Works matching DE "MUSIC in advertising"
Results: 76
Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.
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- Journal of Consumer Research, 2003, v. 29, n. 4, p. 531, doi. 10.1086/346248
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- Article
The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.
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- Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249
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- Article
Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.
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- Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552
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- Article
The Effects of Background Music in Advertising: A Reassessment.
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- Journal of Consumer Research, 1989, v. 16, n. 1, p. 113, doi. 10.1086/209199
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- Article
Classical Conditioning of Preferences for Stimuli.
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- Journal of Consumer Research, 1985, v. 12, n. 3, p. 316, doi. 10.1086/208518
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- Article
Framing Meaning Perceptions with Music: The Case of Teaser Ads.
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- Journal of Advertising, 2001, v. 30, n. 3, p. 39, doi. 10.1080/00913367.2001.10673644
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- Article
Narrative Music in Congruent and Incongruent TV Advertising.
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- Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601
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- Article
Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States.
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- Journal of Advertising, 1996, v. 25, n. 2, p. 51, doi. 10.1080/00913367.1996.10673499
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- Article
Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance.
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- Journal of Advertising, 1995, v. 24, n. 4, p. 29, doi. 10.1080/00913367.1995.10673487
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- Article
Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective.
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- Journal of Advertising, 1992, v. 21, n. 1, p. 35, doi. 10.1080/00913367.1992.10673358
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- Article
The role of song in selected Zimbabwean television advertisements.
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- Muziki: Journal of Music Research in Africa, 2011, v. 8, n. 2, p. 107, doi. 10.1080/18125980.2011.631304
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- Article
EFFECT OF CELEBRITY ENDORSEMENT IN MARKETING OF MUSICALS: POSTER VERSUS SOCIAL NETWORKING SITE.
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- Social Behavior & Personality: an international journal, 2016, v. 44, n. 8, p. 1243, doi. 10.2224/sbp.2016.44.8.1243
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- Article
Introduction.
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- Popular Music & Society, 2011, v. 34, n. 4, p. 397, doi. 10.1080/03007766.2011.601568
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- Article
Promotional Ubiquitous Musics: Recording Artists, Brands, and “Rendering Authenticity”.
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- Popular Music & Society, 2011, v. 34, n. 4, p. 399, doi. 10.1080/03007766.2011.601569
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- Article
Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
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- Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875
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- Article
How songs from growing up and viewers' attachment styles affect video ads' effectiveness.
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- Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725
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- Article
On melodic contour and number preferences: The effects of musical melody on the processing of numerical information.
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- Psychology & Marketing, 2020, v. 37, n. 8, p. 1019, doi. 10.1002/mar.21364
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- Article
Results May Vary: Overcoming Variability in Consumer Response to Advertising Music.
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- Psychology & Marketing, 2017, v. 34, n. 1, p. 19, doi. 10.1002/mar.20971
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- Article
Novel or Consistent Music? An Electrophysiological Study Investigating Music Use in Advertising.
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- Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 4, p. 137, doi. 10.1037/npe0000080
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- Article
FREE IS HARD TO BEAT: A CLOSER LOOK AT THE DIGITAL MUSIC DOWNLOAD DILEMMA.
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- UCLA Journal of Law & Technology, 2011, v. 15, n. 1, p. 1
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- Article
L'influence de la musique publicitaire : une étude empirique sur les effets persuasifs de la musique classique.
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- Revue Management et Avenir, 2011, n. 47, p. 281, doi. 10.3917/mav.047.0281
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- Article
Music as an Unconditioned Stimulus: Positive and Negative Effects of Country Music on Implicit Attitudes, Explicit Attitudes, and Brand Choice.
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- Journal of Applied Social Psychology, 2009, v. 39, n. 11, p. 2689, doi. 10.1111/j.1559-1816.2009.00544.x
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- Article
Selling Sex to Radio Program Directors: A Content Analysis of Radio & Records Magazine.
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- Sex Roles, 2006, v. 54, n. 9-10, p. 675, doi. 10.1007/s11199-006-9033-z
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- Article
Canary Down the Mine: Music and Copyright at the Digital Coalface.
