Works matching DE "MILLENNIAL consumers"

Results: 232

Responsabilidad Social Corporativa e Innovación. Análisis de los Consumidores Millennials de los Servicios Financieros de Ecuador.

Published in:

GCG: Revista de Globalización, Competitividad & Gobernabilidad, 2025, v. 19, n. 2, p. 43, doi. 10.58416/GCG.2025.V19.N2.02

By:

Lalangui-Ramírez, Jessica;
Severino-González, Pedro;
Cedillo-Chalaco, Luis;
José Pérez-Espinoza, María

Publication type:

Article

THE RELATIONSHIP BETWEEN EUDAIMONIC WELL-BEING AND SOCIAL WELL-BEING WITH MILLENNIALS.

Published in:

Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2014, v. 27, p. 102

By:

Taylor, Steven A.;
Black, Hulda G.;
Novak Donovan, Leigh Anne;
Ishida, Chiharu;
Judson, Kimberly

Publication type:

Article

Tüketicilerin Gösterişçi Tüketim Eğilimlerinin Y Ve Z Kuşağı Açısından İncelenmesi.

Published in:

Balkan & Near Eastern Journal of Social Sciences (BNEJSS), 2022, v. 8, p. 73

By:

CESUR, Zafer;
ÇAM, Burcu CANDAN

Publication type:

Article

As far as my eyes can see: Generation Y consumers' use of virtual reality glasses to determine tourist destinations.

Published in:

Cogent Business & Management, 2023, v. 10, n. 3, p. 1, doi. 10.1080/23311975.2023.2246745

By:

Maziriri, Eugine Tafadzwa;
Mashapa, Matilda Modjadji;
Nyagadza, Brighton;
Mabuyana, Brian

Publication type:

Article

Understanding purchase intention towards eco-friendly clothing for generation Y & Z.

Published in:

Cogent Business & Management, 2021, v. 8, n. 1, p. 1, doi. 10.1080/23311975.2021.1997247

By:

Abrar, Muhammad;
Sibtain, Muhammad Muzummil;
Shabbir, Rizwan

Publication type:

Article

To bu(Y) or not to bu(Y): Perceived risk barriers to online shopping among South African generation Y consumers.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1827813

By:

Pentz, Christian D.;
du Preez, Ronel;
Swiegers, Liezel;
Foroudi, Pantea

Publication type:

Article

Identifying behaviors that generate positive interactions between science museums and people on Twitter.

Published in:

Museum Management & Curatorship, 2017, v. 32, n. 2, p. 144, doi. 10.1080/09647775.2016.1264882

By:

Baker, Stacy

Publication type:

Article

Can CEO Activism Be Good for the Organization? The Importance of Authenticity, Morality, and Timeliness.

Published in:

Journalism & Mass Communication Quarterly, 2024, v. 101, n. 3, p. 590, doi. 10.1177/10776990221116377

By:

Jin, Jie;
Mitson, Renee;
Qin, Yufan Sunny;
Vielledent, Marc;
Men, Linjuan Rita

Publication type:

Article

Uticaj psihološkog određivanja cena i aktivnosti unapređenja prodaje na impulsivne kupovine odeće u maloprodajnim objektima: istraživanje ponašanja potrošača u Srbiji i Bosni i Hercegovini.

Published in:

Marketing (0354-3471), 2022, v. 53, n. 4, p. 243

By:

Matanović, Jelena;
Klačar, Stefan;
Popov, Boris

Publication type:

Article

Marketing social y el proceso de decisión de compra de millenials en bebidas gasificadas en Perú.

Published in:

Revista de Ciencias Sociales (13159518), 2023, v. 29, p. 165

By:

Saldaña Meza, Deyci;
Matta Dávila, Gabriela Estefani;
Bustos Chávez, Meliza del Pilar;
Panta Merino, Mónica Esther

Publication type:

Article

Food market segmentation based on consumer preferences using outranking multicriteria approaches.

Published in:

International Transactions in Operational Research, 2023, v. 30, n. 3, p. 1537, doi. 10.1111/itor.12956

By:

Casas‐Rosal, José Carlos;
Segura, Marina;
Maroto, Concepción

Publication type:

Article

Generation Y Females and Males in an Emerging Market and their Shopping Motivation.

Published in:

International Journal of Management Cases, 2016, v. 18, n. 3, p. 4

By:

Engizek, Nil;
Şekerkaya, Ahmet

Publication type:

Article

The best of times and the worst of times: empirical operations and supply chain management research.

