Works matching DE "MILLENNIAL consumers"

Results: 240

Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context.

Published in:

Management & Marketing, 2018, v. 13, n. 3, p. 1133, doi. 10.2478/mmcks-2018-0028

By:

BEJTKOVSKÝ, Jiří

Publication type:

Article

Food Marketing through Social Media Influencers: The Impact on Millennial Consumers' Purchase Intentions.

Published in:

Asian Journal of Business & Accounting, 2025, v. 18, n. 1, p. 1, doi. 10.22452/ajba.vol18no1.1

By:

Hoque, Md. Anamul;
Akter, Salma;
Hafiz, Reaz;
Hoque, Imranul

Publication type:

Article

Perceived Value, Consumer Engagement, and Purchase Intention in Virtual Influencer Marketing: The Role of Source Credibility and Generational Cohort.

Published in:

Journal of Theoretical & Applied Electronic Commerce Research, 2025, v. 20, n. 2, p. 150, doi. 10.3390/jtaer20020150

By:

Cao, Ningyan;
Isa, Normalisa Md;
Perumal, Selvan;
Chen, Chuanmei

Publication type:

Article

Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender.

Published in:

Management Dynamics, 2023, v. 23, n. 1, p. 119, doi. 10.57198/2583-4932.1314

By:

Prajapati, Bhavna;
Goswami, Arijit

Publication type:

Article

Fun facts about Millennials: comparing expenditure patterns from the latest through the Greatest generation.

Published in:

Monthly Labor Review, 2018, p. 1, doi. 10.21916/mlr.2018.9

By:

Paulin, Geoffrey D.

Publication type:

Article

A Study on Perception of Different Generation in the Use of E Wallet.

Published in:

Journal of IMS Group, 2018, v. 15, n. 1, p. 39

By:

Arora, Madhu;
Yadav, Miklesh Prasad

Publication type:

Article

Millennial Consumers' Responses to Cause-Related Marketing in Support of LGBTQ Homeless Youth.

Published in:

Social Sciences (2076-0760), 2019, v. 8, n. 8, p. 240, doi. 10.3390/socsci8080240

By:

Hensley, Cammie;
Diddi, Sonali;
Hyllegard, Karen

Publication type:

Article

From social interactivity to buying: an instagram user behaviour based on the S-O-R paradigm.

Published in:

Economic Research-Ekonomska Istrazivanja, 2022, v. 35, n. 1, p. 5202, doi. 10.1080/1331677X.2021.2025124

By:

Ric, Tomáš;
Benazić, Dragan

Publication type:

Article

Using an eye tracker to optimise career websites as a communication channel with Generation Y.

Published in:

Economic Research-Ekonomska Istrazivanja, 2021, v. 34, n. 1, p. 66, doi. 10.1080/1331677X.2020.1798264

By:

Mičík, Michal;
Kunešová, Hana

Publication type:

Article

Mobile retail shopping by millennial consumers in townships: A resistance perspective.

Published in:

International Journal of Research in Business & Social Science, 2024, v. 13, n. 7, p. 18, doi. 10.20525/ijrbs.v13i7.3592

By:

Chabata, Tatenda T.;
Dilotsotlhe, Nombulelo

Publication type:

Article

La perception des innovations : une approche par les représentations sociales.

Published in:

Recherches en Sciences de Gestion, 2022, n. 151, p. 55

By:

Hetet, Blandine

Publication type:

Article

Uticaj psihološkog određivanja cena i aktivnosti unapređenja prodaje na impulsivne kupovine odeće u maloprodajnim objektima: istraživanje ponašanja potrošača u Srbiji i Bosni i Hercegovini.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 4, p. 243

By:

Matanović, Jelena;
Klačar, Stefan;
Popov, Boris

Publication type:

Article

Selling (Digital) Millennials.

Published in:

Television & New Media, 2015, v. 16, n. 7, p. 599, doi. 10.1177/1527476413491015

By:

Serazio, Michael

Publication type:

Article

EMPLOYEES' BEHAVIOR WITHIN LABOR MARKET: GENERATION Z VS. GENERATION Y.

