Works matching DE "MUSIC in advertising"

Results: 79

How Pop Can Army Strong Be? Uses of Popular Culture in US Army Recruitment Campaign.

Published in:

Journal of Popular Culture (John Wiley & Sons, Inc.), 2018, v. 51, n. 6, p. 1540, doi. 10.1111/jpcu.12744

By:

Hakola, Outi J.

Publication type:

Article

Music and amount of information: do they matter in an online apparel setting?

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 55, doi. 10.1080/09593969.2011.634073

By:

Kim, Jung-Hwan;
Lennon, Sharron

Publication type:

Article

The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions.

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 1, p. 27, doi. 10.1080/09593969.2011.618885

By:

Marchegiani, Christopher;
Phau, Ian

Publication type:

Article

EFFECT OF CELEBRITY ENDORSEMENT IN MARKETING OF MUSICALS: POSTER VERSUS SOCIAL NETWORKING SITE.

Published in:

Social Behavior & Personality: an international journal, 2016, v. 44, n. 8, p. 1243, doi. 10.2224/sbp.2016.44.8.1243

By:

HYEON-CHEOL KIM;
JAE-YEOB JEONG

Publication type:

Article

Popular Music as Promotion: Music and Branding in the Digital Age.

Published in:

2018

By:

Sigismondi, Paolo

Publication type:

Book Review

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.

Published in:

2013

By:

POPP, RICHARD K.

Publication type:

Book Review

Canary Down the Mine: Music and Copyright at the Digital Coalface.

Published in:

Socialism & Democracy, 2014, v. 28, n. 1, p. 34, doi. 10.1080/08854300.2013.869875

By:

Rogers, Jim

Publication type:

Article

Mad About the Boy? Hollywood Stardom and Masculinity Subverted in The Swimmer.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 4, p. 356, doi. 10.1080/10509201003667226

By:

Brown, Christopher R.

Publication type:

Article

Orchestrating Public Opinion: How Music Persuades in Television Ads for US Presidential Campaigns, 1952–2016.

Published in:

2019

By:

Patch, Justin

Publication type:

Book Review

Werbung mit Musik (Book).

Published in:: 1990
Publication type:: Book Review

PLEASANT MUSIC'S RELATIONSHIP TO CONGRUENCE, CONSUMER BEHAVIORAL INTENTIONS, UNPLANNED PURCHASE, AND TIME SPENT IN RETAIL AND SERVICE ENVIRONMENTS.

Published in:

Journal of International Management Studies, 2017, v. 17, n. 2, p. 35, doi. 10.18374/JIMS-17-2.5

By:

Vaccaro, Valerie L.;
Yucetepe, Veysel;
Cohn, Deborah Y.;
Dunne, James Henry

Publication type:

Article

O papel da música nos anúncios publicitários de televisão: uso estratégico e impacto no consumidor.

Published in:

Comunicação, Mídia e Consumo, 2010, v. 7, n. 18, p. 11

By:

Ribeiro Cardoso, Paulo;
Gome, Nelson;
Freitas, Elsa Simões Lucas

Publication type:

Article

Hand-Luggage: For a Generative Theory of Artifacts.

Published in:

Leonardo Music Journal, 2003, v. 13, n. 1, p. 61, doi. 10.1162/096112104322750809

By:

Schulze, Holger

Publication type:

Article

Attributes of background music and consumed responses to TV commercials.

Published in:

International Journal of Advertising, 2014, v. 33, n. 4, p. 767, doi. 10.2501/IJA-33-4-767-784

By:

Hyun Hee Park;
Jai Kwan Park;
Jung Ok Jeon

Publication type:

Article

Musical commercials. Differences with musical cinematographic genre.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 300

By:

TORRAS I. SEGURA, Daniel

Publication type:

Article

Los spots musicales. Diferencias con el género cinematográfico musical.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2013, v. 18, n. 35, p. 216

By:

Torras i. Segura, Daniel

Publication type:

Article

COMPOSITION AND PERCEPTION OF BACKGROUND MUSIC IN SELECTED HOSPITALITY FACILITIES IN THE CZECH REPUBLIC.

