Works matching DE "MEN in advertising"

Results: 33

DUTCH CHILDREN'S JUDGMENTS OF GENDER STEREOTYPICAL PICTURES IN ADVERTISEMENTS.

Published in:

Journal of Children & Media, 2009, v. 3, n. 1, p. 68, doi. 10.1080/17482790802576980

By:

Beentjes, Johannes W. J.;
Janssen, Loes

Publication type:

Article

Men in Menstrual Product Advertising- 1920-1949.

Published in:

Women & Health, 2007, v. 46, n. 1, p. 99, doi. 10.1300/J013v46n01_07

By:

Linton, David

Publication type:

Article

THE REPRESENTATION OF MEN AND WOMEN IN ADVERTISEMENTS: A CRITICAL DISCOURSE ANALYSIS.

Published in:

Women (1997-2032), 2015, v. 7, p. 108

By:

Shaikh, Marvi;
Bughio, Faraz Ali;
Kadri, Shafkat Ali

Publication type:

Article

The masculine body in advertising: a contemporarean discussion.

Published in:: Comunicação e Sociedade, 2012, v. 21, p. 259
Publication type:: Article

Prince or Frog? Male stereotypes in Brazilian and Portuguese spots.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 259

By:

Freitas, Simone

Publication type:

Article

O CORPO MASCULINO NA PUBLICIDADE: UMA DISCUSSÃO CONTEMPORÂNEA.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 135, doi. 10.17231/comsoc.21(2012).705

By:

Januário, Soraya;
Cascais, António

Publication type:

Article

PRÍNCIPE OU SAPO? OS ESTEREÓTIPOS MASCULINOS EM SPOTS BRASILEIROS E PORTUGUESES.

Published in:

Comunicação e Sociedade, 2012, v. 21, p. 109, doi. 10.17231/comsoc.21(2012).703

By:

Freitas, Simone

Publication type:

Article

Communion-over-Agency Effects on Advertising Effectiveness.

Published in:

International Journal of Advertising, 2015, v. 34, n. 2, p. 285, doi. 10.1080/02650487.2014.993794

By:

Infanger, Martina;
Sczesny, Sabine

Publication type:

Article

La mujer y el hombre en la publicidad televisiva: imágenes y estereotipos.

Published in:

Zer: Journal of Communication Studies / Revista de Estudios de Comunicacion / Komunikazio Ikasketen Aldizkaria, 2006, v. 11, n. 21, p. 163

By:

Condo, María Rosa Berganza;
Hurtado, Mercedes dol Hoyo

Publication type:

Article

IT'S JUST A JOKE.

Published in:

Journal of Advertising, 2010, v. 39, n. 4, p. 109, doi. 10.2753/JOA0091-3367390408

By:

Gulas, Charles S.;
McKeage, Kim K.;
Weinberger, Marc G.

Publication type:

Article

Beefcake and Cheesecake: Insights for Advertisers.

Published in:

Journal of Advertising, 1998, v. 27, n. 2, p. 33, doi. 10.1080/00913367.1998.10673551

By:

Jones, Marilyn Y.;
Stanaland, Andrea J. S.;
Gelb, Betsy D.

Publication type:

Article

Man to Man: A Content Analysis of Sole-Male Images in Male-Audience Magazines.

Published in:

Journal of Advertising, 1996, v. 25, n. 4, p. 1, doi. 10.1080/00913367.1996.10673509

By:

Kolber, Richard H.;
Albanese, Paul J.

Publication type:

Article

Is Mom Still Doing It All?

Published in:

Journal of Family Issues, 2008, v. 29, n. 4, p. 465, doi. 10.1177/0192513X07310311

By:

Robinson, Bryan K.;
Hunter, Erica

Publication type:

Article

Beauty, Brains, or Brawn: Idealized Male Images in Advertising.

Published in:

2006

By:

Warrington, Patricia T.;
Gourgova, Anna

Publication type:

Abstract

Exploring Masculine Ideologies.

Published in:

Advances in Consumer Research, 2006, v. 33, n. 1, p. 63

By:

Coskuner, Gokcen

Publication type:

Article

"Male Body Image and the Fear Appeal".

Published in:

Advances in Consumer Research, 2005, v. 32, n. 1, p. 260

By:

Patino, Anthony

Publication type:

Article

AVOIDING SEX ROLE STEREOTYPES IN ADVERTISING: WHAT QUESTIONS SHOULD WE ASK?

