Creating a reality of hope: Ellen Hopkin's message to Washougal High School audience.
- Published in:
- Medium, 2010, v. 34, n. 2, p. 21
- By:
- Publication type:
- Article
Works matching DE "MESSAGE theory (Communication)"
Results: 124
1
2
An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication.
- Published in:
- Psychology & Marketing, 2020, v. 37, n. 4, p. 523, doi. 10.1002/mar.21320
- By:
- Publication type:
- Article
3
Feeling happier when paying more: Dysfunctional counterfactual thinking in consumer affect.
- Published in:
- Psychology & Marketing, 2010, v. 27, n. 12, p. 1075, doi. 10.1002/mar.20374
- By:
- Publication type:
- Article
4
Engaging High-Sensation Seekers: The Dynamic Interplay of Sensation Seeking, Message Visual-Auditory Complexity and Arousing Content.
- Published in:
- Journal of Communication, 2015, v. 65, n. 1, p. 101, doi. 10.1111/jcom.12136
- By:
- Publication type:
- Article
5
The Relationship Between the Perceived and Actual Effectiveness of Persuasive Messages: A Meta-Analysis With Implications for Formative Campaign Research.
- Published in:
- Journal of Communication, 2007, v. 57, n. 4, p. 613, doi. 10.1111/j.1460-2466.2007.00360.x
- By:
- Publication type:
- Article
6
Book reviews.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
7
Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?
- Published in:
- Journal of Advertising, 1990, v. 19, n. 3, p. 3, doi. 10.1080/00913367.1990.10673188
- By:
- Publication type:
- Article
8
Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective.
- Published in:
- Journal of Advertising, 1990, v. 19, n. 1, p. 30, doi. 10.1080/00913367.1990.10673178
- By:
- Publication type:
- Article
9
The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness.
- Published in:
- Journal of Advertising, 1990, v. 19, n. 1, p. 14, doi. 10.1080/00913367.1990.10673176
- By:
- Publication type:
- Article
10
Role-Based Models of Advertising Creation and Production.
- Published in:
- Journal of Advertising, 1989, v. 18, n. 4, p. 42, doi. 10.1080/00913367.1989.10673166
- By:
- Publication type:
- Article
11
CAN YOUNG CHILDREN UNDERSTAND DISCLAIMERS IN TELEVISION COMMERCIALS?
- Published in:
- Journal of Advertising, 1987, v. 16, n. 1, p. 41, doi. 10.1080/00913367.1987.10673059
- By:
- Publication type:
- Article
12
COMPARATIVE ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE- AND TWO-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS.
- Published in:
- Journal of Advertising, 1987, v. 16, n. 1, p. 18, doi. 10.1080/00913367.1987.10673056
- By:
- Publication type:
- Article
13
A COMPARISON OF THE PERSUASIVE EFFECTS OF MILD HUMOR AND MILD FEAR APPEALS.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 4, p. 29, doi. 10.1080/00913367.1981.10672782
- By:
- Publication type:
- Article
14
NUTRITION EDUCATION WITH CHILDREN VIA TELEVISION: A REVIEW.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 2, p. 26, doi. 10.1080/00913367.1981.10672758
- By:
- Publication type:
- Article
15
ATTITUDE TOWARD THE AD AS A MEDIATOR OF CONSUMER BRAND CHOICE.
- Published in:
- Journal of Advertising, 1981, v. 10, n. 2, p. 9, doi. 10.1080/00913367.1981.10672756
- By:
- Publication type:
- Article
16
The Paradox: An Application of a Clinical Psychological Concept to Marketing.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 4, p. 40, doi. 10.1080/00913367.1978.10673254
- By:
- Publication type:
- Article
17
Planning Public Service Advertising Messages: An Application of the Fishbein Model and Path Analysis.
- Published in:
- Journal of Advertising, 1978, v. 7, n. 1, p. 28, doi. 10.1080/00913367.1978.10672737
- By:
- Publication type:
- Article
18
The Effect of Program Context on Commercial Performance.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 2, p. 23, doi. 10.1080/00913367.1977.10672689
- By:
- Publication type:
- Article
19
Advertising Message Congruency and Life Style.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 1, p. 29, doi. 10.1080/00913367.1977.10672676
- By:
- Publication type:
- Article
20
Methods of Commercial Presentation Employed by National Television Advertisers.
- Published in:
- Journal of Advertising, 1976, v. 5, n. 4, p. 30, doi. 10.1080/00913367.1976.10672661
- By:
- Publication type:
- Article
21
Deception in Advertising: A Receiver Oriented Approach to Understanding.
- Published in:
- Journal of Advertising, 1976, v. 5, n. 4, p. 5, doi. 10.1080/00913367.1976.10672657
- By:
- Publication type:
- Article
22
Informational vs. Persuasive Advertising: An Appraisal.
- Published in:
- Journal of Advertising, 1976, v. 5, n. 3, p. 5, doi. 10.1080/00913367.1976.10672644
- By:
- Publication type:
- Article
23
Marketing Applications of Transactional Analysis: Some Empirical Support for Advertising.
- Published in:
- Journal of Advertising, 1976, v. 5, n. 3, p. 16, doi. 10.1080/00913367.1976.10672646
- By:
- Publication type:
- Article
24
Positioning by Opening the Consumer's Mind.
- Published in:
- International Journal of Advertising, 1986, v. 5, n. 1, p. 1, doi. 10.1080/02650487.1986.11106949
- By:
- Publication type:
- Article
25
Developing an Effective Communication Strategy to Modify Environment-related Consumer Behaviour.
- Published in:
- International Journal of Advertising, 1985, v. 4, n. 2, p. 105, doi. 10.1080/02650487.1985.11105054
- By:
- Publication type:
- Article
26
The door-in-the-face compliance strategy: An individual differences analysis of two models in an...
