Works matching DE "MOTIVATION research (Marketing)"
Results: 195
The Small-Area Hypothesis: Effects of Progress Monitoring on Goal Adherence.
- Published in:
- Journal of Consumer Research, 2012, v. 39, n. 3, p. 493, doi. 10.1086/663827
- By:
- Publication type:
- Article
How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 4, p. 641, doi. 10.1086/655417
- By:
- Publication type:
- Article
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes.
- Published in:
- Journal of Consumer Research, 2009, v. 36, n. 4, p. 585, doi. 10.1086/605297
- By:
- Publication type:
- Article
Self-Accountability Emotions and Fear Appeals: Motivating Behavior.
- Published in:
- Journal of Consumer Research, 2006, v. 32, n. 4, p. 583, doi. 10.1086/500488
- By:
- Publication type:
- Article
Decision Difficulty: Effects of Procedural and Outcome Accountability.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 3, p. 465, doi. 10.1086/497558
- By:
- Publication type:
- Article
Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 3, p. 370, doi. 10.1086/497548
- By:
- Publication type:
- Article
Age-Related Differences in Responses to Emotional Advertisements.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 3, p. 343, doi. 10.1086/497545
- By:
- Publication type:
- Article
Revisiting the Effect of Positive Mood on Variety Seeking.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 2, p. 330, doi. 10.1086/432242
- By:
- Publication type:
- Article
Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 2, p. 277, doi. 10.1086/432237
- By:
- Publication type:
- Article
Using Stylistic Properties of Ad Pictures to Communicate with Consumers.
- Published in:
- Journal of Consumer Research, 2005, v. 32, n. 1, p. 29, doi. 10.1086/429599
- By:
- Publication type:
- Article
Consumer Culture Theory (CCT): Twenty Years of Research.
- Published in:
- Journal of Consumer Research, 2005, v. 31, n. 4, p. 868, doi. 10.1086/426626
- By:
- Publication type:
- Article
Motivated Reasoning in Outcome-Bias Effects.
- Published in:
- Journal of Consumer Research, 2005, v. 31, n. 4, p. 798, doi. 10.1086/426614
- By:
- Publication type:
- Article
Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 199, doi. 10.1086/383435
- By:
- Publication type:
- Article
Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers' Investment Goals.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 125, doi. 10.1086/383429
- By:
- Publication type:
- Article
Stimulus Context and the Formation of Consumer Ideals.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 112, doi. 10.1086/383428
- By:
- Publication type:
- Article
Families and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental Influence.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 78, doi. 10.1086/383425
- By:
- Publication type:
- Article
Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 26, doi. 10.1086/383421
- By:
- Publication type:
- Article
Self-Validation of Cognitive Responses to Advertisements.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 559, doi. 10.1086/380289
- By:
- Publication type:
- Article
When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 1, p. 52, doi. 10.1086/383423
- By:
- Publication type:
- Article
Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion.
- Published in:
- Journal of Consumer Research, 2004, v. 30, n. 4, p. 503, doi. 10.1086/380285
- By:
- Publication type:
- Article
The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 1, p. 105, doi. 10.1086/374695
- By:
- Publication type:
- Article
The Effects of Time Constraints on Consumers' Judgments of Prices and Products.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 1, p. 92, doi. 10.1086/374696
- By:
- Publication type:
- Article
Option Attachment: When Deliberating Makes Choosing Feel like Losing.
- Published in:
- Journal of Consumer Research, 2003, v. 30, n. 1, p. 15, doi. 10.1086/374701
- By:
- Publication type:
- Article
Why Do People Suggest What They Do Not Want? Using Context Effects to Influence Others' Choices.
- Published in:
- Journal of Consumer Research, 2003, v. 29, n. 4, p. 492, doi. 10.1086/346245
- By:
- Publication type:
- Article
Product Experience Is Seductive.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 448, doi. 10.1086/344422
- By:
- Publication type:
- Article
Prior Knowledge and Complacency in New Product Learning.
- Published in:
- Journal of Consumer Research, 2002, v. 29, n. 3, p. 416, doi. 10.1086/344425
- By:
- Publication type:
- Article
Mood States and Consumer Behavior: A Critical Review.
- Published in:
- Journal of Consumer Research, 1985, v. 12, n. 3, p. 281, doi. 10.1086/208516
- By:
- Publication type:
- Article
Children's Responses to Repetitive Television Commercials.
- Published in:
- Journal of Consumer Research, 1980, v. 6, n. 4, p. 421, doi. 10.1086/208785
- By:
- Publication type:
- Article
Consumer Decision Making- Fact or Fiction?
- Published in:
- Journal of Consumer Research, 1979, v. 6, n. 2, p. 93, doi. 10.1086/208753
- By:
- Publication type:
- Article
Why Celebrity Sells: A Dual Entertainment Path Model of Brand Endorsement.
