Works matching DE "MOTION picture advertising"

Results: 89

Étude sémiotique des techniques de traduction interlinguale.

Published in:

Babel: International Journal of Translation / Revue Internationale de la Traduction / Revista Internacional de Traducción, 2014, v. 60, n. 1, p. 1, doi. 10.1075/babel.60.1.01kou

By:

Kourdis, Evangelos

Publication type:

Article

Gender analysis of frightening film newspaper advertisements: A 50-year overview (1940-1990).

Published in:

Communication Quarterly, 1998, v. 46, n. 1, p. 100, doi. 10.1080/01463379809370087

By:

Spirek, Melissa M.;
Glascock, Jack

Publication type:

Article

Advertising media strategies in the film industry.

Published in:

Applied Economics, 2011, v. 43, n. 29, p. 4461, doi. 10.1080/00036846.2010.491466

By:

Elliott, Caroline;
Simmons, Rob

Publication type:

Article

National Support for Film Production in the EU: An Analysis of the Commission Decision-Making Practice.

Published in:

European Law Journal, 2010, v. 16, n. 2, p. 211, doi. 10.1111/j.1468-0386.2009.00504.x

By:

Bellucci, Lucia

Publication type:

Article

Effects From Privatizing A Television Market, the Influence of Mobile Advertising on Movie Box Office, and Causal Relationships Between Word of Mouth and Movie Ticket Sales.

Published in:

Journal of Media Economics, 2016, v. 29, n. 3, p. 108, doi. 10.1080/08997764.2016.1216217

By:

Martin, Hugh J.;
Rennhoff, Adam D.

Publication type:

Article

Exploring the Effects of Online Word of Mouth and Expert Reviews on Theatrical Movies' Box Office Success.

Published in:

Journal of Media Economics, 2013, v. 26, n. 2, p. 98, doi. 10.1080/08997764.2013.785551

By:

Kim, SangHo;
Park, Namkee;
Park, SeungHyun

Publication type:

Article

Can I Be/Get A Witness?: An Open Letter to the Life Writing Students I've Not Yet Met.

Published in:

Writing on the Edge, 2017, v. 28, n. 1, p. 63

By:

Combs, D. Shane

Publication type:

Article

Popular Italian cinema, the media, and the economic miracle: rethinking commedia all’italiana.

Published in:

2013

By:

Fullwood, Natalie

Publication type:

Essay

From Advertisement to Entertainment: Early Hollywood Film Trailers.

Published in:

Quarterly Review of Film & Video, 2012, v. 29, n. 3, p. 268, doi. 10.1080/10509201003667218

By:

Hamel, Keith J.

Publication type:

Article

The impact of supplier bargaining power on the advertising costs of movie sequels.

Published in:

Journal of Cultural Economics, 2015, v. 39, n. 1, p. 43, doi. 10.1007/s10824-014-9223-4

By:

Ma, Judy;
Huang, Dongling;
Kumar, M.;
Strijnev, Andrei

Publication type:

Article

Australian films at the Australian box office: performance, distribution, and subsidies.

Published in:

Journal of Cultural Economics, 2013, v. 37, n. 2, p. 247, doi. 10.1007/s10824-012-9181-7

By:

McKenzie, Jordi;
Walls, W.

Publication type:

Article

The effectiveness of post-release movie advertising.

Published in:

International Journal of Advertising, 2011, v. 30, n. 2, p. 305, doi. 10.2501/IJA-30-2-305-328

By:

Rennhoff, Adam D.;
Wilbur, Kenneth C.

Publication type:

Article

Behind the Scenes: MARKETING AND DISTRIBUTING AUSTRALIAN FILMS.

Published in:

Metro, 2007, n. 155, p. 98

By:

Bosanquet, Tim

Publication type:

Article

La información cinematográfica en el diario sevillano El Liberal, en 1929.

Published in:

Revista Latina de Comunicación Social, 2008, n. 63, p. 140, doi. 10.4185/rlcs-63-2008-760a-140-150

By:

Rufí, José Patricio Pérez

Publication type:

Article

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential.

Published in:

Marketing Science, 2010, v. 29, n. 5, p. 944, doi. 10.1287/mksc.1100.0572

By:

Chintagunta, Pradeep K.;
Gopinath, Shyam;
Venkataraman, Sriram

Publication type:

Article

Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?".

Published in:

Marketing Science, 2009, v. 28, n. 2, p. 239, doi. 10.1287/mksc.1080.0392

By:

Joshi, Amit M.;
Hanssens, Dominique M.

