Works matching DE "MOBILE marketing"
Results: 88
MOBILE MARKETING: AN APPROACH ON ADVERTISING BY SMS.
- Published in:
- Brazilian Journal of Management / Revista de Administração da UFSM, 2018, v. 11, n. 4, p. 1012, doi. 10.5902/1983465918134
- By:
- Publication type:
- Article
Research on Mobile Marketing Recommendation Method Incorporating Layout Aesthetic Preference for Sustainable m-Commerce.
- Published in:
- Sustainability (2071-1050), 2020, v. 12, n. 6, p. 2496, doi. 10.3390/su12062496
- By:
- Publication type:
- Article
An Alternative Conceptualization of IMC: An Exploratory Study of Mobile Marketing in China.
- Published in:
- International Journal of Integrated Marketing Communications, 2011, v. 3, n. 1, p. 52
- By:
- Publication type:
- Article
Mobile Marketing: Usage of Augmented Reality in Tourism.
- Published in:
- Gaziantep University Journal of Social Sciences, 2016, v. 15, n. 2, p. 581
- By:
- Publication type:
- Article
Impact of mobile marketing on passengers' satisfaction and experience at airports.
- Published in:
- Journal of Airport Management, 2016, v. 11, n. 1, p. 58
- By:
- Publication type:
- Article
Takeaways From the Mobile Marketing Leadership Forum.
- Published in:
- Public Relations Tactics, 2016, v. 23, n. 7, p. 15
- By:
- Publication type:
- Article
Broadening the Perspective on Mobile Marketing: An Introduction.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 2, p. 113, doi. 10.1002/mar.20978
- By:
- Publication type:
- Article
The Impact of Mobile Marketing Means on Charity Donor Behavior in Jordan.
- Published in:
- Amman Arab University Journal, 2020, v. 4, n. 1, p. 38
- By:
- Publication type:
- Article
Assessing the Acceptance of Mobile Marketing among South African Students.
- Published in:
- Business & Social Sciences Journal, 2018, v. 3, n. 1, p. 46
- By:
- Publication type:
- Article
The impact of mobile marketing in airports.
- Published in:
- Journal of Airline & Airport Management, 2016, v. 6, n. 1, p. 1, doi. 10.3926/jairm.39
- By:
- Publication type:
- Article
M - Marketing: Modeling The Factors Can That Lead To Acceptance Of Mobile Marketing.
- Published in:
- Khoj Journal of Indian Management Research & Practices, 2012, v. 3, n. 1, p. 26
- By:
- Publication type:
- Article
Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors.
- Published in:
- International Journal of Engineering Business Management, 2019, v. 11, p. N.PAG, doi. 10.1177/1847979019889484
- By:
- Publication type:
- Article
PERMISSION BASED MOBILE MARKETING AND MS AD AVOIDANCE.
- Published in:
- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2011, v. 6, n. 21, p. 3633
- By:
- Publication type:
- Article
Predictive Modelling of Mobile Marketing Usage among Generation Y: A Preliminary Survey.
- Published in:
- International Journal of Interactive Mobile Technologies, 2016, v. 10, n. 2, p. 49, doi. 10.3991/ijim.v10i2.5545
- By:
- Publication type:
- Article
Is Mobile Marketing Right for Your Organization?
- Published in:
- Reference Librarian, 2011, v. 52, n. 1/2, p. 166, doi. 10.1080/02763877.2011.528339
- By:
- Publication type:
- Article
Factors Influencing Consumers' Acceptance of Mobile Marketing: An Empirical Study of the Chinese Youth Market.
- Published in:
- International Journal of China Marketing, 2012, v. 2, n. 2, p. 24
- By:
- Publication type:
- Article
ROMANIAN CONSUMER PERCEPTION TOWARDS MOBILE MARKETING CAMPAIGNS.
- Published in:
- Annales Universitatis Apulensis - Series Oeconomica, 2010, v. 12, n. 2, p. 731, doi. 10.29302/oeconomica.2010.12.2.25
- By:
- Publication type:
- Article
49er Alerts: Utilizing Mobile Marketing Technology for Library Outreach.
- Published in:
- Public Services Quarterly, 2015, v. 11, n. 4, p. 291, doi. 10.1080/15228959.2015.1088816
- By:
- Publication type:
- Article
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.
- Published in:
- 2013
- By:
- Publication type:
- Book Review
TECHNOLOGY OF AUGMENTED REALITY - THE WEAPON OF MOBILE MARKETING TO REACH GENERATION Z.
- Published in:
- Knowledge: International Journal, 2024, v. 62, n. 1, p. 27
- By:
- Publication type:
- Article
The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns.
- Published in:
- 2010
- By:
- Publication type:
- Book Review
Do Affective Variables Make a Difference in Consumers Behavior Toward Mobile Advertising?
- Published in:
- Frontiers in Psychology, 2017, v. 7, p. 1, doi. 10.3389/fpsyg.2016.02018
- By:
- Publication type:
- Article
AN EMPIRICAL RESEARCH ON THE DETERMINATION OF CONSUMER PERCEPTIONS RELATED TO MOBILE MARKETING APPLICATIONS.
- Published in:
- International Journal of Contemporary Economics & Administrative Sciences, 2019, v. 9, n. 2, p. 370, doi. 10.5281/zenodo.3596100
- By:
- Publication type:
- Article
El Mobile Marketing en Colombia su estado actual y proyección. Año 2012.