Published in:

USV Annals of Economics & Public Administration, 2020, v. 20, n. 1, p. 113

By:

DIACONU, Mihaela;
DUTU, Amelia

Publication type:

Article

AN EMPIRICAL INVESTIGATION INTO THE DETERMINANTS OF VARIOUS SOCIAL NETWORKING SITES USED BY GENERATION Y CONSUMERS.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2017, v. 12, n. 47, p. 85, doi. 10.14783/maruoneri.v12i27581.290490

By:

ÇOBANOĞLU, Emine;
DİRSEHAN, Taşkın

Publication type:

Article

Electronic Word-of-Mouth, Affective Commitment, and Consumer Buying Behavior in Healthcare Services during the COVID-19 Pandemic.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 4, p. 2669, doi. 10.20491/isarder.2022.1526

By:

AGHAEI, Iman;
POORKHAJE NAMAGHI, Sina

Publication type:

Article

E-Ticaret'te Müşteri Güven Algısı: Y ve Z Kuşağı Tüketiciler Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 389, doi. 10.20491/isarder.2022.1386

By:

BAŞER, Gözdegül;
KANTARCIOĞLU, Burcu

Publication type:

Article

Gerilla Pazarlama Faaliyetlerinin Y Kuşağı Tüketicilerinin Satın Alma Davranışları Üzerindeki Etkisi.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2022, v. 14, n. 1, p. 85, doi. 10.20491/isarder.2022.1368

By:

AKDOĞAN, Mehmet Şükrü;
TARHAN, Mervenur

Publication type:

Article

Sosyal Medya Reklamları Etkili Midir? Algının ve Tutumun Satın Alma Niyetine Etkisinde Ünlü Desteğinin Aracı Rolü : Y Kuşağı Üzerinde Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 3, p. 2340, doi. 10.20491/isarder.2021.1265

By:

AKSOY, Hasan;
GÜR, Ayşe;
CELEP, Emel

Publication type:

Article

Yıldız Gücü (Star Power): Yıldız Sporcular Y Kuşağı Tüketicilerinin Tüketim Kararlarını Etkiler Mi?

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 2, p. 1751, doi. 10.20491/isarder.2021.1227

By:

ÖZDEMİR, Handan;
AKAGÜN ERGİN, Elif;
AVCI, Mustafa Serhat

Publication type:

Article

Çalışma Yaşamında X ve Y Kuşağının Motivasyonunu Etkileyen Faktörler Üzerine Nitel Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2021, v. 13, n. 1, p. 216, doi. 10.20491/isarder.2021.1130

By:

YILDIZ, Ebru

Publication type:

Article

Hizmet Beklentilerinin Kuşaksal Pazarlama Bağlamında Farklılaşması: Konaklama Sektörü Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2020, v. 12, n. 4, p. 4380, doi. 10.20491/isarder.2020.1111

By:

ALTIN, Sena;
BAŞ, Mehmet

Publication type:

Article

Tüketici Yenilikçiliği ve Sosyal Onay İhtiyacı Arasındaki İlişkinin İncelenmesi Üzerine Bir Araştırma.

Published in:

Journal of Business Research-Turk / Isletme Arastirmalari Dergisi, 2019, v. 11, n. 3, p. 1537, doi. 10.20491/isarder.2019.688

By:

ÖZDEN, Aybike Tuba

Publication type:

Article

INNOVATIONS OF THE FOOD PRODUCTS FROM THE PERSPECTIVE OF THE GEN Y CONSUMERS.

Published in:

Acta Scientiarum Polonorum. Oeconomia, 2014, p. 17

By:

Barska, Anetta;
Wojciech, Magdalena

Publication type:

Article

The Leader of the Future Seen By Millennials.

