Works matching DE "MOTIVATION research (Marketing)"

Results: 202

The 2 x 2 achievement goal framework in primary school: Do young children pursue mastery-avoidance goals?

Published in:

Psychology of Education Review, 2012, v. 36, n. 2, p. 3

By:

Carr, Amanda;
Marzouq, Shems

Publication type:

Article

The Evolution of Distance Education: Implications for Instructional Design on the Potential of the Web.

Published in:

TechTrends: Linking Research & Practice to Improve Learning, 2008, v. 52, n. 3, p. 70, doi. 10.1007/s11528-008-0158-5

By:

Moller, Leslie;
Forshay, Wellesley R.;
Huett, Jason

Publication type:

Article

Consumers' travel website transferring behaviour: analysis using clickstream data-time, frequency, and spending.

Published in:

Service Industries Journal, 2009, v. 29, n. 10, p. 1451, doi. 10.1080/02642060903026254

By:

Park, Jungkun;
Chung, Hoeun

Publication type:

Article

Emotional and rational motivations for customer loyalty in business-to-business professional services.

Published in:

Service Industries Journal, 2009, v. 29, n. 8, p. 1151, doi. 10.1080/02642060902764780

By:

Čater, Barbara;
Čater, Tomaž

Publication type:

Article

Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer.

Published in:

Marketing Theory, 2015, v. 15, n. 1, p. 39, doi. 10.1177/1470593114558531

By:

Schwarzkopf, Stefan

Publication type:

Article

Some reflections on psychoanalytic approaches to marketing and consumer research.

Published in:

Marketing Theory, 2015, v. 15, n. 1, p. 13, doi. 10.1177/1470593114558529

By:

Holbrook, Morris B.

Publication type:

Article

Resource integration.

Published in:

Marketing Theory, 2012, v. 12, n. 2, p. 201, doi. 10.1177/1470593111429512

By:

Kleinaltenkamp, Michael;
Brodie, Roderick J.;
Frow, Pennie;
Hughes, Tim;
Peters, Linda D.;
Woratschek, Herbert

Publication type:

Article

Remembering motivation research: toward an alternative genealogy of interpretive consumer research.

Published in:

Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931

By:

Tadajewski, Mark

Publication type:

Article

Why Customers Buy.

Published in:

Marketing Research, 2009, v. 21, n. 1, p. 20

By:

MONAT, JAMIE P.

Publication type:

Article

The Hidden Limitations of Tracking Research.

Published in:

Marketing Research, 2008, v. 20, n. 1, p. 16

By:

Seal, John;
Moody, Mark

Publication type:

Article

Tracking affective components of satisfaction.

Published in:

Tourism & Hospitality Research, 2010, v. 10, n. 1, p. 42, doi. 10.1057/thr.2009.18

By:

Coghlan, Alexandra;
Pearce, Philip

Publication type:

Article

Back to the past: a sub-segment of Generation Y's perceptions of authenticity.

Published in:

Journal of Sustainable Tourism, 2010, v. 18, n. 6, p. 793, doi. 10.1080/09669582.2010.483280

By:

Chhabra, Deepak

Publication type:

Article

Physicians' Motives for Professional Internet Use and Differences in Attitudes Toward the Internet-Informed Patient, Physician--Patient Communication, and Prescribing Behavior.

Published in:

Journal of Medical Internet Research, 2012, v. 14, n. 4, p. 29, doi. 10.2196/med20.1996

By:

Moick, Martina;
Terlutter, Ralf

Publication type:

Article

Entrepreneurial Skills.

Published in:: Journal of Finance Letters / Maliye Finans Yazıları Dergisi, 2017, p. 41
Publication type:: Article

Freud on Madison Avenue: motivation research and subliminal advertising in America.

Published in:

2010

By:

Heller, Michael

Publication type:

Book Review

ENTREPRENEURS' CHARACTERISTICS — PROFILE OF THE ROMANIAN ENTREPRENEUR.

Published in:

Revista Romana de Economie, 2012, v. 35, n. 2, p. 172

By:

GAVRILĂ-PAVEN, lonela;
FIJULJANIN, Seid

Publication type:

Article

THE ROLE OF SOCIAL MARKETING IN A COMMUNICATIVE PARTNER RELATIONSHIP.

Published in:

Informatologia, 2012, v. 45, n. 3, p. 184

By:

Pečak, Nataša Demšar;
Ovsenik, Marija

Publication type:

Article

Spirituality and Tourism An Anthropologist's View.

