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SÖZLÜ KÜLTÜRÜN REKLAM ANLATISINA AKTARIMI: DEYİMLERİN İŞLEVLERİ ÜZERİNE BİR İNCELEME.
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- Milli Folklor, 2023, v. 35, n. 140, p. 95, doi. 10.58242/millifolklor.1223729
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- Article
The Charisma of Fruits: From Greek Mythology to Genesis.
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- Religions, 2023, v. 14, n. 5, p. 585, doi. 10.3390/rel14050585
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- Article
A story to sell: The influence of storytelling on consumers' purchasing behavior.
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- Psychology & Marketing, 2023, v. 40, n. 2, p. 239, doi. 10.1002/mar.21758
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- Article
Quanto etica è l'eticità? Interpretazioni culturali lungo la filiera del diamante canadese.
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- ANUAC, 2022, v. 11, n. 1, p. 111, doi. 10.7340/anuac2239-625X-5101
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- Article
物語広告が感情的製品態度に及ぼす影響.
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- Journal of the Japan Research Association for Textile End-Uses / Sen'i Seihin Shohi Kagaku, 2022, v. 63, n. 5, p. 304
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- Article
Nólë Hyarmenillo. An Anthology of Iberian Scholarship on Tolkien.
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- Zeitschrift für Fantastikforschung, 2022, v. 10, n. 1, p. 1, doi. 10.16995/zff.9803
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- Article
ADVERTISING AND MEANINGFUL STORIES.
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- Journal for the Study of Religions & Ideologies, 2021, v. 20, n. 59, p. 95
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- Article
An Empirical Approach on Pre-roll Advertising through Narrative Ads and FoMO.
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- Journal of Akdeniz University Faculty of Communication / Akdeniz Iletişim, 2020, n. 34, p. 309, doi. 10.31123/akil.781484
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- Article
NARRATIVES OF CULTURAL VALUE IN ROMANIAN ADVERTISING.
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- Bulletin of the Transilvania University of Brasov, Series VII: Social Sciences & Law, 2019, v. 12 (61), n. 1, p. 171, doi. 10.31926/but.ssl.2019.12.61.1.16
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- Article
Narratives in Political Advertising: An Analysis of the Political Advertisements in the 2014 Midterm Elections.
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- Journal of Broadcasting & Electronic Media, 2018, v. 62, n. 2, p. 354, doi. 10.1080/08838151.2018.1451858
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Narrativas del juego de la publicidad televisiva. Elementos para una comprensión en perspectiva lúdica.
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- Signo y Pensamiento, 2013, v. 32, n. 62, p. 130
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- Article
Narrative and Persuasion in Fashion Advertising.
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- Journal of Consumer Research, 2010, v. 37, n. 3, p. 368, doi. 10.1086/653087
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- Article