- Published in:
- Journal of Advertising, 2014, v. 43, n. 2, p. 155, doi. 10.1080/00913367.2013.838720
- By:
- Publication type:
- Article
INCREASING POWER AND PREVENTING PAIN.
- Published in:
- Journal of Advertising, 2011, v. 40, n. 1, p. 71, doi. 10.2753/JOA0091-3367400105
- By:
- Publication type:
- Article
EXPLICIT DONATIONS AND INFERRED ENDORSEMENTS.
- Published in:
- Journal of Advertising, 2009, v. 38, n. 3, p. 113, doi. 10.2753/JOA0091-3367380308
- By:
- Publication type:
- Article
Imaging and Analyzing in Response to New Product Advertising.
- Published in:
- Journal of Advertising, 1993, v. 22, n. 4, p. 35, doi. 10.1080/00913367.1993.10673417
- By:
- Publication type:
- Article
Other-Speak: Classical Allegory and Contemporary Advertising.
- Published in:
- Journal of Advertising, 1990, v. 19, n. 3, p. 14, doi. 10.1080/00913367.1990.10673189
- By:
- Publication type:
- Article
Firm-specific information variation and financial analysts' target price forecasts.
- Published in:
- International Review of Accounting, Banking & Finance, 2017, v. 9, n. 1, p. 1
- By:
- Publication type:
- Article
Relationship between corporate culture and competitive power of the companies in the tourism industry.
- Published in:
- Tourism & Management Studies, 2015, v. 11, n. 1, p. 98
- By:
- Publication type:
- Article
AN EXAMINATION OF VOLUNTEER MOTIVATION IN CREDIT UNIONS: INFORMING VOLUNTEER RESOURCE MANAGEMENT.
- Published in:
- Annals of Public & Cooperative Economics, 2011, v. 82, n. 3, p. 253, doi. 10.1111/j.1467-8292.2011.00438.x
- By:
- Publication type:
- Article
Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort.
- Published in:
- Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 41, doi. 10.1177/1356766707084218
- By:
- Publication type:
- Article
Understanding the motivation of travelers on repeat visits to Thailand.
- Published in:
- Journal of Vacation Marketing, 2008, v. 14, n. 1, p. 5
- By:
- Publication type:
- Article
Encouraged, motivated and learning oriented for working creatively and successfully: a case of Korean workers in marketing communications.
- Published in:
- Journal of Marketing Communications, 2002, v. 8, n. 3, p. 135, doi. 10.1080/13527260210147315
- By:
- Publication type:
- Article
Framework for selecting occupancy-focused energy interventions in buildings.
- Published in:
- Building Research & Information, 2016, v. 44, n. 5/6, p. 535, doi. 10.1080/09613218.2016.1182330
- By:
- Publication type:
- Article
FROM THE EDITOR.
- Published in:
- Journal of Marketing Theory & Practice, 2007, v. 15, n. 2, p. 97, doi. 10.1080/10696679.2007.11046315
- By:
- Publication type:
- Article
Task Engagement and Conceptual Change in Middle School Science Classrooms.
- Published in:
- American Educational Research Journal, 1993, v. 30, n. 3, p. 585, doi. 10.3102/00028312030003585
- By:
- Publication type:
- Article
What motivates users to hashtag on social media?
- Published in:
- Psychology & Marketing, 2019, v. 36, n. 5, p. 473, doi. 10.1002/mar.21191
- By:
- Publication type:
- Article
Mobilizing the depths of the market: Motivation research and the making of the disembedded consumer.
- Published in:
- Marketing Theory, 2015, v. 15, n. 1, p. 39, doi. 10.1177/1470593114558531
- By:
- Publication type:
- Article
Some reflections on psychoanalytic approaches to marketing and consumer research.
- Published in:
- Marketing Theory, 2015, v. 15, n. 1, p. 13, doi. 10.1177/1470593114558529
- By:
- Publication type:
- Article
Resource integration.
- Published in:
- Marketing Theory, 2012, v. 12, n. 2, p. 201, doi. 10.1177/1470593111429512
- By:
- Publication type:
- Article
Remembering motivation research: toward an alternative genealogy of interpretive consumer research.
- Published in:
- Marketing Theory, 2006, v. 6, n. 4, p. 429, doi. 10.1177/1470593106069931
- By:
- Publication type:
- Article
ENTREPRENEURS' CHARACTERISTICS — PROFILE OF THE ROMANIAN ENTREPRENEUR.
- Published in:
- Revista Romana de Economie, 2012, v. 35, n. 2, p. 172
- By:
- Publication type:
- Article
A INTERNACIONALIZAÇÃO DE EMPRESAS BRASILEIRAS EM UMA PERSPECTIVA MOTIVACIONAL.
- Published in:
- RAM. Mackenzie Management Review / RAM. Revista de Administração Mackenzie, 2008, v. 9, n. 2, p. 128, doi. 10.1590/S1678-69712008000200007
- By:
- Publication type:
- Article