redefined Advertising with Athletes.
- Published in:
- Administrative Sciences (2076-3387), 2025, v. 15, n. 4, p. 136, doi. 10.3390/admsci15040136
- By:
- Publication type:
- Article
13
An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO.
- Published in:
- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2020, n. 34, p. 309, doi. 10.31123/akil.781484
- By:
- Publication type:
- Article
14
NARRATIVES OF CULTURAL VALUE IN ROMANIAN ADVERTISING.
- Published in:
- Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law, 2019, v. 12 (61), n. 1, p. 171, doi. 10.31926/but.ssl.2019.12.61.1.16
- By:
- Publication type:
- Article
15
物語広告が感情的製品態度に及ぼす影響.
- Published in:
- Journal of the Japan Research Association for Textile End-Uses / Sen'i Seihin Shōhi Kagaku, 2022, v. 63, n. 5, p. 304
- By:
- Publication type:
- Article
16
Influencers y etiquetado frontal en México. Aproximaciones desde la campaña #ParaVariar de Sidral Mundet.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2023, v. 28, n. 55, p. 39, doi. 10.1387/zer.24938
- By:
- Publication type:
- Article
17
VARIABLES PRESENTES EN LA INTERPRETACIÓN Y ACEPTACIÓN DE ELEMENTOS DE LA NARRATIVA ANIME EN CAMPAÑAS PUBLICITARIAS ESPAÑOLAS.
- Published in:
- Con A de Animación, 2023, n. 17, p. 100, doi. 10.4995/caa.2023.18191
- By:
- Publication type:
- Article
18
Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China.
- Published in:
- Journal of Theoretical & Applied Electronic Commerce Research, 2024, v. 19, n. 4, p. 2980, doi. 10.3390/jtaer19040143
- By:
- Publication type:
- Article
19
Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections.
- Published in:
- Journal of Broadcasting & Electronic Media, 2018, v. 62, n. 2, p. 354, doi. 10.1080/08838151.2018.1451858
- By:
- Publication type:
- Article
20
Imagery Fluency and Narrative Advertising Effects.
- Published in:
- Journal of Advertising, 2013, v. 42, n. 1, p. 54, doi. 10.1080/00913367.2012.749087
- By:
- Publication type:
- Article
21
REPETITION VARIATION STRATEGIES FOR NARRATIVE ADVERTISING.
- Published in:
- Journal of Advertising, 2009, v. 38, n. 3, p. 51, doi. 10.2753/JOA0091-3367380304
- By:
- Publication type:
- Article
22
Best Practices of Programmatic Advertising: A Narrative Analysis.
- Published in:
- Optimization: Journal of Research in Management, 2023, v. 15, n. 2, p. 92
- By:
- Publication type:
- Article
23
The Charisma of Fruits: From Greek Mythology to Genesis.
- Published in:
- Religions, 2023, v. 14, n. 5, p. 585, doi. 10.3390/rel14050585
- By:
- Publication type:
- Article
24
"I Will Tell You a Story about Jihad": ISIS's Propaganda and Narrative Advertising.
- Published in:
- Studies in Conflict & Terrorism, 2021, v. 44, n. 2, p. 115, doi. 10.1080/1057610X.2020.1799519
- By:
- Publication type:
- Article
25
Global COVID-19 Advertisements: Use of Informational, Transformational and Narrative Advertising Strategies.
- Published in:
- Health Communication, 2022, v. 37, n. 5, p. 628, doi. 10.1080/10410236.2020.1859725
- By:
- Publication type:
- Article
26
Exploring the Role of Regulatory Focus and Processing Fluency in the Effectiveness of Narrative versus Non-narrative Advertising: A Study about Sugar Intake in the USA.
- Published in:
- Health Communication, 2021, v. 36, n. 7, p. 837, doi. 10.1080/10410236.2020.1719320
- By:
- Publication type:
- Article
27
"EU SOU MULHER E É ÓBVIO QUE": UM ESTUDO SOBRE O DIÁLOGO ENTRE PUBLICIDADE E FEMINISMO POPULAR.
- Published in:
- Revista Mediação, 2024, v. 26, n. 37, p. 203
- By:
- Publication type:
- Article
28
La narración como herramienta didáctica de creación publicitaria.
- Published in:
- Doxa Comunicación, 2022, n. 34, p. 201, doi. 10.31921/doxacom.n34a846
- By:
- Publication type:
- Article
29
Reklamda Sinemasal Anlatı Kullanımı: The Journey Filmi Örneği.
- Published in:
- Electronic Journal of Social Sciences, 2025, v. 24, n. 1, p. 211, doi. 10.17755/esosder.1517158
- By:
- Publication type:
- Article
30
The stylistics of 'you': Second-person pronoun and its pragmatic effects.
- Published in:
- English Language & Linguistics, 2024, v. 28, n. 3, p. 650, doi. 10.1017/S1360674323000527
- By:
- Publication type:
- Article
31
SÖZLÜ KÜLTÜRÜN REKLAM ANLATISINA AKTARIMI: DEYİMLERİN İŞLEVLERİ ÜZERİNE BİR İNCELEME.
- Published in:
- Milli Folklor, 2023, v. 35, n. 140, p. 95, doi. 10.58242/millifolklor.1223729
- By:
- Publication type:
- Article
32
Nólë Hyarmenillo. An Anthology of Iberian Scholarship on Tolkien.
- Published in:
- Zeitschrift für Fantastikforschung, 2022, v. 10, n. 1, p. 1, doi. 10.16995/zff.9803
- By:
- Publication type:
- Article
33
AI-Driven Emotional Storytelling for Brand Narrative Strategies and Consumer Perception.
- Published in:
- IUP Journal of Brand Management, 2024, v. 21, n. 4, p. 30
- By:
- Publication type:
- Article
34
Narrativas del juego de la publicidad televisiva. Elementos para una comprensión en perspectiva lúdica.
- Published in:
- Signo y Pensamiento, 2013, v. 32, n. 62, p. 130
- By:
- Publication type:
- Article
35
ADVERTISING AND MEANINGFUL STORIES.
- Published in:
- Journal for the Study of Religions & Ideologies, 2021, v. 20, n. 59, p. 95
- By:
- Publication type:
- Article