Publication type:

Article

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures.

Published in:

Marketing Science, 2003, v. 22, n. 3, p. 329, doi. 10.1287/mksc.22.3.329.17740

By:

Elberse, Anita;
Eliashberg, Jehoshua

Publication type:

Article

The Ripple Effect of Firm-Generated Content on New Movie Releases.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 5, p. 908, doi. 10.1177/00222437221143066

By:

Lu, Shijie;
Dinner, Isaac;
Grewal, Rajdeep

Publication type:

Article

INFORMATION DISCOVERY AND THE LONG TAIL OF MOTION PICTURE CONTENT1.

Published in:

MIS Quarterly, 2014, v. 38, n. 4, p. 1057

By:

Kumar, Anuj;
Smith, Michael D.;
Telang, Rahul

Publication type:

Article

"HAVE YOU HEARD IT YET?".

Published in:

2011

By:

Natzén, Christopher

Publication type:

Essay

Sneak Peeks at Insurrection: Portrayals of the Irish Republican Army in Film Trailers.

Published in:

Atlantic Journal of Communication, 2007, v. 15, n. 3, p. 214, doi. 10.1080/15456870701316236

By:

Ivory, JamesD.

Publication type:

Article

Show Sold Separately: Promos, Spoilers and Other Media Paratexts.

Published in:

2011

By:

Johnston, Keith M.

Publication type:

Book Review

Advertising and femininity: the case of Our Mutual Girl.

Published in:

Screen, 1999, v. 40, n. 4, p. 363, doi. 10.1093/screen/40.4.363

By:

Luckett, Moya

Publication type:

Article

ADVERTISING HETEROSEXUALITY.

Published in:

Screen, 1982, v. 23, n. 2, p. 50, doi. 10.1093/screen/23.2.50

By:

Haralovich, Mary Beth

Publication type:

Article

"Anybody with a buck": Terry Turner and the Ecosystems of Film Promotion, 1920–1960.

Published in:

JCMS: Journal of Cinema & Media Studies, 2020, v. 60, n. 1, p. 49, doi. 10.1353/cj.2020.0062

By:

McKenna, A. T.

Publication type:

Article

Estructura semántica e impresión emocional del overlapping o encabalgamiento con función expresiva.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 27, p. 125

By:

Morante, Luis Fernando Morales;
Manchón, Liuís Mas

Publication type:

Article

Never Coming to a Theatre near You: Recut Film Trailers.

Published in:: M/C Journal, 2009, v. 12, n. 2, p. 3, doi. 10.5204/mcj.139
Publication type:: Article

'The Coolest Way to Watch Movie Trailers in the World': Trailers in the Digital Age.

Published in:

Convergence: The Journal of Research into New Media Technologies, 2008, v. 14, n. 2, p. 145, doi. 10.1177/1354856507087946

By:

Johnston, Keith M.

Publication type:

Article

"For Your Consideration".

Published in:

Journalism History, 2015, v. 41, n. 2, p. 73, doi. 10.1080/00947679.2015.12059219

By:

CABOSKY, JOSEPH

Publication type:

Article

Hyperrealism as Postmemory in Pablo Larraín's No (2012).

Published in:

2019

By:

Fraser, Barbara

Publication type:

Film/TV Criticism and Review

Contrasts in Clustering: The Example of Canadian New Media.

Published in:

European Planning Studies, 2009, v. 17, n. 2, p. 211, doi. 10.1080/09654310802553456

By:

Britton, JohnN. H.;
Tremblay, Diane-Gabrielle;
Smith, Richard

Publication type:

Article

Super returns to Super Bowl ads?

Published in:

Quantitative Marketing & Economics, 2017, v. 15, n. 1, p. 1, doi. 10.1007/s11129-016-9179-0

By:

Stephens-Davidowitz, Seth;
Varian, Hal;
Smith, Michael

Publication type:

Article

Reviewing the reviewers: The impact of individual film critics on box office performance.

Published in:

Quantitative Marketing & Economics, 2007, v. 5, n. 4, p. 401, doi. 10.1007/s11129-007-9029-1

By:

Boatwright, Peter;
Basuroy, Suman;
Kamakura, Wagner

Publication type:

Article

Whose West Is It Anyway? or, What's Myth Got to Do With It? The Role of "America" in the Creation of the Myth of the West.