- Published in:
- Communication Quarterly, 1996, v. 44, n. 1, p. 107, doi. 10.1080/01463379609370003
- By:
- Publication type:
- Article
27
Psychological discrepancy in message-induced belief change: Empirical evidence regarding four competing models.
- Published in:
- Communication Monographs, 2022, v. 89, n. 2, p. 235, doi. 10.1080/03637751.2021.1973051
- By:
- Publication type:
- Article
28
Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes.
- Published in:
- Communication Monographs, 2021, v. 88, n. 2, p. 174, doi. 10.1080/03637751.2020.1762100
- By:
- Publication type:
- Article
29
A Multilevel Analysis of Antimarijuana Public Service Announcement Effectiveness.
- Published in:
- Communication Monographs, 2013, v. 80, n. 3, p. 302, doi. 10.1080/03637751.2013.788254
- By:
- Publication type:
- Article
30
Understanding the Influence of Others on Perceptions of a Message's Advocacy: Testing a Two-Step Model.
- Published in:
- Communication Monographs, 2009, v. 76, n. 3, p. 333, doi. 10.1080/03637750903074719
- By:
- Publication type:
- Article
31
Gossiping with Message Splitting on Structured Networks.
- Published in:
- International Journal of Distributed Sensor Networks, 2015, v. 2015, p. 1, doi. 10.1155/2015/504581
- By:
- Publication type:
- Article
32
Not That There's Anything Wrong with That: The Effect of Personalized Appeals on Marriage Equality Campaigns.
- Published in:
- Political Behavior, 2012, v. 34, n. 2, p. 325, doi. 10.1007/s11109-011-9169-6
- By:
- Publication type:
- Article
33
Effect of persuasive messages on National Health Service Organ Donor Registrations: a pragmatic quasi-randomised controlled trial with one million UK road taxpayers.
- Published in:
- 2018
- By:
- Publication type:
- journal article
34
Estructura semántica e impresión emocional del overlapping o encabalgamiento con función expresiva.
- Published in:
- Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2009, v. 14, n. 27, p. 125
- By:
- Publication type:
- Article
35
Reason as a Nexus of Natural Law and Rhetoric.
- Published in:
- Journal of Business Ethics, 2005, v. 59, n. 3, p. 247, doi. 10.1007/s10551-005-3437-5
- By:
- Publication type:
- Article
36
A Hybrid Recursive Model for Teaching and Learning Business Writing.
- Published in:
- Business Communication Quarterly, 2013, v. 76, n. 1, p. 82, doi. 10.1177/1080569912466255
- By:
- Publication type:
- Article
37
THE CRISIS POSTING.
- Published in:
- Business Communication Quarterly, 2005, v. 68, n. 4, p. 457, doi. 10.1177/1080569905282270
- By:
- Publication type:
- Article
38
Further Conceptualization of Explanation in Negative Messages.
- Published in:
- Business Communication Quarterly, 1997, v. 60, n. 2, p. 38, doi. 10.1177/108056999706000204
- By:
- Publication type:
- Article
39
Classification of natural language messages using a coordination game.
- Published in:
- Experimental Economics, 2011, v. 14, n. 1, p. 1, doi. 10.1007/s10683-010-9254-4
- By:
- Publication type:
- Article
40
Using Fear Appeals in Advertising for AIDS Prevention in the College-Age Population.
- Published in:
- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 5
- By:
- Publication type:
- Article
41
Representations of work--life balance support.
- Published in:
- Human Relations, 2010, v. 63, n. 1, p. 21
- By:
- Publication type:
- Article
42
Identity privacy-based reliable routing method in VANETs.
- Published in:
- Peer-to-Peer Networking & Applications, 2014, v. 7, n. 3, p. 285, doi. 10.1007/s12083-012-0143-9
- By:
- Publication type:
- Article
43
Objective Rejection?: The Effects of Agreement and Involvement on Message Quality Evaluation.
- Published in:
- Rocky Mountain Communication Review, 2007, v. 3, n. 2, p. 3
- By:
- Publication type:
- Article
44
The Effect of Interactivity on Initial Interactions: The Influence of Information Seeking Role on Computer-Mediated Interaction.
- Published in:
- Western Journal of Communication, 2009, v. 73, n. 3, p. 300, doi. 10.1080/10570310903082040
- By:
- Publication type:
- Article
45
The Security of the IAPM and IACBC Modes.
- Published in:
- Journal of Cryptology, 2007, v. 20, n. 2, p. 153, doi. 10.1007/s00145-006-0225-z
- By:
- Publication type:
- Article
46
Mediating the Message: Theories of Influences on Mass Media Content.
- Published in:
- 1992
- By:
- Publication type:
- Book Review
47
The Role of the Listener: Addressee Influences on Message Formulation.
- Published in:
- Journal of Language & Social Psychology, 1987, v. 6, n. 2, p. 81, doi. 10.1177/0261927X8700600201
- By:
- Publication type:
- Article
48
EFFECTS OF PRODUCT PLACEMENT IN ON-LINE GAMES ON BRAND MEMORY.
- Published in:
- Journal of Advertising, 2007, v. 36, n. 4, p. 75, doi. 10.2753/JOA0091-3367360406
- By:
- Publication type:
- Article
49
Adolescent Processing of Social and Physical Threat Communications.
- Published in:
- Journal of Advertising, 1996, v. 25, n. 4, p. 37, doi. 10.1080/00913367.1996.10673511
- By:
- Publication type:
- Article
50
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad.
- Published in:
- Journal of Advertising, 1995, v. 24, n. 1, p. 73, doi. 10.1080/00913367.1995.10673469
- By:
- Publication type:
- Article