Works matching DE "MESSAGE theory (Communication)"
Results: 123
Examination of Psychological Processes Underlying Resistance to Persuasion.
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- Journal of Consumer Research, 2000, v. 27, n. 2, p. 217, doi. 10.1086/314321
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Levels of Subjective Comprehension in Advertising Processing and Their Relations to Ad Perceptions, Attitudes, and Memory.
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- Journal of Consumer Research, 1992, v. 18, n. 4, p. 411, doi. 10.1086/209270
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A Methodology for Measuring the Understandability of Financial Report Messages.
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- Journal of Accounting Research (Wiley-Blackwell), 1979, v. 17, n. 2, p. 565, doi. 10.2307/2490519
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Bankers' and Auditors' Perceptions of the Message Communicated by the Audit Report.
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- Journal of Accounting Research (Wiley-Blackwell), 1979, v. 17, n. 1, p. 99, doi. 10.2307/2490308
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EFFECTS OF PRODUCT PLACEMENT IN ON-LINE GAMES ON BRAND MEMORY.
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- Journal of Advertising, 2007, v. 36, n. 4, p. 75, doi. 10.2753/JOA0091-3367360406
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Adolescent Processing of Social and Physical Threat Communications.
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- Journal of Advertising, 1996, v. 25, n. 4, p. 37, doi. 10.1080/00913367.1996.10673511
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The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad.
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- Journal of Advertising, 1995, v. 24, n. 1, p. 73, doi. 10.1080/00913367.1995.10673469
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Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?
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- Journal of Advertising, 1990, v. 19, n. 3, p. 3, doi. 10.1080/00913367.1990.10673188
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The effect of the forget-remember mechanism on spreading.
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- European Physical Journal B: Condensed Matter, 2008, v. 62, n. 2, p. 247, doi. 10.1140/epjb/e2008-00139-4
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Examining the Relationships Among Peer Resentment Messages Overheard, State Guilt, and Employees’ Perceived Ability to Use Work/Family Policies.
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- Southern Communication Journal, 2013, v. 78, n. 2, p. 128, doi. 10.1080/1041794X.2012.736008
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Media Training: How to Deliver Compelling Messages.
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- Public Relations Tactics, 2013, v. 20, n. 10, p. 8
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An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication.
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- Psychology & Marketing, 2020, v. 37, n. 4, p. 523, doi. 10.1002/mar.21320
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Fully Deniable Message Authentication Protocols Preserving Confidentiality.
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- Computer Journal, 2011, v. 54, n. 10, p. 1688, doi. 10.1093/comjnl/bxr081
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Cryptanalysis of an Off-Line Electronic Cash Scheme Based on Proxy Blind Signature.
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- Computer Journal, 2011, v. 54, n. 10, p. 1645
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Exploiting Context-Awareness to Enhance Source-Location Privacy in Wireless Sensor Networks.
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- Computer Journal, 2011, v. 54, n. 10, p. 1603, doi. 10.1093/comjnl/bxr055
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- Article
Psychological discrepancy in message-induced belief change: Empirical evidence regarding four competing models.
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- Communication Monographs, 2022, v. 89, n. 2, p. 235, doi. 10.1080/03637751.2021.1973051
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Probing a relevance-driven account of the functional matching process for utilitarian and value-expressive attitudes.
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- Communication Monographs, 2021, v. 88, n. 2, p. 174, doi. 10.1080/03637751.2020.1762100
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Reason as a Nexus of Natural Law and Rhetoric.
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- Journal of Business Ethics, 2005, v. 59, n. 3, p. 247, doi. 10.1007/s10551-005-3437-5
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A Hybrid Recursive Model for Teaching and Learning Business Writing.
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- Business Communication Quarterly, 2013, v. 76, n. 1, p. 82, doi. 10.1177/1080569912466255
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THE CRISIS POSTING.
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- Business Communication Quarterly, 2005, v. 68, n. 4, p. 457, doi. 10.1177/1080569905282270
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Further Conceptualization of Explanation in Negative Messages.
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- Business Communication Quarterly, 1997, v. 60, n. 2, p. 38, doi. 10.1177/108056999706000204
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THE DEVELOPMENT OF AN INSTRUMENT TO DETERMINE DIFFERENT LEVELS OF INTERACTIVITY.
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- International Communication Gazette, 2009, v. 71, n. 5, p. 373, doi. 10.1177/1748048509104980
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Marshall McLuhan. El medio (aún) es el mensaje. 50 años después de Understandig Media.
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- Palabra Clave, 2014, v. 17, n. 3, p. 582, doi. 10.5294/pacla.2014.17.3.1
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L'usage de la messagerie électronique : une méta-analyse des travaux francophones sur la période 2000-2008.
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- Revue Management et Avenir, 2010, n. 34, p. 183, doi. 10.3917/mav.034.0183
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Presentations with an explicit outline are recalled better than ones without: A randomized controlled trial.
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- Medical Teacher, 2010, v. 32, n. 7, p. e289, doi. 10.3109/0142159X.2010.489127
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The Security of the IAPM and IACBC Modes.
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- Journal of Cryptology, 2007, v. 20, n. 2, p. 153, doi. 10.1007/s00145-006-0225-z
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Designing Effective Health Communications: A Meta-Analysis.