Published in:

International Journal of Production Research, 2018, v. 56, n. 1/2, p. 164, doi. 10.1080/00207543.2017.1391423

By:

Melnyk, Steven A.;
Flynn, Barbara B.;
Awaysheh, Amrou

Publication type:

Article

Y Kuşağı Tüketicilerinin Cep Telefonu ve GSM Operatörleri Tercihi: Mersin İlindeki Üniversite Öğrencilerinin Tercihlerini Belirlemeye Yönelik Pilot Bir Araştırma.

Published in:

Cag University Journal of Social Sciences, 2012, v. 9, n. 1, p. 29

By:

YAŞA, Eda;
BOZYİĞİT, Sezen

Publication type:

Article

Fashion involvement and experiential value: Gen Y retail apparel patronage.

Published in:

International Review of Retail, Distribution & Consumer Research, 2012, v. 22, n. 5, p. 459, doi. 10.1080/09593969.2012.711252

By:

Sullivan, Pauline;
Kang, Jiyun;
Heitmeyer, Jeanne

Publication type:

Article

Would you forgive Kristen Stewart or Tiger Woods or maybe Lance Armstrong? Exploring consumers’ forgiveness of celebrities’ transgressions.

Published in:

Journal of Marketing Management, 2017, v. 33, n. 13/14, p. 1204, doi. 10.1080/0267257X.2017.1382553

By:

Finsterwalder, Jörg;
Yee, Thomas;
Tombs, Alastair

Publication type:

Article

SPORTS FOOTWEAR BRANDING: ITS INFLUENCE ON CONSUMER ATTITUDES AND PURCHASE INTENTIONS.

Published in:

Journal of Global Business & Technology, 2023, v. 19, n. 2, p. 135

By:

Redda, E. H.;
Shezi, N. E.

Publication type:

Article

An Investigation of Gen-Y's Online Hotel Information Search: The Case of Hong Kong.

Published in:

Asia Pacific Journal of Tourism Research, 2016, v. 21, n. 4, p. 443, doi. 10.1080/10941665.2015.1062405

By:

Sun, Sunny;
Fong, Lawrence Hoc Nang;
Law, Rob;
Luk, Chris

Publication type:

Article

Food and the Perception of Eating: The Case of Young Taiwanese Consumers.

Published in:

Asia Pacific Journal of Tourism Research, 2015, v. 20, p. 1545, doi. 10.1080/10941665.2014.998248

By:

Yang, Elaine Chiao Ling;
Khoo-Lattimore, Catheryn

Publication type:

Article

RETRO ÜRÜNLERİ ALGILAMA EĞİLİMLERİ İLE SATIN ALMA DAVRANIŞININ Y VE Z KUŞAĞI TÜKETİCİLERİ ÇERÇEVESİNDE İNCELENMESİ.

Published in:

Erciyes Akademi, 2023, v. 37, n. 1, p. 315, doi. 10.48070/erciyesakademi.1243351

By:

KARABURGU, Hülya;
DURSUN, Yunus

Publication type:

Article

Emotional Mindsets of Millennial Consumers in Surabaya on Local Indie Brands Purchase Decision.

Published in:

KnE Social Sciences, 2019, p. 938, doi. 10.18502/kss.v3i11.4061

By:

Harti, Harti

Publication type:

Article

Emotional Mindsets of Millennial Consumers in Surabaya on Local Indie Brands Purchase Decision.

Published in:

KnE Social Sciences, 2019, p. 487, doi. 10.18502/kss.v3i11.4028

By:

Harti, Harti

Publication type:

Article

Does Green Product Consumption Gendered? Investigating Among Millennials in an Emerging Market.

Published in:

KnE Social Sciences, 2018, v. 2018, p. 1226, doi. 10.18502/kss.v3i10.3464

By:

Setyawan, Andhy;
Noermijati, Noermijati;
Sunaryo, Sunaryo;
Aisjah, Siti

Publication type:

Article

Understanding of Health Risks by the Use of Energy Drinks Among Millennial Generation of Karachi, Pakistan.

Published in:

Current Research in Nutrition & Food Science, 2017, v. 5, n. 3, p. 247, doi. 10.12944/CRNFSJ.5.3.09

By:

KHAN, AUWAIS AHMED;
ALI, TARIQ;
IMRAN, MUHAMMAD;
ALI, SYED AHSAN;
KHAN, MADIHA

Publication type:

Article

Understanding millennial consumer’s adoption of 3D printed fashion products by exploring personal values and innovativeness.

