Works matching DE "MOBILE marketing"

Results: 88

The Impact of Mobile Marketing Means on Charity Donor Behavior in Jordan.

Published in:

Amman Arab University Journal, 2020, v. 4, n. 1, p. 38

By:

Al-Qudah, Isra A.;
Salem, Fuad Al Sheikh

Publication type:

Article

Personalized mobile marketing strategies.

Published in:

Journal of the Academy of Marketing Science, 2020, v. 48, n. 1, p. 64, doi. 10.1007/s11747-019-00693-3

By:

Tong, Siliang;
Luo, Xueming;
Xu, Bo

Publication type:

Article

M - Marketing: Modeling The Factors Can That Lead To Acceptance Of Mobile Marketing.

Published in:

Khoj Journal of Indian Management Research & Practices, 2012, v. 3, n. 1, p. 26

By:

Kuruvilla, Shelja Jose;
D-mello, Larissa

Publication type:

Article

49er Alerts: Utilizing Mobile Marketing Technology for Library Outreach.

Published in:

Public Services Quarterly, 2015, v. 11, n. 4, p. 291, doi. 10.1080/15228959.2015.1088816

By:

Bess, Marc;
Wu, Somaly Kim;
Price, Bob

Publication type:

Article

Using Mobile Marketing to Engage NASCAR Fans and Increase Sales.

Published in:

Choregia, 2011, v. 7, n. 1, p. 63, doi. 10.4127/ch.2011.0055

By:

Dodds, Mark;
DeGaris, Larry

Publication type:

Article

Is Mobile Marketing Right for Your Organization?

Published in:

Reference Librarian, 2011, v. 52, n. 1/2, p. 166, doi. 10.1080/02763877.2011.528339

By:

Dowd, Nancy

Publication type:

Article

Effect of Mobile Marketing on Customer-oriented Brand Equity in Insurance Industry.

Published in:

International Journal of Management, Accounting & Economics, 2016, v. 3, n. 3, p. 185

By:

Ghaleno, Mahin Rashki;
Zavareh, Mehdi Rabbi;
Bahrami, Elham

Publication type:

Article

Aspects of Online and Mobile Marketing.

Published in:

Economy Transdisciplinarity Cognition, 2012, v. 15, n. 2, p. 191

By:

MOROZAN, Cristian;
CIACU, Nicoleta

Publication type:

Article

An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.

Published in:

International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52

By:

McGrath, MaryAnn;
Ren, Mars;
Li, Tina

Publication type:

Article

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.

Published in:

2013

By:

Ford, Donna

Publication type:

Book Review

Broadening the Perspective on Mobile Marketing: An Introduction.

Published in:

Psychology & Marketing, 2017, v. 34, n. 2, p. 113, doi. 10.1002/mar.20978

By:

Fritz, Wolfgang;
Sohn, Stefanie;
Seegebarth, Barbara

Publication type:

Article

Phone and Self: How Smartphone Use Increases Preference for Uniqueness.

Published in:

Journal of Marketing Research (JMR), 2023, v. 60, n. 3, p. 473, doi. 10.1177/00222437221120404

By:

Song, Camilla Eunyoung;
Sela, Aner

Publication type:

Article

Assessing the Acceptance of Mobile Marketing among South African Students.

Published in:

Business & Social Sciences Journal, 2018, v. 3, n. 1, p. 46

By:

Donga, Gift;
Zindiye, Stanislous

Publication type:

Article

El Mobile Marketing en Colombia. Su estado actual y proyección Año 2012.

Published in:

Revista EAN, 2012, n. 73, p. 136, doi. 10.21158/01208160.n73.2012.591

By:

Martínez, Orlando;
Katia Arango, P.

Publication type:

Article

El Mobile Marketing en Colombia su estado actual y proyección. Año 2012.

Published in:

Revista EAN, 2012, n. 73, p. 19

By:

Orlando Martínez, G.;
Katia Arango, P.;
Cerón, Blanca M.;
Diana Silva, A.

Publication type:

Article

ROMANIAN CONSUMER PERCEPTION TOWARDS MOBILE MARKETING CAMPAIGNS.