Published in:

Advances in Consumer Research, 1984, v. 11, n. 1, p. 88

By:

Fenell, Geraldine;
Weber, Susan

Publication type:

Article

The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000.

Published in:

Scandinavian Journal of Psychology, 2010, v. 51, n. 3, p. 216, doi. 10.1111/j.1467-9450.2009.00772.x

By:

FURNHAM, ADRIAN;
PALTZER, STEPHANIE

Publication type:

Article

Some ritual idioms of gender in British television advertising.

Published in:

Sociological Review, 1997, v. 45, n. 3, p. 437, doi. 10.1111/1467-954X.00072

By:

Elliott, J.;
Wootton, A.J.

Publication type:

Article

Tourism and representation: a scale for measuring gendered portrayals.

Published in:

Leisure Studies, 2001, v. 20, n. 2, p. 79, doi. 10.1080/02614360110068651

By:

Pritchard, Annette

Publication type:

Article

An Analysis of Hyper-Masculinity in Magazine Advertisements.

Published in:

Sex Roles, 2013, v. 68, n. 9-10, p. 562, doi. 10.1007/s11199-013-0268-1

By:

Vokey, Megan;
Tefft, Bruce;
Tysiaczny, Chris

Publication type:

Article

Gender Role Portrayals in Indian Television Ads.

Published in:

Sex Roles, 2011, v. 64, n. 3-4, p. 208, doi. 10.1007/s11199-010-9750-1

By:

Das, Mallika

Publication type:

Article

Gender Representation in Television Advertisements in Britain and Saudi Arabia.

Published in:

Sex Roles, 2008, v. 58, n. 11-12, p. 752, doi. 10.1007/s11199-008-9394-6

By:

Nassif, Atif;
Gunter, Barrie

Publication type:

Article

The Portrayal of Men's Family Roles in Television Commercials.

Published in:

Sex Roles, 1999, v. 41, n. 5-6, p. 439, doi. 10.1023/A:1018878917810

By:

Kaufman, Gayle

Publication type:

Article

Advertising's effects on men's gender role attitudes.

Published in:

Sex Roles, 1997, v. 36, n. 9-10, p. 551, doi. 10.1023/A:1025661806947

By:

Garst, Jennifer;
Bodenhausen, Galen V.

Publication type:

Article

Women in Advertisements in Medical Journals.

Published in:

Sex Roles, 1993, v. 28, n. 3-4, p. 233, doi. 10.1007/BF00299283

By:

Hawkins, Joellen W.;
Aber, Cynthia S.

Publication type:

Article

Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach.

Published in:

Journal of Marketing Research (JMR), 1983, v. 20, n. 1, p. 64, doi. 10.2307/3151413

By:

Sharits, Dean;
Lammers, H. Bruce

Publication type:

Article

A Comparison of Role Portrayal of Men and Women in Magazine Advertising in the USA and Sweden.

Published in:

International Journal of Advertising, 1991, v. 10, n. 3, p. 259, doi. 10.1080/02650487.1991.11104457

By:

Wiles, Charles R.;
Tjernlund, Anders

Publication type:

Article

A New Viewpoint on Nudes in Advertising and Brand.

Published in:

International Journal of Advertising, 1983, v. 2, n. 2, p. 141, doi. 10.1080/02650487.1983.11104966

By:

Davis, Robert H.;
Welsch, John A.

Publication type:

Article

"A Superb Example of the Common Man": J.C. Leyendecker and the Staging of Male Consumer Desire in American Commercial Illustration, 1907-1931.

Published in:

American Studies (00263079), 2019, v. 58, n. 4, p. 5, doi. 10.1353/ams.2019.0045

By:

Guadagnolo, Dan

Publication type:

Article

Idealized images of the male body in advertising: a reader-response exploration.

Published in:

Journal of Marketing Communications, 2005, v. 11, n. 1, p. 3, doi. 10.1080/1352726042000263566

By:

Elliott, Richard;
Elliott, Christine

Publication type:

Article

The Increasing Technology Divide.

Published in:

Feminist Media Studies, 2009, v. 9, n. 1, p. 37, doi. 10.1080/14680770802619482

By:

Dempsey, Sarah E.

Publication type:

Article

Visages de la paternité au Québec, 1900-1960.

Published in:

Revue d'Histoire de l'Amérique Française, 2016, v. 70, n. 1/2, p. 53, doi. 10.7202/1038289ar

By:

GOSSAGE, PETER

Publication type:

Article