Published in:

Tourism Recreation Research, 2009, v. 34, n. 2, p. 143, doi. 10.1080/02508281.2009.11081586

By:

SINGH, SAGAR

Publication type:

Article

Non-Travellers: The Flip Side of Motivation - Revisited.

Published in:

Tourism Recreation Research, 2009, v. 34, n. 1, p. 91, doi. 10.1080/02508281.2009.11081580

By:

Smith, Wayne W.;
Litvin, Stephen W.;
Nadav, Sharon;
Carmichael, Barbara A.

Publication type:

Article

'Mr. MASS motivations himself': Explaining Dr. Ernest Dichter.

Published in:

Journal of Consumer Behaviour, 2007, v. 6, n. 6, p. 369, doi. 10.1002/cb.228

By:

Fullerton, Ronald A.

Publication type:

Article

The effect of ad value, ad placement and ad execution on the perceived intrusiveness of web advertisements.

Published in:

International Journal of Advertising, 2009, v. 28, n. 4, p. 623, doi. 10.2501/S0265048709200795

By:

Ying, Lou;
Korneliussen, Tor;
Grønhaug, Kjell

Publication type:

Article

Understanding Emotion from a Superordinate Dimensional Perspective: A Productive Way Forward for Communication Processes and Effects Studies.

Published in:

Communication Monographs, 2010, v. 77, n. 2, p. 146, doi. 10.1080/03637751003790477

By:

Bolls, PaulD.

Publication type:

Article

Persuasive Advertising, Autonomy, and the Creation of Desire.

Published in:

Journal of Business Ethics, 1987, v. 6, n. 5, p. 413, doi. 10.1007/BF00382898

By:

Crisp, Roger

Publication type:

Article

UTICAJ ORGANIZACIONE KULTURE NA FORMULISANJE STRATEGIJE PREDUZEĆA.

Published in:

Economic Themes, 2009, v. 47, n. 2, p. 143

By:

Stevanović, Tatjana

Publication type:

Article

Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort.

Published in:

Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 41, doi. 10.1177/1356766707084218

By:

Fang Meng;
Tepanon, Yodmanee;
Uysal, Muzaffer

Publication type:

Article

Understanding the motivation of travelers on repeat visits to Thailand.

Published in:

Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 5

By:

Rittichainuwat, Bongkosh Ngamsom;
Hailin Qu;
Mongkhonvanit, Chollada

Publication type:

Article

Situational Strength as a Means of Conceptualizing Context.

Published in:

Industrial & Organizational Psychology, 2009, v. 2, n. 1, p. 99, doi. 10.1111/j.1754-9434.2008.01114.x

By:

MEYER, RUSTIN D.;
DALAL, REESHAD S.

Publication type:

Article

Analysis of fashion consumers’ motives to engage in electronic word-of-mouth communication through social media platforms.

Published in:

Journal of Marketing Management, 2013, v. 29, n. 5-6, p. 562, doi. 10.1080/0267257X.2013.778324

By:

Wolny, Julia;
Mueller, Claudia

Publication type:

Article

Tribal motivation in sponsorship and its influence on sponsor relationship development and corporate identity.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 959, doi. 10.1362/026725708X381993

By:

Garry, Tony;
Broderick, Anne J.;
Lahiffe, Katy

Publication type:

Article

Cause for event: not-for-profit marketing through participant sports events.

Published in:

Journal of Marketing Management, 2008, v. 24, n. 9-10, p. 945, doi. 10.1362/026725708X381984

By:

Taylor, Ruth;
Shanka, Tekle

Publication type:

Article

A Review of the Marriage Analogy in Relationship Marketing.

Published in:

Journal of Marketing Management, 1997, v. 13, n. 7, p. 695, doi. 10.1080/0267257X.1997.9964505

By:

Tynan, Caroline

Publication type:

Article

MOTYVACIJOS POREIKIŲ IDENTIFIKAVIMAS PAGAL SOCIALINĮ STATUSĄ: TEORINĖ ANALIZĖ.

Published in:

Economics & Management, 2011, v. 16, p. 796

By:

Kumpikaitė, Vilmantė;
Kalinauskienė, Jolanta

Publication type:

Article

Task Engagement and Conceptual Change in Middle School Science Classrooms.