- Published in:
- Revista EAN, 2012, n. 73, p. 19
- By:
- Publication type:
- Article
El Mobile Marketing en Colombia. Su estado actual y proyección Año 2012.
- Published in:
- Revista EAN, 2012, n. 73, p. 136, doi. 10.21158/01208160.n73.2012.591
- By:
- Publication type:
- Article
Using Mobile Marketing to Engage NASCAR Fans and Increase Sales.
- Published in:
- Choregia, 2011, v. 7, n. 1, p. 63, doi. 10.4127/ch.2011.0055
- By:
- Publication type:
- Article
Making the Most of the Mix of Mobile Marketing and Print.
- Published in:
- Seybold Report: Analyzing Publishing Technologies, 2011, v. 11, n. 12, p. 2
- By:
- Publication type:
- Article
Mobile Publishing: Increasing Opportunities for Publishers.
- Published in:
- Seybold Report: Analyzing Publishing Technologies, 2009, v. 9, n. 15, p. 9
- By:
- Publication type:
- Article
Aspects of Online and Mobile Marketing.
- Published in:
- Economy Transdisciplinarity Cognition, 2012, v. 15, n. 2, p. 191
- By:
- Publication type:
- Article
ARCHITECTURE FOR MOBILE MARKETING IN ANDROID: ADVERTISING THROUGH BUSINESS INTELLIGENCE.
- Published in:
- Business Intelligence Journal (19182325), 2012, v. 5, n. 2, p. 252
- By:
- Publication type:
- Article
Antecedents of consumer attitudes toward mobile marketing: A comparative study of youth markets in the United States and China.
- Published in:
- Thunderbird International Business Review, 2012, v. 54, n. 2, p. 211, doi. 10.1002/tie.21452
- By:
- Publication type:
- Article
MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 2, p. 19
- By:
- Publication type:
- Article
MOBILE MARKETING AND THE VALUE OF CUSTOMER ANALYTICS.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 117
- By:
- Publication type:
- Article
USING NEUROMARKETING TO DISCOVER HOW WE REALLY FEEL ABOUT APPS.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 95
- By:
- Publication type:
- Article
2013: THE BREAKOUT YEAR FOR MOBILE MEASUREMENT.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 86
- By:
- Publication type:
- Article
EDITOR'S LETTER.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 1
- By:
- Publication type:
- Article
CHINESE CONSUMERS' PERCEPTIONS TOWARD SMARTPHONE AND MARKETING COMMUNICATION ON SMARTPHONE.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 38
- By:
- Publication type:
- Article
UNDERSTANDING THE ORIENTATION OF GEN Y TOWARD MOBILE APPLICATIONS AND IN-APP ADVERTISING IN INDIA.
- Published in:
- International Journal of Mobile Marketing, 2013, v. 8, n. 1, p. 62
- By:
- Publication type:
- Article
NAVIGATING GENERATION Y FOR EFFECTIVE MOBILE MARKETING IN INDIA: A CONCEPTUAL FRAMEWORK.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 56
- By:
- Publication type:
- Article
MOBILE ADVERTISING EFFECTIVENESS.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 3, p. 5
- By:
- Publication type:
- Article
UTILITARIAN MOBILE INFORMATION SERVICES ARE MODELED BETTER BY THE ACSM THAN HEDONIC SERVICES ON A CROSS-NATIONAL COMPARISON.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 98
- By:
- Publication type:
- Article
ATTITUDES TOWARD AND BEHAVIORAL INTENTIONS TO ADOPT MOBILE MARKETING: COMPARISONS OF GEN Y IN THE UNITED STATES, FRANCE AND CHINA.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 5
- By:
- Publication type:
- Article
THE IDENTIFICATION, RANKING AND CATEGORIZATION OF MOBILE MARKETING SUCCESS FACTORS.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 86
- By:
- Publication type:
- Article
CONCEPTUALIZING PLAY IN MOBILE COMMERCE ENVIRONMENTS.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 65
- By:
- Publication type:
- Article
EFFECT OF QR CODES ON CONSUMER ATTITUDES.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 52
- By:
- Publication type:
- Article
A PRELIMINARY MODEL FOR MOBILE PAYMENT ACCEPTANCE.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 37
- By:
- Publication type:
- Article
THE FTC PRIVACY REPORT: WHAT THE REPORT MEANS AND HOW YOU CAN GET AHEAD OF ENFORCEMENT TRENDS BY IMPLEMENTING BEST PRACTICES NOW.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 26
- By:
- Publication type:
- Article
IDENTIFYING BARRIERS OF MOBILE MARKETING IN THE AGRICULTURAL SECTION: A CASE STUDY IN IRAN.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 2, p. 78
- By:
- Publication type:
- Article
AN APPROACH TO ACCELERATE MOBILE MARKETING IN CANADA: THE CANADIAN MARKETING ASSOCIATION'S MOBILE MARKETING ACCELERATOR.
- Published in:
- International Journal of Mobile Marketing, 2012, v. 7, n. 1, p. 27
- By:
- Publication type:
- Article
DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS (MSN) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS.
- Published in:
- International Journal of Mobile Marketing, 2011, v. 6, n. 2, p. 46
- By:
- Publication type:
- Article