Published in:

Annales Universitatis Apulensis - Series Oeconomica, 2010, v. 12, n. 2, p. 731, doi. 10.29302/oeconomica.2010.12.2.25

By:

Cătoiu, Iacob;
Gârdan, Daniel Adrian

Publication type:

Article

PERMISSION BASED MOBILE MARKETING AND MS AD AVOIDANCE.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2011, v. 6, n. 21, p. 3633

By:

Suher, H. Kemal;
İspir, N. Bilge

Publication type:

Article

TECHNOLOGY OF AUGMENTED REALITY - THE WEAPON OF MOBILE MARKETING TO REACH GENERATION Z.

Published in:

Knowledge: International Journal, 2024, v. 62, n. 1, p. 27

By:

Zlatanova-Pazheva, Elena

Publication type:

Article

MOBILE MARKETING: AN APPROACH ON ADVERTISING BY SMS.

Published in:

Brazilian Journal of Management / Revista de Administração da UFSM, 2018, v. 11, n. 4, p. 1012, doi. 10.5902/1983465918134

By:

da Silva, Alandey Severo Leite;
Neto, Alexandre Rabelo;
Luna, Roger Augusto;
de Oliveira Cavalcante, Gustavo Teotonio;
de Moura, Alexandre Ramos

Publication type:

Article

Prerequisites for the development of mobile marketing in agricultural enterprises.

Published in:

2014

By:

Shvydenko, O. M.

Publication type:

Abstract

Prerequisites for the development of mobile marketing in agricultural enterprises.

Published in:

Ekonomika APK, 2014, n. 11, p. 114

By:

SHVYDENKO, O. M.

Publication type:

Article

Evaluation of customer loss analysis for marketing campaigns in the banking sector.

Published in:

Journal of Polytechnic, 2023, v. 26, n. 2, p. 759, doi. 10.2339/politeknik.1036034

By:

DUR, Recep;
KOÇER, Sabri;
DÜNDAR, Özgür

Publication type:

Article

Factors Influencing Consumers' Acceptance of Mobile Marketing: An Empirical Study of the Chinese Youth Market.

Published in:

International Journal of China Marketing, 2012, v. 2, n. 2, p. 24

By:

Peng Du

Publication type:

Article

Mobile Marketing: Usage of Augmented Reality in Tourism.

Published in:

Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581

By:

İLHAN, İbrahim;
ÇELTEK, Evrim

Publication type:

Article

Impact of mobile marketing on passengers' satisfaction and experience at airports.

Published in:

Journal of Airport Management, 2016, v. 11, n. 1, p. 58

By:

FLORIDO-BENÍTEZ, LÁZARO;
DEL ALCÁZAR, BENJAMÍN;
GONZALEZ, EVA M.

Publication type:

Article

A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry.

Published in:

Journal of Marketing, 2016, v. 80, n. 6, p. 146, doi. 10.1509/jm.15.0415

By:

Lamberton, Cait;
Stephen, Andrew T.

Publication type:

Article

Mobile phone: marketplace icon.

Published in:

Consumption, Markets & Culture, 2016, v. 19, n. 5, p. 416, doi. 10.1080/10253866.2015.1109163

By:

Reyes, Ian

Publication type:

Article

AN EMPIRICAL RESEARCH ON THE DETERMINATION OF CONSUMER PERCEPTIONS RELATED TO MOBILE MARKETING APPLICATIONS.

Published in:

International Journal of Contemporary Economics & Administrative Sciences, 2019, v. 9, n. 2, p. 370, doi. 10.5281/zenodo.3596100

By:

BAYDAŞ, Abdulvahap;
BAYAT, Murat;
YAŞAR, Mehmet Emin

Publication type:

Article

Research on Mobile Marketing Recommendation Method Incorporating Layout Aesthetic Preference for Sustainable m-Commerce.

Published in:

Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2496, doi. 10.3390/su12062496

By:

Xiao, Liang;
Mao, Hangxiao;
Wang, Shu

Publication type:

Article

Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China.

Published in:

Thunderbird International Business Review, 2012, v. 54, n. 2, p. 211, doi. 10.1002/tie.21452

By:

Gao, Tao;
Rohm, Andrew J.;
Sultan, Fareena;
Huang, Suping

Publication type:

Article

Making the Most of the Mix of Mobile Marketing and Print.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2011, v. 11, n. 12, p. 2

By:

Tolliver-Nigro, Heidi

Publication type:

Article

Mobile Publishing: Increasing Opportunities for Publishers.

Published in:

Seybold Report: Analyzing Publishing Technologies, 2009, v. 9, n. 15, p. 9

By:

Lenatti, Chuck

Publication type:

Article

Generation Y as a Digital Consumer: A Conceptual Framework for Mobile Marketing in India.

