Works matching DE "MOET %26 Chandon (Company)"

Why the level-free forced-choice binary measure of brand benefit beliefs works so well.

Published in:

International Journal of Market Research, 2015, v. 57, n. 2, p. 239, doi. 10.2501/IJMR-2014-048

By:

• Rossiter, John R.;
• Dolnicar, Sara;
• Grün, Bettina

Publication type:

Article