Works matching DE "MESSAGE design logic theory"
Results: 102
Identity as a Moderator and Mediator of Communication Effects: Evidence and Implications for Message Design.
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- Journal of Psychology, 2016, v. 150, n. 7, p. 822, doi. 10.1080/00223980.2016.1196160
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- Article
Structural Constraints in Code-Switched Advertising.
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- Journal of Consumer Research, 2005, v. 32, n. 3, p. 416, doi. 10.1086/497553
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- Article
Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice.
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- Journal of Consumer Research, 2005, v. 32, n. 1, p. 86, doi. 10.1086/429602
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- Article
Combinatory and Separative Effects of Rhetorical Figures on Consumers' Effort and Focus in Ad Processing.
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- Journal of Consumer Research, 2002, v. 28, n. 4, p. 589, doi. 10.1086/338211
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- Article
We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk.
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- Journal of Consumer Research, 2002, v. 28, n. 4, p. 533, doi. 10.1086/338203
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- Article
Postexperience Advertising Effects on Consumer Memory.
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- Journal of Consumer Research, 1999, v. 25, n. 4, p. 319, doi. 10.1086/209542
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- Article
The Information Processing of Pictures in Print Advertisements.
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- Journal of Consumer Research, 1983, v. 10, n. 1, p. 45, doi. 10.1086/208944
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- Article
Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations.
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- Journal of Consumer Research, 1980, v. 7, n. 2, p. 151, doi. 10.1086/208804
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- Article
DIAGNOSTIC ADVERTISING CONTENT AND INDIVIDUAL DIFFERENCES.
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- Journal of Advertising, 2007, v. 36, n. 3, p. 75, doi. 10.2753/JOA0091-3367360305
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- Article
A Comparison of Advertising Content: Business to Business Versus Consumer Services.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 39, doi. 10.1080/00913367.1997.10673534
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- Article
Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues.
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- Journal of Advertising, 1994, v. 23, n. 4, p. 29, doi. 10.1080/00913367.1943.10673457
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- Article
An Examination of Cognitive Factors Related to Humorousness in Television Advertising.
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- Journal of Advertising, 1993, v. 22, n. 2, p. 29, doi. 10.1080/00913367.1993.10673401
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- Article
Ethical Judgments of Political Television Commercials as Predictors of Attitude Toward The Ad.
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- Journal of Advertising, 1994, v. 23, n. 3, p. 43, doi. 10.1080/00913367.1994.10673449
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- Article
The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertisements.
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- Journal of Advertising, 1994, v. 23, n. 3, p. 31, doi. 10.1080/00913367.1994.10673448
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- Article
Increasing Cognitive Response Sensitivity.
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- Journal of Advertising, 1994, v. 23, n. 2, p. 65, doi. 10.1080/00913367.1994.10673442
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- Article
A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient.
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- Journal of Advertising, 1994, v. 23, n. 2, p. 5, doi. 10.1080/00913367.1994.10673438
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- Article
The Relationship Between Experimental Manipulations and Tests of Theory in an Advertising Message Involvement Context.
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- Journal of Advertising, 1993, v. 22, n. 3, p. 59, doi. 10.1080/00913367.1993.10673411
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- Article
Attention Versus Distraction: The Interactive Effect of Program Involvement And Attentional Devices on Commercial Processing.
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- Journal of Advertising, 1993, v. 22, n. 1, p. 47, doi. 10.1080/00913367.1993.10673396
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- Article
Processing and Retrieval of Inferences and Descriptive Advertising Information: The Effects of Message Elaboration.
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- Journal of Advertising, 1993, v. 22, n. 1, p. 25, doi. 10.1080/00913367.1993.10673394
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- Article
Other-Speak: Classical Allegory and Contemporary Advertising.
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- Journal of Advertising, 1990, v. 19, n. 3, p. 14, doi. 10.1080/00913367.1990.10673189
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- Article
Does Retrospective Thought Measurement Influence Subsequent Measures of Cognitive Structure in an Advertising Context?
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- Journal of Advertising, 1990, v. 19, n. 3, p. 3, doi. 10.1080/00913367.1990.10673188
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- Article
An Information Content Comparison of Magazine Ads Across a Response Continuum from Direct Response to Institutional Advertising.
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- Journal of Advertising, 1990, v. 19, n. 2, p. 23, doi. 10.1080/00913367.1990.10673184
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- Article
THE SCHOLARSHIP OF KITTY O. LOCKER.
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- Journal of Business Communication, 2006, v. 43, n. 3, p. 187, doi. 10.1177/0021943606288189
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- Article
COMMUNICATING WITH STAKEHOLDERS DURING A CRISIS.
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- Journal of Business Communication, 2005, v. 42, n. 4, p. 390, doi. 10.1177/0021943605279057
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- Article
Ders Kitaplarýnýn Mesaj Tasarýmý Ýlkeleri Açýsýndan Deðerlendirilmesi.
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- Journal of Kirsehir Education Faculty, 2012, v. 13, n. 3, p. 129
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- Article
Using the Theory of Planned Behavior to Guide Focus Group Development of Messages Aimed at Increasing Compliance With a Tobacco-Free Policy.
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- 2018
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- journal article
NOMENCLATURE, ANALYSIS, AND CREATION: AN APPROACH TO TEACHING VISUALS.