Published in:

Fashion & Textiles (2198-0802), 2018, v. 5, n. 1, p. 1, doi. 10.1186/s40691-017-0119-8

By:

Lyu, Jewon;
Hahn, Kim;
Sadachar, Amrut

Publication type:

Article

CONSTITUENTS AFFECTING BRAND LOYALTY OF SUSTAINABLE BEAUTY AND PERSONAL CARE PRODUCTS.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2022, n. 3, p. 66, doi. 10.21272/mmi.2022.3-06

By:

Seal, Deboshree Barman;
Bag, Sudin

Publication type:

Article

CONSUMER DIFFERENCES IN MOTIVATED CONSUMER INNOVATIVENESS AND GLOBAL IDENTITY.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2022, n. 1, p. 134, doi. 10.21272/mmi.2022.1-10

By:

Tanrikulu, Ceyda

Publication type:

Article

RESEARCH ON THE INFLUENCE OF SOCIAL MEDIA ON GENERATION Y CONSUMER PURCHASE DECISIONS.

Published in:

Marketing & Management of Innovations / Marketing ì Menedžment Ìnnovacìj, 2019, n. 4, p. 39, doi. 10.21272/mmi.2019.4-04

By:

Davidaviciene, Vida;
Meidute-Kavaliauskiene, Ieva;
Paliulis, Regimantas

Publication type:

Article

Personal and In-store Factors Influencing Impulse Buying Behavior among Generation Y Consumers of Small Cities.

Published in:

Business Perspectives & Research, 2019, v. 7, n. 1, p. 92, doi. 10.1177/2278533718800625

By:

Husnain, Mudassir;
Rehman, Bushra;
Syed, Fauzia;
Akhtar, Muhammad Waheed

Publication type:

Article

Evoked Nostalgia and Behavioural outcomes of South African Generation X and Y consumers: A case of Disney and Disney+.

Published in:

African Journal of Business & Economic Research, 2023, v. 18, n. 1, p. 7, doi. 10.31920/1750-4562/2023/v18n1a1

By:

Heyns, G.;
Pentz, C. D.;
du Preez-Snyman, R.

Publication type:

Article

Millennial's consumer behaviour during the COVID-19 pandemic: perspectives from an emerging and a developed economy.

Published in:

African Journal of Business & Economic Research, 2022, v. 17, n. 4, p. 283, doi. 10.31920/1750-4562/2022/v17n4a13

By:

Tshikovhi, Ndivhuho;
Dobbelstein, Thomas;
Moyo, Sibusiso

Publication type:

Article

Black Friday Shopping Behaviour among Generation Y Consumers in Botswana: An Application of the Stimulus-Organism-Response Theory.

Published in:

African Journal of Business & Economic Research, 2020, v. 15, n. 4, p. 45, doi. 10.31920/1750-4562/2020/v15n4a3

By:

Jaiyeoba, Olumide;
Svotwa, Tendai Douglas;
Makanyeza, Charles

Publication type:

Article

The Online Shopping Behaviour of Technologically Enabled Consumers: A South African Generation Y Study.

Published in:

African Journal of Business & Economic Research, 2020, v. 15, n. 3, p. 227, doi. 10.31920/1750-4562/2020/v15n3a10

By:

Pentz, Christian D.;
du Preez, Ronel;
Swiegers, Liezel

Publication type:

Article

Editorial Note.

Published in:

African Journal of Business & Economic Research, 2020, v. 15, n. 3, p. 5, doi. 10.31920/1750-4562/2020/v15n3a0

By:

Ruffin, Fayth A.

Publication type:

Article

GENERATION Y PERCEPTIONS AND EXPECTATIONS OF FOOD QUALITY LABELS IN THE CZECH REPUBLIC AND POLAND.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2018, v. 66, n. 1, p. 325, doi. 10.11118/actaun201866010325

By:

Velčovská, Šárka;
Hadro, Dominika

Publication type:

Article

FACTORS AFFECTING GENERATION Y CUSTOMERS' SATISFACTION WITH ONLINE GROUP-BUYING PURCHASES IN SOUTH KOREA.

Published in:

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2017, v. 65, n. 6, p. 2045, doi. 10.11118/actaun201765062045

By:

Pawlasová, Pavlína;
Klézl, Vojtěch

Publication type:

Article

FASHION AND BEAUTY INFLUENCERS AND ROMANIAN MILLENNIALS: EXPLORING THE DYNAMICS OF CONSUMER BEHAVIOR.

