Works matching DE "MICROMARKETING"

Results: 27

The SIML Estimation of Integrated Covariance and Hedging Coefficient Under Round-off Errors, Micro-market Price Adjustments and Random Sampling.

Published in:

Asia-Pacific Financial Markets, 2015, v. 22, n. 3, p. 333, doi. 10.1007/s10690-015-9205-3

By:

Kunitomo, Naoto;
Misaki, Hiroumi;
Sato, Seisho

Publication type:

Article

Using a Brand Identity Index for Relevancy In Teaching Collegiate Marketing.

Published in:

Journal of Applied Business & Economics, 2010, v. 10, n. 5, p. 52

By:

Wong, Jim

Publication type:

Article

Back to basics in the marketing of place: the impact of litter upon place attitudes.

Published in:

Journal of Marketing Management, 2015, v. 31, n. 9-10, p. 1090, doi. 10.1080/0267257X.2015.1035307

By:

Parker, Cathy;
Roper, Stuart;
Medway, Dominic

Publication type:

Article

Marketing:.

Published in:

Journal of Global Marketing, 1988, v. 1, n. 1/2, p. 145, doi. 10.1300/J042v01n01_11

By:

Ross, Christopher A.;
McTavish, Ronald

Publication type:

Article

Setting Prices on Priceline.

Published in:

Interfaces, 2009, v. 39, n. 4, p. 307, doi. 10.1287/inte.1090.0447

By:

Anderson, Chris K.

Publication type:

Article

Reinforcing Lessons for Business from the Marketing Revolution in U.S. Presidential Politics: A Strategic Triad.

Published in:

2016

By:

Newman, Bruce I.

Publication type:

Case Study

An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability.

Published in:

Journal of Marketing Research (JMR), 2005, v. 42, n. 4, p. 516, doi. 10.1509/jmkr.2005.42.4.516

By:

Khan, Romana J.;
Jain, Dipak C.

Publication type:

Article

Automotive Remanufacturing in the Circular Economy in Europe.

Published in:

Journal of Macromarketing, 2018, v. 38, n. 1, p. 112, doi. 10.1177/0276146717739066

By:

Kalverkamp, Matthias;
Raabe, Thorsten

Publication type:

Article

Ad Hoc Reviewers—Journal of Macromarketing Volume 35, Number 2, June 2015.

Published in:: Journal of Macromarketing, 2015, v. 35, n. 2, p. 161, doi. 10.1177/0276146715570772
Publication type:: Article

Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR).

Published in:

Journal of Macromarketing, 2015, v. 35, n. 2, p. 257, doi. 10.1177/0276146714543524

By:

Figueiredo, Bernardo;
Chelekis, Jessica;
DeBerry-Spence, Benet;
Fırat, A. Fuat;
Ger, Güliz;
Godefroit-Winkel, Delphine;
Kravets, Olga;
Moisander, Johanna;
Nuttavuthisit, Krittinee;
Peñaloza, Lisa;
Tadajewski, Mark

Publication type:

Article

The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time: A Macromarketing Perspective.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 2, p. 187, doi. 10.1177/0276146714547951

By:

Xu, Zhenning;
Ramirez, Edward;
Xu, Juanjuan;
Liu, Yu

Publication type:

Article

Sustainability: A Framework of Typology Based on Efficiency and Effectiveness.

Published in:

Journal of Macromarketing, 2015, v. 35, n. 1, p. 84, doi. 10.1177/0276146714541128

By:

Meng, Jie

Publication type:

Article

Special Issue on Religion and Macromarketing: Journal of Macromarketing, 2016.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 544, doi. 10.1177/0276146714558779

By:

Benton, Jr, Raymond

Publication type:

Article

Special Issue on Alternative Economies: Journal of Macromarketing, 2017.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 546, doi. 10.1177/0276146714549116

By:

Campana, Mario;
Chatzidakis, Andreas;
Laamanen, Mikko

Publication type:

Article

Transformative Subsistence Entrepreneurship: A Study in India.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 486, doi. 10.1177/0276146714529659

By:

Sridharan, Srinivas;
Maltz, Elliot;
Viswanathan, Madhubalan;
Gupta, Samir

Publication type:

Article

In this Issue.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 418, doi. 10.1177/0276146714547620

By:

Witkowski, Terrence H.

Publication type:

Article

Neoliberalism and Managed Health: Fallacies, Façades and Inadvertent Effects.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 532, doi. 10.1177/0276146714542953

By:

Gurrieri, Lauren;
Brace-Govan, Jan;
Previte, Josephine

Publication type:

Article

Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 520, doi. 10.1177/0276146714530165

By:

Gould, Stephen;
Semaan, Rania W.

Publication type:

Article

Twenty Years of Country-of-Origin Food Labeling Research: A Review of the Literature and Implications for Food Marketing Systems.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 505, doi. 10.1177/0276146714529306

By:

Newman, Christopher L.;
Turri, Anna M.;
Howlett, Elizabeth;
Stokes, Amy

Publication type:

Article

Building the Garden and Making Arena Sports Big Time: “Tex” Rickard and His Legacy in Sport Marketing.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 452, doi. 10.1177/0276146714527973

By:

Seifried, Chad S.;
de Wilde, Ari

Publication type:

Article

Vulnerability and Physical, Cognitive, and Behavioral Impairment: Model Extensions and Open Questions.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 471, doi. 10.1177/0276146714527766

By:

Pavia, Teresa M.;
Mason, Marlys J.

Publication type:

Article

Examining the Historical Roots of Social Marketing Through the Lights in Darkest England Campaign.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 435, doi. 10.1177/0276146714527109

By:

Krisjanous, Jayne

Publication type:

Article

Do Cities Have Broad Shoulders? Does Motown Need a Haircut? On Urban Branding and the Personification of Place.

Published in:

Journal of Macromarketing, 2014, v. 34, n. 4, p. 421, doi. 10.1177/0276146714523293

By:

Brown, Stephen;
Campelo, Adriana

Publication type:

Article

Fair Trade's Dual Aspect: The Communications Challenge of Fair Trade Marketing.

Published in:

Journal of Macromarketing, 2009, v. 29, n. 2, p. 160, doi. 10.1177/0276146708327632

By:

Golding, Kirsty Michelle

Publication type:

Article

Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing.

Published in:

Journal of Macromarketing, 2009, v. 29, n. 2, p. 98, doi. 10.1177/0276146708330604

By:

Mick, David Glen;
Bateman, Thomas S.;
Lutz, Richard J.

Publication type:

Article

In this Issue.

Published in:: Journal of Macromarketing, 2009, v. 29, n. 2, p. 95, doi. 10.1177/0276146709333387
Publication type:: Article

Determinants of Store-Level Price Elasticity.

Published in:

Journal of Marketing Research (JMR), 1995, v. 32, n. 1, p. 17, doi. 10.2307/3152107

By:

Hoch, Stephen J.;
Kim, Byung-do;
Montgomery, Alan L.;
Rossi, Peter E.

Publication type:

Article