Published in:

Communication Today, 2022, v. 13, n. 1, p. 109

By:

MIKLOŠÍK, Andrej;
ŠTARCHOŇ, Peter;
JANTOVÁ, Martina;
KUCHTA, Martin

Publication type:

Article

Cognitive Determinants of Consumers' Time Perceptions: The Impact of Resources Required and Available.

Published in:

Journal of Consumer Research, 2003, v. 29, n. 4, p. 531, doi. 10.1086/346248

By:

Mantel, Susan Powell;
Kellaris, James J.

Publication type:

Article

The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads.

Published in:

Journal of Consumer Research, 1991, v. 18, n. 2, p. 161, doi. 10.1086/209249

By:

Macinnis, Deborah J.;
Park, C. Whan

Publication type:

Article

Understanding Jingles and Needledrop: A Rhetorical Approach to Music in Advertising.

Published in:

Journal of Consumer Research, 1990, v. 17, n. 2, p. 223, doi. 10.1086/208552

By:

Scott, Linda M.

Publication type:

Article

The Effects of Background Music in Advertising: A Reassessment.

Published in:

Journal of Consumer Research, 1989, v. 16, n. 1, p. 113, doi. 10.1086/209199

By:

Kellaris, James J.;
Cox, Anthony D.

Publication type:

Article

Classical Conditioning of Preferences for Stimuli.

Published in:

Journal of Consumer Research, 1985, v. 12, n. 3, p. 316, doi. 10.1086/208518

By:

Bierley, Calvin;
McSweeney, Frances K.;
Vannieuwkerk, Renee

Publication type:

Article

Framing Meaning Perceptions with Music: The Case of Teaser Ads.

Published in:

Journal of Advertising, 2001, v. 30, n. 3, p. 39, doi. 10.1080/00913367.2001.10673644

By:

Hung, Kineta

Publication type:

Article

Narrative Music in Congruent and Incongruent TV Advertising.

Published in:

Journal of Advertising, 2000, v. 29, n. 1, p. 25, doi. 10.1080/00913367.2000.10673601

By:

Hung, Kineta

Publication type:

Article

Music and Lyrics in Commercials: A Cross-Cultural Comparison between Commercials Run in the Dominican Republic and in the United States.

Published in:

Journal of Advertising, 1996, v. 25, n. 2, p. 51, doi. 10.1080/00913367.1996.10673499

By:

Murray, Noel M.;
Murray, Sandra B.

Publication type:

Article

Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance.

Published in:

Journal of Advertising, 1995, v. 24, n. 4, p. 29, doi. 10.1080/00913367.1995.10673487

By:

Douglas Olsen, G.

Publication type:

Article

Consequences of an Unpleasant Experience with Music: A Second-Order Negative Conditioning Perspective.

Published in:

Journal of Advertising, 1992, v. 21, n. 1, p. 35, doi. 10.1080/00913367.1992.10673358

By:

Blair, M. Elizabeth;
Shimp, Terence A.

Publication type:

Article

Advertising and the conquest of culture.

Published in:

Social Semiotics, 2009, v. 19, n. 4, p. 405, doi. 10.1080/10350330903361091

By:

Taylor, TimothyD.

Publication type:

Article

Novel or Consistent Music? An Electrophysiological Study Investigating Music Use in Advertising.

Published in:

Journal of Neuroscience, Psychology, & Economics, 2017, v. 10, n. 4, p. 137, doi. 10.1037/npe0000080

By:

Bhattacharya, Joydeep;
Zioga, Ioanna;
Lewis, Richard

Publication type:

Article

Mass Marketing, Music, and Morality.

Published in:

Journal of Marketing Management, 2004, v. 20, n. 5-6, p. 577, doi. 10.1362/0267257041324025

By:

Kubacki, Krzysztof;
Croft, Robin

Publication type:

Article

The role of song in selected Zimbabwean television advertisements.

Published in:

Muziki: Journal of Music Research in Africa, 2011, v. 8, n. 2, p. 107, doi. 10.1080/18125980.2011.631304

By:

Mushore, Washington

Publication type:

Article

L'influence de la musique publicitaire : une étude empirique sur les effets persuasifs de la musique classique.