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- Business Communication Quarterly, 2006, v. 69, n. 4, p. 429, doi. 10.1177/108056990606900416
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- Article
VISUAL COMMUNICATION: INTEGRATING VISUAL INSTRUCTION INTO BUSINESS COMMUNICATION COURSES.
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- Business Communication Quarterly, 2006, v. 69, n. 4, p. 403, doi. 10.1177/108056990606900410
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- Article
Improved security analysis for OMAC as a pseudorandom function.
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- Journal of Mathematical Cryptology, 2009, v. 3, n. 2, p. 133, doi. 10.1515/JMC.2009.006
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- Article
Visual Literacy and Message Design.
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- TechTrends: Linking Research & Practice to Improve Learning, 2009, v. 53, n. 2, p. 38, doi. 10.1007/s11528-009-0266-x
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- Article
Relations Among Message Design Logic, Interpersonal Construct Differentiation, and Sex for Mexican and US Nationals.
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- Journal of Intercultural Communication Research, 2005, v. 34, n. 1/2, p. 108
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- Article
Homo Nuntius - Messaging Humanity.
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- Popular Communication, 2010, v. 8, n. 4, p. 293, doi. 10.1080/15405702.2010.512830
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- Article
Developing and Testing Rational Models of Message Design.
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- Human Communication Research, 1992, v. 18, n. 4, p. 637, doi. 10.1111/j.1468-2958.1992.tb00575.x
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- Article
CONTINGENCY RULES THEORY, CONTEXT, AND COMPLIANCE BEHAVIORS.
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- Human Communication Research, 1984, v. 10, n. 4, p. 489, doi. 10.1111/j.1468-2958.1984.tb00029.x
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- Article
THE DISCOURSE OF REQUESTS.
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- Human Communication Research, 1984, v. 10, n. 4, p. 513, doi. 10.1111/j.1468-2958.1984.tb00030.x
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- Article
COMPLIANCE-GAINING MESSAGE SELECTION BEHAVIOR.
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- Human Communication Research, 1984, v. 10, n. 4, p. 539, doi. 10.1111/j.1468-2958.1984.tb00031.x
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- Article
SITUATIONS THAT LEAD TO DISQUALIFICATION.
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- Human Communication Research, 1983, v. 9, n. 2, p. 130, doi. 10.1111/j.1468-2958.1983.tb00688.x
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- Article
On Generalizing Cabbages, Messages, Kings, and Several Other Things: The Virtues of Multiplicity.
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- Human Communication Research, 1983, v. 9, n. 2, p. 181, doi. 10.1111/j.1468-2958.1983.tb00692.x
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- Article
GENERALIZING ABOUT MESSAGES: SUGGESTIONS FOR DESIGN AND ANALYSIS OF EXPERIMENTS.
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- Human Communication Research, 1983, v. 9, n. 2, p. 169, doi. 10.1111/j.1468-2958.1983.tb00691.x
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- Article
A METHOD FOR SCALING VERBAL DISQUALIFICATION.
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- Human Communication Research, 1982, v. 8, n. 3, p. 214, doi. 10.1111/j.1468-2958.1982.tb00665.x
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- Article
THE MERGER OF THE WORLD ALLIANCE OF REFORMED CHURCHES AND THE INTERNATIONAL CONGREGATIONAL COUNCIL.
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- Ecumenical Review, 1970, v. 22, n. 1, p. 81, doi. 10.1111/j.1758-6623.1970.tb01060.x
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- Article
Indirect Structure and Reader Response.
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- Journal of Business Communication, 1985, v. 22, n. 2, p. 5, doi. 10.1177/002194368502200201
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- Article
CURRENT ISSUES IN THE PRACTICE OF BUSINESS COMMUNICATION IN THE U.S.A.
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- Journal of Business Communication, 1976, v. 13, n. 3, p. 61, doi. 10.1177/002194367601300308
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- Article
THE EFFECT ON RETURN RATE OF MESSAGES EXPLAINING MONETARY INCENTIVES IN MAIL QUESTIONNAIRE STUDIES.
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- Journal of Business Communication, 1976, v. 13, n. 3, p. 49, doi. 10.1177/002194367601300305
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- Article
THE EFFECTS OF EMOTION AND COMMUNICATION SKILL ON MESSAGE MEANING.
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- Journal of Business Communication, 1976, v. 13, n. 3, p. 3, doi. 10.1177/002194367601300301
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- Article
THE EFFECT OF ORDER OF INFORMATION IN A QUESTIONNAIRE COVER LETTER SITUATION.
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- Journal of Business Communication, 1976, v. 13, n. 2, p. 11, doi. 10.1177/002194367601300202
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- Article
Corporate Communications of Advocacy: Practical Perspectives and Procedures.
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- Journal of Business Communication, 1975, v. 13, n. 1, p. 3, doi. 10.1177/002194367501300101
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- Article
AN EXPERIMENTAL TELEPHONE INFORMATION PROGRAM.
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- Journal of Business Communication, 1975, v. 12, n. 3, p. 32, doi. 10.1177/002194367501200305
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- Article
THE WAY WE WRITE IT MAKES A DIFFERENCE -- SOMETIMES.
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- Journal of Business Communication, 1969, v. 6, n. 2, p. 15, doi. 10.1177/002194366900600203
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- Article
FACTORIAL ANALYSIS IN COMMUNICATION RESEARCH.
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- Journal of Business Communication, 1967, v. 4, n. 2, p. 3, doi. 10.1177/002194366700400202
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- Article