Works about MUSIC in advertising

Results: 78

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875

By:

Zoghaib, Alice;
Luffarelli, Jonathan;
Feiereisen, Stéphanie

Publication type:

Article

How songs from growing up and viewers' attachment styles affect video ads' effectiveness.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725

By:

Lourenço, Carlos J. S.;
Isabella, Giuliana;
Verbeke, Willem;
Vo, Khoi;
Dimoka, Angelika;
Bagozzi, Richard P.

Publication type:

Article

On melodic contour and number preferences: The effects of musical melody on the processing of numerical information.

Published in:

Psychology & Marketing, 2020, v. 37, n. 8, p. 1019, doi. 10.1002/mar.21364

By:

Coulter, Keith;
Suri, Rajneesh

Publication type:

Article

Results May Vary: Overcoming Variability in Consumer Response to Advertising Music.

Published in:

Psychology & Marketing, 2017, v. 34, n. 1, p. 19, doi. 10.1002/mar.20971

By:

Craton, Lincoln G.;
Lantos, Geoffrey P.;
Leventhal, Richard C.

Publication type:

Article

Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term.

Published in:

Psychology & Marketing, 2014, v. 31, n. 10, p. 813, doi. 10.1002/mar.20736

By:

Fraser, Cynthia

Publication type:

Article

Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall.

Published in:

Psychology & Marketing, 2013, v. 30, n. 1, p. 62, doi. 10.1002/mar.20580

By:

Fraser, Cynthia;
Bradford, J. Andrew

Publication type:

Article

Attributes of background music and consumed responses to TV commercials.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784

By:

Hyun Hee Park;
Jai Kwan Park;
Jung Ok Jeon

Publication type:

Article

Memory and perception of brand mentions and placement of brands in songs.

Published in:

International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916

By:

Delattre, Eric;
Colovic, Ana

Publication type:

Article

Music-brand congruency in high- and low-cognition radio advertising.

Published in:

International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141

By:

Lavack, Anne M.;
Thakor, Mrugank V.;
Bottausci, Ingrid

Publication type:

Article

When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude.

Published in:

International Journal of Advertising, 2006, v. 25, n. 1, p. 51, doi. 10.1080/02650487.2006.11072951

By:

Shen, Yung-Cheng;
Chen, Ting-Chen

Publication type:

Article

An Examination of Factors Influencing Effectiveness of 15-Second Advertisements.

Published in:

International Journal of Advertising, 1990, v. 9, n. 4, p. 331, doi. 10.1080/02650487.1990.11107163

By:

Muehling, Darrel D.;
Bozman, Carl S.

Publication type:

Article

Music, and Advertising.

Published in:

International Journal of Advertising, 1990, v. 9, n. 3, p. 197, doi. 10.1080/02650487.1990.11107148

By:

Dunbar, David S.

Publication type:

Article

Music in Advertisement for Unmentionable Products--A Classical Conditioning Experiment.

Published in:

International Journal of Advertising, 1988, v. 7, n. 2, p. 130, doi. 10.1080/02650487.1988.11107051

By:

Pitt, Leyland F.;
Abratt, Russell

Publication type:

Article

Music and Memory in Advertising.

Published in:

Music, Sound & the Moving Image, 2007, v. 1, n. 1, p. 51, doi. 10.3828/msmi.1.1.7

By:

Alexomanolaki, Margarita;
Loveday, Catherine;
Kennett, Chris

Publication type:

Article

Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes, Explicit Attitudes, and Brand Choice.

Published in:

Journal of Applied Social Psychology, 2009, v. 39, n. 11, p. 2689, doi. 10.1111/j.1559-1816.2009.00544.x

By:

Redker, Christopher M.;
Gibson, Bryan

Publication type:

Article

Musical commercials. Differences with musical cinematographic genre.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 300

By:

TORRAS I. SEGURA, Daniel

Publication type:

Article

Los spots musicales. Diferencias con el género cinematográfico musical.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 216

By:

Torras i. Segura, Daniel

Publication type:

Article

O papel da música nos anúncios publicitários de televisão: uso estratégico e impacto no consumidor.

Published in:

Comunicação, Mídia e Consumo, 2010, v. 7, n. 18, p. 11

By:

Ribeiro Cardoso, Paulo;
Gome, Nelson;
Freitas, Elsa Simões Lucas

Publication type:

Article

The role of song in selected Zimbabwean television advertisements.

Published in:

Muziki: Journal of Music Research in Africa, 2011, v. 8, n. 2, p. 107, doi. 10.1080/18125980.2011.631304

By:

Mushore, Washington

Publication type:

Article

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

Ad agencies.

Published in:

Consumption, Markets & Culture, 2016, v. 19, n. 2, p. 167, doi. 10.1080/10253866.2015.1079960

By:

Eckhardt, Giana;
Arvidsson, Adam

Publication type:

Article

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.

Published in:

2013

By:

POPP, RICHARD K.

Publication type:

Book Review

Framing Meaning Perceptions with Music: The Case of Teaser Ads.

Published in:

Journal of Advertising, 2001, v. 30, n. 3, p. 39, doi. 10.1080/00913367.2001.10673644

By:

Hung, Kineta

Publication type:

Article

Narrative Music in Congruent and Incongruent TV Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601

By:

Hung, Kineta

Publication type:

Article

Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States.

Published in:

Journal of Advertising, 1996, v. 25, n. 2, p. 51, doi. 10.1080/00913367.1996.10673499

By:

Murray, Noel M.;
Murray, Sandra B.

