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Works matching DE "MULTIMEDIA system advertising"

Results: 3

1

A Hybrid Approach for Personalized News Recommendation in a Mobility Scenario Using Long-Short User Interest.

Published in:

International Journal on Artificial Intelligence Tools, 2017, v. 26, n. 2, p. -1, doi. 10.1142/S0218213017600120

By:

Viana, Paula;
Soares, Márcio

Publication type:

Article

2

Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.

Published in:

Journal of Marketing Research (JMR), 2020, v. 57, n. 3, p. 445, doi. 10.1177/0022243720910104

By:

Danaher, Peter J.;
Danaher, Tracey S.;
Smith, Michael Stanley;
Loaiza-Maya, Ruben

Publication type:

Article

3

Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign.

Published in:

2013

By:

DANAHER, PETER J.;
DAGGER, TRACEY S.

Publication type:

Case Study