MGA Entertainment, Consumer Entertainment Products Company: Marketing Strategies for ‘Bratz’.Published in:South Asian Journal of Business & Management Cases, 2015, v. 4, n. 2, p. 226, doi. 10.1177/2277977915596257By:Patel, Jayesh D.;Trivedi, Rohit H.;Savalia, JignasaPublication type:Article
MATTEL V. MGA.Published in:Berkeley Technology Law Journal, 2011, v. 26, n. 1, p. 581Publication type:Article
Can the Subaltern Shop? The Commodification of Difference in the Bratz Dolls.Published in:Cultural Studies/Critical Methodologies, 2009, v. 9, n. 2, p. 186, doi. 10.1177/1532708608325939By:Guerrero, LisaPublication type:Article
Valuing queer identity in Monster High doll fandom.Published in:2016By:Austin, Sara MarielPublication type:Essay