Published in:

American Educational Research Journal, 1993, v. 30, n. 3, p. 585, doi. 10.3102/00028312030003585

By:

Okhee Lee;
Anderson, Charles W.

Publication type:

Article

What motivates users to hashtag on social media?

Published in:

Psychology & Marketing, 2019, v. 36, n. 5, p. 473, doi. 10.1002/mar.21191

By:

Rauschnabel, Philipp A.;
Sheldon, Pavica;
Herzfeldt, Erna

Publication type:

Article

Retailers' Price Positioning and the Motivational Profiling of Store-Brand Shoppers: The Case of Spain.

Published in:

Psychology & Marketing, 2014, v. 31, n. 2, p. 115, doi. 10.1002/mar.20680

By:

González‐Benito, Óscar;
Martos‐Partal, Mercedes;
Fustinoni‐Venturini, Mariana

Publication type:

Article

The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase.

Published in:

Journal of Organizational Behavior Management, 2010, v. 30, n. 2, p. 199, doi. 10.1080/01608061003756562

By:

Fagerstrøm, Asle

Publication type:

Article

Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement, and Experimental Test.

Published in:

Marketing Science, 2010, v. 29, n. 1, p. 1, doi. 10.1287/mksc.1080.0464

By:

Salisbury, Linda Court;
Feinberg, Fred M.

Publication type:

Article

SALESFORCE COMPENSATION: THEORY AND MANAGERIAL IMPLICATIONS.

Published in:

Marketing Science, 1989, v. 8, n. 4, p. 324, doi. 10.1287/mksc.8.4.324

By:

Coughlan, Anne T.;
Sen, Subrata K.

Publication type:

Article

How Does Popularity Information Affect Choices? A Field Experiment.

Published in:

Management Science, 2011, v. 57, n. 5, p. 828, doi. 10.1287/mnsc.1110.1312

By:

Tucker, Catherine;
Juanjuan Zhang

Publication type:

Article

The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence.

Published in:

Journal of Consumer Research, 2012, v. 39, n. 3, p. 493, doi. 10.1086/663827

By:

KOO, MINJUNG;
FISHBACH, AYELET

Publication type:

Article

How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation.

Published in:

Journal of Consumer Research, 2010, v. 37, n. 4, p. 641, doi. 10.1086/655417

By:

ZHANG, YING;
HUANG, SZU-CHI

Publication type:

Article

Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes.

Published in:

Journal of Consumer Research, 2009, v. 36, n. 4, p. 585, doi. 10.1086/605297

By:

LAU-GESK, LORAINE;
MEYERS-LEVY, JOAN

Publication type:

Article

Self-Accountability Emotions and Fear Appeals: Motivating Behavior.

Published in:

Journal of Consumer Research, 2006, v. 32, n. 4, p. 583, doi. 10.1086/500488

By:

PASSYN, KIRSTEN;
SUJAN, MITA

Publication type:

Article

Decision Difficulty: Effects of Procedural and Outcome Accountability.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 3, p. 465, doi. 10.1086/497558

By:

YINLONG ZHANG;
MITTAL, VIKAS

Publication type:

Article

Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 3, p. 370, doi. 10.1086/497548

By:

FISHBACH, AYELET;
DHAR, RAVI

Publication type:

Article

Age-Related Differences in Responses to Emotional Advertisements.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 3, p. 343, doi. 10.1086/497545

By:

WILLIAMS, PATTI;
DROLET, AIMEE

Publication type:

Article

Revisiting the Effect of Positive Mood on Variety Seeking.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 330, doi. 10.1086/432242

By:

ROEHM Jr., HARPER A.;
ROEHM, MICHELLE L.

Publication type:

Article

Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 2, p. 277, doi. 10.1086/432237

By:

HAMILTON, REBECCA W.;
BIEHAL, GABRIEL J.

Publication type:

Article

Using Stylistic Properties of Ad Pictures to Communicate with Consumers.

Published in:

Journal of Consumer Research, 2005, v. 32, n. 1, p. 29, doi. 10.1086/429599

By:

PERACCHIO, LAURA A.;
MEYERS-LEVY, JOAN

Publication type:

Article

Consumer Culture Theory (CCT): Twenty Years of Research.

Published in:

Journal of Consumer Research, 2005, v. 31, n. 4, p. 868, doi. 10.1086/426626

By:

Arnould, Eric J.;
Thompson, Craig J.

Publication type:

Article