Cultural Studies and Americanization.
- Published in:
- Amerikastudien, 2009, v. 54, n. 3, p. 499
- By:
- Publication type:
- Article
Works matching DE "MULTICULTURALISM in advertising"
Results: 16
1
2
Found in Translation.
- Published in:
- Marketing Health Services, 2007, v. 27, n. 4, p. 33
- By:
- Publication type:
- Article
3
A First Investigation into the Cross-Cultural Perceptions of Internet Advertising: A Comparison of Korean and American Attitudes.
- Published in:
- Journal of International Consumer Marketing, 2007, v. 20, n. 2, p. 49, doi. 10.1300/J046v20n02-05
- By:
- Publication type:
- Article
4
IDENTIFICATION EFFECTS ON ADVERTISING RESPONSE.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 3, p. 97, doi. 10.2753/JOA0091-3367360307
- By:
- Publication type:
- Article
5
Gender and Multicultural Issues in Advertising: Stages on the Research Highway.
- Published in:
- Journal of Advertising, 1999, v. 28, n. 1, p. 1, doi. 10.1080/00913367.1999.10673572
- By:
- Publication type:
- Article
6
The Impact of Cultural Symbols on Advertising Effectiveness: A Theory of Intercultural Accommodation.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 483
- By:
- Publication type:
- Article
7
Marketing higher education across borders: a cross-cultural analysis of university websites in the US and China.
- Published in:
- Chinese Journal of Communication, 2011, v. 4, n. 4, p. 417, doi. 10.1080/17544750.2011.616288
- By:
- Publication type:
- Article
8
Marketer Acculturation: The Changer and the Changed.
- Published in:
- Journal of Marketing, 1999, v. 63, n. 3, p. 84, doi. 10.1177/002224299906300306
- By:
- Publication type:
- Article
9
INTERNATIONAL MARKETING: THE NEGLECT CONTINUES.
- Published in:
- 1980
- By:
- Publication type:
- Editorial
10
Advertising translators as agents of multicultural marketing: a case-study-based approach.
- Published in:
- 2016
- By:
- Publication type:
- Case Study
11
Multicultural Issues in the Advertising Curriculum.
- Published in:
- 2001
- By:
- Publication type:
- Abstract
12
An Empirical Study of Readers' Associations with Multilingual Advertising: The Case of French, German and Spanish in Dutch Advertising.
- Published in:
- Journal of Multilingual & Multicultural Development, 2007, v. 28, n. 3, p. 204, doi. 10.2167/jmmd482.0
- By:
- Publication type:
- Article
13
New directions for research on targeting minority groups.
- Published in:
- 2011
- By:
- Publication type:
- Editorial
14
The communicative effectiveness of ethnically oriented advertising.
- Published in:
- International Journal of Advertising, 1997, v. 16, n. 3, p. 221, doi. 10.1080/02650487.1997.11104690
- By:
- Publication type:
- Article
15
A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements.
- Published in:
- International Journal of Advertising, 1987, v. 6, n. 3, p. 223, doi. 10.1080/02650487.1987.11107021
- By:
- Publication type:
- Article
16
Diversity Performance as a Factor in Marketing Programs: A Comparative Analysis across Ethnic Group Target Audiences.
- Published in:
- Journal of Marketing Development & Competitiveness, 2012, v. 6, n. 5, p. 62
- By:
- Publication type:
- Article