Published in:

American Review of Canadian Studies, 2003, v. 33, n. 4, p. 497, doi. 10.1080/02722010309481364

By:

Mitchell, Lee Clark

Publication type:

Article

Movie advertisements and the formation of a new visual environment in interwar Japan.

Published in:

2011

By:

Fujiki, Hideaki

Publication type:

Essay

Polnische Filmplakate aus transnationaler Sicht. Die Wurzeln der „Polnischen Schule der Plakatkunst" in den 1950er Jahren.

Published in:

Comparativ: Leipziger Beiträge zur Universalgeschichte und Vergleichenden Gesellschaftsforschung, 2014, v. 24, n. 4, p. 58

By:

Harder, Jeannine

Publication type:

Article

‘AN INTELLIGENT AND EFFECTIVE USE OF THE RIVAL SCREEN’.

Published in:

Media History, 2011, v. 17, n. 4, p. 377, doi. 10.1080/13688804.2011.602853

By:

Johnston, KeithM.

Publication type:

Article

Mock movie advertisement.

Published in:: 2019
Publication type:: Image

EVIDENCE OF THINGS NOT QUITE SEEN: CLOVERFIELD'S OBSTRUCTED SPECTACLE.

Published in:

Film & History (03603695), 2010, v. 40, n. 1, p. 75, doi. 10.1353/flm.0.0157

By:

North, Daniel

Publication type:

Article

Effectiveness of a Motion Picture Trailer as Election Propaganda.

Published in:

Public Opinion Quarterly, 1948, v. 12, n. 3, p. 465, doi. 10.1086/265977

By:

Perentesis, John L.

Publication type:

Article

Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.

Published in:

Journal of Marketing, 2010, v. 74, n. 1, p. 108, doi. 10.1509/jmkg.74.1.108

By:

Moon, Sangkil;
Bergey, Paul K;
Iacobucci, Dawn

Publication type:

Article

Consumers' Altitudes Towards Intermission Time Utilization In Movie Theatres.

Published in:

International Journal of Advertising, 1995, v. 14, n. 2, p. 115, doi. 10.1080/02650487.1995.11104604

By:

Secunda, Eugene;
Nebenzahl, Israel D.

Publication type:

Article

International Advertising Expenditure Trends.

Published in:

International Journal of Advertising, 1989, v. 8, n. 1, p. 89, doi. 10.1080/02650487.1989.11107090

By:

Green, Andrew

Publication type:

Article

The impact of advertising content on movie revenues.

Published in:

Marketing Letters, 2017, v. 28, n. 3, p. 341, doi. 10.1007/s11002-017-9418-5

By:

Rao, Vithala;
Abraham (Avri) Ravid, S.;
Gretz, Richard;
Chen, Jialie;
Basuroy, Suman

Publication type:

Article

AUGMENTED SPACES, A LOOK BEYOND ADVERTISING.

Published in:

Urbanism. Architecture. Constructions / Urbanism. Arhitectura. Constructii, 2014, v. 5, n. 1, p. 67

By:

CĂPLESCU, Oana Andreea

Publication type:

Article

The Influence of Media Type on Attitude Toward Mobile Advertisements Over Time.

Published in:

CyberPsychology, Behavior & Social Networking, 2012, v. 15, n. 1, p. 31, doi. 10.1089/cyber.2011.0061

By:

Sung, Jungyeon;
Cho, Kwangsu

Publication type:

Article

THE FILM ADVERTISEMENT IN 1960S INDIA.

Published in:

Wide Screen, 2014, v. 5, n. 1, p. 1

By:

MAZUMDAR, RANJANI

Publication type:

Article

USING REAL OPTIONS TO MAKE DECISIONS IN THE MOTION PICTURE INDUSTRY.

Published in:

Strategic Finance, 2012, v. 93, n. 11, p. 53

By:

Young, S. Mark;
Gong, James J.;
Van der Stede, Wim A.

Publication type:

Article

THE BUSINESS OF SELLING MOVIES.

Published in:

Strategic Finance, 2008, v. 89, n. 9, p. 35

By:

Young, S. Mark;
Gong, James J.;
Van der Stede, Wim A.;
Sandino, Tatiana;
Fei Du

Publication type:

Article

Urban Wallpaper: Film Posters, City Walls and the Cinematic Public in South Asia.

Published in:

South Asia: Journal of South Asian Studies, 2016, v. 39, n. 1, p. 73, doi. 10.1080/00856401.2016.1139029

By:

Hoek, Lotte

Publication type:

Article