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- Socialism & Democracy, 2014, v. 28, n. 1, p. 34, doi. 10.1080/08854300.2013.869875
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- Article
Book Review: The Sounds of Capitalism: Advertising, Music and the Conquest of Culture.
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- 2013
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- Book Review
Musical commercials. Differences with musical cinematographic genre.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 300
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- Article
Los spots musicales. Diferencias con el género cinematográfico musical.
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- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 216
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- Article
Werbung mit Musik (Book).
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- 1990
- Publication type:
- Book Review
Attributes of background music and consumed responses to TV commercials.
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- International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784
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- Article
Memory and perception of brand mentions and placement of brands in songs.
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- International Journal of Advertising, 2009, v. 28, n. 5, p. 807, doi. 10.2501/S0265048709200916
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- Article
Music-brand congruency in high- and low-cognition radio advertising.
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- International Journal of Advertising, 2008, v. 27, n. 4, p. 549, doi. 10.2501/S0265048708080141
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- Article
When East meets West: the effect of cultural tone congruity in ad music and message on consumer ad memory and attitude.
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- International Journal of Advertising, 2006, v. 25, n. 1, p. 51, doi. 10.1080/02650487.2006.11072951
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- Article
English in television commercials in Belgium, France, Italy, the Netherlands and Spain.
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- World Englishes, 2015, v. 34, n. 4, p. 576, doi. 10.1111/weng.12161
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- Article
Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.
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- Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226
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- Article
COMPOSITION AND PERCEPTION OF BACKGROUND MUSIC IN SELECTED HOSPITALITY FACILITIES IN THE CZECH REPUBLIC.
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- Communication Today, 2022, v. 13, n. 1, p. 109
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- Article
O papel da música nos anúncios publicitários de televisão: uso estratégico e impacto no consumidor.
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- Comunicação, Mídia e Consumo, 2010, v. 7, n. 18, p. 11
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- Article
Music and Memory in Advertising.
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- Music, Sound & the Moving Image, 2007, v. 1, n. 1, p. 51, doi. 10.3828/msmi.1.1.7
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- Article
Music-Evoked Images: Music that Inspires Them and Their Influences on Brand and Message Recall in the Short and the Longer Term.
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- Psychology & Marketing, 2014, v. 31, n. 10, p. 813, doi. 10.1002/mar.20736
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- Article
Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall.
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- Psychology & Marketing, 2013, v. 30, n. 1, p. 62, doi. 10.1002/mar.20580
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- Article
The effect of background music on ad processing: A contingency explanation.
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- Journal of Marketing, 1993, v. 57, n. 4, p. 114, doi. 10.2307/1252223
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- Article
Music, mood, and marketing.
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- Journal of Marketing, 1990, v. 54, n. 4, p. 94, doi. 10.1177/002224299005400408
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- Article
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.
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- 2013
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- Publication type:
- Book Review
Ad agencies.
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- Consumption, Markets & Culture, 2016, v. 19, n. 2, p. 167, doi. 10.1080/10253866.2015.1079960
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- Article
Advertising and the conquest of culture.
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- Social Semiotics, 2009, v. 19, n. 4, p. 405, doi. 10.1080/10350330903361091
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- Article
The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.
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- 2013
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- Publication type:
- Book Review
How Pop Can Army Strong Be? Uses of Popular Culture in US Army Recruitment Campaign.
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- Journal of Popular Culture, 2018, v. 51, n. 6, p. 1540, doi. 10.1111/jpcu.12744
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- Article
The Effects of Music In Advertising On Choice Behavior: A Classical Conditioning Approach.
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- Journal of Marketing, 1982, v. 46, n. 1, p. 94, doi. 10.1177/002224298204600109
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- Article
An Examination of Factors Influencing Effectiveness of 15-Second Advertisements.
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- International Journal of Advertising, 1990, v. 9, n. 4, p. 331, doi. 10.1080/02650487.1990.11107163
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- Article
Music, and Advertising.
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- International Journal of Advertising, 1990, v. 9, n. 3, p. 197, doi. 10.1080/02650487.1990.11107148
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- Article
Music in Advertisement for Unmentionable Products--A Classical Conditioning Experiment.
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- International Journal of Advertising, 1988, v. 7, n. 2, p. 130, doi. 10.1080/02650487.1988.11107051
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- Article