Published in:

Manager (University of Bucharest, Faculty of Business & Administration), 2019, v. 30, n. 1, p. 191

By:

Popescu(Dogaru), Irina I.;
Marinescu(Dragnea), Florentina-Mirela S.;
Oprea, Gabriela

Publication type:

Article

X ve Y Kuşaklarının Çevrim İçi Alışveriş Eğilimleri: Z Kuşağıyla Etkileşimin Ilımlaştırıcı Rolü.

Published in:

Ataturk University Journal of Economics & Administrative Sciences, 2020, v. 34, n. 4, p. 1377, doi. 10.16951/atauniiibd.751152

By:

DURSUN, İnci;
GÖKMEN KÖKSAL, Cansu;
TÜMER KABADAYI, Ebru;
AKÇÖLTEKİN, Neşe

Publication type:

Article

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions.

Published in:

Management & Marketing, 2024, v. 19, n. 3, p. 382, doi. 10.2478/mmcks-2024-0017

By:

Khalid, Bilal

Publication type:

Article

SEVERAL CONSIDERATIONS REGARDING THE ONLINE CONSUMER IN THE 21<sup>st</sup> CENTURY - A THEORETICAL APPROACH.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 85

By:

Racolta-Paina, Nicoleta-Dorina;
Luca, Theodora Alexandra

Publication type:

Article

Engaging Generation Y to Co-Create Through Mobile Technology.

Published in:

International Journal of Electronic Commerce, 2017, v. 21, n. 4, p. 489, doi. 10.1080/10864415.2016.1355639

By:

Zhang, Tingting (Christina);
Lu, Can;
Kizildag, Murat

Publication type:

Article

CRACKING THE CODE: A Blueprint for How to Work with Millennial Clients.

Published in:

Journal of Financial Planning, 2018, v. 31, n. 10, p. 26

By:

Kirchenbauer, Lisa A. K.;
Jones, Jared

Publication type:

Article

SERVING MILLENNIAL CLIENTS with a 3-Step Model.

Published in:

Journal of Financial Planning, 2017, v. 30, n. 9, p. 26

By:

Kroeger, Russell;
Abugideiri, Yusuf

Publication type:

Article

Retaining Heirs.

Published in:: Journal of Financial Planning, 2017, v. 30, n. 6, p. 17
Publication type:: Article

Cam Marston on Bridging the Generation Gap and Being a Gen-Savvy Financial Adviser.

Published in:

2017

By:

Schulaka, Carly

Publication type:

Interview

4 Gen Y Trends that Affect Your Practice.

Published in:

Journal of Financial Planning, 2015, v. 28, n. 3, p. 16

By:

Karvounis, Niko

Publication type:

Article

BEFORE RETAIL STREETS ARE MAINSTREAM, THEY'RE COOL.

Published in:: Journal of Property Management, 2016, v. 81, n. 5, p. 5
Publication type:: Article

Consumer behaviour in tourism: Concepts, influences and opportunities.

Published in:

Current Issues in Tourism, 2014, v. 17, n. 10, p. 872, doi. 10.1080/13683500.2013.850064

By:

Cohen, Scott A.;
Prayag, Girish;
Moital, Miguel

Publication type:

Article

Perceived Value and Purchase Influence of YouTube Beauty Vlog Content Amongst Generation Y Female Consumers.

Published in:

Human Behavior & Emerging Technologies, 2024, v. 2024, p. 1, doi. 10.1155/2024/1455264

By:

Bevan-Dye, Ayesha L.;
Alrawad, Mahmaod

Publication type:

Article

Understanding of Health Risks by the Use of Energy Drinks Among Millennial Generation of Karachi, Pakistan.

Published in:

Current Research in Nutrition & Food Science, 2017, v. 5, n. 3, p. 247, doi. 10.12944/CRNFSJ.5.3.09

By:

KHAN, AUWAIS AHMED;
ALI, TARIQ;
IMRAN, MUHAMMAD;
ALI, SYED AHSAN;
KHAN, MADIHA

Publication type:

Article

Communication as a Part of Identity of Sustainable Subjects in Fashion.