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- Journal of Public Policy & Marketing, 2008, v. 27, n. 2, p. 117, doi. 10.1509/jppm.27.2.117
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THE EFFECT OF POSITIONING A MESSAGE WITHIN DIFFERENTIALLY COGNITIVELY INVOLVING PORTIONS OF A TELEVISION SEGMENT ON RECALL OF THE MESSAGE.
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- Human Communication Research, 1978, v. 5, n. 1, p. 63, doi. 10.1111/j.1468-2958.1978.tb00623.x
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The door-in-the-face compliance strategy: An individual differences analysis of two models in an...
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- Communication Quarterly, 1996, v. 44, n. 1, p. 107, doi. 10.1080/01463379609370003
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Indirect Structure and Reader Response.
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- Journal of Business Communication, 1985, v. 22, n. 2, p. 5, doi. 10.1177/002194368502200201
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A CONTENT ANALYSIS OF THE JOURNAL OF BUSINESS COMMUNICATION: TOWARD A BODY OF KNOWLEDGE.
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- Journal of Business Communication, 1978, v. 15, n. 2, p. 45, doi. 10.1177/002194367801500206
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THE EFFECT ON RETURN RATE OF MESSAGES EXPLAINING MONETARY INCENTIVES IN MAIL QUESTIONNAIRE STUDIES.
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- Journal of Business Communication, 1976, v. 13, n. 3, p. 49, doi. 10.1177/002194367601300305
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THE WAY WE WRITE IT MAKES A DIFFERENCE -- SOMETIMES.
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- Journal of Business Communication, 1969, v. 6, n. 2, p. 15, doi. 10.1177/002194366900600203
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FACTORIAL ANALYSIS IN COMMUNICATION RESEARCH.
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- Journal of Business Communication, 1967, v. 4, n. 2, p. 3, doi. 10.1177/002194366700400202
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Intentional Vagueness.
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- Erkenntnis, 2014, v. 79, p. 855, doi. 10.1007/s10670-013-9468-x
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Not That There's Anything Wrong with That: The Effect of Personalized Appeals on Marriage Equality Campaigns.
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- Political Behavior, 2012, v. 34, n. 2, p. 325, doi. 10.1007/s11109-011-9169-6
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Identity privacy-based reliable routing method in VANETs.
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- Peer-to-Peer Networking & Applications, 2014, v. 7, n. 3, p. 285, doi. 10.1007/s12083-012-0143-9
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Using Fear Appeals in Advertising for AIDS Prevention in the College-Age Population.
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- Journal of Health Care Marketing, 1989, v. 9, n. 3, p. 5
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Source Expertise, Time of Source Identification, and Involvement in Persuasion: An Elaborative Processing Perspective.
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- Journal of Advertising, 1990, v. 19, n. 1, p. 30, doi. 10.1080/00913367.1990.10673178
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The Effects of Sexual and Non-sexual Advertising Appeals and Information Level on Cognitive Processing and Communication Effectiveness.
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- Journal of Advertising, 1990, v. 19, n. 1, p. 14, doi. 10.1080/00913367.1990.10673176
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Role-Based Models of Advertising Creation and Production.
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- Journal of Advertising, 1989, v. 18, n. 4, p. 42, doi. 10.1080/00913367.1989.10673166
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COMPARATIVE ANALYSIS OF THE RELATIVE EFFECTIVENESS OF ONE- AND TWO-SIDED COMMUNICATION FOR CONTRASTING PRODUCTS.
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- Journal of Advertising, 1987, v. 16, n. 1, p. 18, doi. 10.1080/00913367.1987.10673056
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CAN YOUNG CHILDREN UNDERSTAND DISCLAIMERS IN TELEVISION COMMERCIALS?
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- Journal of Advertising, 1987, v. 16, n. 1, p. 41, doi. 10.1080/00913367.1987.10673059
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A COMPARISON OF THE PERSUASIVE EFFECTS OF MILD HUMOR AND MILD FEAR APPEALS.
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- Journal of Advertising, 1981, v. 10, n. 4, p. 29, doi. 10.1080/00913367.1981.10672782
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NUTRITION EDUCATION WITH CHILDREN VIA TELEVISION: A REVIEW.
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- Journal of Advertising, 1981, v. 10, n. 2, p. 26, doi. 10.1080/00913367.1981.10672758
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ATTITUDE TOWARD THE AD AS A MEDIATOR OF CONSUMER BRAND CHOICE.
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- Journal of Advertising, 1981, v. 10, n. 2, p. 9, doi. 10.1080/00913367.1981.10672756
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The Paradox: An Application of a Clinical Psychological Concept to Marketing.
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- Journal of Advertising, 1978, v. 7, n. 4, p. 40, doi. 10.1080/00913367.1978.10673254
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Planning Public Service Advertising Messages: An Application of the Fishbein Model and Path Analysis.
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- Journal of Advertising, 1978, v. 7, n. 1, p. 28, doi. 10.1080/00913367.1978.10672737
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The Effect of Program Context on Commercial Performance.
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- Journal of Advertising, 1977, v. 6, n. 2, p. 23, doi. 10.1080/00913367.1977.10672689
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Advertising Message Congruency and Life Style.
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- Journal of Advertising, 1977, v. 6, n. 1, p. 29, doi. 10.1080/00913367.1977.10672676
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- Article