Publication type:

Article

Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 29, doi. 10.1080/00913367.1995.10673487

By:

Douglas Olsen, G.

Publication type:

Article

Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 35, doi. 10.1080/00913367.1992.10673358

By:

Blair, M. Elizabeth;
Shimp, Terence A.

Publication type:

Article

Music and amount of information: do they matter in an online apparel setting?

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 55, doi. 10.1080/09593969.2011.634073

By:

Kim, Jung-Hwan;
Lennon, Sharron

Publication type:

Article

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions.

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 27, doi. 10.1080/09593969.2011.618885

By:

Marchegiani, Christopher;
Phau, Ian

Publication type:

Article

Mass Marketing, Music, and Morality.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 5-6, p. 577, doi. 10.1362/0267257041324025

By:

Kubacki, Krzysztof;
Croft, Robin

Publication type:

Article

L'influence de la musique publicitaire : une étude empirique sur les effets persuasifs de la musique classique.

Published in:

Revue Management et Avenir, 2011, n. 47, p. 281, doi. 10.3917/mav.047.0281

By:

Mayol, Samuel

Publication type:

Article

Hand-Luggage: For a Generative Theory of Artifacts.

Published in:

Leonardo Music Journal, 2003, v. 13, n. 1, p. 61, doi. 10.1162/096112104322750809

By:

Schulze, Holger

Publication type:

Article

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.

Published in:

2013

By:

Laird, Pamela W.

Publication type:

Book Review

Stealth Marketing: HOW TO REACH CONSUMERS SURREPTITIOUSLY.

Published in:

California Management Review, 2004, v. 46, n. 4, p. 6, doi. 10.2307/41166272

By:

Kaikati, Andrew M.;
Kaikati, Jack G.

Publication type:

Article

Novel or Consistent Music? An Electrophysiological Study Investigating Music Use in Advertising.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 4, p. 137, doi. 10.1037/npe0000080

By:

Bhattacharya, Joydeep;
Zioga, Ioanna;
Lewis, Richard

Publication type:

Article

FREE IS HARD TO BEAT: A CLOSER LOOK AT THE DIGITAL MUSIC DOWNLOAD DILEMMA.

Published in:

UCLA Journal of Law & Technology, 2011, v. 15, n. 1, p. 1

By:

Rostami, Flora

Publication type:

Article

High-Energy Ad Content: A Large-Scale Investigation of TV Commercials.

Published in:

Journal of Marketing Research (JMR), 2022, v. 59, n. 4, p. 840, doi. 10.1177/00222437211067802

By:

Yang, Joonhyuk;
Xie, Yingkang;
Krishnamurthi, Lakshman;
Papatla, Purushottam

Publication type:

Article

Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 3, p. 333, doi. 10.1509/jmkr.2005.42.3.333

By:

ZHU, RUI (JULIET);
MEYERS-LEVY, JOAN

Publication type:

Article

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English.

Published in:

Journal of Marketing Research (JMR), 2003, v. 40, n. 4, p. 468, doi. 10.1509/jmkr.40.4.468.19391

By:

TAVASSOLI, NADER T.;
LEE, YIH HWAI

Publication type:

Article

Picture-Word Consistency and Elaborative Processing of Advertisements.

Published in:

Journal of Marketing Research (JMR), 1987, v. 24, n. 4, p. 359, doi. 10.2307/3151383

By:

Houston, Michael J.;
Childers, Terry L.;
Heckler, Susan E.

Publication type:

Article

PLEASANT MUSIC'S RELATIONSHIP TO CONGRUENCE, CONSUMER BEHAVIORAL INTENTIONS, UNPLANNED PURCHASE, AND TIME SPENT IN RETAIL AND SERVICE ENVIRONMENTS.

Published in:

Journal of International Management Studies, 2017, v. 17, n. 2, p. 35, doi. 10.18374/JIMS-17-2.5

By:

Vaccaro, Valerie L.;
Yucetepe, Veysel;
Cohn, Deborah Y.;
Dunne, James Henry

Publication type:

Article

"Now That's What I Call Music!" An Interpretive Approach to Music in Advertising.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 580

By:

Bode, Matthias

Publication type:

Article

Music-Visual Congruency and its Impact on Two-sided Message Recall.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 578

By:

Becker-Olsen, Karen

Publication type:

Article

The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context.

Published in:

Advances in Consumer Research, 2002, v. 29, n. 1, p. 147

By:

Olsen, G. Douglas;
Johnson, Richard D.

Publication type:

Article

Music, Meaning, and Magic: Revisiting Music Research.

Published in:

1997

By:

Wallace, Wanda T.

Publication type:

Proceeding

Decibels, Disposition, and Duration: The Impact of Musical Loudness and Internal States on Time Perceptions.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 498

By:

Kellaris, James J.;
Mantel, Susan Powell;
Altsech, Moses B.

Publication type:

Article

Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 63

By:

Mano, Haim

Publication type:

Article

Music and Radio Advertising: Effects of Tempo and Placement.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 286

By:

Booker, Geprge;
Wheatley, John J.

Publication type:

Article

"This Note's for You ... :" Negative Effects of the Commercial Use of Popular Music.

Published in:

1994

By:

Englis, Basil G.;
Pennell, Greta E.

Publication type:

Proceeding

Special Session: Music in Ads, Stores and Homes.

Published in:

1993

By:

Blair, M. Elizabeth;
Kellaris, James

Publication type:

Proceeding