Published in:

Journal of Risk & Financial Management, 2020, v. 13, n. 12, p. 1, doi. 10.3390/jrfm13120305

By:

Kusá, Alena;
Urmínová, Marianna

Publication type:

Article

경기 불황과 욜로(YOLO): 지각된 부정적 경제 상황이 소비자의 현재에 편향된 선호에 미치는 영향.

Published in:

Journal of Digital Convergence, 2021, v. 19, n. 11, p. 135, doi. 10.14400/JDC.2021.19.11.135

By:

정보희;
정혜욱

Publication type:

Article

Y Kuşağının Helal Gıda Tüketim Tutumu ve Davranışsal Niyetleri Üzerindeki Etkisini Belirlemeye Yönelik Bir Araştırma.

Published in:

Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2025, n. 39, p. 129, doi. 10.54600/igdirsosbilder.1696492

By:

ASLAN, Ramazan;
OLCAY, Atınç

Publication type:

Article

FASHION CONSUMPTION PRACTICES OF MILLENNIALS WOMEN: BETWEEN FAST AND SLOW FASHION.

Published in:

Brazilian Journal of Management / Revista de Administração da UFSM, 2022, v. 15, n. 4, p. 615, doi. 10.5902/1983465970206

By:

Ferreira de Araújo, Maria Kélvia;
Fernandes de Mesquita, Rafael;
Ney Matos, Fátima Regina;
do Carmo Sobreira, Michele

Publication type:

Article

NÜFUZLU PAZARLAMA YOLUYLA YAPILAN REKLAMLARA KARŞI TÜKETİCİ ŞÜPHECİLİĞİ: Y KUŞAĞI ÜZERİNDE KEŞİFSEL BİR ARAŞTIRMA.

Published in:

Trakya University, Economics & Administrative Sciences Faculty E-Journal / Trakya Üniversitesi İktisadi ve İdari Bilimler Fakültesi E-dergi, 2018, v. 7, n. 2, p. 98

By:

Çınar, Dilaysu

Publication type:

Article

Food market segmentation based on consumer preferences using outranking multicriteria approaches.

Published in:

International Transactions in Operational Research, 2023, v. 30, n. 3, p. 1537, doi. 10.1111/itor.12956

By:

Casas‐Rosal, José Carlos;
Segura, Marina;
Maroto, Concepción

Publication type:

Article

UNDERSTANDING THE CONSUMERS' ATTITUDE TOWARDS TABLET SELF-SERVICE FOR FASHION RETAILING.

Published in:

International Journal of Sales, Retailing & Marketing, 2016, v. 5, n. 1, p. 45

By:

Chandrawati, Veronica;
Kung Wong Lau

Publication type:

Article

What You Cannot Measure You Cannot Manage.

Published in:

Aweshkar Research Journal, 2017, v. 22, n. 1, p. 46

By:

Khatri, Niranjan;
Kuchimanchi, Sriram

Publication type:

Article

Walt Disney World: consumption experience of the millennial generation in theme parks.

Published in:

Revista Brasileira de Pesquisa em Turismo, 2023, v. 17, n. 1, p. 1, doi. 10.7784/rbtur.v17.2746

By:

Carvalho dos Santos, Rennan;
Freitas da Costa, Marconi

Publication type:

Article

The Impact of Sustainability Considerations on Investment Intentions—The Case of Generation Y.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 19, p. 8441, doi. 10.3390/su16198441

By:

Hinrichs, Keno;
Sobol, Iwona

Publication type:

Article

Trust Inducing Factors of Generation Y Blog-Users.

Published in:

International Journal of Design, 2014, v. 8, n. 3, p. 113

By:

Colucci, Cara;
Cho, Erin

Publication type:

Article

UNDERSTANDING THE ROLE OF IKEA PORTUGAL'S BRAND VALUES IN SHAPING THE PURCHASE DECISIONS OF MILLENNIAL CONSUMERS.

Published in:

Comunicação e Sociedade, 2024, v. 45, p. 1, doi. 10.17231/comsoc.45(2024).5376

By:

Brandão, Nuno Goulart;
Côrte, Bárbara

Publication type:

Article