Published in:

Media Watch, 2016, v. 7, n. 2, p. 210, doi. 10.15655/mw/2016/v7i2/98726

By:

JAIN, VARSHA;
PANT, SAUMYA

Publication type:

Article

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.

Published in:

2010

By:

Passonneau, Sarah

Publication type:

Book Review

POTENTIAL OF SOCIAL MEDIA AND MOBILE MARKETING IN MARKETING COMMUNICATION MANAGEMENT IN HEALTH CARE INSTITUTIONS.

Published in:

International Journal of Contemporary Management, 2013, v. 12, n. 3, p. 38

By:

Gregor, Bogdan;
Gotwald, Beata

Publication type:

Article

POTENTIAL OF SOCIAL MEDIA AND MOBILE MARKETING IN MARKETING COMMUNICATION MANAGEMENT IN HEALTH CARE INSTITUTIONS.

Published in:

International Journal of Contemporary Management, 2013, v. 12, n. 3, p. 38

By:

Gregor, Bogdan;
Gotwald, Beata

Publication type:

Article

FACTORS AFFECTING THE ACCEPTANCE OF MOBILE MARKETING: ROLE OF ETHICS AND PERMISSION-BASED MARKETING.

Published in:

City University Research Journal (CURJ), 2022, v. 12, n. 1, p. 1

By:

Jan, Ahmad Ali;
Hanif, Muhammad Wasif;
Hafeez, Shakir

Publication type:

Article

Paradigm shift towards Mobile Marketing: A study on Consumer's Perspective.

Published in:

Parikalpana: KIIT Journal of Management, 2016, v. 12, n. 2, p. 75, doi. 10.23862/kiit-parikalpana/2016/v12/i2/132975

By:

Dwivedi, Ritesh

Publication type:

Article

Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?

Published in:

Frontiers in Psychology, 2017, v. 7, p. 1, doi. 10.3389/fpsyg.2016.02018

By:

Martínez-Ruiz, María Pilar;
Izquierdo-Yusta, Alicia;
Olarte-Pascual, Cristina;
Reinares-Lara, Eva;
Mariani, Marco Giovanni;
Myburgh, C. P. H.

Publication type:

Article

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors.

Published in:

International Journal of Engineering Business Management, 2019, v. 11, p. N.PAG, doi. 10.1177/1847979019889484

By:

Eneizan, Bilal;
Mohammed, Ali Ghabash;
Alnoor, Alhamzah;
Alabboodi, Anas Salman;
Enaizan, Odai

Publication type:

Article

MOBILE MARKETING - THE MARKETING FOR THE NEXT GENERATION.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 101

By:

Pelau, Corina;
Zegreanu, Patricia

Publication type:

Article

Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.

Published in:

International Journal of Interactive Mobile Technologies, 2016, v. 10, n. 2, p. 49, doi. 10.3991/ijim.v10i2.5545

By:

Ismail, Mohammad;
Razak, Razli Che;
Yaacob, Mohd Rafi;
Zakaria, Mohd Nazri;
Amiruddin, Nadia Hanum;
Luqman, Azyanee

Publication type:

Article

A Short Review on the Trend of Mobile Marketing Studies.

Published in:

International Journal of Interactive Mobile Technologies, 2011, v. 5, n. 3, p. 38, doi. 10.3991/ijim.v5i3.1581

By:

Ismail, Mohammad;
Razak, Razli Che

Publication type:

Article

MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 2, p. 19

By:

Jay Sang Ryu

Publication type:

Article

MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 117

By:

Dow, Cameron

Publication type:

Article

USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL ABOUT APPS.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 95

By:

Adhami, Melody

Publication type:

Article

2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 86

By:

O'Kane, Brendan

Publication type:

Article

UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE APPLICATIONS AND IN-APP ADVERTISING IN INDIA.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 62

By:

Bhave, Ketaki;
Jain, Varsha;
Roy, Subhadip

Publication type:

Article

CHINESE CONSUMERS' PERCEPTIONS TOWARD SMARTPHONE AND MARKETING COMMUNICATION ON SMARTPHONE.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 38

By:

Huan Chen;
Fang Liu;
Tingting Dai

Publication type:

Article

EDITOR'S LETTER.

Published in:

International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1

By:

Hanley, Michael

Publication type:

Article