Published in:

Studia Universitatis Babeș-Bolyai, Ephemerides, 2021, v. 66, n. 1, p. 5, doi. 10.24193/subbeph.2021.1.01

By:

ABRUDAN, MIRELA;
ENYEDI, PATRICIA DIANA

Publication type:

Article

THE EFFECT OF FAST FASHION BRAND AWARENESS ON PURCHASE INTENTION: A STUDY OF FASHION CLOTHING.

Published in:

International Journal of Organizational Innovation, 2021, v. 14, n. 2, p. 40

By:

Hui-Yi Chen

Publication type:

Article

SEVERAL CONSIDERATIONS REGARDING THE ONLINE CONSUMER IN THE 21<sup>st</sup> CENTURY - A THEORETICAL APPROACH.

Published in:

Management & Marketing, 2010, v. 5, n. 2, p. 85

By:

Racolta-Paina, Nicoleta-Dorina;
Luca, Theodora Alexandra

Publication type:

Article

Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.

Published in:

Comunicação Pública, 2024, v. 19, n. 36, p. 1

By:

Pereira, Cristiana;
Ferreira do Rosário, João

Publication type:

Article

Know Your Customers: How Generations X and Y Perceive Mobile Payment.

Published in:

DLSU Business & Economics Review, 2021, v. 31, n. 1, p. 16

By:

Valencia, Sheena;
Bautista Jr., Reynaldo;
Jeong, Luz Suplico

Publication type:

Article

UNDERSTANDING THE ROLE OF IKEA PORTUGAL'S BRAND VALUES IN SHAPING THE PURCHASE DECISIONS OF MILLENNIAL CONSUMERS.

Published in:

Comunicação e Sociedade, 2024, v. 45, p. 1, doi. 10.17231/comsoc.45(2024).5376

By:

Brandão, Nuno Goulart;
Côrte, Bárbara

Publication type:

Article

Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y.

Published in:

Journal of Hospitality Marketing & Management, 2018, v. 27, n. 3, p. 281, doi. 10.1080/19368623.2017.1364197

By:

Liu, Chyong-Ru;
Wang, Yao-Chin;
Chiu, Tsui-Hua;
Chen, Shan-Pei

Publication type:

Article

SOSYAL MEDYANIN Y KUŞAĞI SATIN ALMA DAVRANIŞLARI ÜZERİNDEKİ ETKİSİ: BİR LİTERATÜR İNCELEMESİ.

Published in:

Cumhuriyet Üniversitesi Fen-Edebiyat Fakültesi Sosyal Bilimler Dergisi, 2020, n. 65, p. 265

By:

ŞENER, Arzu;
YÜCEL, Sevde

Publication type:

Article

The Role of Involvement on Millennials' Mobile Technology Behaviors: The Moderating Impact of Status Consumption, Innovation, and Opinion Leadership.

Published in:

Journal of Marketing Theory & Practice, 2014, v. 22, n. 4, p. 455, doi. 10.2753/MTP1069-6679220407

By:

Eastman, Jacqueline K.;
Iyer, Rajesh;
Liao-Troth, Sara;
Williams, Donnie F.;
Griffin, Mitch

Publication type:

Article

Boomers and their Babies: An Exploratory Study Comparing Psychological Profiles and Advertising Appeal Effectiveness Across Two Generations.

Published in:

Journal of Marketing Theory & Practice, 2013, v. 21, n. 3, p. 289, doi. 10.2753/MTP1069-6679210304

By:

Loroz, Peggy Sue;
Helgeson, James G.

Publication type:

Article

Millennial Consumers Perceptions on Luxury Goods: Capturing Antecedents for Brand Resonance in the Emerging Market Context.

Published in:

Journal of International Consumer Marketing, 2022, v. 34, n. 2, p. 214, doi. 10.1080/08961530.2021.1944832

By:

Kang, Inwon;
Koo, Jakyung;
Han, Jeong Hugh;
Yoo, Sungjoon

Publication type:

Article

Thai Generation Y/Millennial Consumer Health and Wellness: An Antioxidant Beverage SEM Analysis.

Published in:

Asia-Pacific Social Science Review, 2017, v. 16, n. 3, p. 83, doi. 10.59588/2350-8329.1097

By:

Bundechanan, Niphon;
Fongsuwan, Wanno

Publication type:

Article

Consumers Reporting Higher Insurance Costs, but Few Take Action.

Published in:: Journal of Financial Planning, 2025, v. 38, n. 1, p. 20
Publication type:: Article

CRACKING THE CODE: A Blueprint for How to Work with Millennial Clients.

Published in:

Journal of Financial Planning, 2018, v. 31, n. 10, p. 26

By:

Kirchenbauer, Lisa A. K.;
Jones, Jared

Publication type:

Article