Published in:

Revue Management et Avenir, 2011, n. 47, p. 281, doi. 10.3917/mav.047.0281

By:

Mayol, Samuel

Publication type:

Article

The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture.

Published in:

2013

By:

Laird, Pamela W.

Publication type:

Book Review

"Now That's What I Call Music!" An Interpretive Approach to Music in Advertising.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 580

By:

Bode, Matthias

Publication type:

Article

Music-Visual Congruency and its Impact on Two-sided Message Recall.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 578

By:

Becker-Olsen, Karen

Publication type:

Article

The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context.

Published in:

Advances in Consumer Research, 2002, v. 29, n. 1, p. 147

By:

Olsen, G. Douglas;
Johnson, Richard D.

Publication type:

Article

Music, Meaning, and Magic: Revisiting Music Research.

Published in:

1997

By:

Wallace, Wanda T.

Publication type:

Proceeding

Decibels, Disposition, and Duration: The Impact of Musical Loudness and Internal States on Time Perceptions.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 498

By:

Kellaris, James J.;
Mantel, Susan Powell;
Altsech, Moses B.

Publication type:

Article

Assessing Emotional Reactions to TV Ads: A Replication and Extension with a Brief Adjective Checklist.

Published in:

Advances in Consumer Research, 1996, v. 23, n. 1, p. 63

By:

Mano, Haim

Publication type:

Article

Music and Radio Advertising: Effects of Tempo and Placement.

Published in:

Advances in Consumer Research, 1994, v. 21, n. 1, p. 286

By:

Booker, Geprge;
Wheatley, John J.

Publication type:

Article

"This Note's for You ... :" Negative Effects of the Commercial Use of Popular Music.

Published in:

1994

By:

Englis, Basil G.;
Pennell, Greta E.

Publication type:

Proceeding

Special Session: Music in Ads, Stores and Homes.

Published in:

1993

By:

Blair, M. Elizabeth;
Kellaris, James

Publication type:

Proceeding

Exploring Tempo and Modality Effects, On Consumer Responses to Music.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 243

By:

Kellaris, James J.;
Kent, Robert J.

Publication type:

Article

Jingles in Advertisements: Can They Improve Recall?

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 239

By:

Wallace, Wanda T.

Publication type:

Article

Contributions from a Musical Perspective on Advertising and Consumer Behavior.

Published in:

Advances in Consumer Research, 1991, v. 18, n. 1, p. 232

By:

Alpert, Judy I.;
Alpert, Mark I.

Publication type:

Article

The Effects of Music in Conditioning Brand Preference: Replication and Extension.

Published in:

Advances in Consumer Research, 1990, v. 17, n. 1, p. 535

By:

Basu, Kunal;
Goldberg, Marvin;
Gorn, Gerald J.

Publication type:

Article

A Comparison of Involvement Measures for the Purchase and Consumption of Pre-Recorded Music.

Published in:

Advances in Consumer Research, 1988, v. 15, n. 1, p. 37

By:

Pucely, Marya J.;
Mizerski, Richard;
Perrewe, Pamela

Publication type:

Article

English in television commercials in Belgium, France, Italy, the Netherlands and Spain.

Published in:

World Englishes, 2015, v. 34, n. 4, p. 576, doi. 10.1111/weng.12161

By:

RAEDTS, MARIET;
DUPRÉ, NATALIE;
HENDRICKX, JEF;
DEBRAUWERE, SOPHIE

Publication type:

Article

Branding with music: How can music contour and tonality enhance perceived brand innovativeness and brand evaluations?

Published in:

Psychology & Marketing, 2023, v. 40, n. 10, p. 1965, doi. 10.1002/mar.21875

By:

Zoghaib, Alice;
Luffarelli, Jonathan;
Feiereisen, Stéphanie

Publication type:

Article

How songs from growing up and viewers' attachment styles affect video ads' effectiveness.

Published in:

Psychology & Marketing, 2023, v. 40, n. 1, p. 209, doi. 10.1002/mar.21725

By:

Lourenço, Carlos J. S.;
Isabella, Giuliana;
Verbeke, Willem;
Vo, Khoi;
Dimoka, Angelika;
Bagozzi, Richard P.

Publication type:

Article